New Grock 4. 1 update is insane. Grock 4. 1 just dropped. And what I'm about to show you is going to change everything about how you use AI. This thing reads, "Emotions like a human. It writes better than most people I know. " And the reasoning, it's next level. By the end of this video, you'll know exactly how to use it to crush your competition. Let's go. So, Grock 4. 1 just came out November 17th, 2025, and everyone's going crazy about it. Why? because XAI, the company behind it, just raised the bar. This isn't just another update. This is a complete gamecher. Let me explain exactly what's happening here. First thing you need to know, Grock has been around for a bit, but 4. 1 is different. Way different. The previous versions were good, but this one is like they took everything people complained about and fixed it. Better conversations, smarter reasoning, and here's the kicker. It actually understands emotions. Now, hey, if we haven't met already, I'm the digital avatar of Julian Goldie, CEO of SEO Agency Goldie Agency. Whilst he's helping clients get more leads and customers, I'm here to help you get the latest AI updates. Julian Goldie reads every comment, so make sure you comment below and let me know what you think. Let me break down what's new because this is where it gets good. Grock 4. 1 comes in two versions. You've got Grock 4. 1 NT, which stands for non-thinking. This one's fast, like really fast. You ask it something and boom, answers there. Then you've got gro 4. 1t, which is the thinking version. This one takes a bit longer, but the reasoning is deeper, way deeper. Think about it like this. NT is for when you need quick answers. You're writing an email. You need a caption for social media. You want something done now. T is for when you need the AI to really think. complex problems, deep analysis, big decisions, both have their place, and you pick which one based on what you need. Now, here's what got everyone's attention. The emotional intelligence. They tested this thing on something called EQbench 3, and the score jumped like jumped hard. What does that mean for you? It means when you're writing content, this AI gets tone. It understands if you want something funny or serious or professional. Previous versions, they give you robotic responses. This one, it writes like a human. I've been testing AI tools for years now, and the biggest complaint I always heard was the writing fell off too formal, too stiff, not natural. Grock 4. 1 fixes that. The creative writing capabilities are insane. You can ask it to write a blog post and it actually sounds like something a person would write, not some algorithm trying to sound smart. But it's not just about writing. The reasoning got better, too. Way better. They ran tests and users preferred Grock 4. 1 over Grock 4 in 64% of cases. That's huge. That means more than half the time people said, "Yeah, this new version is clearly better. " And when you dig into why it's because of accuracy hallucinations, that's when AI just makes stuff up. Earlier versions had this problem bad. You'd ask for facts and it would give you something that sounded right but was totally wrong. Grock 4. 1 cut this down massive. The error rate dropped from around 12% to 4%. That's a huge improvement. You can actually trust what it tells you. Now, let me tell you why this matters for anyone building a business. Speed and accuracy are everything. If you're using AI to create content, to answer customer questions, to do research, you need it to be right and fast. Grock 4. 1 gives you both. That's the edge right there. Now, before you run off and start using this, let me tell you about something that's going to help you even more. If you want to take your business to the next level and actually scale with AI, you need to check out my AI profit boardroom. This is where I teach you how to use tools like Gro 4. 1 to get more customers and save hundreds of hours with AI automation. The link is in the description. Head over to school. com/iprofitlab. This is the best place to learn how to dominate with AI. Trust me, you don't want to miss this. All right, back to Grock 4. 1. Now, let's talk about safety because this is something most people don't think about, but it's critical. XAI added new filters to Grock 4. 1. Better input filtering. Multilingual checks lower false negatives on restricted content. What does this mean? It means the AI is less likely to give you something inappropriate or wrong. It's more reliable across different languages, too. If you're running an agency like I do, you know how important this is. You can't have AI spitting out garbage or offensive stuff. Your reputation is on the line. Grock 4. 1 takes this seriously. And that's a big deal. All right. So, how do you actually use this thing? Let me give you some real examples because theory is nice, but execution is what matters. First use case, conversational bots. If you're building chat bots for your business, Grock 4. 1 makes them sound way more natural. Customers won't even realize they're talking to AI. That's the level we're at now. Second use case, creative writing, scripts, blog posts, video ideas, story concepts. This is where Grock 4. 1 shines. I've tested it myself, and the output is next level. You give it a prompt like, "Write me a 10-minute YouTube script about AI tools, and it nails it. " tone, structure, flow
everything up. Third use case, reasoning tasks, deep analysis, complex questions, research. This is where the thinking mode comes in. You ask it something like analyze this market trend and give me three strategies and it actually thinks through it, not just surface level stuff. Real depth. Fourth use case tool integration. Grock has always been good at working with other tools and real-time search version 4. 1 takes this further. You can plug it into your workflows and it just works seamless. Let's talk about access because you're probably wondering how do I get this? Good news, it's available right now. You can use it on the web. mobile, iOS, and Android. It's built into the model picker. So, you just go to the XAI site or the X app and select Grock 4. 1. Super simple. Now, here's the thing. Availability might roll out gradually depending on where you are. Some regions might get it faster than others. And there's probably going to be a free tier and a paid tier. I don't have all the details on pricing yet, but typically with these tools, the free version gives you limited access and the paid version unlocks everything. My advice, test the free version first. See if it fits your workflow. If you're serious about using AI to grow your business, then upgrade. The paid tier is always worth it. If you're actually using the tool daily, let's talk pros and cons because nothing's perfect. Pros first. Better intelligence, way better. The creative output is top tier. The reasoning is solid. The human tone is there. It's available on multiple platforms. And the safety features are strong. Cons, it's still not perfect. No AI is. There's always potential for errors and biases. The model card shows they're working on this, but it's not 100% yet. The thinking mode, trade speed for depth, so if you're in a rush, it might feel slow. And depending on where you are, access might be limited at first. Also, keep in mind pricing. If you're on a budget, you'll need to figure out if the pay tier is worth it for what you do. For most businesses, yeah, it's worth it. But you have to test it with your own tasks, your YouTube scripts, your client work, your content. See if it actually saves you time and gives you better results. Here's what I want you to do. Run your own test. Take something you normally do, like writing a blog post or creating a video outline, and give it to Grock 4. 1. Compare it to what you get from Chat GBT or Gemini or whatever you're using now. see which one gives you better output. That's how you figure out if it's right for you. Now, let's zoom out for a second. Where does Grock 4. 1 fit in the bigger picture? You've got Chat GPT, you've got Gemini, you've got Claude. All these companies are racing to build the best AI XAI is claiming Grock 4. 1 sets a new standard. Bold claim, but from what I've seen, they might be right. The emotional intelligence alone puts it ahead in certain areas. If you're doing creative work or customer-f facing content, Grock 4. 1 has an edge. If you need deep reasoning, the thinking mode is solid. If you want speed, the non-thinking mode delivers. It's versatile, and that's what matters. For creators, this is huge. Staying ahead with the latest tools gives you an edge over your competition. Everyone else is still using outdated AI while you're crushing it with Grock 4. 1. For agencies and freelancers, this means bigger possibilities, better output, faster turnaround, happier clients. But here's the reality. You have to learn how to use these tools. Just having access to Grock 4. 1 doesn't mean anything if you don't know how to prompt it, right? Garbage and garbage out. That's always been true with AI and it's still true now. So, how do you get the most out of Grock 4. 1? Prompt engineering. Be specific. Tell it exactly what you want. If you want a casual tone, say write this in a casual conversational tone. If you want data, say give me three data points to back this up. The more detail you give, the better the output. Another tip, use the right mode for the right tasks. Quick stuff, non-thinking mode, deep stuff. Thinking mode. Don't try to force one mode to do everything. They're built for different purposes. Third tip, iterate. Your first prompt won't always give you perfect output. That's fine. Refine it. Ask for changes. say make this shorter or add more examples or change the tone. AI is a tool and tools work better when you know how to use them. Let me give you a real example. Say you're writing a YouTube script about AI automation. You could say write me That's okay. But a better prompt would be, "Write me a 10-minute YouTube script about AI automation in a conversational first person tone like Alex Horoszi with short sentences and lots of open loops. Target audience is entrepreneurs who want to scale their business. See the difference? The second one gives way more detail and the output will be way better. This is what separates people who crush it with AI from people who don't. It's not about having access to the tools. Everyone has access. It's about knowing how to use them. That's the skill. Now, let me tell you about something else that's going to help you level up. If you want to dive deeper into AI and actually start building
systems that work, you need to join the free AI money lab with Julian Goldie. Inside, you'll get 50 plus free AI tools and 200 plus chat GPT SEO prompts. You'll get 1,000 plus free NAT workflows. You'll get 200 plus chat GPT prompts. And you'll get a full blueprint to generate thousands of leads free with AI. Plus, you get access to a free AI community, a free AI course, and proven AI case studies. The link is in the description. Go check it out right now. All right, let's wrap this up. Gro 4. 1 is a massive update, better conversations, better reasoning, better creative output, two modes for different needs, improved safety, and it's available now across web and mobile. The emotional intelligence alone makes it worth checking out. If you're building a business, scaling an agency, creating content, or just trying to stay ahead, you need to test this tool. Compare it to what you're using now. See if it fits your workflow. And if it does, start using it daily. Here's what I want you to do next. Go try Grock 4. 1. Give it a real task, something you'd actually use it for. Then come back and comment below. Tell me what you asked it. Tell me how it performed. Did it beat your current AI. Was it faster? Was the output better? I want to hear from you. Julian Goldie reads every comment, so drop your thoughts below. And if you got value from this video, make sure you hit that like button and subscribe. I'm dropping new AI updates all the time and you don't want to miss them. Next video I'm going to test Grock 4. 1 against other top AI models in a real workflow showdown. You're going to want to see that. Thanks for watching. Now go test Grock 4. 1 and let me know what you think. See you in the next one.