Market research with ChatGPT

Deep research is our first agentic tool. You can click deep research in the toolbar for access. I've pasted in a prompt asking chatbt to help me with an expansion strategy as I'm looking to expand my DTOC sneaker store internationally. I need help prioritizing whether to launch in Japan, Korea, or Taiwan first. I've given it some criteria around what I want it to take into consideration and how I want the final report structured. I can also guide it with types of sources I want it to use. Now, let's send that off. Now, you can see chatpt will start off by asking me some clarifying questions just like any good researcher would do. I'll provide it with some more details, but I'm also going to leave it a little open-ended in some areas and I'll ask CHBT to make recommendations. Chat GBT returns with a plan of action based on your original prompt and answers to its follow-up questions so that you have visibility into what it's doing. Once we send it, it can take anywhere from 5 to 30 minutes. As the research begins, you can see in the chain of thought on the right hand side how the model is scanning through relevant articles on the web, providing proper citations and discovering new keywords. This is going to take some time. So I have completed run that I ran earlier today. Let's take a look at that one. This research took us about 8 minutes. When I click here, I can see the full chain of thought from the run and all of the sources that it access. What's amazing is the depth in the detail in the report. In this report, you'll see that Chat GBT has cited all of its sources so that I can navigate to have a closer look if I wanted to. It's aggregated the total addressable market, the consumer trends, the competitive insights, and the expansion strategy for every single country that I asked it about and references them all with inline citations, which again allows you to verify sources. Along with the detailed research report, we also have a summarized view in a table format, which serves as a nice executive summary. This is the kind of research that normally would have taken me hours or days, but deep research can do in a fraction of time by searching the web, analyzing documents and graphs, and shifting its focus as needed.