Hey, so I'm going to do something in this video that for some reason basically nobody ever does. That's generate real leads for my AI business completely live with minimal editing, no cherry-picking. You guys are just going to see the whole process. Over the next couple hours, you're going to watch me build a complete lead genen campaign from absolute scratch from my company, Leftclick. AI, and I'm also going to turn it into actual interested prospects who want to buy our services. I've done this sort of thing multiple times before. I scaled a copyrightiting agency to 92K a month and a previous AI consultancy to 72K per month. Today I'm starting completely fresh. It is a new service, new market, new everything. just to show you guys exactly how this process works in real time and help you crush the limiting beliefs that you have about it. Okay, so over the next couple hours, you guys are going to see me decide on a specific AI service live using a simple business framework. I'm going to build the exact infrastructure to reach decision makers at scale. I'm going to write high converting outbound copy to get busy executives to actually respond to me. I'm going to launch a bunch of campaigns, get real responses from real prospects, show you guys how to handle objections, then finally how to book actual sales calls. So, if you finally want to break through that weird beginner limbo a lot of people are at where they're just incapable of getting anybody to say yes to them, this is the video for you. So, before we get into building this campaign, let's explain what cold email is and how we're going to use it to land AI clients in practice. Never heard of cold email before? Cold email is when you send a personalized message to someone you've never met who didn't ask you to contact them. It's basically the digital version of knocking on doors, but for professionals. And unlike spam, which is bulk and random, irrelevant fishing emails, BS, a cold email is specific, targeted, and it is genuinely useful to the person receiving it. You typically give them something for their time. Okay. Now, cold email is just one part of what we call cold outreach. Cold outreach includes things like LinkedIn DMs, cold calls, video messages, all that stuff. But cold email, in my opinion, is the most scalable and cost-effective method for beginners because it gives you the perfect blend of scale, cost, and also targeting. So, what we're going to do in this video is we're going to find businesses that actually need AI automation. We're going to research them for personalization. We're then going to write messages that explain how we can help them send these through professional infrastructure. They actually land in inboxes. Then, we're going to follow up with interested prospects and finally book calls with qualified leads. And business owners are actively looking for AI solutions right now. I mean, basically, everybody in their mom wants to implement AI into their business, but they don't really know where to go, who to trust, or how to find reliable providers. The idea is we just solve that problem for them by showing up. So, we have high demand, low supply, which from my intro economics class is typically a good market condition. And decision makers check their email inbox the same as all of us. There are multi-billionaire people that literally still have the habit of going to their Gmail and checking. So, it's almost like equal access to opportunity if you're good. Also, the ROI of our services are pretty easy to demonstrate. And so, the $3,000 to maybe $10,000 project values totally justify the personalized outreach effort. So now that you guys understand the foundation behind this, let's launch a campaign from scratch and watch it generate real leads for my AI business, Leftclick. ai.
So what is the value and what is the whole idea here? I'm going to be generating a hell of a lot of leads because I think that a lot of the other problems and questions are just going to work themselves out questions like, you know, what the hell am I going to sell? Right? This is a very good and honest question that a lot of people ask me, Nick, what should I sell and how do I sell it? Well, we're going to figure that out after we generate the leads. Right now, we're of course generating for some vague lead generation opportunity. I do this because a selling growth is by far the easiest thing to sell because growth is immediately justifiable in terms of return on investment. And it's also historically just the thing that I am the best at, generating demand. So, if I'm great at generating demand for myself, Lord knows I'm going to be good for generating demand for other people. But selling growth is by far the easiest thing to sell. And then B, I can always upsell people on the call when I get on one. I also don't qualify over much right now. The most important thing to do is just to chat with as many people as humanly possible. By doing this and even not having super concrete defined outcomes for the sales side of things, you start thinking like a data gatherer. And that's what we want here. We want real objective data. We want to get it directly from the source versus someone's opinion on the source. What I mean by this is as opposed to you talking to me and asking a bunch of people questions about, hey, does this approach work? Hey, can I do this? Hey, should I do this? What sort of tactic should I apply? You should go and actually get the data directly from the source. And spinning campaigns up as quickly as humanly possible like this allows you to do so. So, this is the form of demand generation that I love the most. This is one of the reasons why I love cold email the most. You can literally go from somebody that's never talked to a single customer, spend a tiny bit of money, and then get more leads in like a week than most people will do in literal months running any sort of business on the other side. And you also don't need like crazy long iteration periods like you do with ads or whatever, right? So, you just get up and running as quickly as humanly possible and then let the rest sort itself out. Okay. So, some things that sell pretty well historically that I'm going to try. So, obviously lead generation services. I could very easily run an entire cold email lead genen agency on video. Let's say easily. Maybe not very easily, but I could do it easily. And I could make it hella profitable, too. We could do customer relationship management, CRM systems and or add-ons like sales, proposal generators, fulfillment, on boarding systems, retention, and then we can go lead reactivation, automatic follow-up. Okay, so these are cool to sell. sell niche. So the these apply for basically everything niche specific fulfillment systems like content generation systems. So think about this. I am a content creator with almost do I have 150,000 subs? No. Almost 150 subscribers on YouTube and 230,000 subscribers on Instagram. This puts me in the top, I don't know, like 0 whatever percentile of accomplishment. I can use this accomplishment as an inn with virtually anybody I want through some form of cold outreach and then sell them some type of niches specific fulfillment system. Well, let's just think about this. which immediately gets interest. I can use this accomplishment as an in with virtually anybody. I reach out to cold and sell them on some sort of content system. I. e. I could reach out to people that have fewer than 150,000 subscribers and say something along the lines of this is the system that got me to 150,000 subscribers. Now, this won't entirely be accurate all the time, but it should be sufficient to get an in that will allow me to sell them on other services because I just tend to know a lot about this. I could also reach out to people that have more than 150,000 subscribers and position myself as a growth hacker etc which is also inherently interesting. Cool. So, I think these are probably sufficient for now. I'm not going to overthink it. I think I'm just going to turn my brain off from here and just be like, "Okay, that's fine. I know enough now, which is the most important part. " Okay, so what I've done is I've jumped over here into Instantly. And Instantly is pretty dang chunky. Just log right the hell in. Okay, so great. What do we have now? Let's just go to email accounts here. Scroll all the way down. Looks like there's some sending errors with some of the accounts. That's unfortunate, but on net, you know, we do have a ton of accounts. So, what's our volume right now? 57, right? How many of these actually have issues? 1 2 3 four. Looks like four of these have sending errors, meaning 53 are capable of sending. So, what I'm going to do is I'm just going to go over here, and then I'm just going to like do some of the math on my sending. And I'll say I currently have 53 email accounts. On average, you can send 20 to 30 emails per day per account. That means 53 * 30. I have a total volume of 1590 outbound emails per day right now. That's pretty good. I think I could go pretty far with this. The thing is, the way that cold email works is this 1,590 emails is split across the total number of steps in a sequence. So, if I have three steps in the sequence, my actual daily outbound flow is 530 to new leads. Okay? So, how many steps are going to be in the sequence? I always use two steps in any new sequence I create. There's a first email and then a follow-up email. And I'm just writing all this stuff down because I want to in the future create a text resource that walks you guys through my thoughts on all this. So let's just call this like I don't know Nick's like let's say just call it live lead generation or something. That means my total volume new lead volume is actually 1590 divided by 2 which is 795. So what this also means is I send six days per week. 795* 6 is 4,770 emails. Let's call it 5,000 even. That means every week on Sunday, I need to upload 5,000 leads to Instantly for my campaigns. Okay, so I don't know exactly what these campaigns are going to look like. I have no idea. I'm just like spitballing it right now. But I know just from first principles that every Sunday if I want to do this scalably and effectively, I just got to jump in here, upload at least 5,000 leads instantly for my campaigns. Fair enough. So I now have this cost that I need to do. Okay, what is this cost? Uh variety of lead scraping approaches. There are a few that work really well right now. The first is let's just do the old Apollo ampify. Apollo to Amplify is basically where we go over here to this lead source called Apollo that typically charges us a ton of money for lead data. And what we do is we put that through a scraping service called Ampify that has a bunch of scrapers that are built specifically for this purpose. This allows us to get things at the rate of 75 cents per 1k leads up to 50,000 leads per search which is pretty great which is awesome. So we could do this. It's going to be about 0. 75 per 1k. We could also do vein to sales navigator. This is a new flow where basically well it's not new but basically what you do is you add in your LinkedIn sales navigator account. So you sign up for sales nav you export a search in case you guys don't know sales navigator just is very similar to Apollo in so far that you have a bunch of these filters set up. This is a French one Jafik and then um you know put some keywords in you and you get a big list of people. Well, you basically just pump that through this service, Vein. Then it delivers you a bunch of highquality uh leads, which is really nice. You could schedule data extraction. You can do a lot cost looks like 29 bucks for 20,000 leads costwise. That's actually I think even less costly than the approach I was talking about a moment ago. Okay, so that's awesome. Has built-in duplicate ddups and all that stuff. So that's pretty cool. So I think realistically I'm probably going to do both of these. Today I'm probably just going to set up the classic which is Apollo and Ampify cuz that one's really easy. But then uh I could probably do this, too. So why don't I just figure this out? What is 20? $29 divided by 20,000. I think that's I guess we should just do by 20. It's $1. 45. Okay, so it's 145 per 1k. Um, that's fine. And then there are a couple of other approaches as well. Let's just leave it at there for now. I mean, like, you know, these two lead approaches are realistically sufficient for me to scrape 5 million people over the course of the next couple of months. So, it doesn't really matter. And then while I'm doing this, you know, I'm just going to build kind of a cool asset here. and I'll come up with like a name for this series if you want to call it that later. Okay, for now we're just going to call it Nick's live lead generation. Okay, so where do we go from here? Well, obviously we need to figure out who the hell to pitch to. I'm going to keep things really easy today and I'm just going to pitch to the same people that I was pitching to before that I found some success. So, what do I do? I jump into my campaigns here. Now, I have a bunch of campaigns that I was running before. Some of these don't have stats cuz I was running them before my instantly stats period. This was a podcast campaign I ran 11. 6. This one was a real estate one I did live actually with a watch me start and sell. That's actually the whole purpose to these videos. Where are we going to go from here? So 3. 7% 4. 2%. These are pretty cool. I like the website agencies. I like the videography. So why don't we just start, you know, like one thing that I will always do is I will always just start with something that I've already done. Then I'll take that as my rough draft. Then I'll just iterate on it. Why? Because if you take something as a rough draft, you iterate on it, you are saving yourself like 70% of time just rebuilding the wheel. So I'm lucky enough that I have a bunch of these rough drafts. I don't want you guys to think that you guys don't have access to similar things. You guys have my copy, right? So, you guys could just start with my copy. You have templates online where people have posted their cold email successes and stuff like that. You can start with that. It'll eliminate 70% of your work. Rocky Balboa's actor Sylvester Stallone is famous for saying something along the lines of, "I never start with a blank page. I always try and eliminate the blank page problem. " As a screenwriter, I don't want to write. I want to edit. That's my whole job. So what he does is he just poops out the crappiest first draft and then he makes his whole life editing. I think really similarly. So I'm going to start with this website agency's campaign. This seems pretty cool. And we're just going to duplicate this campaign. I'm just going to call this Nick's live lead generation until I come up with a better way to do this. Let's just go du. Actually, that probably makes more sense. And then why don't we just call this website agencies? We'll go one du website agencies. Okay. So now I'm going to duplicate this campaign. Why am I duplicating this campaign? obviously because now I have access to all of the sequences that I had before. One of these sequences is turned off so I can just turn that off. That wasn't working before. Now the two sequences that worked reasonably well um were this which said, "Hey, I'm new to this so please bear with me. " But I put something interesting together a few months ago that works well. It's a outreach system that uses AI to find people hiring website devs. Then it pitches them with templates. Cost just a few cents to run very high converting. I ran something similar for myself back when I ran a website agency blah blah. I know this is totally out of left field, but I'm confident we could do something similar. So this is how this works. Okay, in a nutshell, what we are doing is we are pitching people person to person and we're just saying, "Hey, I'm in your industry. I have a lot of experience think I built something pretty cool and because of that, I think that you might find it interesting. It makes people money. Totally out of left field, totally serendipitous here. I think this might work for you. What do you say we give it a shot? " So, as opposed to me being like big dick, hey, my name is XYZ agency and I'm super important and all this stuff and every like literally everybody on planet is just going to click off that because nobody wants to deal with this. Think about it psychologically. It's like their mailbox. You're coming in as an intruder to their mailbox. Like you can't really big duck somebody unless you have like massive actual massive proof or social association or whatever. Instead, what you have to do is we're kind of being sneaky with it. or like the beta male fish that comes in and it checks out the alpha male fish and it waits for to scurry away and then it goes and it bangs the same thing that the beta male fish was banging. I don't know if that's real. I feel like I watched a National Geographic thing once about this. Okay, so anyway, the question is what am I going to do? I'm just going to test like two or three different copy approaches again. One's going to be this one that I wrote here. We're going to see how that goes and then I'm just going to make some variants of this right now. So add variant. Paste this in. Obviously icebreaker we still have to put together. I'm just going to call this first name. And the thing is like we don't just want to like make it just a slight variant. If this is the first test, we want it to be a massive variant. Why do variant? Because we're just trying to like filter super broad right now and just be like, okay, what approach works the best? So this is obviously like the whole like, hey, what's going on? I put something together interesting a few months ago. What am I going to do for number two? Hm. The way that I always do my copyrightiting formulas is I start with some sort of icebreaker. Then introduction where I like run them through who I am or what I do. So that's basically what this whole long section is. Then I say I ran something similar for myself. This is my social proof section. And then I have like my offer this. Okay. So I have these four sections. How can I modify this? So maybe instead of am new to this, so please bear with me. Let's assume that this icebreaker is actually hey Peter love leftclick also in web design wanted to see if there was any overlap let's try this so assuming this is hey Peter love left click also in web design wanted to see if there was any overlap and here I say something along the lines of I used to run a website agency Vancouver BC 5 years ago and I scaled it to over $10,000 to let's just say around just make it more reasonable $10,000 per month. Used to run a website agency scaled it to $10,000 per month. Maybe we should just go this website agency that I scaled to. I'm putting Vancouver, BC in here because a lot of people really love Vancouver and Vancouver is like, you know, it's like, oh, I visited Vancouver last month. That's so cool. We did primarily. So, I'm getting myself plausible deniability right now. Landing page templates, some light CRO. So, this is going to buy me a few seconds of interest. This is going to give me another few seconds of like, hey, so what is the purpose of this? Why is this person doing that? To make a long story short, I built a simple system that uses AI to find people hiring website devs. Then it pitches them with templates, i. e. actually makes them a whole demo site using those AI code platforms that you've probably seen. Cost just a few cents to run. very high converting. I generate something like let's say this is fictitious because I'm not actually running the system yet. You can generate like 50 inbound appointments. Maybe we should just dial that down. 20 inbound appointments per week with it. And frankly, I'm drowning in opportunities right now. Would you be interested in taking some of these on? I know this is completely out of left field, but I'm fairly confident I could set this up for you super quickly. Wouldn't cost you anything. I do all the config up front. I could even guarantee you a certain number of qualified leads. Maybe 10. Let's do that. And if you're open, we could work out some sort of deal. Just wanted to see if there was interest. You're one of the first people I found looking into it. If it drives with you, let me know and I can give you a ring or possibly send you more info. M free today afternoon if that works. Okay. All right. Let's read this stuff to bottom. So, hey Peter, love left click. Awesome web design. Want to see if there was any overlap. I used to run a website agency in Vancouver, BC that I scaled around 10K a month. We did primarily landing page templates, some light conversion optimization. To make a long story short, I later built a system that uses AI to find people hiring website devs. Then it pitches them with templates and actually makes them whole site using one of those AI code platforms that you've probably seen before and then asks for a meeting. Cost us a few cents to run very high converting. You can generate something like 20 inbound appointments per week. Okay, so what am I doing here? What's the whole vibe? Well, again, we're being very sneaky. We're saying, would you be interested in taking some of these on? as in are you interested in taking some of these leads that I already have ready to go on, not hey, can I build you the system? So, what we're doing is we're taking the exact same idea, but we're pivoting. We're saying it's taking on these leads. This is the packaging as opposed to building a system for you. Could even guarantee you a certain number of leads every month. If you're open, we could work out some sort of deal. I'm hedging. I'm being like very intentionally vague here because I just want the persontoperson tone. I just want to see if there's any interest. You're one of the first people I found when looking into this. If it jives with you, let me know and I can give you a ring or possibly send you more info. I'm free today afternoon if that works. So, this is like really trying to like make it super realistic. Am I going to have time to meet with them today afternoon? Probably not. But if they respond positively, I'm going to have their phone number and then I'll be able to just give them a ring anyway, right? Maybe I won't always be able to have their phone number, but I could try. And then additionally, if they respond positively, well, now there's a little bit of cognitive dissonance in play. I want you to consider it. If somebody says, "Hey, I had this amazing thing. Would you be interested in it? " And you go like, "Yeah, of course. I can call today. " And the person says, "I'm so sorry I didn't get back to you earlier, like, okay, cool. Can we call tomorrow? " The fact that you have like pitched and said yes to this person once is like cognitive dissonance. You would not actually be doing that logically speaking, unless you wanted it. And so your brain has a nasty habit of just like making you think that you want it even more. So cool little psychological principle there. Once I'm done with that, I'm going to clean the HTML. Just going to remove the icebreaker thing. And these are the variants I'm going to test. I think I'm just going to do two. So this is the old one. This is the new one. Okay. So we're going to run two variants side by side. Previous emails subject. Hi first name. Checking it again. Would there be interested in this? I'm just going to remove the third one. Interest in this TLDDR. No, this is a long shot. I work specifically with website creative agencies longot. But I used to be a website dev. put together a flow that automatically finds people looking for sites. It then generates something like 20b appointments a week. I'm drowning in opportunities right now and I'm wondering if you were open to taking some of these on. Think I can add a fair amount of value previous email. Okay, cool. That should be good. Okay, so yeah, this is looking pretty good. So the question is how are we going to make the icebreaker? So, previously the leads that I generated, I just did them straight like raw dogged them from Apollo, you know? It was crazy. Straight up just raw dog these from Apollo. So, I think I'm just going to raw dog them from Apollo again. Why? Because I just care about getting something up and running as quickly as possible. Sure, I could do something super fancy, but I'm not going to. I don't really want to do something super fancy. I'm literally just going to head over to people and then what the heck was I doing and watch me start and sell? I'm pretty sure my lead genen was legitimately like me looking for the term Let's just see this real estate agents down here. This is going to be websites, right? Tadpole website design. All right. So, what was my list? I typed in agency. My god, man. The balls on that kid to type in agency and then just raw dog the list and get 4% on it. Unfreaking believable. Okay, so we're just going to scrape agency. And this is I think in the United States, right? I think it is. I'm not entirely sure. I'm just going to go back to Apollo. I'm just going to type in agency like a madman. Actually, you know what? I could probably find this specific scrape here that I ran or I could just grab this and I could say OCR this could feed in the URL and then I'll actually grab the URL directly from Apollo. Let's just do that. OCR cool. I'm just going to paste this in. Make sure that this works right because sometimes the OCR is not one for one. We have 5. 4K net new. Doesn't actually look like I was filtering by United States. Hey, that's interesting. Umhm. Now listen, I am obviously of the opinion that leads in the United States tend to outperform, financially speaking, leads anywhere else. But I also just want to generate opportunities as quickly as possible. The thing is, this list is very similar, now that I'm thinking about it, to the previous list that I ran. So, we're going to have to make some changes to this if we do want to run it. We can't just rerun the exact same list. I mean, like, I guess we kind of could, and that would be cheeky, but um I'm not going to. I'm not going to rerun the exact same list. So, founder, partner, co-founder. Could we say owner? That'll add some more people to this list, I think. Yep, it just did. Owner, operator. No, owner operator is probably already selected because they have this include people with similar titles. That's why this number isn't going up. H. What are some other ways to say founder, partner, co-founder, owner, etc. Principal. I'm going to do that. That just jumped up a bit. Uh, managing partner. I think that all these are probably going to be added. CEO. That's cool. CTO. Let's do that. COO. Let's do that as well. Give me that. COO, baby. President. Let's do that. Yeah. Load me up with leads, man. CXO. Can we do CXO? I don't know if that's even a thing, but like some losers are probably going to call themselves that. Okay. Do not want entrepreneur, business owner, self-employed, and so on and so forth. No, I'm cool. All right, so we have 10,000 leads now. Oh, that's cool. Um, why don't we now go to location industry and keywords has to be website. Yeah, I think that makes sense. Obviously, United States. So, let's see just how small that makes us. 28. 91. Okay, let's just do all Commonwealth countries. Well, maybe not Commonwealth, but like we'll do Europe as well. And then actually, as opposed to Europe, let's go Germany, United Kingdom, France, Canada, Australia. Am I missing anything here? Commonwealth, money, money, money. I mean, I guess France is actually kind of unnecessary. US, Germany, UK, Canada, Australia. Am I missing any highinccome countries? What else we got here? Uh, US, Canada, UK, Germany, Australia, France. That's fine. Netherlands. No. Uh, Switzerland has to speak English. Short list of English speakers, please. Ireland. Let's do that. New Zealand. I mean, you know, not the highest earners or whatever, but like I'm not going to say no to them. Singapore, let's do that as well. Okay, we're building up the list again. Uh, we could run in the Netherlands as well. Also run in Sweden. Hello, Sweden. Are you there? Could Papa Denmark in here too? And then why the hell, you know, if we're going this far, why not go Switzerland as well? Okay. All right. Cool. So, now we have 4,669 leads. A lot of these are different from the leads that we had before. Anything else we could do? H. Nope. That's fine. We're going to grab this search. I mean, like, let's be real here. I'm going to run what, 750 emails a day or something. So, this is 4,000 people. This is sufficient enough for me to get up and running. I don't need to do any of this. So, just a little mental check there. Okay. scrape up to 50k leads per tit. I think this is the one that I normally use. Yeah, it's more expensive, but screw. I'm just going to use it because I obviously just have a lot more experience with it. Let's go 2,00. We're going to clean the output by getting rid of all the fields. And then why don't we just give this a file name? Why don't we just call this convert this into a simple file name that describes the search. Okay, we're going to go back here. I'm just going to feed this in. Now, I'm just going to click save and start. Now, you'll notice that I'm doing all this manually. Why am I doing this manually? Well, I don't want to do this automatically. I want to get up and running with this. Start sending the emails because that's the most important thing. That's the bottleneck. And then I'll worry about everything else after. So, now I'm sending a bunch of stuff. We've already found 100 results, which is cool. You know what? Um, I am interested in just comparing actors. So, while I'm at it, like if I'm doing this, why the hell don't I go Apollo and also just run this exact same thing here? We have curious coder, codec crafter, whatever. Get emails, exclude people without emails. Sure. Okay, that seems fine to me. We'll start at page one and then we're just going to scrape both of them simultaneously. I don't care. I'm kind of curious which one's faster, too. Let me just make sure that previous run was using the right leads. So, I'm going to go to runs now. Grab this. I'll go to output. Yeah, these are Yeah. Okay. These aren't um real estate agents. I thought maybe I screwed up for a moment ago. All right. Cool. So, now if I just go to runs, you'll see we have two simultaneously. This one didn't work. You have insufficient credits. Upgrade your plan to increase your number of lead credits. Oh, I got it. Yeah. Wait. Oh, that's not my account. I don't think it's my account. Anything in this URL that functions as a cookie etc. Let's see. No, it's only search parameters. So, actually, there's an issue with this uh scraper clearly. Well, I think we just solved that. Definitely can't use that one. $5 per thousand. That's way more expensive. Anything that I might be missing here? Apollo scraper. Well, why don't we just go pricing models payer result? Less than 2500. This one. Maybe this one. Let's just open this up and see. 5 cents per thousand. It includes emails, but it's This seems kind of like I don't requires cookies, that's why. This one apparently doesn't require cookies. 15 bucks per thousand. Payroll officers. No. H. Yeah. No. All right. Well, anyway, this looks to be the main one. I don't really want to like rent um actor, so I'm just going to allow that one to continue running. Okay. So, let's go to our haunt. Let's see how we're doing. We've already scraped 500 of them. Question is, where do we go from here? Well, I'm just going to set up a simple lead enrichment flow. When I say setup, actually, I'm just going to go back here. Let me go to the watch me start install. Let's see like where did I what did I call this one? Icebreaker generation. Maybe this one here. This is probably right here. GBD4. 1 mini, right? Take as input a bunch of information about prospect. Generate a customized one line. Email icebreaker and imply the rest of my communic case. Personalize return ice in the following JSON format. Hey name love thing also like a fan of other thing wanted to run something by you. Cool. This looks pretty reasonable to me. Now I have had a lot of people copy this. So maybe now instead of wanted to run something wanted to see if there was overlap. That seems reasonable to me. And that we're doing a bunch of stuff with the company name which is cool. Okay great. So question here is where is this Google sheet? Let's go back here and let's paste this in. We should now have a big Google sheet with just a bunch of data, right? Bunch of email addresses and whatnot, which is cool. So, the question is, where do we go from here? Instead of website agency, what I'm going to do is I'm just going to call this the current date, June 28th. Well, why don't we just do this then? Uh, let's see if we could return the current date. If we can, it has access to our current date. Okay. In ISO8601, so 20250. And then we're just going to copy the rest of these fields, I guess. Now, I don't know if all these fields are going to map one to one, but I think they're going to do reasonably well. Okay, we have 900. We have 1,000. Maybe we'll wait until 1,000 and then we'll just run on the subset so I can get going. Okay, now we have a th00and. So, what I'm going to do is I'm going scroll down here. Oh, I'm sorry. Can I not export this? I don't think I can export this until I'm all the way done. Can I export maybe? Okay. Yeah. No, I think I can. So, download. Now, I'm going to go over here and let's just import this really quickly. Upload. Now moving the data set Apollo thing here. Just going to append to the current sheet. This is now going to give me all of the fields. Now I should have hidden the fields that weren't important. I think I did. Right. Okay. This actually looks way better. Nice. So they've like drastically improve this. But I do have this in a specific setup. First name, last name, headline, employment, history, industry. So first name. So first name goes here. Last name goes here. Headline goes here. What's up next? Employment history organization. Employment history. Employment history organization. Can we just No, I don't want to do that. Organization name. Maybe there is an organization name. There is. Cool. So, this is us. Let's move this all the way over here. What else we got? Industry, city, country. So, industry, city, country, email, icebreaker, email, and this has to be icebreaker. So, I'm going to add something to the left. Going to call this icebreaker. Now, we should be able to generate everything that we need. Obviously, not all of these have emails. So, what do we need to do next? We need to remove anything that doesn't have an email. So, how do we do that? Um, I'm just going to add a filter. So, control option D and then F. You can also just go data or filter. I'm just being kind of wild with it. And then we want to clear and then only select the blanks. Now, this is not efficient. We're throwing away a bunch of leads, right? And as a result, we now only have 832 of the initial amount, but that's okay. Now, what I'm going to do, I'm just going to make this a lot more easy for me to see. Let's go up here. This here, maybe. And now I'm going to pass this through my make. com flow to generate the ice breakers which was right over here. Same sheet. Sheet name is changing though. We're going to go 2025628. Right. Oh, sorry. We got to use this. So let's copy this. So now delete this. That's fine. Paste this in. Okay. So we're going to go over here. I'm just going to refresh this now. 2025628 I think. Just map this just to be sure. Going to search rows. Just going to grab three for now. We should grab the first three rows here. So, Oscar. Okay, cool. Yeah, we did. And now I'm going to feed this in here. And now, because of the way that I did this, I should not have to remap any fields. I should just be able to run this puppy. This looks good to me. We're going to go back and update the row. The sheet name is going to be 2025628. We're going to feed in the row number. The only thing we're going to feed in is result icebreaker, which should be column I. Oh, hold on. Oh, we did one extra field here. We screwed up. Department, I think. Yeah, we don't need department. We can actually just get rid of that. Let's go over here. So, email and now icebreaker is I. Cool. All right, let's run this one more time. Let's make sure icebreaker is an I. Something's going on here. I think I changed it a little too fast. So, email should be an H. Email's an I instead. And the department's an H. So, I think it's just because of the sheet not having refreshed yet. Just go back here. Let's now reopen this puppy. Let's give this a click. Now, let's rerun this. Department. Why is it still finding the department? That's weird. Can I just delete this? If I delete this, it's just going to ruin everything. I do not to know. Oops. Sorry. Didn't actually want to run the whole thing. Uhhuh. Well, that's not good. We're getting the wrong freaking rows here, man. I don't know what's going on. I don't know why that's happening. Um, icebreaker email icebreaker. Okay, so H I don't see any problems here with H and then I think it's all I think I just still dump into I and I'll be okay. So, I think that's what I'm going to do. Screw it. We'll do it live. Nice. Looks like it worked. Hey, Oscar, love Pegasus. Also, deep in marketing. Also, building digital tools here. Want to see if there was overlap. Also building bold brands for founders. Wanted to see if there was overlap. Okay, let's just um change the prompt a little bit. Bold brands for founders. That's kind of BS. When you say also doing like a fan of keep it short fan of marketing, too. Okay, that's kind of BS. I'm just going to remove that. I don't like that. Screw it. We'll just see how it goes. Now let's run it again. How's number one? And maybe instead of also building, I'm just going to say also in doing in cap. Okay, now I'm good. So I'm just going to set this to run autonomously. I'm going to say 1,00. This is going to work reasonably quickly. We have 800 leads. So, let's just math it out really quick. Uh, if we're running this 1,000 times and it's 1 1,00 2 1,000 3 1,00 4 1. Okay, so this is running a little bit faster than once per second. So, this should now take 10 whole minutes to get us from top all the way down to the bottom. Cool. While I have the remaining 10 minutes, I'm just going to go into instantly and just check to see that everything else is okay. Put something interesting together. Okay. Okay. Cool. We're going to send in two days. Should we send in two days or one day? H, that's a good question, Nick. I don't know. Let's send in two days for now. Schedule Monday to Saturday, 7:00 a. m. to 6 p. m. So that means that the second I turn this on, we will send on Saturday, which is fine. Monday, Tuesday, Wednesday, Thursday, Friday, Saturday. Cool. Options here. We have some accounts that aren't active, so I can just remove these. Now, I think what I'd like to do is I think I just like to add all of mine to a stack and then just send all. I mean, that just seems the simplest to me. So, we need to make sure that my mailboxes are obviously warmed up, right? So, why don't I don't know what's up with these sending errors. Daily user sending limit exceeded. H. Looks like we just sent too many. Let's not reconnect all accounts. Let's reconnect this account. Let's now These are pre-warmed, right? So, I don't actually have access to them. So, I don't want to like connect all of mine. Okay, these are good. We need to filter by like warm-up emails or something cuz I just added a bunch, right? So, let's just test the domain setup really quick and see how we're looking. Every single one here seems okay. All right. What I'm going to do is I'm just going to add all of my pre-warmed ones to the same thing. That makes sense to me. And then the rest of these H. Let's just check this out. What's the volume of warm-ups? What about this? Ah, these are sent so few. Okay, you know what? I just have to do only pre-warmed for now. Let's just go all the way up to the top and just add all of these. And we're just going to call these like instantly pre-warmed or something. Let's do these two. Okay. And the reason why we're doing this is because I do not want to screw with email accounts that have not been warmed up yet. So let's tag these. We're going to call them instantly pre-warmed. Pre-warmed mailboxes directly from instantly. And then the reason why I'm doing this is because now if I go back here and go to options, I can actually just delete all of the ones here. Scroll down and go instantly pre-warmed as a tag. I think there were 15 emails, so I should be able to send 450. We're going to send the first email as text only. I'll send all of my emails as text only. Daily limit per campaign, 150. Hell no, brother. We're going to do 400. Uh, I think we'll just do 450. Owner, we'll go here. Custom tags. Yeah, let's just call it daily updates. Live brand building on daily updates. Cool. Time gap, we'll just leave it as the recommended. Max new leads, we'll leave it. Provider matching, we should do provider matching. So, Google to Google. We don't have Outlook mailboxes, but that's okay. ESP routing, that looks fine to me. Stop campaign on company reply. No. Stop sending emails on auto reply. Uh, no. Insert unsubscribe link header. No, definitely not. Allow risky emails. Hm. We're not using verification, so we should be okay. CC and BCC. Cool. All right. So, just double checking all of this here. Okay. This seems fine. Yeah. And then it's just a question of the sequence. So, we're just going to dump this in. See what happens. Cool. All right. How many more we got? Looks like we're about a quarter of the way done right now. So, we still have what, another like five minutes probably before I can make this puppy live and actually start seeing results. So, why don't I uh just leave it on for the next 5 minutes? So, here's what I'm thinking. Okay, I don't know what I'm going to sell these guys yet. All I'm trying to do is I'm just trying to like generate some interest. The reason why is because I've long been of the mind that if you can generate some interest, most other things will work out. What I mean by this is if you can just get in the habit of being really good at generating interest and then if you just do enough reps and if you're like at all a reasonable person, you know, if you're like an absolute if you're absolute dog water at everything, I mean, you know, this approach probably doesn't work for you, but if you're like a reasonable person, you can make up through massive action what most other people need teams of strategy and schooling and whatnot to figure out. So, you know, I know a lot of people are to toot my own horn, they're like, "No, Nick, you're so strategically sound and whatnot and you understand. " and so much of the strategy behind it. Where did you go to learn all of this? Well, the reality is that um I once upon a time was an absolute at it. And then what I did is I just had more action. I talked to more people. I spun things up and just started chatting and talking and frontloading the work as much as humanly possible. And then a lot of this
just worked itself out. Little update on the instantly stuff as well. I have the mobile app and I didn't receive any notifications. So I don't think we got any leads from this new campaign. Yeah, we didn't get a single reply from this. So, the fact that we've sent 651. Well, how many of these were sent today, actually? Let's see. One. Okay, two. Okay, so realistically, I sent 300 yesterday. I didn't see a single reply. That's actually statistically unlikely, I think, unless I'm really in the bed, which is interesting. Um, still whatever. and then 351 today. But I will have just finished up sending these and I haven't seen a reply yet. So I shouldn't be judging this as 651 cent zero replies which should put my reply rate at uh less than2. I should be judging this at zero replies out of 300% which is less than. 18% or something. This is like less than. 3. So right now my reply rate is looking to be. 3 or less on this which is not positive whatsoever. That said, haven't sent that many emails, right? Because I I can't say for sure what's going on here. I got a couple of thoughts. Probably something in the messaging is off. Alternatively, could be the audience that I've sourced. Maybe I'm sourcing the same audience twice and so pitching to these people twice. You know, a big chunk of them are the same people that I was pitching to before might be an issue. Could potentially be some deliverability issues with the open rate. I don't think so. But, you know, we did run a campaign a week ago where we put a bunch of images in. So, what I think I'm going to do is I'm going to send emails as text only and then I'm going to go enable. So, I think I'm just going to like see whether the open rate's an issue. And then I'm probably just going to scrape more. That's probably what I'm going to do. Yeah, let's just scrape way more. I mean, like I don't have enough knowledge here. I don't really have enough statistics to make a claim one way or another. So this is actually great uh because you guys get to see how it approach like debugging marketing because I think it's one thing if you're debugging an NAN or make. com scenario because debugging is like you know pretty normal and accepted as a part of the development process. Well guess what you got to debug your marketing lead genen. You got to debug your sales. It's all the exact same thing at the end of the day. And I take the exact same approach to debugging my lead genen and my marketing my sales as I do to debugging my automations. And that is I isolate the problem. Okay, with automations, what's really cool is you can test things node by node and then you can isolate the specific node of interest that is the issue. With these, I am isolating or trying to isolate where the issue is in the chain. So, me turning on open track a moment ago, that's me trying to isolate, hm, are my mailboxes screwed? I don't think they are. Also, my fundamental assumption is that my copy is okay. I don't think it's incredible. It's okay. The fact that I haven't seen any results, while unlikely, especially considering the Watch Me Start and Sell campaign had like 20 replies by now and I have zero here, though unlikely, it could still be statistical aberration. And so, if I believe in the thing that I'm doing, there is no fundamental reason to think that I'm not simply the consequence of some statistical thing where, you know, like it's just noise in the data and I'm just uh experiencing the trough right now instead of the peak. I'm just going to continue sending this as objectively as possible. And then I'm also going to increase the volume that I'm sending so I can make these decisions on iteration a lot faster and then I don't have to wait like a week, you know, in order to do it cuz I think it'll just be a lot more informative for you guys and whatever. It's a few hundred bucks. No big deal. So, I'm currently scraping about 5,000 leads here from all over. These are the same leads that I believe I scraped last time. Just this is a slightly different audience here. So, let's jump over to Instantly and let's buy ourselves a bunch of mailboxes and then let's ramp up this campaign. Let's also grab this big output file. Let's export this. Then let's go back and import all of these leads from the previous scraper that I just did. This is JSON. Why is this JSON? I think I exported as JSON. So, I don't actually want to export as JSON. Now, we should have a CSV that I can download. 12 megabits. That's pretty solid. That means that I have a ton of leads in here. And now that I have all these leads, I should be able to add much more volume. Cool. Let's now make this significantly smaller. Just close out those emails for now. Be a little bit bigger actually. And then if you think about it, you guys remember when I had my um watch me start and sell an AS service in X hours. I had this like format that I came. So first name, last name, headline, organization name, industry, right? So I need to find this first name again, last name, headline, organization name, and then it was industry, right? Industry and then what else? First name, last name, organization name, industry, right? Should say city, country. And then back over here, it was email next, right? Then icebreaker. So, I'm just going to add something to the right. Then I'm going to call this one uh sorry, let's do this ice breaker. You guys have heard that song that's like ice breaker. I'm just kidding. Okay, so now I'm going to clear all select only the blanks. Why am I doing this? Cuz I just want to delete all of the blank records. And there are a fair number of blank records as we see here. If I delete these selected rows, I just don't have to worry about them anymore. Now, if I go to emails and then just select all, I should have, let's see, 3,691. This is much better than before. Now, I can just say Apollo leads. And then I'm just going to go June 30, 2025. Um, and I'm just going to do like daily update so that I know I'm just going to build this out as my format. Now that I have all these, I should have everything I need in order to enrich these in the background. So, I'm just going to download these and then I'm just going to add this to nick leftclick. Give it a quick notification. I'm just going to go back to make. com and I'm just going to pump these into the same personalization flow that I had before. So, you guys remember what that was? It was a personalization ice personalized ice breakers to Gsheet. Was this it? I'll find out pretty dang quick. History. I don't know. I don't really know. I mean, the GPT4. 1. Yeah. This is it. This is it right here. Okay, cool. So, why don't I Now, You know what? I could probably just add this in here and it' be a lot easier. Yeah. Screw it. Screw that file. I'm just going to add everything in here. This is the easiest. So, I'm going to go back here now and then where it says watch me start in cell, I'm going to copy this ID. Paste this in. Refresh various sheets available. I'll select my new one. Icebreaker has not to exist. I'm now going to add a limit of five. And I'm just going to test this really quickly. Make sure I get what I need. Looks like I do. The one thing that I need is that icebreaker column needs to be filled in. Right. So, this I feel like this is actually a different flow. So, I just want to double check. Am I saying the same thing? Okay, this looks fine to me, right? So, this is the same thing. I pump in everything. Then the output is I update the row. The one I'm going to do today is 2025629. Feed that in. We're feeding an icebreaker to column I. Cool. And I should not have to rebuild the wheel next time. Hopefully, I don't That would be really annoying. Oh, okay. I am seeing results. Cool. What am I going to do now? Well, I don't want this to time out. So, just every I don't know. Let's do 5 minutes. I'm going to go back here and then because I have an icebreaker does not exist, I can now dump let's say 1500. I don't think 1500 are going to run every 5 minutes. But oh, you know what? I could probably run multiples of these simultaneously, can't I? Oh no, I probably shouldn't do that or else I'm going to be doubling up on the ice breakers. Oh How do I do this? Okay, I think I'll just do this in two batches. I'll run this now manually and I'll do 3,500. thing is that this is going to time out, right? So, but whatever. We'll start. And now we should just start going down the list. Rand Carl. Okay. So, the reason I'm doing it now is because um I should probably have this functioning in the background while I do the rest of what I'm doing, right? Cool. So, now that's functioning in the background. We can actually go to instantly, which I open a new tab for over here. The reason why I'm doing this is because I want to buy some new email accounts. I don't really like the volume and testing loop that I currently have. So, what I realized is, and let me just do June 30th, 2025. I'll clean this up later. June 29th, 2025. June 30th, 2025. What I realized yesterday is that my total daily outbound volume is significantly less than I thought. Most of the mailboxes here in my instantly are unfortunately not warmed up. I forgot this. So, what I'll do today is buy a bunch more pre-warmed mailboxes, which will let me a significantly higher volumes and then b iterate much faster on a daily cadence instead of a weekly cadence, which should make the daily updates more interesting. Okay, that's the whole idea. So, what I'm going to do is add new. We'll go pre-warmed accounts. Um, what I want is I want to see is there anything with the term click in it? left in it? Okay, so I basically have to buy one of these domains. Most of these blow. bizync. com. Come on, man. Those are trash. minefield. co. Best gigam comspot. Nona gamma. Best mailflow unit. Best mailflow unit seems okay. Try hydroism. That's kind of cool. Min revenue. I definitely don't want one called min revenue. Gamma guide sounds pretty cool. Ultra align lab sounds pretty cool. Omniquantum data. Quad ignite shift. Dina success wave sounds fine. Duo viewable sounds fine. I'm going to buy up like most of this today. True bridge grid. Pure flux lift. That sounds all right. Try mailflow ink. One, two, three, four, five, six, seven, eight. Should be 16. Why don't we do two more? We'll do go craft desk. Sounds like trash. Try orbit does not sound very good. All right. One, two, three, four, five, six, seven, eight, nine, 10. Okay, that's fine. Uh, okay. So, what sort of names should I pick? Harry, Albert, Eugene. We got some women in here. This is good. We got a pretty good flow. Total price should be Hold on. Why are we doing 50? We're doing five. You can do five now. Oh, I didn't think we' do 50. Oh. Uh, well, uh, if I do 50, what's my total sending volume going to be? 2,000 a day. Well, I feel like I should probably do 50. Would some people probably consider what I'm about to do irresponsible? Pay $650? Yes. But I'm going to be honest, like a really big bottleneck with all this stuff is when you guys find something that works, you guys just got to like 10x it. So, cold email is one of those things that I found that just works. And so like a very big bottleneck that I always see beginners have is they start getting up and running with gold email and they find a campaign that like delivers some sort of result, books them some meetings and then they think, "Oh my god, this is working so great. " And then they just don't do more. They just keep it going at nine mailboxes times 30 pieces of outreach a day, 270 total emails a day, 135 if you're doing a two-step sequence. And then they just like they just book one meeting a day and then that's it. Well, what if you booked 10 meetings a day? Wouldn't that be better? I mean, if you really want to grow this as quickly as possible, you probably should, right? So, my whole life is basically marked by me making similar sorts of mistakes where I just don't 10x it when I realistically probably should. So, I think I'm just going to 10x it. And I mean, like, whatever. Maybe I'll keep it for like a month or something. And then I'll just give it a go. It doesn't really matter all that much if it doesn't work out. $650 in the grand scheme of things in terms of both my agency revenue, but also just like my total money so low. It's like a percentage of a percentage that I think I'm going to place the order. Yeah, let's do it. Uh, now I'm just going to jump over and do some payment details really quickly because I want this to work on the first try. I want to be able to start sending like yesterday. If I think about like the best things you could spend money on, this is definitely one of them. Check in payment status. Payment still pending. Please wait while we process your payment. If the payment page should not open automatically, click here to open it in a new tab. Now, considering I bought up like a big chunk of all of their available domains, maybe this will take some time. Okay, they've now been added. Let's go continue. Let's just Can we filter by pre-warmed or something? Pre-warmed. Cool. How many do I have? A lot of pre-warmed accounts. That's what I'm freaking talking about, baby. Just going to select all of these. I'm going to add a tag and add them all to instantly pre-warmed. Okay, we should now just have all of them under instantly pre-warmed. Now, I'm going to go back to campaigns. We'll go back to website agencies. Under options, we're going to add all of these. I'd like to just add them by using the tag, but I found an Oops. Oh, hold on. I may have added too many here. Uh YouTube can take that up. Um I'd like to just go with tags, but uh for whatever reason, I can't. Okay, so when we get to Nick, these are all obviously the manual ones. And then mix obviously manuals. But after that, we should still have a bunch that we could add. Okay, that's good. So, we now have 65. I have 1 2 3 4 5 6 plus 59 more. Cool. Um, daily limit on 65. If I just do 30 a day, that's 1,950. So, I'll send 1,950. I'm going to save. And now, at some point over the course of the next like 20 minutes, we should send I don't know something like another 200, 300. Like, we should like basically what I'm trying to say is we should work through the list in a reasonable capacity. Yeah, we should work through a reasonable number of these leads. Uh, well, actually, we're going to work through like all of them. That I'm thinking. Oh, yeah. We're going to work through most of them. Holy. Okay. So, sorry. I have to add these new leads. Otherwise, this isn't going to work. That's okay. I should be able to automatically ddup these. Well, let's go back to the watch me start and sell. Let's scroll all the way down here cuz we've only added 500. This is going to take forever. How are we doing? This is like 1,200. I guess we What do we just stop? Yeah, I think it just started hanging. That sucks. Can we just force stop this? I don't know what happened, but it hung. So, we're just going to refresh this puppy. I'm going to run this again. That said, you know, we still have like,244 leads, right? So, that's okay. This is enough to get me through the rest of today. So, what I'm going to do is I'll go all the way down to the 1244th. Then I'll add this and then I can call it here. Yeah. I didn't think when I was doing this that like realistically I'd probably need to Some processes take longer than like the 20 minutes I realistically wanted to do these videos in. So that's going to be interesting to work around. But anyway, let's go leads and then let's add a bunch of leads here. CSV upload that sheet that I just generated a moment ago. Icebreaker. We'll definitely import that. What else? Uh LinkedIn, aside from first name, last name, and headline. Actually, we should just import all these just in case. Sometimes I play around with these. There you go. Okay, so just somebody remind me that every single day we need to import everything up to Icebreaker. Should be good. I am the owner. We're now going to add these. I'm probably only going to get like 500. How many? Oh, 87. Yeah. Yeah, about 500 or so. That makes sense cuz we just ran through a big chunk of that lead list. Now, um, just for simplicity, I'm going to pause this. I'm going to resume it. But now, because I just did that, the activity will go through the roof and we'll start sending significantly more people, right? Because we actually have more leads in the campaign. So, by tomorrow, we should have like all of these leads. And then I'm just going to continue running this um in the background today. Kind of see where we land with that. Okay. And yeah, I'm excited to see these inputs start transforming into outputs. It's going to be pretty fun. If you guys like this sort of stuff and want to see more of it live, then definitely head over to Maker School. On the instantly
side of things, uh if I go to the Uni box here, I've received a ton of positive replies. So, got one from this dude. Melinda did not like me. Josh said, "Is this actually you or Nick? " Squad says, "Thanks for the email. " SJ Dodd says, "Kim, give me your number. " I opened up a couple other ones. Albert, I'm okay to be a test dummy. Unsubscribe. Attracted me smart. Okay, so I mean, how many positive? One, two, three, four, five, six, seven. So, I think seven positive leads now in the last 24 hours of running the campaign. So, like listen, is this the best results ever? Uh, no. They're not very good results because I'm sending at a volume of like a thousand emails a day. Okay. The two little caveats I want to make here cuz I'm going to have to optimize out of this campaign. This is not doing that well. I mean, you know, it's at a. 5% reply rate. Opportunities are being underrepresented, but it's still 5% reply rate. Two things to keep in mind. Okay, I'm not counting this across the 2425 because statistically most people don't respond to emails right away. So, what I'm actually counting this on is 300 plus 823 is 1,123. So, I received what did I say back there? Was it seven opportunities out of 1,123? 7112 3. That puts me at a 6% positive reply rate. Okay. 6% positive reply rate is not the best in the whole wide world. I'm used to significantly higher positive reply rates to be clear. You can totally build a business at 6% reply rate. Totally. There's nothing stopping you from doing so. If you just sent 2,000 emails a day at a6% reply rate, I mean, what's the math there? 0. 06 * 2,000 is equal to oh, sorry, 0. 6 is equal to 12. You could get, you know, 12 replies a day if you were just running this. And then, like, you know, some portion of those return into meetings. Hopefully, you guys see how easy it is. I still want this campaign to be a lot better than that. Like, I don't want to win through volume because not everybody here is has like $650 a month to spend on these damn mailboxes, right? So, uh, we're going to do some tweaking. I mean, you know, like one thing worth considering is that only 12% of these have been open opened. Um, this does seem to be like severely underperforming compared to a lot of the other things that I've done. So, I'm curious if maybe there's something going on with my deliverability, which we check into. And then, yeah, I mean, these sequences are probably very overdone at this point because I've released a video that has hit over 200,000 people where I basically built the exact same sequence. Not the exact same, a little bit different. If you think about it mathematically, like the markets that I was targeting are probably heavily saturated with this sort of messaging now because 200,000 people saw it. If even 1% of those people run email campaigns, it's 2,000 people. If every one of those people run to like 200 people a day, that's like 2,000 * 200, that's 400,000 emails a day are being sent with my messaging realistically. So, you know, not surprising here because the total size of this niche is probably like 400,000 to begin with. How many times are we re redoing this? Right? So, you do need like different approaches. You can't just copy the templates that I share with you guys word for word and then go out there and do it because everybody else is going to do that because they're all, you know, uh, super low effort and they don't believe in themselves and they think that it's a magical sequence of words or whatever. temporarily of course, but the thing you should focus on is not the tactic, it's the higher level strategy. Okay, so with all that said, what do we got now? So, we've sent enough messages for me to iterate this. Now, we have Check this out. We actually have numbers here. Looks like sequence A is where we should be putting all of our eggs in. Sequence B does not seem to be performing anywhere near as well. Uh, looks like we got a 0% reply rate on sequence B and one opportunity compared to five. So, if I go back to my sequences, I think what's killing me here is probably this. Not sure. I think it's killing me, though. Okay, I was just doing a bunch of the copyrightiting and I realized that I didn't share my screen for like 30 minutes. So, that was kind of embarrassing. Anyway, what I ended up doing was I crafted a bunch of new sequences. Real shame because I uh did all the copyrightiting like live on screen, but whatever. I ended up with uh new sequences. So I turned off the sequence that didn't work, which is B. And then I ended up turning on uh sorry, I turned off the step that didn't work, the variant that was B, and then I turned on a new one. And this one's a little bit different. We haven't talked before, but Poked or LinkedIn, you guys remind me of my own website, agency, blah blah. Then I say, I just need maybe 10 minutes or time to sort on next steps. Okay. I then created a couple of duplicates of my previous ones, and then I changed the subject line because I have a feeling the subject line has something to do with it as well. So, while I was doing this, I received two more uh replies. Um, one of them was this, and then I received somebody saying, "Remove me. " This other person said, "Stop. " So, I've got some good replies, which is cool. But, yeah, suffice to say that I need a monitor so I could see when I'm sharing my screen. What did I just do here? I basically just iterated on my email campaign, right? It's pretty cool. What I'm going to do next is I'm going to set up a notifications because for whatever reason, the notice weren't coming. So, I'm just going to go to App Store and then I'm just going to set up instantly's inbox. I thought I had this and I guess I didn't cuz I'm not getting these replies. Look at my face. Cool. And basically what's going to happen is when somebody replies to me, I'm just going to get a little notification looks like this. Then I'll be able to go through my phone and respond to it on the go. So, it's going to be annoying. I'm going to do some notification culture stuff, but the reality is if I don't do this, the conversion rate on replies like tanks. So, you do have to do this if you want to like crush. Cool.
