Mixo.io's REVOLUTIONARY Text-to-Website AI Explained | Founder Chat w/ Adam Arbolino

that's kind of the secret sauce to how you grow something you have Liberty to discuss it what model are you using underneath yeah I put the tech hat on me and think where this goes where are the areas that you were seeing the most action in the most progression at the moment and I sort of the most exciting view hello and welcome everybody back to the channel today we have this very special guest on the channel Adam avelino founder of mexico. io which is a AI website building tool that can take a single prompt and build an entire website over for you so thank you so much for coming on the show today Adam it's great to have you yeah thanks Liam thanks for having me it's great to just chat some tech and um yeah play with AI as well yeah awesome

so give us a little bit of background about yourself obviously an Aussie quite close to uh to my background so it's good to have someone someone's me on the show so give us a quick rundown on who Adam is and how you've overflowed to this point in your life of founding mixer last one yeah so I've been in startups for almost 15 years first startup was called design crowd which was Venture backed co-founded that one and probably about eight years maybe a little bit more now but we got to the point where we were had three offices and grew up quite a considerable team and started up a sister company called brand crowd as well which does was a design Marketplace and from that I cut my teeth and was able to kind of grow understand and get a sense of the technical world but also the business with the startup order I guess and yeah I got to the point where this I knew the scaling part wasn't necessarily where it was where I enjoyed things I enjoyed the early stage startup kind of challenge and that's kind of what led me to towards mixo so mixo is a startup launch platform that allows entrepreneurs to go on there and put in like a one sentence description of the idea that they want us to launch and it will create the landing page and give them the ability to start capturing leads and customers to launch their product or startup with mixo was a venture that my me and my co-founder Giles Butler started which was the scratch our own Edge it was to validate startup ideas pretty quickly on our own and probably in the last six months we started to adapt AI into that and start to kind of combine the two but yeah my passion is around playing with Lego when I say Lego I mean like Tech Lego like little bits and throwing them together and seeing what sort of damage we can kind of do and yeah I think we focus on not just what we do but how we do it and that's kind of how we've got to where we are today really awesome what was the founding process of mixolite and any tips and tricks that you have from that the things that you wish you knew when you were getting started on yeah for sure so I guess rewinding back and I guess why and how mix that it came about we start to do work with a lot of VCS as kind of their internal team building our applications and part of that was helping them also do some validation and do some early stage thinking in terms of speaking to customers but also you know spinning up landing pages and we kind of store the same thing over and over again and even when we started to do our own product ideas we were able to kind of start to validate by speaking to customers but when you've got five to six ideas we want to throw it all at the wall and see what sticks and they protest in I guess and collecting leads before you launch was a pretty success pretty successful at that so we're able to generate interest I guess and collect leads and speak to customers before the actual product was built and we start to scratch our own itch in terms of building out I guess the editor portion of mixo and then the view internally was well we've kind of got that work in it out like a very it was built almost for you know our mums and dads and you know very little Tech ability but wants to kind of get something live really quickly and then the idea was with we to start that with AI and some of the you know accelerate that onboarding process effectively and then give tool in along the way to help them you know validate help them grow it becomes a an actual startup launcher as a platform and so that's kind of where the idea of Mexico came about and I guess we're out from our perspective we saw we were kind of in some of the AIS you know playing with AI pretty early on but the main kind of push towards using AI was when we found kind of the intersection between application like we knew we had an editor that caught who kind of bring like customers like using it but we had a way of accelerating that and then also on the other side having a distribution channel that we can kind of tap into and if I was to kind of give some give my two cents on what has helped us to kind of grow to where we are today those early stage tests of what is our distribution Channel and having the ability to kind of work out well you know we had some success as a referral Channel and some affiliate stuff we've got some success in you know starting to generate SEO here and that type of play finding out where that distribution channel is whether that's what mixer or anything else is probably the one key thing in terms of a takeaway in terms of growing something from zero to something that I think about and in the early days it was really testing those distribution channels and that's kind of where we use our landing pages it's kind of not just testing an idea because you can speak to people and validate an idea by seeing you know is this a problem that I'm solving for this person and I think that's that is part of the growth part of any startup but from our perspective using landing pages to test a distribution Channel and knowing that if I put a dollar in I'm going to get two dollars out that's kind of the secret source to how you grow something from just you know a couple interested users to you know in over a 50 000 sign ups in a space of you know 30 days so awesome well I think well for people who haven't seen next I'm going to put some stuff on screen now I'll just give a sort of a playthrough of me having a look at it and creating a quick website with it so

for I see I totally understand what you mean with the being able to quickly pop up a landing page and I think it's definitely a really big opportunity hence why you've been able to do so well if it I was just playing that with WordPress and stuff recently and trying to so I'm working on a video currently that's taking essentially a comp-based business putting on a landing page connecting a basic back end to it and then running some traffic to it with a promotion on social media Tech talk or YouTube or something I've had such a difficult job trying to do this in a low effort way so obviously I could get this built out with myself and my team but to be able to do it in a way that I could tell my audience this is a fairly straightforward way if you don't have much of a tech background number one how you get the website design number two prom three the most tricky part is getting that back in so I wanted to ask about what is your steps with Mexico I know it's considered to be sort of a prototyping and testing platform but I think that it could really be a space to connect just one element and have like a very simple back end on the back of that like for the video I'm trying to shoot and these have taken some user input I've processed it in the back end with a GPT API and then send it back in a response but just doing that simple sort of back-end work has been so difficult and trying to get it done in a way that isn't too code heavy for people so is there any intentions with Mexico to sort of move towards having some other kind of functionality or do you purely want to stick to the niche of quick prototyping no other rubbish really no I think we started off particularly with the editor in kind of scratching our own age and that's kind of why there's those like that parallel between that audience and what we've been doing internally but we've kind of seen three types of customers that we see are core users and one of those you're kind of directly touching on there being you know try to automate and create something really quickly and get it out there and almost automate some of the different parts to it and I guess before going on to some of the functionality I'll just touch on the other two because it does play in the other two that we're seeing a lot of traction with is users that have bought 30 40 domains back in the past the domains are sitting there doing nothing but having the intention of starting something they just want to spin something up Let the AI create a concept and start seeing if they can get some customers and traction yeah I'm having a leak collection form on there as well exactly and that's kind of the second and the third is obviously agency I guess agencies that are out there trying to create a basis with their clients getting things spun up really quickly again but wanting multiple pages and wanting to kind of generate of these sites on the Fly and so that's kind of the three kind of areas we're seeing trap traction and I'd say that in terms of functionality in terms of roadmap we're going to see kind of three areas where we're kind of working on the launch launching an idea in an aftermarket validating and building out the copy and the SEO let's call it and some of the different pages as well and then the growth aspects and within age there are opportunities for AI to obviously play A Part obviously within the growth part we can kind of help out with blogs and social media and that type of thing as well so what we see in terms of roadmap it's kind of Hit the what you're asking before first and foremost we're working on two areas one which is adding more functionality to the editor so more pages the ability to kind of spin up different pages really quickly whether it's a pricing page a you know basic stuff like terms and conditions but also contact us about us you know the typical stuff you you'd want to have connecting up within a website but then you've got those multiple those things that you find within CMS like WordPress which is like blogs blog articles partner ship Pages you'll have all the different areas where you could again product the AI it will generate those pages and content and you can start to spin those up against a template so that's kind of the first protocol the second protocol is also automation so hidden zapier whenever you've got a user that comes on and uses a sign up form and obviously the forms are going to get a lot more you know Advanced allowing users to capture phone and different things but allowing you to kind of hit up connect up to zapier and hit MailChimp if a user comes in and send out a campaign that way in an automated fashion the ability to kind of do something on your end and hit a publish back to your site and pick up more site data so in an example where we start to pull in blog articles and content from different Integrations then you can kind of you know work back and tell it you know publish this now back to the web live and now the AI is picked up and added something else there and you know that all kind of plays together in that idea of launching something validating or giving them the ability to kind of validate this idea that you've launched but also growing and kind of those are the three areas where balancing and juggling to kind of keep with our core customer I would say but it opens it up to I wouldn't say early I wouldn't say our core customers early stage entrepreneurs I'd say our core customer is probably entrepreneurs in the general more general definition it's an entrepreneur wants to use something give and provide value to others and so we're given that ability to kind of get that out there and build a web presence really quickly and whether that you've got a community or not you can kind of

tap that awesome and so for some of those people who are wondering what's under the hood I've played around with mixo and I'm trying to figure out how you've done it so could you if you're at liberty to discuss it what model are you using underneath from text to a website is quite a big jump so if you could unpack that process and maybe demystify a bit for myself and others who are trying to figure out how these models are taking text and then being able to say imagine it was text you song like that that's quite a bit just so how have you bridge that Gap is it lots of micro sort of prompt change that I've taken from one step to another so you do the images first and then you do the copy after so how do you go from a text to a website yeah so in terms of the process what we did is we sat down and we tried to use different models and different platforms as well we played a little bit with that well there was probably a bunch of platforms we played with but the main one that we probably had the most successful was obviously open at open AI has their models got better and better we were able to do more and kind of the way we prompt and provide context got better as well and I think that's kind of part of how we do a sum of the website structures so how we do it is we look at when you put in a prompt we are actively changing the context for the prompt that we use for open AI so internally we over time as you add more prompts we are using what's worked well based on a few different things you know users that are stavian put in a similar prompt and save it to their account we are using like those reinforcing the context or the AI and over time that kind of gets better and better one of the things we are working on now is expanding out that model make and we're kind of using a few different platforms as well the use and the selection of images for instance works better in some platforms more than others I would say that it's probably not nailed as well how we're doing it it's something we're doing so many prototypes of different things and we get some weird and wonderful results but I think that is right now that there is no real Secret Sauce in terms of what's the best platform I think for US Open AI works but I've seen for in some other cases you know it's probably still needs a little bit more um mathology so and I've seen that the images that you get on the site it's always like very good very native cartoonish pictures how are you generating those or do you have a bank that they've been tagged as different types yeah it's it is used in a library at the moment it's something that we're really going to move forward with in terms of generating and giving very bespoke a bespoke feel it's one of the going back to some of the features we're talking about one of the things that we want to do is not just kind of structure the same template and you know everyone kind of gets a similar feeling site let's put it that way we want your site to be very bespoke because I feel like you know I put the tech hat on me and think where this goes and how you know what's the future look like and what I would love to kind of play with is this idea of you know it generates you know almost instantly in into the future and you can every hit with every user is unique so you know you don't you no longer have to store a website and have it sitting somewhere you're getting fresh content increase that you've said that with my business plan provide the same idea it's like why are web page is not unique to visitors I mean the issue was always how are you going to determine who that user is like you need some sort of data points on the previously if they're coming from Facebook if you say you just have gender and age and location those three things would be pretty important in determining what the user sees so I'll be curious to hear what you've figured out on that side of things um because that's just that whole figuring out where the data comes from is a big question that we've been trying to figure out as well but yeah okay and just location on that one like I would be like I know you can kind of pick up location and serve them different pages right now but even in previous experience with websites and you would know that being on like I go on a website and you know you track bits and pieces and what I do it doesn't it can be catered completely to me if that as long as there is obviously the security and authentication part but even that starts to go away a little bit when you start to think about well crypto wallets and the ability to kind of connect up and you know an identity with the provider so yeah yeah when I was looking at those trying to get how we can be getting I mean it's the user if you have an account created I guess that's an easy way to be tracking user information I guess it's easy to get Dynamic websites and unique experiences for people of who have returning visitors and you've collected some sort of information off but it was always a question of how do you get these guys that are coming in with essentially no idea apart from their location so if you know IP so yeah so I've gone over what's under the hood we've gone over the initial founding stages of mixo and we've gone over where you want to take it now I guess for you as an AI founder now what is the places that you are seeing the most opportunity I'm not sure how deep you are into the actual AI side of things but if you were to say start another business not that you've you haven't got your hands full already but where are the areas that you were seeing the most action and the most progression at the moment at a sort of the most exciting View yeah I think well for me the alms the AI landscape is kind of made up of I think the winners within the landscape are kind of in two areas they're the ones that are going to kind of own the models and be kind of the drivers of the core model and data that kind of drives a bunch of AI use from a technical perspective as well and the other side is companies that can kind of bridge the usage of AI so the adopt ones that help with adoption I kind of see mixo at the moment planing in that space more than the other that that'll kind of grow over time I think in terms of how what we do with each but I've kind of seen that adoption part I guess everybody is currently gluing AI to whatever they are doing so you know you've previously run a marketing SAS it's got AI in it now you know yeah and I think the ones that will succeed are the ones that one I go back to the distribution Channel like they have that ability to kind of go out there and whether it's ai or not there's really a designer need and the AI is just putting a rocket underneath what was already there you know it gives you that ability to kind of speed up and create an instant you know instantaneous value where previously what there wasn't and as I look around the landscape and kind of think what are people doing well like the ones that are just kind of taking open Ai and just throwing it on the page for the user I think over time you know there'll be a dime a dozen and kind of the user even you know chat GDP and you know the ability to kind of use that directly will kind of weed some of that out but in terms of what we can do with it it's really on that application side and I kind of I do get excited when I see guys out there that are kind of generating trying to generate that personalized websites trying to do stuff that I don't think from a technical perspective anyone's ready for right now but it kind of drives everything else forward and so yeah we I to be honest I just I love kind of playing with some of the image generators seen some of the video animation stuff that comes out and you know that entrepreneur's item is like oh wow we should really you know go out there and give this to this group because that that'll solve a problem there but you can't pick one at a time I think with some of this that's

all part of it yeah I think have you seen that text to video stuff that's come out recently yeah that's some wild stuff for me because as soon as you can not only text that much but checks to 60 images per second to create a video then you've got completely changing like if you stretch that out far enough it's you can create a movie and a product essentially like that's and you can use the story writing ability off these models like it's so it's so huge where this could go yeah and what's interesting with that is you previously you've had a writer that is hamstrung because they aren't necessarily an animator or an actor or and so they have a process to get out there to kind of you know make their artistic Vision a reality and in the same way with mixo you've got entrepreneurs that have an idea maybe 10 ideas want to get it out there create a website don't know how to kind of get users to speak to how do I get my first customer how do I take payment all that type of stuff and I think this early stage AI adoption is given giving individuals that want to kind of take things in those next few steps but they just don't have that capability you're kind of giving them the chance to do it and the capability so there's a huge amount of power shifting to the individual or the small team right now so Tomatoes talking an interview about how essentially businesses like square that you should take hundreds of millions of dollars of investment and huge development teams and Engineers now if you take this AI ability to like code out far enough you only need a small team of four or five Engineers together so it's big Tech is essentially under attack it in a major way because the cost to create these companies essentially with underlying tick they used to be the biggest moat right was Facebook or something like square or Stripes sorry what's the exactly used there's such a massive mode of development around it but that is becoming smaller and smaller so the whole software industry is essentially under a bit of stress right now not necessarily right now but in the future for sure so it's definitely the power's moving to the individual for sure that like the individual scriptwriters or entrepreneurs I think the guys are going to have the most ability to because we're already quite adapted to being adaptable you know we're always ready to take on new tools and stuff so being the Jack of all trades and this digital Renaissance that's going to be a very valuable thing to have so it's very exciting for all entrepreneurs out there I think and if you can't make it with these tools that you know at your disposable when other people sort of like if you go back 200 years you have to build a store and stuff now we have access to write an entire movie with a sentence so very exciting times and it's great to see someone like you who's out here taking advantage of it for sure yeah thank you and I'm excited to be honest to see demographics that don't get that opportunity to kind of to be able to kind of do this as well because it lowers that barrier to entry as well because you don't need to be such big resources as well different parts of the world different languages you know AI is language independent you know you can kind of spin up a start in Spanish in two seconds where previously I needed to know Spanish I need to find a Spanish developer and so the more it kind of TAPS that and the more you know it's all ages as well so you know I've got two kids under four I'm sure when they start school they're going to be using AI enabled tools to be building stuff that when I was starting out in a startup or running a CTO or design crowd you know uh they could do what I was doing as a CTO or running things and it's crazy to think

think definitely crazy what you talked about before was that you found early on when you were launching mixer you found well you have free appetizers against fighting out could you walk me through you said you really enjoyed this initial phase of startup which is getting things going getting things off the ground ideation process and I'm the same I'm always much more of a thinker at the start and I'm not so good at the back end of optimizing and building I like that front half but if you had any tips what were the biggest issues you had and sort of how did you find that first Channel network so if you could talk us through what worked from Mexico initially how you identified say your first Avatar and what was the method of Outreach and distribution channel that you found work best to get in touch with that Avatar and get your first say thousand signups because I think that's what a lot of the audience is most interested in that the initial step yeah so with mixo the thinking behind what distribution Channel we were going to attack we dabbled in a bunch of different ones uh early on so everything from Paid newsletter promotion to the typical kind of SEO growth and that those type of things but I think the one that we were able to validate pretty quickly was affiliate marketing and kind of partner marketing and I think it's no like the thinking behind it was we are in a space that is quite remarkable we are doing remarkable things and if you kind of take yourself back to when Uber kind of started this idea of I don't have to call a taxi I can just on my phone bring someone here that's cool I'll show someone else this and you know they'll kind of I'll get some value as a you know just by telling others and we took that concept and tried to go out to our users that have created things and they obviously love the product and tried to make one invite them to our affiliate Network and that's yeah they started earned cash in fact effectively they get 30 or whatever they put through for the life of their customer and they love that so they start to make a little bit of cash through the business and they kind of love playing with tech and kind of moving that way but they are also going out there to their own networks even if it's not an affiliate Network to kind of talk about what is happening and for me I think if you're playing in a space where there is a bit of that remarkability meaning I have to remark to someone about this thing because it's going to make me look good you need to kind of double down on that and I think try to put your distribution channels your channels of which you're going to get customers and leads put as much fuel in that fire so there's no it's everything from if look we have a free plan on mixo you can set up a site and get out get it out there you know it has a badge on it it's the whole kind of you know made by mixer kind of badge and website um WordPress domain exactly and it says on it made by AI made with AI or mix though the idea being we're trying to kind of get as many eyeballs within that space and drive as much traffic that way so that's all those organic and kind of word of mouth type channels um when you've got something remarkable pretty key I think I could go on there's a couple others but they're probably the the main ones that really sparked early and I think within any startup business as you start to spark and get that ability to kind of grow you know throw in fuel on the fire with you know spending more money on you know you've done we've done enough ad testing in the background to know which ones work which ones don't uh but also we're in the AI age we're generating a lot of content really quickly how we optimize that to kind of help our rankings within Google as well so they all kind of play together yeah I like what you're saying about this like remarkability concept and I guess affiliate marketing takes that too like a whole other level right it's remarkability multiplied by the size of a person's audience so it's really interesting because it is I've seen a lot of the YouTubers making content on and you're getting great views like 80 000 views on one of the videos like really great reception if you get the right title on they're talking about well I can make it this I made this website in one click or one prompt but it is very remarkable so yeah and for us it's only the beginning as well as we keep playing with tech and doing cool stuff it only again it's that idea of trying to have a multiplier effect it's not just we're not just creating a single page website anymore you can spin up this whole other this whole thing with multiple websites with multiple pages on this website I can do different stuff with it starts to tap different audiences but also create keeps that remarkability piece ingrained

and so if any young entrepreneurs like myself hoping to get a little bit of advice from a veteran like you what 15 years in an industry what would you say are the top tips for one does the kind of path you should be looking to go and how you should sort of see yourself as an entrepreneur and the skills you should love to learn and sort of just general advice on getting into the startup industry and building businesses and any sort of the most important lessons you've learned along the way yeah so I'd say my two bits of I guess advice would be one to be value focused as an entrepreneur so finding a market or a problem that you feel you can add value to rather than just take what's already there and just keep spinning up the same stuff you need to kind of know well I am actually adding value and I think that goes with from a team perspective as well the people that you add to your team they each add their own value to the wider team and to the End customer in solving the problem the second as you're kind of in this area for a long time you kind of feel the thing that keeps you up at night is the distribution channel the how am I going to get that ability to kind of pay a dollar and get two dollars out even if I go out and I validate and I've got a problem that I installed in and I am the best in the world at solving this you need to get an audience and you need a good audience quickly and your distribution channel is that ability to kind of get that audience however that is you know I talked about an affiliate Channel where we give away 30 effectively but that is effectively marketing costs that's ability to put a dollar out there but I'm getting two dollars back and I think if you focus in on that as well as validating that this actually is solving for that customer I think you start to move towards goal much quicker and you can start to set some ambitious targets as well I think where this is heading finding areas of adoption identifying those opportunities of bridging gaps and looking around you to kind of yeah connect the dots and like oh I see this problem and I actually can connect to those customers how do I use AIO any bit of tech to kind of bridge that awesome well I don't want

to take up too much exam that's been an awesome set of advice for all of us as youngsters or even established entrepreneurs looking to move into a role more like you thank you so much for coming on Adam it's been a real pleasure and I'm sure the audience has got something I'm really great out of that interview so thanks so much for your time and hopefully have you back on the channel at another point and you've got to update from Exo but let the users know that the viewers know where we can find you on Twitter or LinkedIn or wherever so what are your socials yeah so you can hit me up on Twitter Adam arbolino to be honest right now if you jump on the site and you go into chat you'll probably hit me on my co-founder because we are hand-holding every single user through this journey so you could jump in and say hello it's been absolutely awesome Liam really appreciate the chat and yeah sometime yeah for sure now I'll be dropping a link to check out Mexico down in the description of course so you guys can head over there to have a play there's a free plan you can get in there and start putting up some prototypes for websites and ideas that you may have if you watch my videos you've definitely got a few ideas bouncing around so head over there type your font been and get an entire website built out just a few seconds for you so thank you so much Adam now a friend of the channel happy to promote mixer for you because this is such an awesome tool for people to be playing around with at the moment so that's all for today guys thank you so much and I will see you in the next one