The Proven Content System for Unlimited AI Agency Leads (copy this)

so over the Christmas and New Year break I did a bunch of surveying in my school community and elsewhere asking you all what your biggest problems were in the current moment with your AI automation agency and one of the biggest problems that uh revealed itself is that you guys are struggling with consistent uh lead generation and you might have just started the business and you've got maybe your first client or two but you don't have to take it to that next stage of saying oh now I've got a consistent stream of bookings coming in so you can actually start to hire a team and have some kind of consistency so that you know you can actually build this business on a longer term basis then than just like one client to the other and always worrying about where the next one's coming from so in this video I'm

going to be walking you through basically the exact system that I've used to generate thousands of leads for my AI automation agency morning site Ai and uh really just give you a bit of a marketing Master Class if I do say so myself um from my six years in digital marketing I've done everything from like running paid ads to sell physical products through like Shopify Drop Shipping Etc um marketing agency um sort of T way from May and more importantly and more recently organic content funnels and how to make content like this and on other platforms and to consistently this is infinitely if you can't see it but to consistently convert strangers into uh leads and then ultimately to sales as well so I'm not going to be touching on the sales section in this video think that deserved its whole own own video entirely but I'm going to focus on the lead generation portion of breaking down exactly how this works I think a lot of you want to do this but you don't quite understand how this mechanism work so it's actually not too complex and I'm going to break it down for you um and at the end of the video I'm going to be giving you a resource that you can take to put this into plan so I know you guys might look at what I do on YouTube now and think that's sort of a bit more advanced than I'm able to do right now but I'm going to boil this down to if I was starting again um and I mean I've generated like 10 million plus views or something I got a lot of subscribers next to my name so I know a decent amount about this and uh I'm going to give you what I would the exact strategy and the sort of blueprint for starting a organic content FAL like this that I would do if I was getting started again with my AI automation agency so to get started this is going to be a bit of a slow piece video by the way um this is Sunday afternoon here uh and guys are out there building this La so I this is a good chance for me to give you guys a breakdown of the marketing side of things so it's not going to be super Tik Tok brain optimized I'm sorry but I promise you it's going to be some extremely valuable information for you if you are looking to scale your aration agency in 2025 by generating consist of

leads so the whole process of lead generation and I mean the entire PL acquisition part of the business is to turn strangers into customers right so that's like the whole thing stranger never heard of you before to customer so we can call these cold these people are cold right you have different um temperatures you have cold and then people will call it warm and then you can call it hot so these are different audience temperatures and this is pretty fundamental marketing uh terminology cold audiences never heard of you before warm audiences people who have heard from you before maybe they' referred to you or they've engaged the content before or they've given you the email Etc they're warm they've taken some kind of they're no longer strangers and hot are people who are showing extreme like serious buying intent and they are likely closable if you make the right offer or get in front of them in the right way so that's first things first so up here is all the strangers and so when you are trying to Market your business or regardless of if it's AI automation agency or other you have these strangers and what content allows you to do and this is being an organic content funnel I think that term was calling by Matt Gray um and he's done a lot of stuff and sort of explaining how this organic content final works and it's been very helpful for me to understand what I've been doing all along and putting into a bit more of a uh a framework like this so shout out to M great for that what we're trying to do is turn strangers into these are book meetings let go these bookings on your calendar and these are closes the first thing you need to do

when it comes to content is to get awareness right the first problem is it's right this up here problem one is awareness No One Ever Knows who you are and awareness step is taking these Stranges and putting them into this first one so we can say this is going and converting them into this middle one so the thing of content is that certain platforms have discoverability engines like say Here on YouTube If you make content that is talking about how uh Builders can use AI or the best real estate AI systems YouTube has an algorithm that allows you to be discovered so it'll try to find people or either through YouTube search or uh just being recommended on their on the brows that will try to convert or at least show those videos to these strangers and if you are appealing to what those strangers are interested them say these are these red dots might be your Builders right and this is just the millions of people on these platforms there are red dots in that audience you just need to be able to attract them and convert that uh convert them from strangers into people who are aware of you so this is the awareness problem and the way you do this is for making content that is targeted to a certain group of people so top five AI automations for builders in 2025 simple like just more ideas like that and this goes with the same thing for if you're posting on LinkedIn or X Etc but you need to solve this first problem of awareness and that's done through creating content and posting on platforms that allow you to be discovered so and Tik Tok is a great example of this because they were the first ones if you go back a few years before we had reals on Instagram if you made a new Instagram account and you started posting the most amazing content ever but you had no followers you won't going to get any engagement because there's no discoverability you're not getting yourself in front of anyone new so this is when for you pages and stuff like that will popularize through popularized through Tik Tok and uh Instagram of course A B with that and YouTube's always been kind of a discoverability engine like that so if you want to solve this first problem of turning strangers into paying customers you need to think about how you solve this awareness thing that's going to be done through using a platform like YouTube or through Instagram reals or whatever where they an engine that can allow you to be shown to people who are not your followers otherwise you're going to have a much harder time say if you started a Twitter account and you got zero followers I believe they may be incorporating more of a discoverability engine into Twitter um yeah I think there's people you follow and then like General post as well so seeme that they have integrated that as well but that's the first problem is getting them across here and these guys to see your content and ideally follow you so I'm going to say this first step from completely cold into this sort of warm area these are people who have um seen your content um followed you followed SL subscribed and this is basically Victory number one for you have you made something that is appealing to the people that you're trying to find and it's converted them from a stranger it's going on to clip or to stock scrolling and they've watched your content and IDE they've followed you subscribed to this puts them in kind of the holding day of okay now I get a chance to keep sending more uh value and passing more value that way through my posts right so um you can be found on YouTube and they subscribe to you and the way YouTube works is that it's going to provide it's going to push those videos onto the uh the Brows page and also in the subscription tab but the main thing is that if you're subscribed to some like me me my videos are going to pop up in your home feed a lot more because you subscrib to me I thank you guys for follow me and watch my videos I hope you get value out of it because I really try to pack as much and thank you for all the nice comments on some of the recent videos like I really do appreciate it um and I hope you guys know that I'm really trying to put you guys on here and uh yeah I really trying and um I know a lot of you see that and appreciate that I'm trying to be straight up with you all about things um yeah I just appreciate you all for everything you've done for me and my team and stuff like that but I don't want to get a mushy on you but um allow me to do this stuff and this is what I love so see content and you've solved that problem number one awareness is solved and that is they've got you've got them on some kind of holding platform now the important thing

to understand here is that this these are called rented audiences right these are bad well they they're better than cold it's obviously better than no one knowing you exist but these are rented these oriented audiences rented meaning you are a guest on the YouTube platform or xplatform or whichever one you're of basically at any point they could turn the lights off of your account all of your access to them is determined by the algorithm and by uh staying within the bounds of what's allowed on that platform so it's rent bothers is good you can have like oh I'm just going to ditch these down here by the way you could have 10,000 followers or you make content that allows you over the course of a few months you're eventually gather 10,000 followers 10,000 people who want to be basically subscribed to see more content like that um and this can also be done through what's called a CTA so this is a bit more marketing CTO call to action say in this video I could say if you enjoy this kind of content and you want to learn how to build AI businesses and make an impact on the world and uh see the best version of yourself through this awesome vehicle then subscribe to the channel see I just did it that's called a CTA so I just did a call to action to get you to subscribe to the channel so that you see more content like this pretty basic stuff I know um but you can do this in written content as well so the CTA here would be hey subscribe to me for more content like this which is what I just said to you and hopefully some of you have subscribed if you haven't already and this is how you get your follows or whatever the platform specific one is and then we need to convert these rented audiences which is good to have but still not uh not what you really want um and can be taken away at any point as we saw through I know that the whole Co thing certain people getting completely taken off and in various different platforms if you say the wrong thing you're gone so if you're running a business you want to have Diversified or definitely factored in that risk that you could get nuked at any point and so this is when we get into what's called um this blue one doesn't work that well oh sorry a red Tech uh of owned audiences now this is the really really important so say we're doing the building example and we've gone and we've got we've managed to pull a bunch of Builders out we've made some really good stuff that appeals to builders on YouTube or maybe you've got on Instagram because you realize that Instagram is a better platform for finding Builders um that is something you need to factor in if you're othering a Content system like this um if you're trying to find a certain type of person it's like would SE level exacts be watching YouTube and picking around I'm sure there's some but you need to make sure you're using the right platform to find the right people so that's uh that's l there but the owned audiences we've got we Sol a problem L of getting awareness with my content that YouTube has served to these Builders or they found it through the search engine like top automations for Builders all five things every Builder should know about AI moving you get and so we've got them in this rented audience now we need to try and move um so let's say this is all full of them we now need to try to move some of them across this and into our rented audience now what is a rented audience typically um General marketing is just the email can you get your email so this is there's email and then there's SMS and then obviously there's like WhatsApp and any other things so basically you can I mean WhatsApp also could WhatsApp you're still technically using their platform then you could be banned so email and SMS are kind of commiss L um you do need to obviously stick within the realm of uh good email practices to not get banned and also uh SMS to your list should be fine yeah there's basically nothing Le just spamming them but basically you have the number you have their email and you can communicate with them whenever you want and however you want until unless you make them unsubscribe um but that the point is that you have control over they've opted and they've given you their their details so they have permission to contact them and the most important thing about business um maybe uh definitely one of the most important things is being able to communicate directly to your customer base and if you think about if you send an email out to a 10,000 person email list you might get 30 to 40% of those opening so even then when you've got their email only you and then how many of them actually read the whole thing so then that's when you realize how difficult it truly is to like get a little bit of the brain space of all the people you're trying to work with so whether that's you're hitting them with lots of content all over the place you're hitting them with emails even with all of that noise and all of that value you're throwing at them it's still quite hard to get through to them that's why having a direct L to them is such a valuable thing and that's why it's important to try to get an owned audience so the way you do this um and I'm even going to show you how to do it with this video because I'm going to attach the free resource with this for you guys to build out your own uh your own organic content funnel like this but you need some kind of value or CTA or something and a lot of people in my accelerator to do this um are doing very well at length it I try to um put a couple of the LinkedIn profiles of them down there if I can find some Goods um but basically they're doing content that is getting people to engage with it's like hey these 20 make automations to automate your business in 2025 kind of broad things and you have like a loom video showing those make Automation and fairly standard I feel like we've made it standard on link because of how much we're pushing it in the accelerator but you guys probably see it all the time if you don't then hop on link and follow a couple a automation agency owners and you definitely see a lot of it but something that you make some content on here uh on say LinkedIn or YouTube or whatever and then you attach to it some kind of offer so another CTA saying hey if you enjoyed this I've actually got even more value or even more stuff to give you and I'm going to put it um just behind this thing where you have to give me an email and so that step is getting them into say uh email list and so of course you can just say sign up to my newsletter but there's not much value behind that so I mean use an example of what I've literally given to you guys in this video um it's a free resource at what's called a lead magnet um and that CTA is going to takeen from this audience here the rental audience into your owned audience where you have the email or SMS and now in here is an important mechanism um that is probably one of the Lesser understood ones in the entire sort of marketing space and this is something that took me quite a while to realize

as well so there's another very important stage and it's called nurturing and this is what happens in this section here mean it's technically happening here but nurturing is basically just building up sort of trust um I respect all those lovey doy words um Authority and just like this we do it at morning side AI with our uh with our customer list and they like the people that would be on Sal SCS that we would like to close at a later dat um the exact same process works for uh say education businesses like the Tria accelerator ir and more so for you guys it's doing the exact same thing for nurturing your AI automation agency leads um so nurturing is a key step and it can be done through content with like you guys watch my Channel right now if you guys had a YouTube channel you technically nurture them but what you can do is you can run emails to push them out of your list to watch the video and that continues to prove your expertise build a relationship with them they say you need like seven touch points on average these days in order to sell something and so if you guys are trying to convert these Builders again when using the builders I these Builders into people who are uh booked onto your calendar so this is this book these bookings they come out the second stage um then you need to have some way to prove that you know what you're talking about that you're someone that they can help then you need to prove that you are someone that can actually help them to achieve what they want to achieve and that's in this case of being their guide to better understand Ai and to use it to improve your business so this nurture step is so critical and that's why it's really important to get them into that own audience because you get a chance to consistently nurture them say the way you put this into your strategy for the builders is once a week or twice a week you'll talk about one handy or maybe like an interview that you did with a client or a breakdown of a case study that you did or a list of Handy tools or things that they should look into or a you know there's so many different ways that you can prove that you know what you're talking about or that you like an interesting story that you had when you're working with a client recently this kind of stuff and providing for you value and really writing a story of how you want them to perceive you was critical maybe you did a podcast or an interview with someone and you just shoot that out to email us hey guys just had a chat with one of the biggest uh building Contracting firms in my city and with the CEO and we walk through this this this then you shoot it out to email list basically at some point they will be like wow this guy is the person that I need to work with to get what I want to get done and that's when you make the final CTA and this is going to be to um your calendar and so at the end of all of these nurture steps when you're shooting out email shooting out emails you include at the end of that email or the SMS or yeah teally they're just going to be the email most time it's going to be your email and use at it um and there's going to be CT like hey by the way I've actually just opened up a few more spots we've just got this great result for XYZ that's what was in the email a breakdown of a client case study or something you've been working on recently or a learning that you had and said by the way I've also got a few spaces opened up on my calendar um we're taking on a few more clients for next month put a bit of mergency and scarcity in there we find out that morning so that's always great um I mean you can fabricate it but I mean it's we don't need to fabricate it because we actually have it but it went before we needed before we were at the stage rack um we did need to fabricate it so if you need to fabricate SC scarcity and urgency but you guys just being absolutely packed out I mean we had to do it when we first got started I don't think it's legal by any means um but a bit of Edy is great to get them to make their junk and book a call and so here is when we start getting those infinite leads and booking flowing out and now this is going to be far better compared to say a direct response marketing method like C emo where you're taking them from here to here and you're trying to do it in like a day or like maybe a few days if you got if you've got the full sequence going but you see this is a lot slower so theid direct response marketing is um a style of marketing we very much focus on Fast Roi missable results um and always making very strong clear offers with urgency and security Etc um this is a bit of a combination cuz we've got these direct response styled things we we're trying to push and measure this conversion okay how many people are watching my content and subscribing to my email list okay that's a you're getting a direct response from that content but more broadly this nurturing step becomes a longer time Horizon where it's not so much direct response and it's more so okay how can I uh get as many people in here and just over time just peer W and some people are going to take lower than numbers uh convert very quickly but if you get a good mix of value that you give there and then also offers like you could put in once a month at the end of the month at the start of the month a direct offer to your email list saying hey guys we have uh just wrapped up three more projects and uh we're actually taking on two more so um I'd love to work with another building company locally um you can book and a call directly with me here and we can have a chat about how we can help your business so that will Mak

sense I know might seem like a lot of work but the biggest thing that you guys were asking me about and the forms I put out is this consistently lead generation question and yes this seems like a lot but consistently acquiring leads does take a lot of effort it's one like 80% of your job as the founder in the early stag of the business should be focused on it's just this this like how can I make myself more know how can I take strangers and make some kind of touch point with them and then give them some free value and get them on my email list so to bring this kind of down to earth for you all and like I said this sales portion after on your calendar is a whole other story that I can probably do in another video for We but you guys really need to get serious about setting up something like this because the time involvement content creation if you get it by them you can be doing 10 hours a week of content creation and when you focus on you sit down or two mornings a week and you just bang out some really valuable stuff you look back over your calendar there's all sorts of ideation strategies um that's I can make a whole other video on that the exact ideation strategies I used to come up with like 200 ideas for content in uh in a few hours but then you can schedule it up you can say okay I'm going to get a content manager in or I'm just going to schedule it out myself initially and be consistently posting across just one platform to start that's what i' recommend and moving people through these you may not get them immediately jumping over but I see so many of you doing like the real really the main thing that I want to talk on this video is that so many of you are doing good stuff on the content side and you're getting engagement I see a lot of people accelerator in the free school Community um getting engagement on the social post and lot of people like yeah send me this send me that but I don't hear as much about it like hey yeah I'm just consistently closing his deals it's like I got a lot of interest but I haven't seen to convert that into as many clients as I thought I would and the people who have figured it out and the ones who are really scaling their agencies right now have realize that there's a step where yes you provided value with your content now you need to capture that and you need to also schedule time each week to manage this owned audience so that you've WR your list and you are consistently piering them with value even if it's just 100 people or 200 people initially just start shipping away and building that up because soon enough you will have again if you just stick to this for 6 12 months if you want to do building as a niche way again any if you haven't watched my niching video I just thought it really breaks down the best way to your perfect nich 2025 and Beyond this process is going to allow you to consistently pull people from the unaware and have no clue the cold audience who doesn't know who you are down through these with consistent content output and then inconsistent news vors as well and so this is exactly what I've done to generate uh 2,000 or more leads from through my YouTube channel it's probably more 3,000 out um and then also we've got the all of the people who book in a call us we have the email and we do gratic emails to keep n basically whenever we need more clients the reason we've always been bed out is because we'll either go back to the people who are on the waiting list or we'll shoot out an email to our the people who we turned away cuz we're too busy and shoot them an email and boom We instantly book up so this is incredibly powerful if you do it right and this step if you can really understand it is the key because you're going to be able to get out more cons extract the value out of the content you create more and just consistently build this l so that whenever you need more clients shoot that offer out directly and most of the other time is just sharing value as well so what I'm going to do as a an example to show you that this stuff works is that I put together a resource giving you a breakdown on the exact shes are due to the initial version of content fontal this a step-by-step worksheet for you to go step by step through and to achieve something based I get it may seem overwhelming for you but if you want consistent leads you need to start doing this now and also the personal branding aspect can completely change your life like it is absolutely changed my life and the reason I keep making these videos and trying to help some many of you is because the bigger my person brain gets the bigger like the leads we're getting through the doors at morning side now are ridiculous off some of these bigger like AI agents videos that are posted the amount of people who see my face and hear my story and hear that I have a development company and it's ridiculous if you can do it right so the bigger my personal brets the bigger opportunities I get for at me full stop and if you guys can just get the ball rolling with us you get a flywheel you can just okay I'm making money now let's re-engineer the content let's think bigger let's up the production let's get a bigger team on then you get in this fly will and I promise you if you can get a significant person brand in AI space through your content creation even if it's just within your Niche you will have so many opportunities starting you because everyone wants AI right now everyone wants you're like a mini celebrity amongst the right people because they're just clueless when it comes to Ai and they want to be on it so I'm going to be giving you guys a step byep breakdown of how to put together this for yourself and I know that for those of you who put this into action this year by like bang on middle of this year you going to have no more issues you're never going to be worrying about getting a client again because you'll have a few thousand people on your email list you have 10 20,000 followers on your chosen platform and you will just be printing all right so that's been marketing 101 digital marketing 101 organic content funnels um rewatch us if you need to go make notes again understanding cold warm hot rented and owned audiences nurturing these key thing call to actions awareness actually should have done more of these problems but you get the idea problem one awareness problem two getting them into your owned audience problem three getting them to book U and conversion so that's been a bit of a freestyle one for you guys um again oh appreciate you all for the support recently it's been incredible um I I'm so fortunate to be in this position where I get to make a video and help tens of thousands or hundreds of millions of people um and yeah I just hope you guys know that I'm going to really keep pushing it this year me and my team are going all them on helping as many as possible because while there's Mass benefits for you there's also massive benefits for me and I like I it we get so many massive opportunities to me because of how fast the best is going so I just really appreciate all your support and I hope you know that me and my team are doing everything we can to keep helping you and we've got a lot of cool stuff and the works for this year so um yeah that's all the video grab the resource below um CTA subscribe to the channel um in order to put this together for yourself this year and stop worrying about leads all right put one up here on this closing part which is pretty important um bit of an old of a year talking about how best how to close AI leads which we've learned at morning side aside from that guys thank you so much for watching and I will see you in the next one