# Coffee & Conversions: Instapage Product Updates & Demos (May 7, 2026)

## Метаданные

- **Канал:** Instapage
- **YouTube:** https://www.youtube.com/watch?v=e-V7vBtE3n0
- **Дата:** 07.05.2026
- **Длительность:** 28:06
- **Просмотры:** 25

## Описание

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## Содержание

### [0:00](https://www.youtube.com/watch?v=e-V7vBtE3n0) Segment 1 (00:00 - 05:00)

Hello, thank you for joining us today for the continuation of our series Some quick housekeeping items today as we get ready to begin in the next few minutes. Please, if you have any questions during the Q& A or during the webinar, just submit it to the Q& A box at the bottom. And then we'll also be sending out a recording and copy of today's deck via email early next week. So, now that we've gone over those, I hope everyone has grabbed their cup of coffee and is ready to get started. Our agenda for this week is we will be reviewing new features, doing a live product demonstration, and then a quick Q& A at the end. Joining us, we have Griffin from our product marketing team, myself, Michelle Barnes from the professional services team, and then Alexandra, our product manager, as well. So, let's go ahead and dive into some of the new features. The first one that we want to share with you today is our AI content generation for collections. So, Griffin, can you give us some quick insight into this feature? — Yeah, and hey everyone. AI content gen for collections, this is a powerful new feature we've added. And since you work off a page template with collections, and then when paired with fluid grid blocks, this allows you to just enter a prompt now and generate unique, ready-to-use pages in seconds. And the added pro here is that you have a built-in content table to manage these pages at scale, too, enabling seamless AI personalization. — Definitely. And some tips and tricks for using this is when you are creating your prompts, you want to make sure that you are providing as many details as possible. So, ensure that you're adding things such as the target audience, the type of messaging and tone that you want for the page, and then also highlight what your goal is for this page. And that way, the AI can take all of that into consideration to help craft in the initial message when it's during generating the new pages. So, with that, the next feature that we want to highlight is our new schema. So, Griffin, tell us how this works. — Yeah, getting into schema. This is important for SEO and now more recently AEO, which is on the AI side, SEO on the search side. And schema, you know, it can sound scary, but it's just and even when you see it like code, you know, it's just really structured JSON data added to your back end of your pages. And like in simpler term, as I mentioned, like it is code that describes your content in a way that search engines and AI systems can better understand. And you can think of it as their language and it's what helps them digest, whereas your visitors, they digest your pages. And yeah, as I mentioned, like we tried to make this as easy as possible cuz, you know, the drag-and-drop builder, we extract code here as well. Schema works extracting the code as well. And you have an option in our platform, as you see on the right, where you can just generate the schema, and then it will be done for you without having to navigate all that code and complexity and technicalities. However, if you want to, you do have the option to manually update this as well and validate it. Um so, we give you the best of both worlds depending on your skill level. — Definitely. And some tips and tricks for that. So, we do recommend, you know, using the same as property to link your organization or person at schema to an supportive third party, like your LinkedIn profile. Um so, you can manually go in and add it some of those and add this in. And then also, ensure that the headline properly in your schema matches that of your page's H1 exactly. So, those inconsistencies can lead kind of to the loss of results eligibility to show up in those rich snippets that come from the schema. But some interesting facts about it is that only about 17 to 25% of active domains use schema, so using it offers a competitive advantage to those who implement it as well. So, I highly recommend starting to take a look at this in order to rank higher and then also be added into those A O results. Uh and then it also shows that uh research shows that listings with rich results powered by schema see about 30 to 58% increase in listing click-through rates. So, I can also help with your click-throughs on your page listings as well. So, some really exciting stuff with schema coming out. Definitely recommend trying it and ranking a little bit higher organically and in search engines. But, with our next one that we're excited to introduce, Griffin, can you tell us about email analytics? — Yeah, email analytics. I think if you're sending emails, you of course want to see how they perform. That's why we've added this one into our platform at a more visualized view, as you can see on the right. Within each email, you can click inside and you can see these visuals from your opens, your delivery rate, your bounce rate. Um and then yeah, you can also see that

### [5:00](https://www.youtube.com/watch?v=e-V7vBtE3n0&t=300s) Segment 2 (05:00 - 10:00)

visual, which also helps um in this case where you can see the send delivery rate, bounce rate, as I mentioned. You also see clicks, and that helps to be able to, you know, know what to optimize, whether it's your subject line if you're seeing um minimal opens or you know, they're opening it, but they're not clicking, then you know, maybe something in the hero video email. Like, it's giving you that insight. You also get insight on the time of day to send. So, a lot of good insights in there. Definitely recommend jumping in and viewing your email analytics. — Yeah, so kind of as Griffin mentioned, so I'd recommend looking at that CTOR. Um you know, initially CTR tells you how many people uh out of all the people who opened your email clicked through. If your open rate is high, but your CTOR is low, then that means that your subject line was great, but your email content kind of failed to deliver that promise. So, I would do that comparison of measuring how many people who opened your email then clicked through to the next section. Um some optimization suggestions, make sure that you're keeping the CTA buttons above the fold, and then ensure that you're optimizing for both desktop and mobile devices in your emails for better And then the next exciting feature we want to go over is our new external pop-ups offering. So, Griffin, what's that? — Yeah, external pop-ups is as it sounds. You can now use pop-up externally outside of Instapage in addition to in Instapage, but in this case, if you want to use on your website that's not built in Instapage, you can do that. And then, of course, you can still do it inside the platform as well. And to do this, you will just It has a walk-through. You'll get through it like a guided journey through the platform. Um and you'll just set your domain target, and then you'll choose your triggers and frequency, and then you add that script to your website's code. Um and yeah, this is helpful because usually this requires a separate pop-up tool, but now you have the ability to create, manage, launch, and use pop-ups wherever you want all from Instapage. — Okay. And some things to keep in mind when you're planning on adding external pop-ups to your websites is pop-ups that appear after 8 seconds tend to perform better than those that are immediately. So, immediate pop-ups tend to kind of interrupt that flow, and they can lead to a 25% higher bounce rate. And then, also keeping in mind that over 60% of web traffic is mobile, so Google will penalize um intrusive interstitials on mobile that like block the entire screen. So, you want to make sure that you're keeping it smaller on mobile screens, so you're not blocking it. And then, um about that 30% ratio for SEO on those and those website like pages. And then the last one that we wanted to talk about it's a more of a tell and less of a show, but our automatic image optimization that's coming out. — Yeah, as Michelle mentioned this is a back-end update we are in the process of doing and it just ensures the images you use are automatically optimized and this of course helps with page speed and performance and it the biggest pro is that you don't have to use any extra tool and you can just upload it use it on your page and rest assured that your images will be optimized and your page will load fast and perform at a high rate. — And definitely and so there's nothing you need to do on your side in order for this to come out. The rollout will occur slowly over probably the next year or so and it will first apply to all newly created pages and then they'll phase it to existing pages and that's just to ensure smooth low risk rollouts and make sure that you know communicating back and forth and we'll double check make sure that everything's rolling out okay and nothing is having any error. But now that we've talked about these new features it is our chance to see them live. So I'm going to hand it over to Alexandra to show us these new features in action. — Yeah, hello everyone and let me share my screen to demonstrate all of those features. So let's start from collections content generation and here I have my collection and you can find a button generate with AI here. Yeah, and by clicking this button you will see this generate content with AI where you can set up a number of pages you need to generate and also here you see a field for your prompt. You can click here and get any suggestions and how already been said that like yeah, you can generate up to 50 pages per one generation and yeah, for different use cases, for different type of users, using different styles

### [10:00](https://www.youtube.com/watch?v=e-V7vBtE3n0&t=600s) Segment 3 (10:00 - 15:00)

styles, focusing on different business segments, maybe different locations and so on. Let me generate three pages and I would like to do it in different languages for example. But also as already was said, you can include as many details as possible here. Um because yeah, the better it will affect your result and you can also include some keywords that you want like to add to your pages. So, let's generate and see the result. And as you see, yeah, my three additional pages were added here. I can preview it. Yeah, you see the language here English. Let's check the next one. Okay. — I think interesting thing now with the languages is your entire content will need to be inside of those double brackets to translate each of them. So, when you are if you're looking at doing like a global scaling in order to generate within different languages instead of just putting like a headline or a key phrase inside of those, um you'll put the entire phrase and then it will take each of those on the whole page and it will translate them into the other languages. — Well, let me try one more time. I think it could be because I slightly changed my um prompt and it could be the reason why we got the wrong here. Now, I got I have the right result. Here, you can see different languages. And uh so, uh pay attention to your prompt uh as I said, like everything depends on prompt and uh the better and more specific uh you create your prompt, the better result you will get. Yeah, and of course like uh you can interact with those pages same way how you interact with all your pages in your collection. You can edit it and uh when you're ready, you can just publish updates. Uh basically, yes, it's it what you need to know about this feature and I think we can move to schema. So, to add schema to your pages, you need to go here and uh you can find uh this step here and when you click uh here you have schema markup. So, there are two ways how to add schema. Uh by generator it with the AI and manually. Uh so, you can learn more about schema here and edit manually, but for those who don't want to do it by themselves, you can click here. And uh you need to select a type. But, uh again, it could be selected just auto detected. And uh when you click continue, you will get this result. We also recommend to check this result to validate it with uh official schema. org uh website. And when it's ready and validated, you can just uh click save here. Yeah, and uh it means that it already added to your page. So, and uh yeah, as I said before, it's just a structural data that will affect how your pages appears in search result, uh make it more visible, and uh can affect your uh rate how many customers, how many people click on this uh on your web page. Okay. Um let's move on to uh email analytics. Uh let's go to emails.

### [15:00](https://www.youtube.com/watch?v=e-V7vBtE3n0&t=900s) Segment 4 (15:00 - 20:00)

And here uh when you have a list of your emails, uh you can see uh some basic analytics here. Everything that we kind of at the dashboard uh presented here, you can uh see here a delivery rate, open rate, click-through rate. So, if you want to see some detail analytics, you can go here and click view analytics. And uh uh all data will appear here. And if you need to uh look at this uh in some specific dates, you can just adjust dates here. And uh the result will be updated. And if you want to see some uh analytics specifically by one day, you can click here and you will get result by hours here. Okay. Uh so, and uh the last feature I want to present you is our external pop-ups. Mhm, you can find it in assets, pop-ups. So, uh there is a new tab external pop-ups. And um yeah, you can start creating your external pop-up from here or from your landing page when you edit a pop-up to your landing page or to when you work on creating in your pop-up library and pop-up builder. And uh yeah, you can create it from scratch. here. And um or when you already have any pop-up, you can save it as external one. And it means that like yeah, when you save this pop-up, um let's slightly update it and save it. And when I go to my library, pop-up library, I will see uh this pop-up with this external label. And uh when I click here, you can find all settings uh to set up this pop-up on an external page. And by completing all those steps, uh by completing your domain settings where you want to those pop-up be shown on what type of pages. Yeah, you can show it on some specific page or exclude it some pages. And you can set up triggers. Should this pop-up be shown immediately or on some conditions? Yeah, and we have some list of conditions here. And um yeah. Um how often to show this pop-up. And yeah, when all those settings are ready you will get a script that you need to add to your website to your header of your website or landing page. Sorry, and yeah, those pop-up will appear on external page or website, so but you can manage it here at Instapage. So that's it what I want to demonstrate you today. If you have any questions, let me know. I will check. — Um and if you could just speak up a little bit, I think some of our attendees were having a little trouble hearing you. But we do have a couple questions for pop-up. Um the first one is could pop-ups be added to a whole section of page types or do they need to be added page by page? So um I guess like would you be able to use rejects in order to target like an entire group of pages or do you need to add it one by one? — Yeah, you can add rejects if you want to add the pop-up for example, yeah, Mhm, it could be shown by many pages on many pages. Yeah. — Okay, so like um if they wanted like everything under the directory promo or something, um then they would just like have the you know, asterisk and okay. — Correct, yeah. — Perfect. Um another question we had is there a limit to how many external pop-ups they can have? — Uh so for now we don't have any limits like you can create as many pop-ups as you want and put it to your website, yeah, or to your landing page. — Okay. All right, and then the last one is um

### [20:00](https://www.youtube.com/watch?v=e-V7vBtE3n0&t=1200s) Segment 5 (20:00 - 25:00)

where does the script go on the external website? Do you have a demo of that? Um maybe you could show us within the platform kind of like where that would live if it were an external website. — Um so those scripts that will be generated, uh we can uh generate it right now, uh but I can Okay, yeah, we can generate it right now. Mhm. — I think you have to have the dot com. — Yeah. — So, you need to copy this script and then to put it on head section on every page of your website. — Okay. Would they be able to add that via containerization through something like Google Tag Manager? — I'm not sure. Maybe we can answer this question later. — Okay. All right. So, we can we'll look at that Roxanne and test it in something like Google Tag Manager as well to see if we can fire it through there. But, otherwise just in the head section of your website and then if you add it on all pages, then you would just control which page it shows on using the tools that Alexandra showed us inside the platform. All right. Another question, Alexandra. Um for the translated pages in collections, do you know what language model is being used for that? — It's a Gemini. I'm not sure about what exactly but it Gemini. — Okay. It's going to be Gemini. Um I will say that previously I had done some tests in regards to language translation for other regions and I kind of phrase my prompt instead of like just translating it directly like say translating to German or to French whatever language I say translate for a person in this region because there are kind of like nuances of the languages. So like someone who's like French Canadian speaks a little bit different than someone who's like in France speaking French. And so sometimes depending on the region that you're targeting you may want to say something more specific like translate for someone living in this area. Just to catch those nuances and make it a little more personalized on that level. as well. All right. Let's see if we have any other questions come in. Um See. So how about this one? Does email analytics have its own dashboard? Or is there a place to view them all at once? Um I will ask Griffin that one. — Yeah, I can answer this one. So at this time as Alexandra showed it's at a per page level. No dashboard at the whole email level. However it's good Alexandra's in here in the emails. You can view it like this view where you get like a high level overview of like some of these core metrics like delivery rate open rate and then click through rate. So this is a good place to scan get an idea and then if you want to get more detailed view of the visual view you'd click on those the ellipses on the right and then jump into there. But at this time no dashboard total dashboard view. This is the best place to kind of get your eyes on kind of how they're performing. But something definitely we can consider if we hear that more and more. — Okay. Um Somebody asked can we turn off the auto image optimization?

### [25:00](https://www.youtube.com/watch?v=e-V7vBtE3n0&t=1500s) Segment 6 (25:00 - 28:00)

Like, can they opt out of it? — That one it's currently really being um gradually done. If you do have concerns, I'd recommend I mean, we can flag it, but definitely reach out to um help@instapage. com just so we have it audited and make sure that um you don't want to be a part of that uh kind of phase approach. But yeah, it's definitely something like just given this comment, we know people have potential concerns, and we want to take it as gradual as possible. Um it and yeah, so I would just recommending reaching out to help@instapage. com so it's documented um given that I don't have the info here. — Yeah, so go ahead and submit that there. And then also um if you have a CSM that you work directly with, um you can also let your CSM know that you have concerns over it in case they have an option to opt you out of it. All right. Um Alexandra, somebody's asking, can I serve more than one pop-up on a page for external pop-ups? — Yeah, it's possible. Like, you can serve many pop-ups. — It's just like one after the other we're just going to go — Yeah, like if you can set up and properly like yeah, maybe one pop-up when someone clicks on some button and another pop-up when someone going to leave your page, yeah. It's possible. — Yeah, definitely it's possible. I would just be cautious with it to make sure that you're not interrupting the user experience over and over again. Um I would probably limit it to maybe two on the page max. Maybe one at like scroll depth and one on exit. Um but I wouldn't like really add too many more than that. But, it is possible. All right. Um well, I think that is it for today. So, I'm going to go ahead and take back the screen. All right. Um so, I want to thank everybody for joining us today for these feature presentations. If you have any questions about any of these new features and you have a CSM, then I would recommend reaching out to them. Otherwise, feel free to schedule a demo to go over some more of these features live if you'd like at bit. ly/IPdemo10. And if you have any additional questions, um please feel free to reach out to myself at michelle at instapage. com or reach out to your CSM with any additional questions. Uh thank you again, everyone, for your time and have a wonderful rest of your day.

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*Источник: https://ekstraktznaniy.ru/video/53310*