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SEO Is Dead... Do THIS Instead…

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SEO Is Dead... Do THIS Instead…

Julian Goldie SEO 22.06.2025 8 464 просмотров 281 лайков обн. 18.02.2026

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Want to get more customers, make more profit & save 100s of hours with AI? https://go.juliangoldie.com/ai-profit-boardroom Free AI Community here 👉 https://www.skool.com/ai-seo-with-julian-goldie-1553 🚀 Get a FREE SEO strategy Session + Discount Now: https://go.juliangoldie.com/strategy-session 🤯 Want more money, traffic and sales from SEO? Join the SEO Elite Circle👇 https://go.juliangoldie.com/register 🤖 Need AI Automation Services? Book an AI Discovery Session Here: https://juliangoldieaiautomation.com/ Click below for FREE access to ✅ 50 FREE AI SEO TOOLS 🔥 200+ AI SEO Prompts! 📈 FREE AI SEO COMMUNITY with 2,000 SEOs ! 🚀 Free AI SEO Course 🏆 Plus TODAY's Video NOTES... https://go.juliangoldie.com/chat-gpt-prompts - Want a Custom GPT built? Order here: https://kwnyzkju.manus.space/ - Join our FREE AI SEO Accelerator here: https://www.facebook.com/groups/aiseomastermind - Need consulting? Book a call with us here: https://link.juliangoldie.com/widget/bookings/seo-gameplanesov12 In this video, I'll reveal shocking data showing traditional SEO is dying due to AI search. While clicks are down 34%, conversions are up 23x higher from AI traffic. I'll explains why old SEO tactics no longer work, what AI platforms actually favor, and provides the exact playbook for dominating AI search through brand building instead of keyword optimization. 0:00 - Why traditional SEO is dying in 2025 0:30 - Introduction to Julian's digital avatar 1:00 - Shocking Ahrefs data: 34% fewer clicks 1:30 - But 23x higher conversion rates 2:00 - AI Overviews rolled out to 1.5 billion users 2:30 - Why each AI platform works differently 3:00 - 86% of top AI mentions aren't shared across platforms 3:30 - The old keyword-focused SEO is broken 4:00 - Brand mentions are the new ranking factor 4:30 - What AI platforms actually care about 5:00 - Different AI platforms favor different sites 5:30 - 80% of AI traffic goes to 3 page types 6:00 - Why AI traffic converts 23x better 6:30 - The exact AI search playbook 7:00 - Focus on brand building over content 7:30 - Build backlinks with branded anchor text 8:00 - Drive branded search volume 8:30 - Create problem-solving pages, not just content 9:00 - Real examples: Reddit, Wikipedia, YouTube 9:30 - AI search is only 0.5% of traffic but drives 12% of results 10:00 - The window is closing fast 10:30 - Why backlinks are still crucial 11:00 - You need the right kind of backlinks 11:30 - How Goldie Agency understands the new landscape 12:00 - AI recommends brands, not just pages 12:30 - Specific tactics you can start today 13:00 - The reality: this takes time and expertise 13:30 - The opportunity window is closing 14:00 - What you should do next 14:30 - Think like a brand, not just a website 15:00 - Free SEO Strategy Session offer 15:30 - Free community with 12,000 members 16:00 - AI Success Lab and resources 16:30 - AI Profit Boardroom 17:00 - Final thoughts: Build a brand worth recommending Ahrefs Resources: https://ahrefs.com/blog/ai-assistants-bias-winners-losers/ https://ahrefs.com/blog/ai-search-traffic-conversions-ahrefs/ https://ahrefs.com/blog/ai-search-traffic-by-page-type-ahrefs/ https://ahrefs.com/blog/ai-overview-brand-correlation/ https://ahrefs.com/blog/insights-from-56-million-ai-overviews/

Оглавление (28 сегментов)

0:00 Why traditional SEO is dying in 2025 109 сл.
0:30 Introduction to Julian's digital avatar 104 сл.
1:00 Shocking Ahrefs data: 34% fewer clicks 98 сл.
1:30 But 23x higher conversion rates 93 сл.
2:00 AI Overviews rolled out to 1.5 billion users 95 сл.
2:30 Why each AI platform works differently 85 сл.
3:00 86% of top AI mentions aren't shared across platforms 84 сл.
3:30 The old keyword-focused SEO is broken 93 сл.
4:00 Brand mentions are the new ranking factor 95 сл.
4:30 What AI platforms actually care about 89 сл.
5:00 Different AI platforms favor different sites 84 сл.
5:30 80% of AI traffic goes to 3 page types 89 сл.
6:00 Why AI traffic converts 23x better 96 сл.
6:30 The exact AI search playbook 98 сл.
7:00 Focus on brand building over content 94 сл.
7:30 Build backlinks with branded anchor text 84 сл.
8:00 Drive branded search volume 103 сл.
8:30 Create problem-solving pages, not just content 98 сл.
9:00 Real examples: Reddit, Wikipedia, YouTube 87 сл.
9:30 AI search is only 0.5% of traffic but drives 12% of results 85 сл.
10:00 The window is closing fast 98 сл.
10:30 Why backlinks are still crucial 112 сл.
11:00 You need the right kind of backlinks 90 сл.
11:30 How Goldie Agency understands the new landscape 117 сл.
12:00 AI recommends brands, not just pages 87 сл.
12:30 Specific tactics you can start today 101 сл.
13:00 The reality: this takes time and expertise 103 сл.
13:30 The opportunity window is closing 68 сл.

Why traditional SEO is dying in 2025

Today, I'm going to show you why traditional SEO is dying and what you need to do instead to get traffic in 2025. AI just changed everything and most people have no idea what's coming. I'm talking about data that shows clicks are down 34% but conversions are up 23 times higher. This is huge and it's happening right now. If you don't adapt, you're going to get left behind while others make bank. The people who understand this new game are already winning big. Hey, if we haven't met already, I'm the digital avatar of Julian Goldie, CEO of SEO agency Goldie Agency. Whilst he's helping clients get

Introduction to Julian's digital avatar

more leads and customers, I'm here to help you get the latest AI updates. Julian Goldie reads every comment, so make sure you comment below. Let me start with something that's going to blow your mind. I just got my hands on the latest data from RFS, and it's scary. They studied 300,000 keywords and found that AI overviews are reducing clicks by 34. 5%. That means when Google shows those AI answers at the top, people click way less on websites. But here's the crazy part. The people who do click are converting 23 times higher than regular Google traffic. Let me say

Shocking Ahrefs data: 34% fewer clicks

that again. 23 times higher conversion rates. So what does this mean? It means the old way of doing SEO is dead. And if you don't change your strategy right now, you're going to lose everything. But first, let me show you exactly what's changed and why everything you know about SEO just got flipped upside down. Google just rolled out something called AI overviews to over 1. 5 billion users. That's almost 20% of everyone on the planet. And these AI answers are showing up for more and more searches every single day. The data from RFS

But 23x higher conversion rates

shows that AI overviews have doubled since Google's March update. They're everywhere now, and they're stealing clicks from websites like crazy. But here's what most people don't understand. This isn't just about Google. Chat GPT is coming for Google's lunch. Perplexity is growing like mad. And each one of these AI tools works totally different. Let me break this down for you. RFS found that 86% of the top websites mentioned in AI aren't shared across different platforms. That means what works in chat GPT doesn't work in Google AI. What works in

AI Overviews rolled out to 1.5 billion users

Perplexity doesn't work in Chat GPT. This is a whole new game with totally different rules. So what does work? I'm going to tell you exactly what the data shows. But first, you need to understand why the old way is broken. Traditional SEO was all about keywords. You'd find a keyword, write content around it, get some back links, and hope Google ranks you. That worked for 20 years. But AI doesn't work like that. AI reads everything on the internet and decides what to mention based on totally different factors. The biggest factor

Why each AI platform works differently

brand mentions, not backlinks, not keyword density. Brand mentions. A refs studied 75,000 brands and found that the number one factor for getting mentioned in AI is how much people talk about your brand online. They found a 0. 6 664 correlation with web mentions. That's huge. The second biggest factor is branded anchor text in your back links. When people link to you with your brand name, that tells AI you're important. The third factor is branded search volume. When people search for your

86% of top AI mentions aren't shared across platforms

brand name on Google, that signals authority. Notice what's missing? Keywords, meta descriptions, title tags, all that stuff we've been obsessing over for years. AI cares about one thing. Are you a real brand that people actually talk about? Now, here's where it gets interesting. Different AI platforms favor different types of websites. Google AI loves authoritative sites like Wikipedia and government websites, but it's also showing a lot more Reddit and Quora lately. Chat GPT likes news sites and publishers. They have licensing

The old keyword-focused SEO is broken

deals with a bunch of media companies. Perplexity pulls from international sources. Lots of local and regional brands that don't show up anywhere else. So, if you want to win in AI search, you need to understand each platform's bias. But wait, there's more. The type of content that gets mentioned in AI is totally different, too. A refs found that 80% of their AI search traffic goes to three types of pages. Homepage, product pages, and free tools, not blog posts, not how-to guides, not the content that traditional SEO says you

Brand mentions are the new ranking factor

should make. AI sends people to pages that solve problems or provide value, not pages that just answer questions. This changes everything about content strategy. Instead of making 50 blog posts about how to do X, you make one incredible free tool that actually does X. Instead of writing about your product, you make the product page so good that AI wants to mention it. And here's the kicker. The people who click from AI search convert way better. A refs found that AI search visitors go to 50% more pages and have lower bounce

What AI platforms actually care about

rates. Why? Because AI pre-qualifies them. By the time someone clicks from an AI result, they already know what they want. AI already explained your value proposition. They're ready to buy. This is why that 23x conversion rate makes sense. AI does the selling for you. So, how do you actually rank in AI search? Let me give you the exact playbook. First, focus on brand building over content creation. Get mentioned on other websites. Get quoted in articles. Build relationships with journalists and influencers. Every time someone mentions

Different AI platforms favor different sites

your brand online, you get stronger in AI search. Second, build back links with branded anchor text. Don't just get links with keywords. Get links with your company name or brand name in the anchor text. Third, drive branded search volume. Run ads for your brand name. Get people searching for you specifically. Use PR and social media to build brand awareness. Fourth, create pages that solve problems, not just answer questions. Build tools, calculators, templates, resources, things people actually use. Fifth, optimize for

80% of AI traffic goes to 3 page types

conversion, not just traffic. AI is going to send you fewer but better visitors. Make sure your pages convert those visitors into customers. Now, let me show you some real examples of brands that are crushing it in AI search. Reddit is absolutely dominating. They show up in almost every AI platform because people trust userenerated content. Forums feel conversational, which matches how people interact with AI. Wikipedia is still strong, but losing ground. They're mentioned everywhere but not growing like they used to. YouTube is huge in perplexity.

Why AI traffic converts 23x better

If you want to rank in perplexity, having videos helps a lot. Local businesses are killing it in perplexity, too. If you serve a specific geographic area, perplexity is your best friend. Here's what's really wild, though. Afs found that AI search traffic only makes up 0. 5% of total traffic right now, but it's growing fast, and the conversion rate is so much higher that even this tiny amount of traffic drives 12% of signups. So, think about that. Less than 1% of traffic driving 12% of results. This is the future and it's happening

The exact AI search playbook

right now. But most businesses have no idea. They're still playing the old SEO game. While the smart ones are already dominating AI search, the window is still open. But it's closing fast. Every day more businesses figure this out. Every day the competition gets harder. If you want to win, you need to start today. But there's a problem. Most people don't know how to build a brand online. They get mentioned on other websites. create content that AI actually wants to site. That's where backlinks come in. And this is super important. Because backlinks are still

Focus on brand building over content

the foundation of everything. Here's why. When you get mentioned on other websites with back links, that creates the brand mentions that AI loves. Those back links with branded anchor text signal authority. And those mentions on high authority sites give you credibility. Back links are how you build the brand presence that AI search requires. But you can't just get any backlinks. You need the right kind of back links from websites. You need links from sites that AI platforms already trust and site. You need links with your brand name in the

Build backlinks with branded anchor text

anchor text. You need mentions that make you look like a real business that real people care about. This is advanced stuff. It's not just buying some cheap links from Fiverr. It's strategic brand building through link acquisition. And here's the thing, most people can't do this themselves. It takes relationships. It takes expertise. It takes knowing which sites matter for which AI platforms. That's exactly what we do at Goldie Agency. We've built a sevenfigure link building agency with a team of 50

Drive branded search volume

people specifically because we understand this new landscape. We know which sites Chat GPT loves. Perplexity sites. We know which sites Google AI trusts. And we know how to get you mentioned on those sites with the right anchor text and the right messaging. But let me be clear about something. This isn't magic. This is just understanding how the new game works and playing by the new rules. The old rules were about keywords and content volume. The new rules are about brand authority and trust signals. AI doesn't just rank pages. AI recommends brands. So, you need to become a brand

Create problem-solving pages, not just content

worth recommending. That means having a strong online presence across multiple platforms. It means getting mentioned in industry publications. It means having real customers who talk about you online. It means doing all the things that make you a real business. not just an SEO play. This is actually good news because it means the people who build real value are going to win and the people who just try to game the system are going to lose. AI is smart enough to tell the difference between a real brand and a fake one. So, if you've been

Real examples: Reddit, Wikipedia, YouTube

building a real business with real value, you're already ahead. You just need to optimize for the new ranking factors. But if you've been relying on SEO tricks and content farms, you're in trouble. AI doesn't care about your keyword stuffed blog posts. It cares about whether real people actually recommend your business. Now, let me give you some specific tactics you can start using today. First, audit your current backlink profile. Look for opportunities to get more branded anchor text. Reach out to sites that already

AI search is only 0.5% of traffic but drives 12% of results

link to you and ask them to update the anchor text to include your brand name. Second, start a PR campaign. Get quoted in industry publications. Share your expertise with journalists. Build relationships with influencers in your space. Third, create linkable assets. Build tools, publish research, create resources that other websites want to mention and link to. Fourth, optimize your social media presence. AI platforms look at social signals, too. Make sure you're active on the platforms where your audience hangs out. Fifth, focus on

The window is closing fast

user generated content. Get customers to review your business, mention you in forums, talk about you on social media, and sixth, track your progress. Use tools like AF's brand radar to see where you're getting mentioned in AI search results. But here's the reality. This stuff takes time and expertise. Building a brand that AI wants to recommend doesn't happen overnight. And if you try to do it yourself without knowing what you're doing, you're going to waste a lot of time and money. That's why we're seeing so many businesses partner with agencies who understand this new

Why backlinks are still crucial

landscape. The agencies who get it are absolutely crushing it right now because they can deliver results that other agencies can't even understand. But the window is closing. As more agencies figure this out, the competition is going to get brutal. Right now, there's still an opportunity, but it won't last forever. The brands who move fast are going to dominate their industries. The brands who wait are going to get left behind. So, what should you do next? First, start thinking like a brand, not just a website. How can you get mentioned by other people? How can you build relationships in your industry? How can you create value that people

You need the right kind of backlinks

actually want to talk about? Second, audit your current approach. Are you still focused on keyword rankings? Are you still measuring success by organic traffic? Those metrics don't matter as much anymore. Start tracking brand mentions, branded search volume, and conversion rates from AI search traffic. Third, invest in the new ranking factors. Spend money on PR, relationship building, and brand development. These are the things that drive AI visibility. And fourth, get help from experts who understand this transition. Don't try to figure it all out yourself. Work with

How Goldie Agency understands the new landscape

people who are already getting results in the new landscape. This is the biggest shift in digital marketing since Google was created. The people who adapt are going to make a fortune. The people who don't are going to struggle, but you still have time. The transition is happening right now, but it's not complete yet. You can still get ahead of this curve if you act fast. The question is, are you going to be one of the winners or one of the losers? The choice is yours, but you need to make it soon. Because every day you wait, your competitors get further ahead. And in a year from now, when AI search is the

AI recommends brands, not just pages

dominant way people find information online, it's going to be too late to catch up. The foundation you build today determines your success tomorrow. So, let me tell you exactly how we can help you build that foundation. If you want to dominate in this new AI search landscape, you need a custom strategy built specifically for your business and your industry. That's exactly what we provide in our free SEO strategy session. We'll analyze your current situation, identify the biggest opportunities in AI search for your

Specific tactics you can start today

business, and create a custom game plan to get you ranking inside AI with the right back links and brand mentions. This isn't a sales pitch. It's a real strategy session where we show you exactly what you need to do to win in AI search. You can book your free session using the link in the comments and description. But that's not all. We also have a free community with over 12,000 members where we share over a 100 AI SEO prompts and tools completely free. This is where you can learn all the latest strategies, get your questions answered

The reality: this takes time and expertise

and connect with other business owners who are crushing it in AI search. You can join the community using the link in the comments and description. Plus, we have an SOP and process inside our AI success lab with over 100 use cases and tutorials. You can see the checklist of different strategies we give away as freebies every day. We also provide all the video notes and trainings so you can implement everything we teach. With 12,000 members, you'll be part of something bigger than yourself and get access to strategies that most people will never see. And finally, if you want

The opportunity window is closing

to scale your business, get more customers, and save hundreds of hours with AI automation, check out my AI profit boardroom. This is where we go deep on using AI to grow your business and automate everything. All the links are in the comments and description below. The future of search is AI. The future of AI search is brands. Make sure you're building a brand worth recommending.

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