Top AI Agency Owners Discuss First Client Strategies, Personal Branding & MORE

you could have hundred of these couches of 12 guys and it still not be enough to service the entire Market there are various levels of AI that you can already get started with you don't need to be a full-blown coder what is the best input output ratio for or equation for me putting in my time and getting out feedback that's going to help me get to something that people actually want if you say you want to find the fastest way of actually learning something and not just going by the documentation it's actually we're just like yo I learned this thing today and then people that are trying to learn that thing is going to gravitate to you and then you've got clients creating content is kind of like buying a piece of real estate we're solidifying our spot in that piece of real estate and as the market grows the value of our property is only going to

grow hey guys today we have a bit of a special video on the channel where we've got all of these guys here for an AI Mastermind here in Dubai um this was originally a group of independent content creators who were to some degree competitors in the AAA space and uh a few months ago earlier in the start of 2023 as opportunity to turn competitors into allies and uh and our brothers and we've got them all here F out to Dubai very spontaneously thank you for some good suggestions and we get to have a bit of a panel today discussing some of the key topics in the AI space that I think many of you looking to start AI businesses can benefit from and we're all examples of people who have taken the AI opportunity and succeeded with it and changed our lives and I'd love to hear Ron's opinions and thoughts and learnings so that we can sort of give a bit of that back to you guys and our goal here is to get as much of that back in the hand of you guys and help you to win and achieve in the space as we have so before we jump into it we're going to do a quick ground of intro so you know

everyone here starting off with Dave right hey guys my name is Dave AB I'm the founder of data Lumina and data Lumina Solutions data Lumina is an AI and data education company and data Luna Solutions is our development company what's going on guys my name is Brock met um I'm from the United States I have an AI automation agency called AI accelerator and we specialize in building out um sales assistance in voice calling agents for businesses hey guys my name is Bogdan I run bowar agency and we develop Advanced Ai and automation solutions from businesses what's going on guys my name is ail Wade and I help small business owners make money with AI and I run a company called Circle AI hey guys I'm smon I founded a company called aians answer. us and we help marketing agencies resell phone calling AI Solutions hey guys my name is Liam otley I'm the founder of morning side AI triple accelerator and agenta hey guys I'm Mark cashif I run prompt advisors and AI consultancy That's for General development with a specific specialization in voice agents he everyone my name is tore I run my own AI agency called indicus and we basically focus on voice-based agents for businesses hey guys my name is Emil fasang I'm the founder of omn fusion Ai and Alto igdm and we build AI appointment CS for Instagram and do Instagram Outreach hey everyone my name is s BC and I'm the CEO and founder of omn fusion Ai and Auto igdm in our AI company we focus on automated Outreach and regeneration through Instagram and other social media channels hey everybody my name is sha Matthew I founded attract ai. we're an AI automation development company and we also help you build a mini personal brand books and highly qualified sales calls for your B2B offer hey everyone my name is St I own onite Global development and we specialize in chat and voice solutions for construction companies all right so first question I

want to open up to as people watching this are probably interested in seeing similar success as we've had in the AI space is how can people actually get into AI um and start to build businesses we're all about building businesses here there's there news channels and stuff but we're focused on building businesses and making money in the AI space so to start things off I want to kick over to Dave here who is an expert when it comes to developers looking transition into the AI space sure so I could talk a little bit about that and about my background so I st studied artificial intelligence I did the bachelor in the Master's Degree so I really took the like the formal route heading into things and that's one way to go but you definitely don't need that to really get into AI there are various levels of AI that you can already get started with you don't need to be a full-blown coder um maybe you don't want to be that you can dive into low code no code tools but if you really want to go the development route I would say like your number one priority is Learn Python get started with that try if it's for you if you like it if you fall in love with the process of learning about that I think that is a really good entry point into uh the world of AI and also want to if anyone wants to jump in on actually getting the experience CU I know with a lot of people in my community it's I try to get them timized towards okay you need that first month or two of learning the actual stuff okay what are these tools if you're going to be selling Solutions you need to actually understand what the technology is and the kinds of use cases and things that you can build so um has anyone got uh some good stories or experience and how they got their first one to two months for me it was personally just following my curiosity on YouTube you guys can go back and look at the earlier videos where I was doing coding tutorials uh for months and I'll just see something in this AI space that I was interested in I'd build that out myself and then I'd force myself to wrap that into some kind of marketing material to grow a personal brand and now I was able to learn and Market myself along the way which is why I to some degree was able to do it very quickly so if anyone else has got a recommendation for beginners who are getting started on that first one to three months where you actually need to learn the basics of getting up to speed yeah so I have no coding experience whatsoever but uh when we found Liam's Channel we just started watching tutorials uh quickly we decided that I was going to be the one to take on like chatbot projects so what I did is I learned bot press then switched to voice flow built out all kinds of stuff just experiment around with it join Discord is great like all the communities for the different platforms uh talk to people there message people just have conversations and that's basically how it started off and then over time you just start to get the hang of it start building cooler stuff watch more tutorials and then you can start selling stuff once you get good at that but was it was a lot of looking at tutorials and then understanding the fundamentals you might build that particular project and then say Okay I want to spin this or bend it to like add my own stuff onto is that what you're doing most of the time um I mean I like watching tutorials but then I like freying it after so I don't follow through on a 3-hour tutorial and build out exactly that but it helps me like wasted on that I'll stop doing them in future man no but it helps like getting an understanding of like what's possible with the platform and then I just like to creatively think about it but maybe for other people it's different and it's easier to like follow with a strict tutorial build out some stuff that way and then once you have the finish project then you go in and like twist things around but for me personally I just like freestyling the project itself more and getting the knowledge from the tutorial first but when you ran into technical problems this is probably quite common for people um they'll watch your tutorial they'll run into an issue and then they'll be like okay well I can't really for anymore so who was the guy or girl or resource that you went to get over those hles when you needed to I mean Discord is great because you can just search for like whatever error you're getting or like what's not working so Discord was great chat GPT to be fair is great like if you're doing like basic JavaScript stuff and when you start to get into that chat GPT can write that for you easy um and we have a technical co-founder so that was a great one too so if you know someone and you can partner up with them that's a big help as well like once you start to get more complex but with the low code stuff like in voice flow for example you won't really run into any issue that you can find the solution for in Discord if you just search for the specific thing that you that you're struggling with and yeah anyone go yeah so actually to that point it was like what you brought up was pretty huge because like people the best way to get started in AI is one just watching everyone's content right it's huge everyone's also giving out so many resources so it kind of like will save you months of time just go in download that stuff because it's been curated through a lot of knowledge and the communities in that I've seen is who helps each other like I've seen so many startups being made from like for example my community itself where people like hey we got this idea like oh you're technical I do business and then they get together and then they form something it's so cool to see that stuff happen I just wanted to go to a point that Dave made earlier about learning Python and custom development if you're starting out you should make it very conscious decision as to what your plan is moving forward so if you want to build custom bespoke tools that use the apis that exist today and the different tools a couple months of learning python even at like a beginner level or rookie level is super helpful and using a mual strategy which is using the chat gbt to help you with the answers there's always a hack for that with LM so even if you're building a brand new tool you could take that documentation dump it into a chat gbt and say hey here's the error go through documentation help me learn it so being aware of at least conceptually what python is and how it works or JavaScript just at a high level to recognize it will help you kind of troubleshoot along the way and knowing how to code is no longer a bear to entry yeah in a few years no one will have to code but if you understand how it works you'll always have a competitive advantage over everyone because they'll know how to maybe implemented when things go wrong which they do 99% of the time at one point they won't know how to fix it or as well as you so it's just a good foundation to set yeah interesting thing on that is if you're looking to get into content creation like obviously all of these guys have here uh your content creation your personal brand is dependent on your unique factor and if it's in my case you saw that I was able to do coding tutorials and that basically allowed me to escape the competition of the YouTube AI YouTube news guys right so there was a different pocket of the e system that I could a different Niche that I could occupy and by having some kind of competitive Advantage whether it's your background whether it's your prior PR experiences Etc that can give you the point of differentiation to be able to succeed when where others can't simply can't even compete so that's been that's from my experience have anyone else has had that yeah I got another nice one for that so if you say you want to find the fastest way of actually learning something and not just going by the documentation it's actually taking on a live project even if you have no freaking idea about it I did the many times in the past with website development which puts you under a lot of stress but exactly the stress is what makes you successful in the end because you actually have to put yourself on dive really deep into the documentation and try to understand it this way you get like the exact core knowledge that you can then again leverage for other stuff like the YouTube content Etc so I was doing the same with VY like when we made the video so I needed VY as a voice integration for my very own product so I had to learn it myself right there was not much around it and I then just used that knowledge again to pack it up in a nice way because I had the full understanding I had the understanding of what the core and what the product actually does and I could bring it in a very simplistic way to my community and that is when I created those videos that are more simplistic explanation of what that whole course offered does so that other people have an easier entry point to go into it which still means that if you want to mastered you need to really dive in yourself yeah I want to turn

it next to getting your first client because we've all had different experiences with that obviously YouTube and consecration is a big part of that um but I'd like to hear everyone always has pretty hot takes on different methods and Mark's got his own methods as well so getting your first client um my recommendation is the personal brand route whether that's going to be building it on LinkedIn and like I said lining up that learning with marketing because a lot of people I've seen in my community who end up failing they start and they say okay I'm going to learn for three months and at the end of that three months I'm going to then now I'm going to start my marketing and campaigns and then all they they've gone that whole time and then they spend another 3 months after that to identify a product in an area that they want to specialize in and they pick some a problem that they think they can solve and then they spend another 3 months building a prototype and then at the end of that they then go and try to Market it and no one wants it so they spent 6 months to do like a whole lot of nothing really and they're probably really sad and really upset it really sucks to see people who go that far and then they can't get any interest for it so my recommendation is to learn and build a personal brand at the same time and document your experience but I'm open to other suggestions on that to that yeah sure um so if you have any experience in any area from other businesses or previous experiences then I would say it's very helpful if you target that Niche first so if you have been a coach before or if you worked with coaches before try to Target coaches and see which problem you can solve for them with the use of AI or Automation in general and when it comes to the first Clans the techniques we used and I would always suggest doing that is taking up testimonial clients in the beginning offering your service for free or very discounted so it's a no-brainer for them to jump on board with you who has no testimonials behind them so far and then finding out put the client together like what exactly do they need what is the results they're awaiting from your product and how is the way from start to getting those results and you will build up piece by piece just talking to those clients I would advise depending on what products you build to have at least one two or three testimonial Clans and it's also very important to build a good report with those Clans because in the end how Alex Orosi says this is going to be your cheering fans so first few Clans should not be seen as clients in general but they should be your fans after all and if you make good communication and if you are a fantastic Problem Solver for them they will even um forgive any failures in between or any miscommunication or any longer period of times when it takes you longer to solve their problem and also if they're happy with the result in the end I'm sure that any of those testimonial Clans will bring you at least two or three new clans because they love working with you and they're going to tell others about the products and about yourself yeah and to sort of add on to that what sadar saying you have to figure out what people need and this is actually how I got my first client just immersing myself in the space going on Facebook groups and talking to people with 10 to 15 minutes to just see what their problems are what their pain points are what's causing them stress right so the last thing you want to do like lean was mentioning is waste a bunch of time three months on building something that people might not even use so go and talk to people about their pain points every single day people love to talk about themselves and they're pretty open to giving you sauce so 10 to 15 minutes go and talk to them hop on a phone call just get insights into the industry and where you could actually find a product that makes sense for them and then start building around that yeah I always say to optimize towards that market feedback and getting as much like the you compare a cold email system to uh to content it's the amount of there's some metrics you can p into it like positive uh like feedback rate on the amount of time you put in you can get all technical with it but basically how what is the best input output ratio for or equation for me putting in my time and getting out feedback that's going to help me get to something that people actually want because the whole question mark and the with this AI business and agency spaces what what's the use case what problem are you solving and how is AI fixing it and if you can figure that out that's that's money right that's your you're making an entire business based of that so the feedback like sh will say um is to get in have as many conversations as possible and I found personally as I'm sure you guys have as well the personal branding route of getting comments on your YouTube videos saying this is cool why can you make it do this I need it to do this or even just likes on a LinkedIn post will give you some indication if it's the right target market or the people who might buy from you um that you're going the right way and you're getting micro feedback from the market that pushes you towards and iterates towards something that's actually useful DAV cons yeah sure so like following up on all of that one like I would almost call it a hack and it's like really simple but just create a single LinkedIn post saying that you're available for the kind of services that you want to offer it's so simple and so straightforward but by just letting people know in your network now whenever they get into some kind of a problem where people talk about AI either it's at work whatever they now think about you because you let them know that you do something with AI and if you in the beginning only like focus on outbound and let no one know people are also not naturally going to find you and nobody likes to do outbounds I think and the thing is if you just let people know things will over time naturally come your way so I think this is a good like practical tip just put it out there would like to add one more thing um in general to the topic of getting

clients and finding your business and target market I would say it's very important to always have in mind that if you talk to everyone you basically talk to no one so I would say niching down and finding the right Market the Right audience is one of the most important factors in your business especially in the beginning because if you Niche down you can offer exactly the service your target audience is searching for but if you just say I do all kinds of AI automations people are going to naturally search someone who already did something in their Niche and is very Niche specific so you will have much more success especially in the beginning if you Niche down to a specific Target Audi it's like that quote right um Amazon started as a bookstore yeah so Ian you have to start small when you drawing and every little niche you every Niche that comes to your mind is big enough to make millions so whatever you might come up with every Niche you can imagine is enough to build a successful 7 eight figure business in the long run so don't think that any target audience is too small the world is huge and there's so many people looking for exactly the solution you offer and you can attract the niche just like in initially you need to identify which Niche to go into and you can as a content creator or as a person someone who's running a personal brand you can test niches and test interest by making a here's a how you build an e-commerce chat bot that does this put it on YouTube see what the interest is and you can just keep doing that different Industries find it doesn't have to be super complex and deep examples but you can gauge the interest and test and get feedback from the market in the form of not necessarily comments but just views on the video as well um so being you can do the same thing on LinkedIn where it's like okay I'm going to re I'm going to connect with people from five different uh five different niches or Industries and then I'm going to start posting content and see who's reaching out to me the most so you niching down is a way to go longterm for sure but getting some data back from the market before you make the jump um is really important so and I think Mark has a really interesting one on um on this and also I want him to share as fiver strategy because many of you getting started and you don't want to do content creation Fiverr can be as Mark has proven a very lucrative Channel yeah so I'm more on the contrarian side I'm anti- especially on the fiber strategy but there's a reason for that so most people including myself two years ago I didn't know what I want to Niche down on and even today I still don't want to be niched down because brand new use cases keep coming up that I don't want to be stuck to one industry and want to be nimble but if you do want to Niche down like sardar's advice but you don't know what to Niche down into posting gigs on Fiverr even if you don't get orders on Fiverr when you just get DMS on certain gigs versus others you'll start being able to have that finger in the air to understand where the wind is blowing so if you say I will create automated content generation for your business and you notice that 70% of the people reaching out are marketing agencies kind of sounds like you should reach down to marketing agencies if you start vanilla and you let the market tell you or Impressions tell you where to go it at least gives you some form of path versus over indexing on something from the start that you might not fully understand and you don't even know if the demand is there yet because AI manifests differently in different Industries some are lagging and some are right on top of it so as an example marketing is right on it whereas if you go to the precious metals industry oils and gas they are years behind I think it'll be four or five years till we start seeing really use cases there so understanding and posting on Fiverr to see like what sticks and what doesn't I've posted almost 100 gigs on Fiverr since I've started two years ago and I only have five now because I've got tons of feedback from the market we do want this we don't want this we want to spend $10 for this we'll spend 5,000 for this so using that feedback loop is super helpful and you have no idea where to go mhm yeah if you want to be a real Visionary and look well ahead you got to be moving on that WhatsApp chat B for the oil and gas industry right now so all right next one is uh do you need to be technical we've kind of covered that already we've got examples here of people who are not technical asars me myself I'm like a middle of the road guy who's taught himself to a Kill not at all um so obviously proof that you can do it on either side of the spectrum there so um is AI saturated I think this is a

good question um not oiling gas though oiling gas isn't saturated um yeah it's a good conversation to have this is something immediately any online business space uh it's just the drop ship in the SM I depends how you define saturation some people say like if there there's always room to be the best in the market you can go into SMA right now which is about as saturated as a business model can get um and still going to be the best in deliver best service and out compete they say it's not actually that hard to be better than the majority of people when service providers in the market so I think that is a frame for the saturation question is key where regardless if you come into the AI space or whatever business model and you're actually the best and you do a better service or provide better products there's always going to be room for the best um but that's considering there being thousands of players in the market already and in this case like this room here is about as big as some of these businesses are getting at the moment um in the AI agency space I'm seeing as we're all kind of leading the charge and you may look at this couch and be like oh it's too late damn I missed it but um yeah these guys are already running the game but no um even if we were all targeting hypothetically the same group of people or say Market with AI Solutions I think you've got enough countries around the world to to dominate each one yourself or like there's so much so many businesses that are going to need this stuff eventually and it's like we use example of websites and apps and social media marketing basically every business is going to need some kind of integration of this stuff so um my opinion I'm open to cont opinions Mark but that we are in a space while we are all so early um and we've got years before the stuff actually becomes mature and uh and we see any kind of saturation and you guys can all you guys all know that the number of quality service providers as agencies right now is so low because it is still quite difficult to do things right sometimes so um anyone else got thoughts on saturation it's coming on it like the majority of Americans don't know what they haven't used chbt yet like the majority of Americans and Americans are usually like the head of the curve so when you look at a world scale like we're just at the beginning that's how I look at it I'd like to say something for the Marketing Solutions because even if you're in one specific Market you have different tools right so one is an specialist for this tool the other one is special for this tool so even being in the same Market you still have so many different kind of ways and nuances of going a specific Direction yeah for sure we can you can hit again this Niche but I do the voice solutions for this Niche and this Niche is the same Niche you would do the voice Solutions and I can then do the CRM Integrations and automations like that there's you can slice it so many different ways because I think the interesting thing most interesting thing to me about the AI space and as an online business model the AAA model is with things like smma you had a pretty clear offer on what and this is what makes it more difficult as I'm sure we've all found and many of you watching this as well what makes it more difficult but also more exciting and a far bigger Market than something like social media marketing is that there's not one offer for this it was okay you go sell you pay PID traffic you do Facebook ads meta ads and you do maybe Google ads as well and that was the offer like we will get you more customers with this and with us there's you have to find that offer if you're looking to Niche down or be do a product or service and stuff um so it makes it more difficult but it also makes it far more difficult to become saturated because there's so many micro offers in one Niche it's not just I do marting for roofing companies it's okay I do voice solutions for this I also do the and then my friend over here does automation solutions for this there's so much it's harder to be saturated when there's just so many different ways you can cut just one nich so oh I have something on that like you said like how smma is just one offer that's actually a really good point because I mean they'll try to complicate and say oh no but it's you're still saying are you social Med marketing to get you more clients yeah same thing like we're actually like AI is just a tool that we use to solve a problem so it's like there's this concept of like selling vitamins or painkillers and the painkillers is what's solving the problem we're not selling vitamins it's literally solving the problem I love that so it it's right there yeah in terms of saturation if you break it down to numbers like inventure Capital there's this concept of total addressable Market h m so for snma you have to make assumptions so this business want has a marketing budget um it is marketable on social media whereas with these AI Solutions your total initial Market is every business owner because they have parts of their business where they want to save time or generate content or save on admin tasks so that could be an automation play a Content generation play every single business has things where they want to save time so your total addressable market for AI agencies is everybody and speaking as an agency owner I get 12 to 13 leads a day um many in the same industry saying I want to automate X I can't service all of them so that's why the T and we're so early is you could have hundred of these couches of 12 guys and still not be enough to service the entire Market because everyone could benefit from it and everyone could say time yeah on top of that it is not static I mean the advancement of the technology is crazy so tomorrow we are going to have new GPT model and with that new GPT model we are going to have more cases more use cases so it is not saturated now and it is going to be uh larger and larger in terms of use cases yeah that's the cool part like every time there's a new update we're going to be a to so that's also part of what if you stay in general to some degree anytime there is a big update from something like open AI but I mean on a micro level if you are a nich solution provider you can go back to your old clients okay here's a like reup fee to upgrade to the latest model and mean from GPT gp4 turbo to GPT 40 um there's could be a pretty significant change in your solution there if they want to save cost and they're originally using transcription and text of speech and stuff like this now they can once they've releas it on the apis of course then you can come in and say I'll rebuild it make it more efficient and you can continue to upsell old clients so um yeah I think it's a pretty good spot to be in I think we all agree that this Market is not saturated at all like I would say yeah abely I would say sub 1% uh because as Mark already successfully and correctly said um your target audience basically every business out there so the main use cases of AI which comes to mind directly is higher efficiency lower cost higher revenue and this is simply three things every business out there like literally every business brick and motor online businesses everyone and with AI you can solve all of these three problems you can increase efficiency decrease cost or increase revenue or at least one or two of these three things for every single company and so I guess if there's millions of companies out there we will need millions of businesses serving that there's even another one that's super important reducing human Arrow oh yeah efficiency in yeah 100% makes sense and also like pleasure in overall work that's also a big one like humans generally don't like to do very mundane tasks they make errors this is where can AI come in you can free up their time not even like from a time-saving perspective in business wise that's also of course a priority but just freeing up at the time and having like happier employees that's also a big thing that I think people tend to overlook that is what AI can do I'd actually push further on the S ation thing people forget there are literally millions of businesses created every year like if I was getting started I mean this was me like a year ago you have an advantage where like if companies want to work with businesses like us that costs thousands of dollars but new businesses that are just being created they don't have that budget and if you're just getting started you can afford to take on projects for free and then like sard I were saying get those free projects get those testimonials so then you can start justifying your cost to become companies that start charging thousands of dollars for these products the saturation is not relevant to because companies that work with us are not necessarily new companies and there's literally millions of them every single year so it will in my opinion never be saturated yeah and for me an interesting thing is that the current state of the market right now and what a lot of businesses see is these AI Solutions okay sure there's no problem in the world and we are still early but right now if you're having to build things custom for it it's not the market is still earlier in my opinion because the solutions that you're trying to build uh you have to build them fully C like it's almost not worth the effort in some cases where we have to build a full custom system into to end and we're still waiting for things to appear or it's easier to apply them I mean for some businesses they'll come to us and ask for something'll be like $10,000 or more it's doesn't seem like a great Roi in some specific use cases right now but that's only because you're building it from scratch each time and as soon as you get a niche solution provider who does that an example is a student of M who's done a an AI appointment set up for Instagram DMS for coaches and the uh coach here in Dubai came to me asking for a similar system and said look I mean I could build it for you and I could charge you $50,000 to build it cuz that's how much eff it has gone into this thing or I could refer to the guy who's already built it and we're going to see this it's going to start making more and more sense for business owners as more Niche solution providers come up and make that more affordable right because a lot of times I'm sure you guys have quoted things to business owners and you're like and like to some degree like I don't understand if you said no like this just a lot of money and it's going to be addressing like one specific problem that's what I'm really excited for is as these things mature and the use cases appear more um for people to be a to I mean it's really bringing the benefit of AI to businesses and this is kind of what the AAA model is based on and my vision and what I'm trying to do here is making sure that as much of this AI wealth that's being generated is getting down to People Like Us people like you watching and then also small to mediumsized business owners because I think that's such a key part of the economy that if they don't get their hands on AI uh then they're going to fall behind even further we're going to get even more wealth and equality and it's all going to flow to the Microsoft and stuff so in a small in our own small way us as agency owners we get to somehow fight against that and make sure that one we get out money we get that we get some wealth from it and we all build better lives for our families and and then we start to share it with other people and us as the middle class of like entrepreneurs can get some of that wealth and then we also have to distribute it as well so that's why I'm so big on this model and I think we've going to play such a key role and the more people like us we can get um the more that quality is going to be minimized as well so all right next one is the importance of

personal branding and YouTube so we've obviously all been a product of I know I've touched on this before but I want to specifically bring it down to the AI space specifically and why you if you're watching this and looking to share SAR success and build a business and have some kind of impact in the world and build a business that I think you guys can all agree is actually cool like I've run a bunch of online businesses and the stuff that we do at my agency and the stuff community is actually cool and it's fulfilling and it's exciting and I know we're just getting started but for personal branding in the AI space I think it's a case of uh being in a space what when you compare niches you might look at the marketing Niche and the AI Niche simple comparison if you were to start a personal brand in the marketing nich now uh there's you're going up against people with 10 years 20 years of experience um there's very little chance you're ever going to be able to get up to that top 1% status of experts but in the AI space particularly we're so new and we're all examples of it of just get in there and start doing your thing and learning faster than everyone else by actually running the business by creating content and you can end up being in that 1% of the experts and the experts get the line share of the money being made in the space we still have a chance if you start now and get into it you can but also onto the the luck aspect of it as well which is in spaces like AI that are booming and are just getting started there's higher chances of asymmetric returns and you can just by being in the space you are more liky to get lucky as s ASA sounds but just by being active and being industrious and doing [ __ ] and actually being part of something um you have much higher chance of getting that lucky thing and Us by making these videos is as an example of that every time you post a bit of content whether it's short form or long form you are throwing a couple coins in the W really like I'm hoping to get lucky with this and increasing the chance that you do by the person finding you or the video taking off and in this space particularly it's so much different to everything else at the moment cuz you get lucky and you make a ludicrous amount of money if you do it right so um anyone else got anything on Lock and I guess your personal experience yeah uh the best most concrete example of the benefits of personal branding is this group right here the reason why we all got together is because of our personal Brands if none of us had started posting content we wouldn't be in this room right now and when you are in these rooms those conversations that happened the amount of value that I got some from being here listening to all these people talk of people who are doing the same thing as you it like it makes unlocks in your mind that you even knew were possible so if this is not a good example of a good reason to St branding I don't know what is there's one thing I want to say um I feel like I heard this somewhere on the internet uh and it's like creating content is kind of like buying a piece of real estate and you know especially as this space grows more and more um we're solidifying our spa and that piece of real estate and as the market grows you know the value of our property is only going to grow and it's kind of like the I think it's called The Rising tide Theory or something where it's like you place your boat in the water as the you know the tide go or water goes up you know your boat goes up with it um and so it's just like establishing yourself and like T said I mean I wouldn't be here if it w for Content I mean it's opened up so many doors and just the conversations I've had I've opened my eyes to you know what's possible and like not even in business sense but just like getting to know people on a personal level um and that wouldn't have happened if it's not for Content so yeah I think it's to start would be here without peer pressure either yeah that's true yeah well for context uh Brock wasn't going to come along he I don't know if it was Financial constraints or he was making up some stupid excuse and uh a uh simply him nud yeah so he nudged him and a bunch of other guys ended up coming as well but without the personal brands of each of these people and myself we couldn't have got here and also with a bit of peer pressure as well but um bod yeah also another Point um I mean you can learn python you can learn how to build all the chat Bots voice Bots whatsoever but you need to be known as an expert that you can build it that you can provideed solution because uh nobody would know that you are the one you are the person who can solve their problem uh and that's the huge leverage that um any kind of YouTube or blog or podcast can provide to you so definitely start doing the it and uh I wouldn't say that you need a large audience that you need to make it big like uh some of us have only a couple thousand of subscribers and we are still noticeable so I wouldn't be here even with my small tiny channel of a few thousand subscribers um I got noticed and invited I'm super grateful and that's thanks to my YouTube channel so it's very valuable don't underestimate it one thing to keep in mind too is you literally just started making AI agency content like recently and so that shows like it's you know when it comes to the content um it's not saturated because you just started and now you're in a position to where your Channel's doing extremely well and you have the momentum and it's just like triple or double Downing on that momentum which you have right now so it you know you're kind of like a perfect example absolutely it's start to light you can start now and you can gain traction for sure just try it and do it yeah I was going to say that um it's really important to know what you're optimizing for so Li is a behemoth in the space but that's what you get when you're a Pioneer and you break ground or hasn't been broken before which is what we've all kind of built on top of which is your model and the way you kind of conceptualize building this not like you shouldn't strive to get2 200,000 plus subscribers the goal is I'm want to prove and show everything I've been building in my journey so when someone asks me can you really do this I just give them a link on my YouTube go watch I walk step by step how I build it for other clients and that becomes collateral for you if you get views and Subs as a byproduct of that amazing but the goal is not the subs cuz your goal is not to be a YouTuber it's to build a strong agency if you have collateral and you show that you are who you say you are that's way more important than the views the subs and all the vanity that a standard YouTuber would care about so just some food for thought there a lot of people watching are also going to have the objection ah I can't speak English so well and that's just another way to cope with it like you can do content in your own language your own country and then just take over that market cuz we're all doing English content that you can do German you can do Indian it doesn't even matter whatever country you're from you can make content in that country or whatever language you're best in keep telling me guys just do the follow the brein that I if you even had guys my free community and stuff you come up and they like oh I'm doing the exact same as you did but in like South America or in uh in Brazil or something or in the Portuguese language sphere um the blueprint is there like I 2,000 200,000 subscribers or whatever I've got now is U it's Overkill if you just want to start making a bit of money in the AI space you literally need a few hundred views per video I mean Jan for some of those vapy videos you do it'll get like five 600 views but you're still getting a ton of leads off it and it's more than enough and you don't have to put in ridiculous amounts of effort I mean you did on that big long video and that's performed like ridiculously for you but you can just make quick videos that are helpful to a certain audience and that can get you the in rooms like this and show that you know what you're doing it's I mean you can probably talk on that and the amount of effort you put into those videos but still get massive returns from it yeah exactly especially when we talk about templates for example right if we created something for a customer I can literally just use it and make a video about it and it's like this because we build it already so we have it there I can explain what it exactly does and share it with other people for free and that's one of those feedback mops you can get where it's like okay make yes the first couple I need to learn how to make this stuff in the first place like you said you spent a month or two on a about a month like really focusing on V and saying okay I want to learn the stuff I'll make some things with it and then you're able to put like an hourong guide together and from there you've just got a bunch of blinds of it so it doesn't take long you just need to pick an area and say okay look at one of my videos or any of the guys videos in here say I want to learn how to do these things over the next month and then once you get to a certain level of understanding and experience with them you can start to Branch out and think Beyond just what you've been spoon fed from a video and then start to actually add to the collect the knowledge and information in the space and that's it's people are starving for it these either agency owners like us who are starving for new information and new use cases and new templates to use all these business owners who are starving to get ahead in this AI space and Implement some of the stuff into their business themselves without having to go to an agency necessarily or just at least to come up to speed so there's so much demand for good content and I think both an example of I saw his videos and I was like wow this is really excellent quality there's some people who jump in and they just don't hit a certain level of quality um and professionalism as well about it so if you're going to do it don't get analysis paralysis about getting into it but to some level you need to be first video will be bad I took mine down so you can post it and take it down that's fine I was absolutely awful um but you got to start somewhere but step that up to some sort level of professionalism that you would be proud of and have pride in your work one small thing I had is like when we all make content we actually use each other's content which is really cool cuz like I've taken like comple from me says it was really helpful Mark has lot like I've used stuff from everyone's content so you shape your own and it just you just get better it just no one's K like py about especially people who are just trying to start to make money I say look you steal my Just steal exactly what i' I've put in some of these tutorials and I'm sure these guys feel the same they put it out there for a reason you to get value out of it and try to uh there's a very fair value exchange going on you watch my video you help me grow my personal brand I give you free stuff so that you can succeed as well and just take some of these tutorials and builds and just put them on a LinkedIn post and just say I built this thing it's not it doesn't have to you don't have to reinvent the wheel every time just take what's already out there you can even put you can either copy it bar for bar and put it on LinkedIn and say hey here's this cool thing I built or you can step it up a bit and put a spin on it and say I've mod like this is for this particular Niche or this particular use case and you're now building on top of the clicky as well so it's not doesn't have to be yeah and also don't hold back on information that's what I see yeah put out whatever you want because in the end you want to sell them the time saving that you can bring them in the business right so the more information you can get out they can still do it themselves but if there's something that they don't know that you know as an expert they will still come to you 99% of people will not do it even if you know it they'll just be like do it for me I think also in terms of your aspirations and what you're working on as well like the Gest with the stuff that you're doing now with your startup like you telling us about that then opens up okay Simon had a potential connection you can benefit from so the more you people you tell about what you're trying to do the greater the surface area for you to get lucky for luck to land on increases massively just by putting it out they like Dave said put a post out on LinkedIn say hey I'm really interested in the stuff the past month or so I've been ready I've been diving into these platforms and this is what I'm looking to specialize in now um if you want any questions or want to hop on a call um here's my thing it's really not rocket science cross pollination wise like case in point um Taha and I were selling a client we usually build voice agents on this platform called Bland AI this client had severe security requirements so need to do vapi which we've never done we overdosed 2 hours on Yannis tutal we built something we sold it on a call for almost like 15 grand and that was only possible cuz we had months or weeks of learning compressed and all the mistakes you encounter around the way compressed we were able to take that turn it around and structure an offer and be confident about it because we knew if anything comes worst to worst Y is right there with his tutal cut yeah anyway just a small microcosm of what happens when you actually create this content and you allow for that cross toall Nation yeah 100% I also want to add specifically for YouTube I think people underestimate a lot that YouTube is the second largest search engine in this world so uh we put out YouTube videos just in a beginning I think eight month ago or something about how to automate Instagram DMS until this day we're getting leads from that one video we created back then so as Brock already correctly said it's an asset and piece by piece you need to build your portfolio of videos especially on YouTube and someday in a year in two in three years someone's going to find that video and going to say hey I need this guy to build this for me and then you make it easy for them to contact you obviously with the description with your channel and you would be surprised how many leads will just come at you to sort of double down on that you got to recognize when you zoom out Instagram Facebook YouTube all these social media platforms are billion dollar companies that have algorithms that are literally made to match you to someone looking for what you offer so your ideal client or ideal viewer will find you naturally because that's what the algorithm is built to do so you'll always find your way Niche you sort of come up with the best possible content put your all into it the quality the professionalism like Liam was mening and let the algorithm do its job and find the viewers that you're looking for because that's literally what it's built to do yeah it gives you so much too man like just the stuff that we really didn't mention but it gives you Brotherhood it gives you leverage it gives you like selfworth and then like you can expand in so many different directions and I think that if you don't know what to talk about just start off talking about what you're learning because like I feel like that's what we all start to do we're just like yo I learned this thing today and then people that are trying to learn that thing is going to gravitate towards you and then you've got clients yeah and the thing is if you're not convinced by now you really have bingin to add like more onto that what I've also personally found and I think you can relate to this creating content putting yourself out there is such a great opportunity for personal growth as well because you become a better public speaker a better educator and this like will translate to all areas of your life um but also of course business-wise now when you hop on the sales calls you are just confident talking to them you can explain what you do in better terms Etc and that is also I think such a great thing like putting yourself out in the beginning it's hard like getting it first video out but once you get over it like after you do three videos you don't care anymore right that's the thing also a few more things I just want to add very quickly uh something we have on our whiteboard in the company just on the top content is revenue that's for first thing always remember that I think we all agree content is revenue the second thing is if you try and record content and you're like ah I don't like it I don't enjoy the process trust me none of us enjoys the process it sounds stupid but none of us likes to be in front of the camera set everything up and make that video but we want to get the value out there and third of all give all the sauce I think someone already said it but don't try to hold back on any secrets or any methods or whatever people can find it on the internet anywhere and if you found it trust me thousand other people know about it already so if you give all the sauce and if you give free value then people will see you as an expert and especially then if they book a call and if they're in the sales call it's a completely different playground than if you um having a call from Cod outridge or something because these people have seen your face they have seen you talk about that topic and they will be and you would be surprised that they treat you as a star even if you just have 1,000 subscribers they saw you on YouTube and they have the feeling like oh nice it's a privilege to talk to this guy and he is an expert and they come with this Consciousness into the meeting that your product is already half sold yeah I would say on the enjoying the filming specifically the filming is the not the least enjoyable part of the YouTuber's care job or career or the task or workflow but you should still enjoy the researching and the preparation because if you don't then you're not going to be able to have any kind of longevity that's still the part that I enjoy which is going out there and synthesizing the ideas that I've the things that I've learned and things from guys like this and people in my community taking that and synthesizing it into that's part of your value as a content creator is that you can take big ideas and that's why you see some of the biggest videos on my channel are two one two three hour long videos where I've taken all this information that I've learned or through my experiences and I've been able to sequence it and I I'll write it down in a notebook all the different sections that I think I want to put in the video and then I chop it all into pieces and then I'll put in a big uh big column and just move those pieces around until it makes sense I'll add new things in that is your job and the value you create as a content creator is being a to okay if a beginner wants to do this how could I sequence things to gradually build on top of that knowledge so that research process and the creation there should be enjoyable um and but the filming itself is is tough it's it is tough and I also want to mention something that I talk about quite a lot um on my channel which is the difference between these AI Spectators and AI like actually people are participants The Spectators and participants in the market and if you are looking to going back to our first question of how can you get into the space you need to start participating stop spectating like I've been going at AI news channels recently cuz if you look at the views on it it's consistently hundreds of thousands of people tuning in to watch these AI News videos and they're getting nothing I bet that 99% of them in the same position they were one year ago they're still just as anxious about AI they haven't done anything to move themselves forward or to start tapping into some of the wealth that's being created so you need to think how can I become a participant and rather than being a spectator and the easiest way if you want to take that first step is to start creating content every time you post a video you're pushing yourself one step further away from this PO Spectators and one step towards guys like us who are participants and actually making money and succeeding in the space so whether it's making videos consistently and just saying I'm going to continually step away from this crowd of Spectators and get further and further towards some kind I don't even know where I'm going but at least I'm doing something and instead of consuming I'm creating and I'm putting something out there um and then when you get to signing clients you're actually learning so much more and those are big jumps so just the little steps of making content okay now I get a client I make money I learn a bunch more that the stuff that you learn from a client project is so hard to obtain for any spectator we try to give it away on our channels and explain okay this is what I've learned from these clients but there's no substitute for it so the easiest way I could say is just try to if you're trying to succeed and get into this thing make sure that everything you're doing in the AI space is participant is moving you towards being a participant rather than a spectator so that's my right one point on for that actually I think to bounce off what you just said I spoken to a lot of people and they have impostor syndrome like look I want to get part I want to start participating I want to make content but I don't if I'm qualified you don't have to deal with that literally every single person here has templates that have been made like Liam said earlier L just take any of the templates tweak them to specific Niche to a specific industry right I made a bunch of videos about Roofing take those videos make them for Dentistry make them for lawyers and you know they work just use that as so you don't have to deal with oh is it good enough and just making for a different Niche and now you started making content and there you go like you dealt with the whole impostor syndrome plus I heard somebody say this the other day they like do you envision yourself in your life ever making content ever and the answer to that question is yes well wouldn't you want to start as early as possible to get those reps in to be as good as possible as early as possible and for some people like I never I swore when I was younger I remember distinctly thinking it I will never be on YouTube I'll never be a content creator because uh because I remember seeing guys back when the you YouTube algorithm was not as good as it is now at finding good creators and upcoming creators and getting you guys must be seeing on your feed all the time it's like 600 views I'm always getting recommend these little videos cuz the algorithm is really trying to find these smaller creators and give them a chance so you have it it's not the same YouTube it was a few years ago and that's when I made that decision to like I'm not never doing this thing because you can post on it for 5 years and still get 10 views that's for a person if you got that now you definitely like the 0. 01% of unlucky creat or not just bad creators really if you if you've spent if you've been creating for 5 years and you haven't gone my videos aren't getting any views I need to change something and treating it like an experiment and trying to make better videos then that you probably deserve to get zero views after 5 years but if you put in work and you try to become a participant and learn stuff that again it's kind of like a the knowledge pyramid where everyone can access this AI news stuff on the bottom make ai News videos then next ter off is people are running AI businesses and they have business insight and next tick above that might be they running some kind of U networking thing like this where you're now pulling things in so you need to think how you can move yourself up that knowledge perid so that you can have value that you can give out on your channel that very few other people can get access to and that's only d by actually doing the oh one more thing is like so this was a big problem of mine I think all I was trying to Mark and then it was all of us is getting in front of the camera is so nerve-wracking in the first time but after that first hump it just becomes so much easier you have your process and even a kill he has so many good ways to like make these kind of content and then have these workflows but the first time is the hard part yeah and just to add on to that I think that if you have impostor syndrome like you just have to remember there's always someone a step behind you like so there's always someone that's behind you no matter what they don't even know what AI is a chatbot is so you can just talk about the basics and break down the basics and simplify it because a lot of times when it comes to AI is technology so it's a coder maybe talking about it or somebody that's more techy right but if you just simplify what you're learning to someone else and you make it so they can digest it there you go at the end of the day yeah what's the thing at the Catch Me If You Can guy and it's like how are you in the movie he's managed to be a doctor or he's lecturing at a university and at the end of the like they called him and said how the how are you lecturing in a how are you teaching these students you like I just read the chapter that one chapter ahead and went in and told them the chapter they thought that I was like all you need to be is one chapter ahead of people in the space and like that might not you might not even need to learn anything to get up to from wrong one you might not you might know enough right now like a kill which is just teaching them the basics and then from there you just learn again it's just steps and then leaps as you get further down part about um content creation is pushing that publish button cuz you'll realize once you press that nothing actually happens you think all like this going to be like the world's going to change but in reality people are going to see that even if your friends like okay he's making content they'll think about it for two seconds and then never think about it again yeah well even they don't support you if like if you're that worried about your friends or your family caring that much and like it having a negative impact those aren't good people in your life so the majority of people won't care and ones that do care negatively aren't good for you in general go for it I've never regretted it have to keep in mind nobody cares like if you think I I can't make my friends watch my videos I I literally can't make them watch them so it's not like they will check it out all the time and they will think something about you no they want to watch it so if you don't start making content after this I know all we've talked about all these different ways that content has like um helped us out but you should have seen how many girls were on the vot with us yesterday because they want the YouTube videos so yeah now you need start making content I had one more thing if we have this sure or if it's anyone um I would also say if you didn't start creating content yet today is the best time because YouTube in my opinion got easier than it ever was like when you check YouTube or when you try to Google how to rank on Google how to get viral all of these things in the past there were thousands of tricks and things you need to take care of and which word and whatever today the answer is pretty simple just provide value I mean have a good hook in the beginning tell viewers why they should view your content and in the end it's just provide as much value as you can and the point is you will never provide maximum value or have a perfect video with your first video not even with the first 10 videos is just to get less shitty that's how I think about it so you have to get in the Reps and just get better and get just get better by 1% for each video and with the time you will have a whole portfolio and a whole asset of videos and you will see what works better what works not so good and then you can improve from there but actually the whole Magic around how to go viral on YouTube it's not luck or anything else I mean there is a little luck incentive I think everywhere in in anything in life but in the end it's really just provide value imagine yourself sitting in front of the TV or computer and you want to find something out because you have a question on YouTube and you want to see exactly the solution to whatever you're searching for right now and you can be the guy who gives that sauce so people watch your face and what you talk and this value will spread on its own that's how the algorithms these days just work just create good content that's all you need to do yeah the last thing I wanted to note on um content strategy that we haven't really spoken about is the average YouTuber has to go through this process of saying okay I'm going to make a daily life video and then I'm going to do this video about my family and then I have to come up with more and more ways to driv engagement with this AI nich it's a bit of a hack cuz you have an infinite content strategy as new things come out as new tools come out you just take that tool okay cool how can I make use of this how can I dve value from it it's some cool take on this like cool application or cool use of this new thing that's exactly so the hack is like take the AI news whatever tool is mentioned well the 15 take one of them actually matters try and use it try and build something of value from it there's your content so your next strategy the next 10 months is already made for you because this is the only space in the world right now that's moving so quickly and so many things that are coming out your content makes it sell you just have to find a way to marry that tool for that new frameware for that new API with this use case or make an existing use case even better and your content's there so like you already have that taken care of which is a big L to bounce off what you just said Mark a lot of people might say oh well what if as people are going to steal my stuff right I'm going to make all put all this effort in they're going to steal all of it reality is 90% of people won't care at all right the'll Watchers they'll never do anything with it but even the other 10% those people that are going to rebuild it were never your customers to begin with they never would have bought from you you're not losing any customers by making videos you're actually losing a lot because people that you do want to buy from you watch the video like oh yeah this actually really talks about but I don't want to deal with this problems or deal with actually developing this let me go talk to them so they can build it for me those are your ideal customers other people are going to rebuild it and other people are just watching it to watch all right I want to have a last two questions last two topics um one that you guys are probably going to be pretty

happy about is hiring and talent which is what we've talked about for the past two days uh there is a the limiting factor in many well basically all of our businesses and yours too as you start one of these businesses is Talent is finding the right people and it's just the limit to scale in basically every situation we've heard here over the last couple of days um so this is firstly a call out if you're watching this and you have some skills and you think you could provide value or join some of the teams here then we'll leave all the YouTube links down below um excuse me so that you can get in touch with us there's various roles we're hiring for but if you're a talented smart person and you want to be involved in one of these businesses whether it's coming on learning from us and being part of the team and building something awesome with us um that's what we're all open for but smart people are needed in the space and we are in a talent drought in the space it's really hard to find good people and it can make a massive difference for all other businesses so if you want to join the team there'll be links down below um but yeah I want to more broadly open that up to the hiring question itself um and strategies you guys have used or struggles you've had um or specific areas of of talent that you find are hardest to get personal actually that's how I built my teams it's crazy because like when you build make these videos yeah you attract talent and they're going to be motivated to do what you're doing so it's perfect it's alignment as well right yes alignment they're skilled and they were going to work with you and then they know you so just so easy it's just a good Channel they'll literally work for free that's what I that's what our best employees or our best teammates right now started with hey can I work for free exactly and now they earning good money on a monthly basis working with us and those are actually the best talents yeah a huge lesson I learned when I started cuz I got burned a few times by bad developers is don't be cheap I think everyone goes into this mindset like I'm going to charge 2,000 I'm going to pay the de of 100 bucks I'm a net $900 like it's a win with that $100 person that you're hiring it's lack of communication lack of skill all that things so even to this day the developers that I work with my team they take a pretty healthy cut of what I charge which is totally okay with me because the communication is great they actually could build and promise what they say they can they're very competent and good at handling problems so you know don't be too greedy up front is what I'm trying to say here find a good Dev have a good de a good relationship with them and don't be cheap when it comes down to splitting money because it's all about getting those first few people in the door and then sort of building your team and increasing margins from there yeah I think to some degree the best you need the absolute smartest person basketall for the best price that's I really what you're going for and someone who's good at dealing with client and IDE also adding on to that is someone who getes you allows you to buy back as much of your time as possible so by going cheap you uh costing yourself more in the time that you have to keep stepping back into manage these things so uh when you're try out higher you need to be getting the really good value tradeoff of is this person really smart um but are they also going to save me a lot of time and I think uh Dave's got an interesting take on that as well yeah sure so I'm also still trying to figure this whole hiring thing out and how I currently purchase so there are a couple of way so also uh here don't under underestimate your own like Network like look around you people like maybe friends from high school that you can connect with just send them a LinkedIn message because those are people that you already know on kind of like a personal level I think that's a great place to start one great tip that I got from yanis is upwork is a really great source to find really talented people um so that's also what we use currently and also the community thing so building your own communities um you can even set up a free Discord group or a free school group tie that into your YouTube channel or LinkedIn Prof for example where you create content those are really great things um can maybe even share the example of Simon I think it's really interesting yeah change between our communi yeah so this is actually yeah quite funny story so I think six weeks ago something like that we had a small meet up in Amsterdam uh where I'm from um some of you flew out there and I had a talk with jonice uh and he was talking about how he's now building up uh a new uh like software as a surface product and we we're talking about okay how do you manage it uh where do you find your developers and you managed hey I actually get them through upwork and you know what if you're looking for a python developer here's actually uh someone that I work with I can highly recommend uh him so I went through the upwork route but also personally invited that particular developer through the upwork platform um I let them all do a case study and I ended up going with the one you uh you point out to me so I think that's also very valuable of having a group like yeah being able to bounce those uh those hands off whenever there's someone that you know that's available right now um and take them on exactly because we all had we all had so specific use cases that require different languages right one needs Pyon the other one needs react the other one was a completely custom solution and then once the project is finished what we do we know those developers we hired them they did a really amazing job so why not Distributing them between each other so I think this is a big thing I think interesting when go back to what I saiding about um buying back your time when it comes to say you've got your content responsibilities and somee marketing the the agency as we do um is I want to hear your thoughts generally as on uh cutting people in on things and giving like a really smart person access okay maybe it's a CTO you bring in and say okay of the solutions company of the actual agency that we're running we're going to give you a revenue share of these things so that you can like we that's how you can get the smartest and most talented person involved with like really good incentives like that and so how can you bring someone in there and say some people would want to have them on a a good salary but I think having that ownership and say like this is your problem this is your area of the business I think that's what you've done with your uh with your Solutions company as well is like okay I need to have my time freed up to work on things that going to move the big business forward as a whole uh but bringing in that partner rather than just having an employee or a contractor um is really key has anyone tried doing the r sh model yeah we're going to trying to ment that in our sales team I think this is where it makes most sense obviously and where it's super obvious if you do more sales you will earn more money it's as simple as that sales people usually love that I love to work on a performance basis I mean as a business owner we all do by Nature anyway um but yeah I would say for the sales department absolutely makes sense tie it to the revenue profit tie it to an MR whatever the number might be and show your employees or Partners or teammates that if they do more they earn more and this way this incentivize is like it's an extrinsic in it's an extrinsic incentive um but that's actually why all of them are working they want to earn money and if they see they do more and get more then obviously that would motivate them to become better every day in what they do in your company yeah I think it's a no-brainer um because it's not just about doing more I'm going to steal something from Alex harosi which is the very high levels or the high ranking people for a rule know how to take a very vague requirement and they know exactly how to operationalize it so we want to use it in the AI sphere so you build a chat B for someone they write a question and the answer is not exactly how they wanted to sound it's not their brand voice a normal developer you have to say okay I think we should check our Vector database see what the knowledge base looks like we should look at the files and the knowledge Bas to see do we have the right examples to teach the AI we should probably look at our system prompt and see kind of what that looks like maybe our temperature is a bit too high um so also check the additional prompt you put together a great developer a superstar where like it makes real sense to do that profit sharers I say I don't think they like the way it sounds and they know all the subtasks immediately without me having to see break it all down and you check this that's my point there is like you're buying back your time by if you can find that really high talent and say look I don't necessarily have the money to pay you thousands of dollars a month and in salary just flat but on the projects that do come through we will give you the cut that you deserve and like sh was saying not being greedy on those projects but the amount of piece of mind you get when it's like I know that they are handling that side and I can actually focus on my side of the businesses is huge so it's difficult the first hire is so key and I've just filmed a video a few days ago on how important I think that's a key hurdle for people starting these businesses that they start they hop on some calls they might be their first free client or two but they never find that key person that's going to be their first developer or whether it's the technical partner that they bring on um we are building software at the end of the day um so having that person where you can continue to focus on growing the business running these sales and operations or doing content as you probably should um you need to have someone who you can pass that role to and delegate that responsibility of delivering high quality outcomes for your clients yeah you know your strengths you know so just look at what your strengths are and you know your weaknesses also so when you see someone that has those strengths at your weak points like for example I'm a very creative person but like Giannis over here is super technical like he fills in my weakness so just look for people that blow your mind with how amazing they are at doing the thing that you may like and you also got to have some level of humility as well cuz some people suck at things but they don't even realize they suck at things and they think they're good at things so you have to be self-aware enough to go this is not my thing like you You're great you say that technical stuff it's not me I know what I'm good at and I would just hire the people that need so you do need to be self-aware enough um and not I mean that is the saddest examples that I see of people who have so much potential but they're just slightly too arrogant or they believe in themselves too strongly in the ways they shouldn't and they're just going like full speed in the wrong direction it's kind of funny to see but yeah you got to be self aware to know your weaknesses and compensate for that with your team and for those cases I would say it's perfect to have a community or network like we are right now because we can call each other out and if you don't have people like that around yourself then you should change your environment and you got to let people know as well like this has been great for us all because we've got to understand each other a lot more deeply and then say okay well I know that that's limitation for that's why I made us put what are the challenges that uh that you're facing that are going to stop you from achieving what you want to do CU by getting it out there and there actually a psychological thing when you come to a person and say hey I need your help there a as a reaction that they have where they feel compelled like because you're telling someone that they're wanted and that they're needed and we like to feel needed and wanted and so when you come to by being vulnerable as the person leading the business saying hey man I really need your help on this boom you see this attitude and instead you think you're going to be a burden but you see time and time again it's a Well the CEO of this business is coming down and he's saying that he needs me hell yeah that's cool I'm going to now do everything I can to make it work so being vulnerable and saying like I need your help for this and I can't do without you is something that I've had a lot of success with in my own company so I think Brock had something down there no I was just going to say there's a great book uh called who not how you know if there's something that you don't know how to do or um you just aren't capable it's like just finding the who to do it um and you know obviously that's just a big point of Leverage so I just want to throw that out there that's a great book who not how oh yeah I just wanted to add on that so me personally I'm lucky enough to because my technical partner he's one of my best friends and we've been working together like for the past four years on various projects but if I was looking for a developer uh I'd like them to be as engaged as possible and the best way to make them engaged is to offer some kind of ownership because when you own a piece of that company or project or agency uh then you'd work over hours and uh you'd be you know uh engaged to the Max and that's the biggest advice to make that person your partner if that's the first one developer and then you can hire like more people and that partner would take care of hiring developers because if you're not technical you wouldn't be able to qualify them properly so that's a big asset as well yeah I like that like ownership obvious is that they like ultimate we'd want to get them eventually if they're really good and then you've got just wages salary and then you've got rev share and profit share in the middle that's why I kind of like the Rev profit share Zone it's like okay I am not just going to be you do get compensated for like you're getting a cut of the revenue that's coming into the business um and then obviously ownership if you can get them down there eventually but it's a big jump to take on as soon as you signed that thing to give them those shares you know it's a big deal so it's also really hard to scale so if you have 50 employees it's really hard to give everyone ad changing documents telling all the banks and yeah they so the performance or profit share based model in my opinion works really great to scale and you can do it on an individual basis or a team basis and what I know from myself and from other companies from other business owners I know is that the company B uh that the department based performance model works best because then everyone starts working better as a team because if he seling on his part I will get less money so I'm motivated to motivate him to work more and other way around so think about that if you never implemented that yeah incentives is such massive one like a well-placed incentive I think there the example of I think was good to Great there's some airline in the states that was absolutely terrible um or might have been it might have been FedEx or the overnight shipping company in the states I don't know one of the FedEx fedix FedEx and that they were struggling to get all these orders shipped and sent out over like they do it overnight right so while they come and they got to put it all on the planes and then ship it out and they would never get it done by the time the shift was done and like that was stopping them having the delivery Windows they were supposed to have as a company and that was their whole thing and then they just shifted the incentive from you get paid per hour you be paid per shift to you get paid for a completed uh completed delivery like you get maybe it's even a bonus for when the uh I don't they get paid per shift and per complete loading so as soon as it was complete they would incentivize to get it done as fast as possible and all of a sudden those things were packed and the planes were gone like before the end of the shift because they were incentivized like okay I'm I get paid the same amount regardless I may as just do this as fast as possible so I can go home and sleep so when they just move the incentive it just fix the business overnight so powerful if you can do it also how DHL still works to the state so if they have to pick up a package somewhere the DHL driver who has to actually move that package and put it into the van and drive it around gets a few Cent per package so he's even asking like do you have more packages I can take with me so this totally Chang it this here cool yeah I think uh unless you guys are got anything urgent to jump in yeah yeah again but as we wrap this thing up down below you can find all of our different socials um and get in touch with us through our various channels if you want to come join the team um but so from that guys thank you for watching um hope this been an interesting take on the AI automation agency space and get to see with these guys in person um and it's awesome to have what would have been competitiv now here as friends and brothers and all building something together so hope this has been valuable and uh we might see you in the next one it's a main letter