Supernormal Customer Story | AssemblyAI

meetings are where we have our most uh productive collaborative thoughts where we do brainstorming and decision-making and things that push our work forward but we found that meetings themselves when they go undocumented are really challenging for anyone who wasn't in the room when we think about what we should be doing in meetings we think that we want to be present constantly there and it's critical for us to be able to connect with people and not be writing down notes so supern normal was born from that idea that you should never have to take your meeting notes again so when we first started with supern normal the transcription that we had was really bad assembly AI has put together incredible speech to text models if we have a 1% improvement in our transcription that directly impacts our business right because the experience and the joy that people get out of having even more accurate notes has a compounding effect we see a massive uplift not only in the joy and the excitement that people have with the product but also their ability and willingness to become users when we look at what we can do in real time now we're able to put an assistant in the meeting that isn't just a bot that's making notes for you can actually speak up Norma can you recap the latest team meeting absolutely Colin key topics discussed included logo revisions and customer support initiatives you can also use it in a brainstorming context you can say hey Norma what ideas do you have and she's already kind of listening and trying to help you surface suggestions on what you should be saying in meeting there was a large Airline line in Brazil that had a supern normal agent in the meeting with their 10,000 employees we had an immediate demand uh and a huge influx request to customer support around language and being able to support more language assembly helped us open up the Brazilian Market which is now our second largest and fastest growing Market in the world the name supern normal comes from the idea that we wanted to make sure that the super the amazing magical experience just became the normal way of working as AI gets better the thing that we really love to see is that people get to work on the things that matter somewhere between 10 and 15 million tasks come out of meetings every month when you come out of that meeting with three or four things to do it's like hey I've done this work for you just double check it and then send it out the most important thing that we can deliver as a product or as an experience is giving people more time to connect and have the best ideas and do their best work