# The $0.05 Mint That Increased Tips by 23%

## Метаданные

- **Канал:** influenceatwork
- **YouTube:** https://www.youtube.com/watch?v=OaPeB58jBRs
- **Дата:** 13.05.2026
- **Длительность:** 1:10
- **Просмотры:** 109
- **Источник:** https://ekstraktznaniy.ru/video/51507

## Описание

A simple mint at the end of a meal can increase tips by 3%. Two mints? Tips don't double — they quadruple. But the most surprising result came when waiters gave one mint, walked away, paused, turned back, and said, "For you nice people, here's an extra one." Tips jumped 23%.
That's the Principle of Reciprocity — the first of Dr. Robert Cialdini's seven principles of influence. It's not what you give. It's how.
The key: be the first to give, and make it personalized and unexpected.
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reciprocity, robert cialdini, cialdini influence, principle of reciprocity, mi

## Транскрипт

### Segment 1 (00:00 - 01:00) []

One of the best demonstrations of the principle of reciprocation comes from a series of studies conducted in restaurants. So the last time you visit a restaurant, there's a good chance that the waiter or waitress will have given you a gift, probably about the same time that they bring your bill, a lure perhaps, or a fortune cookie or perhaps a simple mint. So here's the question. Does the giving of a mint have any influence over how much tip you're going to leave them? In the study, giving diners a single mint at the end of their meal typically increase tips by around 3%. Interestingly, if the gift is doubled and two mints are provided, tips don't double. They quadruple, a 14% increase in tips. Perhaps most interestingly of all is the fact that if the waiter provides one mint, starts to walk away from the table, but pauses, turns back, and says, "For you nice people, here's an extra mint. " Tips go through the roof. A 23% increase influenced not by what was given, but how it was given. So the key to using the principle of reciprocation is to be the first to give and to ensure that what you give is personalized and unexpected.