# Real Estate is About Cultural Relevancy | Mindset Monday ## Метаданные - **Канал:** Tom Ferry - **YouTube:** https://www.youtube.com/watch?v=3h7RezCQW-I - **Дата:** 08.06.2026 - **Длительность:** 2:14 - **Просмотры:** 740 - **Источник:** https://ekstraktznaniy.ru/video/53180 ## Описание What does it mean to be culturally relevant as a real estate agent? That’s what this whole game is about, and it’s what I’m answering in this Mindset Monday. But heads-up… The times aren’t just changing—they’ve already changed. If you’re serious about being relevant and profitable in this industry, it’s time to get your ticket to the Success Summit (August 3–5), either in-person in Anaheim, CA, or Livestream. 🔗tomferry.com/summit/ ------------ Interested in a FREE Coaching Consultation? Click Here: https://bit.ly/TFfcc For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ Let's Connect: Website - https://TomFerry.com Facebook - https://facebook.com/TomFerry Instagram - https://instagram.com/TomFerry Twitter - https://twitter.com/TomFerry Podcast - https://TomFerry.com/Podcast Events - https ## Транскрипт ### Segment 1 (00:00 - 02:00) [] The whole game is about relevancy and understanding like what's happening in our culture. So, as the world continues to shift and we uh continue to evolve, I think a lot about this phrase, cultural relevancy. What does it mean to be culturally relevant? To understand what's happening in the times, whether it is to understand meme culture or NFTs or blockchain or just simply the power of video or how influencers be are being created in business every single day. People like you and I just because of our willingness to put out content. The whole game is about relevancy and understanding like what's happening in our culture, what's happening in our society. So, as you think about this and you're starting out your week, I guess my challenge for you is where do you need to level up and maybe your modernism, right? Where you can identify, hey, I've been doing this game for a long time and it helped me establish my brand and I've done really well with it, but it's probably time to upgrade like taking your phone and upgrading to the new iOS, right? You simply don't want to have anything in your business that's running on Microsoft DOS. You might even have to Google that. But, think about it. Like, so culturally relevant across your entire business, but also in the way you think. It's being open to new ideas, new approaches, and not shutting things down because, hey, I've had a lot of success in this area of my life and it's always kind of worked for me, but instead like I'm open. I think about my mentor Mike Vance, the one of the most creative people on the planet, you know, works with Walt Disney for the last eight or nine years of his life, mentored people like Jack Welch and Steve Jobs, and was friends with Mother Teresa, invented the salad bar. If you've been to a salad bar, I would literally I'd go to a restaurant and I'd say, "This is a great salad bar. " I'd say, "You're welcome, right? " His whole thing was to understand that every 18 months we have to do some reinvention in our life. And then if you look at the some of the great business philosophers of our time, they would always say the same thing like all businesses innovation and marketing. Well, where does the innovation need to take place? With us. That's the message of the day. Where do you need to become more culturally relevant? Where do you need to maybe upgrade your iPhone here in the way you view and think about your life and your business? Where do you need to become more of a modernist? That's really the question of the day. Go. Go try something new.