# The AI Era Has A Message For Every CEO: Adapt or Die

## Метаданные

- **Канал:** Keith Ferrazzi
- **YouTube:** https://www.youtube.com/watch?v=Y4qlZjthJWY
- **Дата:** 06.06.2026
- **Длительность:** 1:22
- **Просмотры:** 857
- **Источник:** https://ekstraktznaniy.ru/video/53280

## Описание

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Keith Ferrazzi, a #1 New York Times Bestselling Author of Never Eat Alone, Leading Without Authority, Competing in the New World of Work, and his newest book, Never Lead Alone: 10 Shifts from Leadership to Teamship. Keith is an acclaimed global executive team coach, who stands at the forefront of transformative leadership having coached the transformation of Fortune 500 corporations, the World Bank, fast growth Unicorns and even governments of entire countries. The founder of Ferrazzi Greenlight, Keith spearheads behavioral shifts in leadership and high impact teams, empowering organizations to thrive in the ever-evolving landscape of business.
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## Транскрипт

### Segment 1 (00:00 - 01:00) []

So, I just finished reading this Fortune magazine article, and I just couldn't help but to comment on it. So, there's a couple of things. First of all, you know, it talks a lot about how today with AI, it's very much similar to what happened with the internet revolution. And the idea being that those organizations that decided to reinvent their entire business models with, you know, the internet, were so much further ahead than the organizations that merely leveraged the internet to create a new, you know, a website, just a way in which to simply market themselves. Now, I actually go back one step further. The whole point, there's an article written back in 1990 by a guy named Michael Hammer. And he wrote an article that said, "Don't automate, obliterate. Reengineering the corporation. " In other words, he used this phrase of, "You can put technology on top of old process. " He called it paving over the old cow paths. Or, with the technology, you can figure out how to put a superhighway through your organization. And this still applies for today. The difference is, that process was heavily consultant-laden. It took a year to do. And today, we can do it in short iterative agile sprints of applying technology and rethinking entire workflows by virtue of crowdsourcing insights from people in the roles themselves. So, I love the article, but everything is not necessarily new from the beginning.