around 100,000 to 200,000 tokens. That's already huge. But GPT5, we're talking potentially millions of tokens. That means you can load up massive amounts of context, your entire business strategy, all your brand guidelines, your complete customer research, your whole content calendar. Instead of giving it two sentences about your business, give it everything. The more context you provide, the better results you'll get. Here's what this looks like in practice. Instead of saying, "Help me write an email," you say, "Here's our complete brand voice guide. Here's our customer personas. Here's the specific campaign this email is part of. Here's our sales data from the last quarter. Now, write an email to our segment of customers who haven't purchased in 60 days. " That's the level of context GPT5 can handle. And when you give it that much information, the results are going to be incredible. Third thing, and this is huge, multi-phase workflows are becoming native. Right now, if you want AI to do something complex, you have to break it into multiple conversations. Research in one chat, analysis in another, final output in a third. That's about to change completely. GPT5 will be able to handle entire workflows in a single conversation. Research, analyze, strategize, create, and refine all in one go. But here's the key. You need to start thinking like a project manager when you prompt. Don't just ask for the end result. Map out the entire process you want it to follow. Say something like, "First, research our top five competitors content strategies. Second, analyze what's working best in our industry. Third, identify gaps in our current approach. Fourth, create a three-month content plan. Fifth, write the first week's worth of content. Sixth, create a tracking system to measure results. That's how you're going to need to think with GBT5. Not just what you want, but the entire journey to get there. Fourth thing, structured output is going to be the baseline. Stop asking for thoughts or ideas. Start demanding scorecards, matrices, tables, phase plans. GPT5 is going to excel at giving you structured, actionable information. But you have to ask for it specifically. Instead of what do you think about my marketing strategy, ask for a comprehensive audit of my marketing strategy with scores from 110 in five key areas, specific recommendations for improvement in each area, a priority matrix showing which changes to make first, and a 90-day implementation timeline. The more structure you demand in the output, the more useful it's going to be. Now, here's something that's going to sound crazy, but it's critical for success with GPT5. You need to make it ask questions. The best prompts are going to be the ones that expect the AI to be curious, to dig deeper, to challenge your assumptions. End your prompts with something like, "What questions do you have about this project that would help you give me better recommendations? " GPT5 is going to be smart enough to identify gaps in your thinking. Let it also build in self-evaluation loops. Every major prompt should include check your work, validate your recommendations, identify potential problems with this approach. These models are getting access to more and more information. Make them use it to doublech checkck everything. Here's another critical point. Force tradeoffs and prioritization. Don't let GPT5 hedge. Don't let it give you wishy-washy answers that try to cover every possibility. Make it choose, make it rank, make it cut things. Say, "Give me your top three recommendations, not five or 10. Tell me which one is most important and why. What are we not going to do and why? " This teaches the AI to think critically instead of just generating comprehensive lists. Now