# Coffee & Conversions: Instapage Product Updates & Demos (Feb 20, 2025)

## Метаданные

- **Канал:** Instapage
- **YouTube:** https://www.youtube.com/watch?v=1ykhYgm6w4E
- **Дата:** 02.03.2026
- **Длительность:** 39:36
- **Просмотры:** 33
- **Источник:** https://ekstraktznaniy.ru/video/53313

## Описание

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## Транскрипт

### Segment 1 (00:00 - 05:00) []

hello thank you for joining us today for our second and our series of our insta page product tour coffee and conversions some quick housek keeping items today as we get ready to begin in the next few minutes please if you have any questions submit them to the Q& A window and we will answer them toward the end and then also we will be sending out a recording and copy of today's deck via email early next week and finally at the end of today's session um we'll share and a survey link via email to kind of gather your feedback and learn how we can improve future webinars to ensure that we're providing you with valuable and actionable insights so now that we've gone over those I hope everyone has grabbed their coffee or their drink and is ready to get started so for today's a agenda we're going to be going over some new and existing features and their benefits and also how to use those in an optimized fashion then follow that with a live in product demonstration and then Q& A at the end presenting today is Griffin our product marketing manager myself the senior manager of strategic service to go over cro best practices and then Evan our senior product manager so let's go ahead and dive in and get started our feature Spotlight the first item we want to speak about today is our form Builder and Library so Griffin I'm going to go ahead and hand that over to you to get us started sound good thanks M hey everyone so with our form Builder and Library essentially this enhancement our main goal was to make it easier for you to create and reuse forms across your landing pages so now in addition to our landing page builder you now have a dedicated drag and drop form Builder to quickly make high performing forms also your forms can now be stored in a central form library for a tip here go to any of your existing Pages where you use one form across it hit save and now you have your library built out in seconds ultimately this Library equips you with reusable forms giving you one less element to build allowing you to get more landing pages out faster awesome thank you for sharing that and then some tips and tricks to really get the most out of your forms is um first we recommend using numpad only options for fields on mobile devices such as um phone numbers or zip codes that way it limits the options and makes it e easier for visitors to input that information also to minimize the number of fields that you feature on your form so we've seen studies and through our own testing seen that single field forms have shown an increased conversion up to 40% and shorter forms that requests only required information really do tend to perform better finally try to set up autofill Fields as this can help improve your conversion rates by 20 to 30% due to the decreased friction and effort in filling out each field and if you need assistance with that our Professional Services team has historically helped customers configure this um which can be helpful if you need assistance there but moving on the next item that we want to review is our new scheduling feature Griffin can you share that with us yeah so scheduling this is a extremely useful automation tool for your campaigns it's actually really simple to use and it's really powerful at the same time and it let you complete task now rather than manually having to do them later we let you schedule three areas which are page publishing unpublishing and updates so next time you finish your page and know when your campaign should start and end just schedule it and free up your time and to-do list sounds good and some T tips and tricks for that so by planning ahead you can ensure that your landing pages go live or come down at the right time to really match those different product lunch launches campaigns events promotions that you have going on and then to ensure that the audience finds the correct information especially if your landing page is tied to a limited offer set the publishing and unpublishing dates to correspond with the start and end dates of those promotions finally regularly updating your pages content or design and having backups makes it easier to manage and update automated processes insta page emphasizes a Version Control for ongoing landing page optimizations in order to help you with that all right so the next one is actually one of my favorites but an existing feature which is mobile editing so Griffin why don't we dive into that one yeah with mobile devices driving over 60% of web traffic really building for mobile has become a necessity in this day and age we know this and that's why with our Builder when you build your desktop page your mobile experience automatically gets built as well to seamlessly generate your mobile experience we recommend aligning and grouping your elements when building on desktop locking the aspect ratio of groups to ensure a consistent look

### Segment 2 (05:00 - 10:00) [5:00]

across devices and regenerating sections in the mobile view when you make any updates on desktop and for all cases mentioned here you still have the option to manually adjust your mobile layout as you see fit giving you that balance between autogeneration and precision sounds great thank you for sharing that and really some additional benefits or tips and tricks so using that grouping to combine multiple elements such as text boxes images and buttons into a single unit um allows you to easily move and align and adjust them together once you get to the mobile side um this alignment can help you ensure that elements on your page um have that clean professional look and approve like improve that visual appeal to visitors helping them you know kind of view the hierarchy of the page and guide them through the content more effectively also the mobile aspect ratio locking ensures that the images and other visual elements maintain their proportions when they're resized so this kind of prevents that Distortion and maintains the quality of the visuals ensuring that they look good on all mobile devices and then finally if you really want a different look on mobile that section regeneration allows you to quickly generate and customize that pre-designed section for the mobile landing page and it simplifies that design process enabling you to create a mobile optimize section faster without sacrificing that design quality so with that let's move on to our next existing feature which is personalization Griffin what can you tell us more about that with personalization this is a great followup because we all know the importance of mobile personalization it's one that is just as valuable and really can boost your convergence up by 42% by creating these personalized experiences for each landing page and we make this process extremely simple with our personalization feature essentially you can go to any landing page and duplicate that design by with through the personalization feature and then you can start personalizing right away without any rebuilds after that you just use UTM parameters to ensure the Right audience sees the right experience and if no parameters are attached the default page shows so the page you duplicated that's the page that will show and then your personalized experiences will show based off your parameters I think that's a great note and I think one thing to add there which um maybe Evan will go more into later it doesn't have to be only UTM parameters but you can also use custom parameters so um you know maybe you want to have like a promo equals to show Dynamic content for a certain promotion based on a personalization you can use those custom parameters to trigger those as well um but some additional information around optimizing for personalization so research and testing has proven the effectiveness of personalization with increases in conversion rates upwards of 42% when executed effectively and really today it's kind of expected by visitors they want to make sure that there's that relevancy and that alignment to their interests and their needs so while there's a lot that you can do with kind of that demographic data to personalize your content I highly recommend focusing on really the intrinsic needs of your audience for example let's say um they that like you're a meal kit delivery company and you can have two women with some ilar demographics they're both age 30 living in San Francisco and that's great to maybe inform some imagery or tone but one of those women is a married working mom with two kids and is short on time to run to the grocery store and prepare healthy nightly meals for her kids while the other is single and working on eating healthier more balanced meals and wants easy a meal planning solution so their needs are different and therefore they should be marketed to differently based on what those needs are in order to really show the value of your product and so that's where personalization comes in Beyond just like a name or an age or a gender of really focusing on the needs of those audiences to create personalized content so with that one more new feature that is coming out that I'm really excited about is our API so Griffin tell us more about this one yeah with our API right now it's currently in beta testing so if you want to access contact our support team this is one yeah as Michelle mentioned we're really excited it's coming soon we're building it out we're getting feedback everyone you know we have people using it and it's really just going to be a powerful tool to allow you to build custom Solutions on top of insta page all with our API and the endpoints it offers for example with our analytics endpoints you can create detailed reports in your analytics tools to identify oper optimization opportunities or seasonal Trends you can also build custom Integrations features and more based on your unique marketing needs and as you

### Segment 3 (10:00 - 15:00) [10:00]

explore here we recommend involving your development team to clarify what's possible and where they can support however this week we or we did just recently make a Google Sheets report template to get you started using our API without any dependencies you can find that in our help center and later Michelle will actually walk you all through it thanks Griffin and some additional tips and tricks for that so um before using an API it's really important to understand the API third um you know familiarize yourself with the documentation the different end points and the responses um specifically if you're doing any sort of Automation in terms of like publishing or unpublishing Pages you want to make sure that you're not turning off a page that should be live and is receiving traffic and then in terms of pulling data with an API make sure that you're optimizing those data requests and fetch only the necessary data that you need to um get from that so like don't have any extra calls there because basically that's going to increase the load and the time it takes to pull that information and so having fewer calls will create more efficient handling um and lead to faster response times and then um one other one not listed on the slide but um making sure you keep your token protected so um you know this is access to your instapage workspace and so if it you know gets out there then it allows other people access to use that so make sure that you're keeping that protected and if for some reason it does get out there in a public way we do have a feature to generate a new token that way you can make sure that you're keeping your workspace safe so now with that I'm really excited to go into the next portion which is our in product demonstration so I will go ahead and hand it over to Evan to get us started sounds good as he's pulling that up if you want to start putting any questions in the prompt we can make sure that we answer those at the end of the presentation yeah so first let's look at the form Builder with the form Builder you'll find your forms within the library here on the side and this will show you your form templates um any of the forms that you've saved like my forms and anybody who's asking whether Global forms will be available in the future this is probably a good spoiler for you so when you get in here you can go into a form you already have and you can edit it or you can create a new form so we're going to create a form within here you have two types of fields you can add we have these predefined and these are ones that we have provided a lot of the things in them kind of do things for you so the phone number has the ability to set the country code set the default have this little section or don't have it you have ones like country that there it goes prepopulates all possible countries in it and with these and with any of the other optional ones you can delete them you can rearrange them or if you want to do things in bulk use this ad multiple and you can come in here and make large changes you could delete everything and just what you want it really lets you do what you need to do pretty easily uh anything else first name last name email you know all these kind of manage the text field but they give them a distinct name that will later work with new features we are going to be introducing with custom these are the same types that we've always had single line multi-line Etc and with those when you select them you can see all the different possibilities single line has hidden where once you had hidden you can put a value and pass values through your forms that maybe your users don't need to see um maybe you're tagging it for a specific thing that was going on with that page at the time and you just want that information in your leads and in your content additionally if you select out you'll be able to see all the form settings a lot of the ones are things that we've had before steps where you canate create multi-step forms as you

### Segment 4 (15:00 - 20:00) [15:00]

create new steps it just makes a new empty form and you can add new Fields you can always rearrange them and you can delete them so you can go back to a single step form from a multi-step next you have form submission so these are the same rules about choosing how your forms submit and what happens after we also do have this option where you can pass URL parameters through which means anything that comes to the page will now have those URL parameters that came to the page and will be passed through to whatever external page you go to afterwards so that you can have multi-step funnels and this be maybe one of your middle step you'll have styling and all that we've had in the past we also have this option Google analytics that lets you assign custom events to GA so that you can add a specific event and find that within your analytics so from here I would do insert I could also save it to my forms or to my Global which you will have that option soon in the future but I'm gonna cancel this I'm gonna close it and I'm gonna go back to the page and so on the page I have in my popup a form here you can see when you have a form if you select it you'll get edit form and this will bring you back to the form Builder it did open in a new Tab and once I make changes they will have an update option that will push those changes back to my page and then I can also save that instance from that page to my form so as Michelle said if you have Legacy forms that you built before we had this form editor you can select this form and you can save it to your library to reuse the last place that you can actually edit form is within your dashboard so when you're in your dashboard under assets you will have forms that will bring you to the same kind of form Library it does only show the ones that you have saved and you can create a new one or you can modify this one and also save that to the global in the future and that should be everything you can do with Co so next let's look at the scheduling options scheduling you'll go to landing pages and you'll see your landing page and this page is not published so I will go to it and I will see under publish as I'm going through my publishing options when you get to this next step you will see you have scheduling options you can let them publish immediately by hitting continue or you can choose a specific time to publish this will let you do anything between five minutes to two years ahead um you can also schedule your unpublished date and you can continue and it will verify with you okay it's making sure that I don't unpublish too quickly so when you get to your confirm page it will show you the dates and times that way you have a very clear idea of when it's going to release and you can set that to schedule and when you do make this work you will notice that there is a timer on here so that you can see that one is scheduled to publish but the dot indicator still shows that it is unpublished now let me open this I'll show you one that has changes and so this is a page that's already CH published but you have a change and you want to manage that change you will come to scheduling and you can actually schedule the time that it updates anytime you come in here even if you didn't have a change you could take a page that's already published schedule it to unpublish or you could remove this and set it to when I want to unpublish and not have it scheduled anymore and that's all you can do with scheduling so next let's look at our mobile editing let me go back to my page here and let's look at a section here where I have different elements you can see they're separated but I'm going to gather them all together and I'm going to group them same thing for these I'm gather them all and group them and that allows you to have them grouped even when you get to Mobile so we're going to go to mobile and from mobile we're going to come down

### Segment 5 (20:00 - 25:00) [20:00]

here I'm going to take this section and now that I'm in that section if I hit regenerate it only regenerates that block and now you see they're all in a different order but since they're grouped it's much easier for me to move them around in here I can move them up and down kind of realign everything but even though they're grouped you can click in here and you can still realign things you can select multiple pieces within that while that's still grouped you can make sure that those are centered up you can you know change your alignments within those and still manage different kind of elements in there you can resize them separately so I can resize this background or I can resize the group which will then scale everything so those are all the different ways you can use all of those you saw I reordered these and by having them grouped I was able to kind of reconfigure this area pretty quickly and that should be everything for you in Mobile uh do note that when you jump between desktop and mobile it does automatically save for you so if you then didn't want that change and you backed out you have already saved that change so you will want to undo those changes before that because as you can see everything has continued follow me um next let's look at personalization So within personalization it's under optimize and personalize um you will see all your personalized experiences I've selected into one and it shows me those variations so when you come in here you can create a new experience and from there you would choose a page and give it a name and create and it would create this kind of section it would automatically bring you into your next variation where you could edit it and I've added a version two where we can see the difference that the Big Value comes in when we publish so let's go to publish and look at our options our default option gives this automatically generated distinct value you can optionally give it an ID with a name so that you could see that name within that URL and know visually just what it is you can use what we have labeled as UTM um which has UTM and you can use any UTM that come to your page to manage those as you add anything in here you'll see that it shows those UTM here in that URL but you can also use custom parameter as Michelle was saying and this is good for things like GCL ID which you'll get from Google ads or any other products that kind of push that if you're using another ad generation kind of tool that's pushing um traffic to your page whatever key it puts on there you can put in here and once you have that added you'll then see that on the URL I will continue I will publish this immediately but I could also schedule this and now that GCL ID is available and that optional page is there so if I show you the original page I will then add that um gclid and it will show me that version the last thing to know is you can add other URL parameters even though that one's there outside of the ones that it's targeting so think of the ones here as your actual targets that decide what page modes but if you just wanted to have that GCL ID to split them but you have the same UTM on them you can add those and this page will continue to load the same page based upon these Keys being correct now if you do have more than one value in here as a Target they all must be satisfied for it to load uh with that you'll be able to manage different pages but you do have to make sure and test that the pages are loading based upon the keys that you will be pushing through and that should be everything for personalization so last let's look at our API with the API uh like Griffin said it is in beta about 50% of our

### Segment 6 (25:00 - 30:00) [25:00]

users should already have access if you don't have access definitely reach out to support and we will add you if you do have it you will see this section here that says API and it is a beta product so keep that in mind as you're using it you can select API here to jump or you can come here to my account admin and it will bring you to the same page where your token is you can create new token if you don't have a token it will give you the first token you have and you can either look at it here and copy it or you can use copy to clipboard if for some reason you need to change your token maybe it's uh been seen in the public or you want to take rights away from someone you've given them to you can create new token again and it will generate a new one and de authenticate the old token next you have the technical documentation link here that will bring you to this website this is our devdocs do instap page. com and this will have everything you want to know about that API So within here we will tell you everything about limits um how to get started authentication and then we have all our different endpoints so one of the things to keep in mind like Michelle was saying to make sure you're not making too many calls that you're doing it um kind of just calling what you need because there is a limitation that limitation is rather High it is 200 requests a minute if you send more than that they will not send data back until the next minute comes up so just kind of manage your calls in that kind of way that is quite a bit for the kind of data that we have on here but if you are hitting limits for a need you have definitely reach out to us and let us know your use case so we can see what maybe we need to expand in the future so let's look at some of these endpoints we have workspaces this will tell you about your workspaces you also can add and remove workspaces this does not let you move Pages between the workspaces yet but it does let you manage your workspaces and create and remove them and update them as needed workspace itself the only thing that you're really doing is giving it the name and optionally as you have different things different numbers to go with it team members is the next one this will give you a list of team members for a workspace is kind of the key to most of these and the thing to really keep in mind so for team members you give it a workspace ID and as this shows you it will give you all the users who have access to that workspace if you cycled through all the workspaces you have you would be able to see all your users and where they are in those workspaces next we have pages and with Pages this is one of the ones where you actually can do something to them you can get all the pages in a workpace so workspace ID is still your key but you also can publish and you can unpublish and you can search for Pages using different things IDs titles URL we will continue to add other parameters to be able to search but when you're doing something like publishing unpublishing you will need that page ID which comes from that list so again you're kind of mixing calls you're getting your Works Space you're getting your pages then you're doing things with those pages like publishing un publishing you'll be able to find analytics information also so personalizations one we just looked at this works much like a key of the page so you have workspace ID and key the page ID and that will let you see which personalizations are built for that page it does not let you do anything with them yet but that will be something we'll look at in the future uh analytics this works on a workspace level so you give it a workspace ID and it will give you all the analytics for that workspace but as you can see they have page IDs in here so you can parse that data and get that page level information to a degree form submissions this is if you have any of those forms that we built on a page and they are getting submissions from your users they will continue to come in here and you will be able to look them up by workspace ID and that will just let you kind of get them as that you go and you could gather them that way if you really wanted to experiments are kind of parallel to pages so you have a workspace ID and then you'll get all the experiments in there it will show you not just them but what status they're at so I have some that are ended some that are in draft those kind of things we'll continue to kind of grow this so that you can use the experiments in point in

### Segment 7 (30:00 - 35:00) [30:00]

more ways in the future and we always have examples in here you can always jump back and get your key but to really show you the power of this I think just having Michelle show you the worksheet will really just kind of show you what can be done with the API let me pass it back to you Michelle thanks Evan all right and as I'm pulling up the screen so just an item of note for everyone on the convert plan we do have Professional Services available if you need assistants creating a custom report we can help you with that or custom automations we have our engineering team that's able to assist with that as well so looking at the document so this will be in The Help Center article where it'll bring you to a screen to make a copy of the worksheet so we will go ahead and do that maybe that's thinking just give it a moment there it might make three copies because I clicked it three times all right so then you have this field here where you can input your token and so what I will do is I will go ahead and grab the token to input it here um like I said generally you want to keep this confidential so we have it Whited out um but even so we will still regenerate this token after the call so for the first time use when you click generate report it's going to start running the script and then it's going to ask for an authorization for the app script so we'll give it a moment there let me try that one more time there we go so authorization required will click okay then you will have to just log in allow and then reclick that button so I'll click it one more time it's running the script and then what you can see as you start to come into these different areas we'll start to see this information populate so this is the main reporting tab it shows you the date range for the last month and then you'll start to see these numbers and these pieces of data populate this comes from these other tabs where we're pulling in the different workspaces the different traffic and conversions for the last month traffic and conversions from the last 12 months and then the total number of pages there's also a few hidden sheets in here your general and your year breakdown those ones just feed into this report document um but essentially we'll see this all start to fill in it just takes a few moments as it's a little bit of a shorter call and then just a reminder if you have more pages and more data it will take a little bit longer than this but now we can see this pulled in as a snapshot so um for this owner there's two workspaces they have 15 published pages over the last month they had five unique visitors over 92 for the last 12 months again this is a sample space so not a lot of traffic in there two conversions the last month over 11 and then it shows you the top 10 traffic Pages the lowest 10 traffic pages and then that year look back to see you know how many pages receive traffic and how many conversions there were for those so this is just a good snapshot to get that data but like I said if you are looking for something a little bit more robust or different information please reach out to your CSM and our Professional Services team can work with you on um creating a custom report to meet your needs so with that I want to go ahead and move into the next item um on top of getting access to the API and requesting that um we do regularly introduce new features and if you would like early access to test those out and provide feedback we would recommend registering for the program um you can do that by uh when you receed this deck either clicking this link um for join today or visit bit. ly ip- early- access and just fill out that form to request Early Access to new features finally in conclusion I just want to jump over to our Q& A um we have a few questions here um one of them so Evan somebody asked can I make changes to something once it's scheduled and how would that work yes uh you can make changes to scheduled items it will still come up as updated again and at that point you may want to make sure that you are

### Segment 8 (35:00 - 39:00) [35:00]

pushing your updates to schedule as opposed to leaving changes that are not set to publish that's good um next one what are some use cases for when I would want to show content on desktop and not mobile or show something different um so I'll go ahead and take this one a good example of that is let's say on your desktop device you have a testimonial feature where you're serving that in a three column um but on mobile if you were to stack those that increases the vertical scroll of the page where maybe some other information is being pushed further down the page so on mobile maybe you want to serve that in like a carousel where visitors can um kind of swipe through those different slides or the different testimonials to give that different experience um other considerations are like in your hero where you want to make sure that means CTA is above the fold and maybe in the current layout of the hero or the order of the content it would be pushed below the fold so you can reorder that on mobile devices to Pro uh provide an optimized mobile experience um I think let's see Griffin this one I'll pass over to you what are some good use cases for scheduling I know we went over a couple but did you have any examples yeah we've we see scheduling by our customers be used in I'd say a few scenarios uh one being limited time promotions another being webinars and then even if you're working across time zones or taking time off that's another scenar we've seen it used so essentially it's letting you automate your page either an update being published being unpublished so if you have a promo page and you know the dates you can have it go up and down exactly when you need and then for a webinar registration page let's say the webinar ends so after this that page could go down automatically without anyone having to do that task that's another good use case yeah I think given for the webinar a good use case on that would be maybe access to the recording so um maybe you already have like a page staged like a different thank you page with the recording but you still want to capture information for visitors who want to view the recording so um you can update the page to like change the verbiage and the redirect to the page that's hosting that Rec recording um so all good use cases there um one more question here uh are changes to forms in HTML blocks and Global blocks treated the same as all other elements in global blocks uh and they added so if changes are made in them they'll be applied to all pages where this Global block exists or are they treated separately I think that one's for you Evan yeah anything done in a global block will change on any page where that Global block is used and with a form same thing if you made a change to that form that instance of that form belongs to the global block if you think of non-global forms as just instances like a copy I put it on here and it's now on that page well think of it as that P that Global block is a page in itself and it just happens to show on a lot of other pages good answer right we'll just wait a few more seconds to see if we have any other questions coming all right I'm not seeing anything else so um before we go just to let you know we do have another webinar coming up on April 17th where we'll be reviewing carousels heat Maps the popup library collaboration image library and then also keep an eye out for other sneak peeks in future webinars uh I just want to thank you for your time today in reviewing this again if you have any questions or want to learn more about new features please reach out to your CSM for either custom feature trainings and then also remember you have the Professional Services team to he help you with implementing and guiding strategy on any of these features for your lenting pages thank you again and have a wonderful day