Why 95% of AI Agency Websites NEVER Generate Leads (+ FREE Template)

So despite what some people may say about websites these days, having a killer website that clearly communicates the value of your business and the customers that you serve is one of the most important things to building a scalable and profitable AI agency. And today we have the greatest expert in the world on building AI agency websites, a guy called Arthur. And he's going to be sharing all the secrets based on the over 100 AI agency websites that he's done. He has specialized in creating websites for AI agencies based on all of the learnings that he has and all the clients he's worked with. What is converting, what isn't, and he's going to be breaking down his full blueprint on exactly how you guys can take the learnings from what he's had with his clients and apply it to your own website and set one up yourself using his formula in just a few days on no code sites. Arthur is another incredible success story of people coming into AI and struggling, but then eventually finding their niche. And in this case, he's got so much source to share for all of you who are maybe a little bit unsure about is my website converting. Is it communicating in the right way? And he's using all of the data that he's got from his clients to teach you guys how to do it yourself. So, I'm so excited for you guys to check this out. Arthur, mate, it's great to have you on here and thank you for coming on to share the secret to high converting landing pages and websites for AI agencies. So, I'm super

excited to hear. I remember seeing you way back in the community um back in the Discord days. So, it's awesome to see how far you've come. Um but yeah, welcome. welcome to the uh channel and looking forward to hearing what you got to say. — Yeah, thanks for having me here. It's a big pleasure. — If you want to jump and just tell us a bit about your background um and how you kind of ended up on the spot of being uh one of the few people who I'd say are really expert when it comes to landing pages and funnels for AI agencies. — Yeah. So two years ago I wanted to find how I can make money online as everyone else. So I found one of Liam's video. Before that I was trying to build my social media marketing agency. failed and decided that it's a great opportunity to build something in AI space right now. So I built I started building my agency. The biggest struggle was building a website. I spent around month building my website was talking to a guys in a community posted it and people quickly started reaching out to me about like they were asking if I can build something like this for them. So I quickly realized that probably I will not be able to sell that many AI solutions because I'm from like second world country from Kazakhstan. I will not be able to sell to local businesses. So I decided to pivot a bit and help other agencies with getting clients with the high converting landing pages. Of course, of course they were not high converting at the beginning. So I've built more than 100 landing pages in the past two years specifically for AI agencies. I worked with Brendan from Inflate AI agency, Moni Group, one of your previous guests with Talk AI with many others. — So did you come into this with a web design background or web development and design? — No, I was a student. I Yeah, I studied economics in the university, but like I wasn't in the best financial situation, so I needed to find a way to make money man money online. So I quickly realized that I need to find like a hustle. it was a hassle uh by that time. So yeah, I was starting promoting myself in your discord community. Back then it was a discord but it transformed to a school community. I started LinkedIn, started building my personal brand and since that moment all of my clients they came inbound, no outreach, nothing. So what I'm trying to do is I'm trying to help other AI agencies with doing the same because it's much easier to sell to warmer clients than to pitch cold clients. So in two years I've developed my framework for AI agency for high converting AI agency landing pages. And today I'll show it to you. Would be happy if you use it and get some clients. — Cool. Yeah. So you guys are in for a treat. he's going to reveal his ideal template and sort of layout for a high converting AI agency landing page. Um, but just so we're clear, you came in with no, you tried to start your agency to start. Um, you realize that you had trouble with the website building part of it and building a funnel and then you did the taught yourself design or you taught yourself development. Like how did you make that jump into there? Cuz I remember seeing that first frame template and I was like this thing looks like super legit. I think it looked way better than even like what we had at the Morningside website at that time. And then I started seeing all these agencies pop up where they had started taking that and using it in different ways. Um just changing the logo and the name and I was like man this is a really big opportunity and I think you may have been in touch with Casey in between uh now and then. Um but it's been awesome to see how far that's come. So how did you make that jump? Yeah, I never was like an artist, so I don't have any background in creative stuff, but again, I just loved it. I really like the process. For example, right now, I don't get that dopamine by signing clients for something. I really, really enjoy building beautiful things and I really enjoy when people say that, okay, this brought me clients or this looks fantastic. I like I built something with my hands and I can see it in front of me. And with framer right now, you can build a really beautiful website in days or even in hours. You don't need like a web development knowledge. You don't need to be technical. So you just jump straight to a template, change some things, click one button, and boom, your funnel is published. — For people who are curious, uh what sort of like revenue and profits are you seeing out of this business? because obviously coming from Kazakhstan, if we're talking like the numbers that I I think you're doing, it's a pretty significant uh income, right? — Yeah. So, when I started, I was selling websites for $2 $300 and I was doing it for one year straight. And after that, I understood that I'm just doing the thing that any other guy can do. Like, everyone can just go into a template, change some things, and boom, you have website. So, I didn't provide that much value. So I decided to make a little bit more technical approach here. So I started building like real funnels and I started charging different money for this. Right now I built everything from scratch. We do AB testing. We collect data like we just really bring results. And in terms of revenue in the past five months we've made around 90k in profit. So this year we want to end up with $200,000 in I can't believe I'm saying this because one year ago like previous year we made 15k in profit in the entire year. So I just wanted to master one tool got like bettering it and everything changed. So yeah and my funnels by the way we are tracking the progress we collect the data. — Awesome. — They made more than 2 million for AI agency owners. So yeah, break it down for you today. — And I mean that's essential tracking those results from your clients. So I mean I don't want to jinx it, but I think after this when everyone kind of knows the work that you're doing, um you may be up for your biggest year yet by far. So uh let's jump into it. I'm excited to see what you got. — First, we need to understand what we're trying to achieve with the landing page. Usually we are selling to people from older generation like 40 years plus decision makers, people with limited time. So we need to be quick with hooking them with a good copy and good structure. So you can pause the video, check the resources here at your own pace. But summing up, what we need to do, we need to get we need to show clarity in seconds. proof that it works. We need to show that it's super easy to start. You don't need technical knowledge like you can go step by step. And our CTA should be very easy. Book a call, book a free demo, something like this. And here is my very favorite templates like structures for high converting landing pages. Again, you can pause them and read at your own pace. — Guys, by the way, Arthur's going to he's kind enough to give us this whole board. Um, so I'll link that as a resource below that you guys can check out. — So, every landing page starts with social proof. So we need to show them like fivestar thing you know trusted by industry experts trusted by

50 plus companies. If you don't have specific metrics here just use something generic heading. It should always be results based instead of AI powered technology blah blah this fluff nobody cares about it. Use resultsbased language. For example double your or like voice AI agents that double your leads. something like this. The outcome is obvious. It hooks the attention and after that we are showing step by step how we are doing it. So we show the exact metrics what you can achieve by using our tool. We reveal the problem after that we want to you know put the pressure on their painoint for example manual tasks they kills your creativity and right next to it we can position like a solution to the pain point. So problem solution next to each other. After that we can like describe the solutions in uh more specific language what we build here. Voice AI agents, chatbot agents, AI workflows. You decide depending on your niche. After that we show benefits. The thing is features they don't sell. They just tell what you're doing. But benefits, this is a thing that really sells. Like it integrates with your workflow seamlessly, works 247 for you, measurable ROI, like the things that are really selling to your visitors. After that, just show them how it works step by step. Super easy to start testimonials or even better if you have case studies with exact metrics, call to action, and FAQ to, you know, detect objections up front and answer all the questions. That's super clean, straightforward. I think anyone with an agency is looking to do a website. Um there's no reason why you couldn't. I like how you've left in their buffer like if you don't have I know a lot of people who are starting out are trying to figure out where to place themselves, what's their offer, how are they angling themselves, what's the positioning of their agency. And so this leaves a lot of uh a lot of flexibility in terms of like how general or specific you are like voice agents at 2x or uh you can be super specific of like our AR reception system for plumbers achieves this very specific results or your money back you know like a you can move that scale along very nicely and so is this one on the right just a slightly different um setup you've got a video based landing page rather than so that's a little bit more effort for the beginner to get that VSSL — absolutely but you know the thing with VSSL Well, most of people they never watch VSLs, but at least you can show your face and make the website a little bit more human. — Yeah. And with the pricing, if you have standardized product and if you can reveal the prices, — you will get so many bookings like so much more bookings because people they don't really understand how much all of this AI agents price. They may think that it might cost them five figures, but if you sell something for four figures or even cheaper, you should absolutely reveal the pricing. — That's such a great point cuz I mean this the business is now just maybe encountering your content on LinkedIn and are yet to take their first step into AI or AI exploration for their company and development and consulting. They likely have no clue about what this is going to cost. So, if you are on the cheaper side and you are getting started, um it can be a very effective way to hook a lot of those people in and get their interest. Um because they may just assume that, oh, this website looks really nice, so maybe they're out of my budget. Um so, yeah, that's a it's a great point. Um on I think we're probably good to just jump into some of these uh these case studies you've got. So, what's next? — Yeah, so this is one of my recent case studies. I worked with the landing page. They're from Mexico. They had a problem. So, their LinkedIn content was performing. They have a specific industry. So they were helping financial departments with workflow automation. But the problem is they got zero bookings from their website in the past six, seven months. So they texted me, I opened their landing page and I saw this mistakes I would say on 80% of the landing pages related to AI agencies. And I'll break it down step by step for you right now. The first thing is it's black themed and if you're trying to sell in our case to financial departments, we are dealing with older generation. It's naturally much more easier to read the black text on a white paper. In our case, it's black text on the white background. So, the website wasn't really accessible for them. The good thing about their heading was that we show who's it for. So, we grab their attention, but we don't tell them the result. It's like flexible AI workflow automation. I don't understand what that mean. — Yeah. So after that they decided to show testimonials. Testimonials are great with metrics. So it's more like case study not the testimonial but the problem is we don't understand like what we're building here. — Yeah. — So after that they reveal the problem. Yeah. Good thing with matrix uh great structure. So they reveal the problem and I expect personally to see a solution to my problem but instead of this I see how it works. I don't know what you're building what you are doing but you show me how to start working with you. I mean you just yeah missed the solution part and this is what costed them so much money in leads. Also, they showed metrics, but metrics are — so they've got the problem, but they've never been specific about what exactly they've shown how they do it, what the problem is, but not like what they actually do. And I think this is typical a lot of agencies because they don't they're not actually 100% sure on what they do. You know, they do like they can do a lot of things. They might have done a range of things in the past and they've yet to really refine down which I think is a fair enough position to be in that you haven't really decided to go all in on a certain set of things. So it can be a tricky uh sort of transition period for people going through this. So I assume these guys are in the same position. — Yeah. Absolutely. So we what we did is we changed the messaging. The problem was like we're not getting leads. So we decided to fix that. This is what we did for them. So here's we have super generic social proof number one platform for finance bold statement but with no proof. So we were moving from financial departments to more departments. We right now we want to sell to HR department to ops department. So we don't have the

specific number of companies that we worked with. So we have a generic social proof trusted by team lead leaders worldwide. So this is what you can do with your landing page if you're just starting out. Heading is results based right now. Automate back office tasks save hours every day. Super easy. Hooked my attention. I want to read what's next. Loggers of big companies. I mean just tools that we used but again builds trust problem next to its solution. Super easy to read. super easy to see how you can benefit from it. After that, who is it for? Again, like we lost a bit of attention, I think here, a bit of engagement, but after that, we are throwing like another hook. Like if you're for example from financial department and you see that this is built for you it gets your attention back and after that solutions that we built AI agents internal tools workflow automations and benefits how you can obviously benefit from our tools instead of showing them technical part we show them that we'll go live in weeks you don't have to switch your system you don't need the development team it's fast measurable analy sort of up front on the landing page. Nice. — Yeah, exactly. After that, more social proof with metrics and again not just testimonials but also some metrics to share some case studies. How it works? Three steps like super easy to start. Book a call with us. We do the development and after that we do the maintenance the solution and FAQs obviously to answer some questions. — Awesome. If you just want to I mean so people know kind of what's coming up. Are you going to be able to sort of point these guys in the direction of, hey, this is how you can set these up? Because if they wanted to build something similar to this, what's the best platform for them to do it on? At this point, — honestly, you don't need any coding knowledge. You just go to framework. com, you go to marketplace, and you can find hundreds and thousands of free templates. You can even find some for AI agencies. What you need to do after that, just pick one with the simplest layout. You don't want to spend weeks or months trying to figure it out, trying to figure out the platform. Just pick the cleanest, simplest template and after that change the copy uh add some icons. You don't need to be a designer. design this visuals. You can just go with this beautiful icons by easily find them on Google. So after doing this little manipulations uh just follow the structure that we're discussing here. Click publish button. Go buy a hosting, buy a domain, connect it again, click publish, and boom, your website is live. You don't need a coding knowledge. It's almost drag and drop. Damn. Okay. So, that's uh that's your value there, guys. That's the kernel of this video is that you can make vid make websites like this and you can go into frame like Arthur started on and pick out one of the templates and adjust it and instead of having to waste I've heard of people taking weeks and weeks and over a month to get their website right. It's a very like common procrastination point for people. Um so if you do want a website that looks super clean for you for your agency, you can go on and you now have the formula. I think that's really the value of this video that you're sharing, Arthur, is that they now have the formula of how to lay things out. And I think a lot of the time people, if you spend maybe two weeks on it, you better hope that it's got a good structure and it's going to convert. But a lot of the time they don't even get that. So if you really insist on spending a while on it, guys, at least make sure you stick to something like this and it's going to really convert for you. Um, so that's freaking awesome, man. if you just want to like give us a skim over the other case studies and then we can um got some interesting uh discussion points on what this sort of means for the AI agency market as a whole. — Yeah, absolutely. So, this one we built it for another YouTuber Brandon Joit. The problem was he scaled and he needed like a better website that will represent the quality and everything. The problem with previous one, it lacks social proof. As you can see, we don't have any testimonials, any fivestar reviews, case studies. So we built version one because Brandon wanted to sell more than just voice AI agents. So we were trying to put here chat agents, automation agents, case studies. You know when you give a context like honestly your visitors they don't want to be lab rats. test the product on their sales. They want to see some proofs. If you can not just show the testimonial but show the outcome how you did it as a case study that would be great. This is super powerful and this is what really worked for us. So we showed some testimonials. Here we have some beautiful graphics basically benefits again instant replies blah blah easy to start more testimonials uh ways to contact Brendan. In our case like when people go from YouTube they want to work with YouTubers specifically. So this is what we have as the first version but after that we saw that conversions are not the greatest and we decided to change it a bit. Right now it it's not looking that fancy but what we did is we decided to niche down again back to voice AI solutions. So it can be a thing for you guys as well. I know you saw so many videos. You can build workflow automations, n automations, voice AI, chat bots, but honestly just focus on one thing and you'll get most out of it. So this landing page right now is about inbound calls, outbound calls, and it performs like crazy. One offer, one target audience, social proof, like comparison table, and boom, you have your clients. Super easy. — Sick. Do you think that if you put the photo real photos of the team, you'd get better conversions than the uh than the like cartoon ones or was push back on that? — Yeah, this is what I got from them. So, I'm not like I'm not trying to push people to take their photos. Maybe they feel they don't want to. — You should definitely do a split test on that and see if like I mean you can just get these AI like headshot generators are so good these days. Brendan's a smart dude. I'm sure if you like, hey, look, I think we can get a few extra like maybe a 10% increase of our current maybe like what 5% um conversion rate. Maybe we get like an extra. 5 of a percent or something, you know? So, that would be interesting to put really put faces to the names. But yeah, it's super clean. So, my favorite case study that you can duplicate like today so is the case study with talk AI. What we did is we built this landing page seven months ago. design isn't great, but copy and structure did it thing. Jack, he posted

on LinkedIn and his post went viral with more than 4,000 comments and this led to 102 bookings in seven days from the landing page. So, we created like a foundation with this formula. After that, he got a little success, not a little big success with the LinkedIn and boom, people landed on the landing page and they booked calls with 150k in the pipeline. So I'll break it down super quick. You can duplicate it super easy. So again results based heading some social proof peak logos metrics because we have one specific offer we can show metrics at the very top and you can just find this metrics open source. You don't need to put your experience here. So after that again problem and solution then uh like what we built again solutions AI customers for like customer support we build AI agents we build custom agents you can do sales on autopilot success stories after that benefits easily integrates with your current stack here you can even test your solution by pasting your phone number uh we compare it ourselves with other agency honestly your visitors will never compare you with other agencies because the market is so big and there are maybe like just 10 thousands of AI agencies. Yeah. Like but the thing is you are showing your strongest parts here like people will not compare you but again this is the place to show why you're legit, why you're master of your craft, like you're a specialist. We do this and that we do support in Slack channel. So again, we're just giving more information in super easy format. After that, three steps to start working with you. Again, testimonial, FAQ, and call to action. Super simple. — And I mean, before I wrap things up, I do want to have an interesting chat here about this opportunity that you've identified and that we have I've seen other people starting to get onto it, which is realizing that the AI agency thing is going to the we're going like it's picking up. We are still very very early on the curve here. um and the demand for AI services. We're seeing all the stats come out about for 5% 95% of companies or enterprise pilots for AI is not far reaching like they're not delivering the ROI that was expected and realizing that there is this massive need for the services layer that we've been screaming about for so long now. But if they're not able to be converting there uh if you get a essentially this whole new set of businesses that pop up this AI agency services layer, there's also a services layer that can uh be built on top of that to sell to them, right? You have identified that people need land people need landing pages that convert. There's also they need maybe they need leads or they need like targeted outreach or they need ad systems set up, ad funnels that work for uh for these kinds of businesses. There's all of this stuff around it. There's like I mean uh like voice agent testing platforms. There's these different kinds of software opportunities and also service opportunities that pop up on top of the AI agency space which uh it's really exciting to see. I mean your case and other ones popping up that kind of validates that there's a lot of people really seeing success with this that you can have not only a services layer but a services layer on top of the services layer. Um and so have you seen anything else kind of popping up like this around you? You you've obviously worked with a lot of uh agencies. um what are you kind of seeing from your clients the most in terms of uh other

parts of their funnel that are working or kind of the maybe the other service providers that they're accessing as well to get results. — Yeah, honestly there are just a few problems that I saw and how I see them right now. So for example when I started with the websites web design is oversaturated niche like there are millions of web designers for $50 for $100 and right now many people think that everyone is building a agents we have this AI noise here yes we have and this is what you need to do you need to pick one niche one offer and become best in it that's it you will get most results if you sell one AI solution and you will become best in your industry So you don't have to sell chat bots and voice AI and workflows. You can sell just one of these things. It's not specifically voice AI. It can be chat bots. It can be workflow automations. But just become the best guy in your industry. And this is how you can get most of your like AI agency. — Yeah, I totally agree. Um there's these industries while I say voice AI was just really fledgling and a small thing uh maybe a year year and a half ago. um it's only like just starting to take off now. And each of these different categories of whether it's like uh like workflow based agents that are going to be used internally or that built into automations, that's its whole that's a whole own uh category that you can become really good at. Then there's the these voice agents that are popping up and there's all these different fields that you can just specialize in. And if you have the landing page and website set up to be able to convert that kind of traffic. And then I guess like you've seen with some of your clients here, the ability to talk in a targeted way about the results that you're getting or the all the improvements that you've noticed in the space and be able to talk to a specific people about what you're doing um is really the key. So I think there's a whole lot more we could talk about content and how to drive traffic to these landing pages and convert them. But uh I think that might be a conversation for another day, Arthur. Uh but it's been awesome to have you on here, mate. I'm so happy that you've been uh that you found success here and I think after this you're only going to get a whole lot more. So um and entirely well deserved. You spotted this opportunity and I really hope you get a lot of people coming to you because you definitely deserve it and these things are obviously getting the job done for your clients. So yeah, — thanks Liam. Thanks for providing this platform for us. And the last thing I wanted to did is when I started like I was super confused. I was struggling with finding the direction and if I want to support like a new founders and what you can do is you can text me on LinkedIn send me your websites or even you can even book a call with me I will invest my time I'll break down your landing page what you should do step by step it's free just want to get back to give back to the community so guys if you need some help with your funnel it's completely free just text me would be happy to help you — with that attitude you're going to go fast seriously So, uh, this might be the first we see you, mate. But, um, yeah, Arthur, seriously, appreciate it, mate. And I'm sure we'll be talking to you very soon. And if you guys want to grab this Figma, that's going to be linked down below as well. Cheers. So, that is all for this interview with Arthur, man. I'm so happy to have brought him on the channel to give him a platform. As you can see, dude clearly deserves it and I'm so happy to give him a platform here. So, if you guys please check his stuff out in the description. He's got his links down there if you want to work with him. He's also got that figment down below as well. So, all the source he's given away. So, please go and show him some love and go connect with the guy on LinkedIn. go shoot him a message as he said, but generally just take some inspiration from the story of a guy who's busted his ass. He's come into the AI agency space. He had struggles. He's identified a problem that many agency owners face. And I think the smart people watching will see that there's many other problems that the AI agency services space which is just exploding right now. There's so many of these problems that need to be solved. So whether you're going to attack the AI agency thing head on or you're maybe going to look for a different entry point like Arthur did, there's so much value to be created. There's so much money to be made in the space. So I'm looking forward to seeing you guys on the next one. And if you want to learn more about me and my businesses or work with us, you can find that information in the description below. But if you want to check out another awesome podcast for some 19year-olds from Turkey who have made $300,000 with the AI agency, then you can check this out up here. But aside from that, guys, that's all for the video. Thanks so much for watching and I will see you in the next