6-Step System To Productize Your Agency And Make $90K/mo

what's going on everybody in this video I want to show you guys how I took my content writing company 1 second copy from $10,000 a month all the way up to over $90,000 a month at are Peak using productization now productization is one of those terms that I think a lot of people have heard about but not too many people have actually pulled back the curtain and investigated and what I want to do in this video is just provide you guys a step-by-step road map to how to productize your own business whether it's an agency or an info product or a coaching company or what I've never seen anybody actually talk this pragmatically or this simply about productization and I thought that this video would be valuable whether or not you were somebody that owns a business right now that needs to productize or somebody that's just considering doing so in the future so regardless of whatever Camp you fall in if that sounds like something you're interested in stay tuned and let's get into it so I recently accepted a really big contract to basically move to Prague for the next month and then work hand inand with a company to productize their business Implement a bunch of automated systems do a bunch of operations this is the sort of stuff that I love to do and uh I'm going to dive into what I'm doing for that company near to the end of the video but before I lead into that I want to just talk about what productization is why you should productize uh where productization came from and you know a couple of the motivating factors that have made productization so popular in agencies today so in any sense the word

productization is probably the most impactful thing that you can do for your business if you run an agency if you haven't already done it like this is something that will completely change the game not necessarily because it'll help your uh Topline so it's not necessarily going to help your Revenue although it is definitely in my opinion um something that makes it way easier to scale a business but because of its impact on profit and there's a phrase that I always hear in the agency space and it's that revenue is Vanity profit is sanity and that's very true because when you're running a marketing agency or an automation agency or just some type of service typically you can grow your Top Line extremely quickly to like pretty sizable numbers pretty quick like you can get 50,000 100 $150,000 a month but the question is how much of that they actually keeping at the end you know because agencies are such a people focused business what always ends up happening for the novice entrepreneur is they will grow their Top Line like crazy be this big exponential spike thing they'll be like I'm making $100,000 a month and then because the only way that they know how to solve the problem is just by hiring a [ __ ] ton of people uh you know when they look at the end of that month and they try and like determine okay how much of this actually like came into my pocket it's usually abysmal it's usually like 5% 10% 15% so productization is a way that you just completely avoid that and it's probably just one of the simplest levers that allows you to I want to say like double your profit margins if you're just like an average agency owner uh in some cases triple if you are sort of struggling with some of the things that I'm going to talk about now so what is productization well most agencies struggle with scope creep they struggle with a variable cost of goods sold you know if you're a marketing agency and you take on this big social media project you know you have kpis that you set and you have like uh you're trying to deliver some result for that client but most of the time it's not super clearly defined it's not like we're going to get you to 10,000 followers in exactly 38 days right normally it's like we're doing like monthly marketing packages for you so we're going to do certain things but you know what sort of outcomes you get are totally up to you and as a result of that a lot of the time projects get scope creeped and so projects that you initially started doing where you thought that you know your team was only going to do x y and z well now you've also added a bcde e and f in um another big issue is with a lot of these projects specifically in marketing agencies but also in automation agencies I found you know just running one projects can get extremely bloated very quickly and then they can also take a lot longer than you initially scoped which inevitably leads to a poor client experience and that leads to poor retention and you know it always costs a certain amount of money to acquire a customer and so anytime you can retain a customer rather than acquire a new one you should like if you think about it if you're running an ad campaign it cost you like an average customer acquisition cost of $300 or something to like get somebody on board um and you're doing some type of monthly service like sure you could just like continue growing your customer base and paying $300 every single time you acquire one uh but if you just get one person to renew then you're basically getting them to renew for a cost of zero dollars right and so retention is always better than acquisition anyway um yeah so you know projects get bloated they lead to just poor client experience people aren't very happy it's just not a situation you want to work in so what productization is basically when instead of providing like a bespoke agency experience or something that's a little more white glove what you do is you try and provide the exact same experience

every single time that you deliver a product or a service and I'm talking exact same experience that's the entire reason why you productize and the idea is to turn your service which is something soft and fuzzy and warm and you know loose around the edges into like a physical almost like product something that's extremely rigidly def mind something that you know it's very clear what this thing is and what it does and something where there's basically no miscommunication expectations are set and then you can start you know fixing a lot of the problems that usually plague companies like what I was talking about before and so you know these problems there are a thousand that you think that you know right now and there are also like a million that you do not even know about that productization solves and I'll get into that next so obviously the question is okay like what are those problems and why would you want to producti well the simplest way that I could put it is

productization enables you to fix your cost of goods sold if you guys are unfamiliar with cost of goods sold is it's basically all the time and energy and money that goes into producing the thing that your clients you know want so um some people are going to say that this is technically referred to as cost of service in the agency space whatever I just call everything cogs but like you know the cogs might be in an agency like let's say you're doing a marketing campaign and you have some type of like monthly check-in or whatever well it's the amount of money that it costs you to uh pay the people maybe you're doing it per hour to run the marketing campaign it's the amount of money that it costs you to like pay for your slack Channel or something like that so that you can host a place for you guys to have that conversation it's the amount of money that it costs for you guys to um I don't know uh invest in like the education required to do that specific thing so maybe there's some documentation that like a new hire needs to read in order to do that thing basically it's all the money that goes into providing that part particular service to the client and the reason why cogs is so important in business is because basically lets you get a feel for whether or not this is like a good business vertical to go in or whether or not the way that you're doing this is profitable and something that's scalable and growable and that sort of thing so productization basically lets you reverse engineer and then figure out what your cost of goods sold are going to be every single time with basically zero risk of any scope creep project bloat zero risk of ever going over and zero

zero risk of ever going over and just like you know pulling your pockets inside out and realizing you got [ __ ] all in there at the end of the month and that's one of the reasons why people like it so much an added benefit is when you producti you understand exactly how many staff members you need in order to deliver the service that your clients want you understand exactly when you need to hire a new staff member to do it right if I know that you know my staff member X can take on 10 clients and I'm at nine clients right now you best believe I'm going to start thinking H you know I should probably start looking to hire when I get my 11th so very simple and very easy and very scalable in that way and then it also allows you to manage your resources which in modern agencies usually just mean software subscriptions and that sort of thing so productization just lets you kill like a million in one birds in one with one stone and probably more importantly than that it lets you justify spending time and energy internally towards Building Systems to deliver that product better and faster and more streamlined and more profitably every single time after basically lets you if you think about it in as an example if we could di back the clock 100 years it basically lets you invest in your own manufacturing plant and then buy the Machinery needed to produce the same goddamn thing every time and just do it better and faster and cheaper than everybody else so that's why you would productize that's what productization is what a lot of you guys are probably wondering is okay Nick then how the hell do I actually productize my agency and that's what I'm going to do and talk about right now so this is something that unfortunately I've never seen anybody just lay out in my opinion as simply as I've done here productization is basically a basically producti productization baby it's basically like I think a seven or maybe eight step process where you start at the end and then you work your way back to the beginning and productization can also help you figure out your prices if you've never really you know determined how to price or if you're still pulling prices out of your ass when the client inevitably asks the end of the sales call it just lets you solve so many things and so that's what we're going to talk about right now so here's a step-by-step guide to product in your agency very first thing you need to do is determine what type of service are you providing a one-time recurring service now I highly recommend if you guys are in the agency space you find a way to make your service recurring you try and get away from

onetime Services as much as possible it's not impossible to grow an extremely profitable and big business with onetime Services I know a bunch of companies that do I always shout out my boy Joe Davies at F show with his like eight figure productized SEO company because this is a perfect example of one but you best believe that it's really hard and you know you have to like really know your stuff like these guys do in order to make it work so you know figure out if your service is one time or recurring and if it's one time ask yourself if there's any way to make that recurring if it's recurring then Define the time schedule so you know it's recurring but like what on What basis is it recurring every week month is something that recurs every quarter when I say recurs I mean like you know what is the client getting every week or month or quarter basically so you know if you deliver a weekly report then I count this is recurring every week and so everything that goes into that weekly report you're just going to repeat the next week if you're doing like a once a month call or something like that where you go over some detailed thing uh then that's recurring every month and so you know start looking at costs on a weekly and a monthly basis okay great so assuming that now you guys you know have determined whether or not your services one time are recurring it's time to actually go ahead and productize it so step one is you need to figure out your

deliverables and this is me starting at the end once we figured out our deliverables we can start working backward to how we're going to get those deliverables done who's going to do those deliverables how to staff how to hire how much money to spend on people and that sort of thing but it all starts with the deliverable now a lot of people don't actually fully know what a deliverable is and it's cool because I didn't actually know this until quite recently um but I'm just going to give you a bunch of examples and hopefully you'll be able to pattern match this so for instance if you're a lead generation agency which you know I used to be a lead gen agency I used to sell leads uh a lot of the time somebody asks you hey man what what's your deliverable what's the first thing that's going to come to mind you're probably going to say my deliverable is leads that's what I do I'm a lead generation agency I deliver leads to my customers but in reality deliverables are more nuanced than that the question that you got to be asking yourself is how Are you delivering these leads to the customer like what form is the customer getting you know these leads in is it an email once a day with a list of all the leads that you generated I personally think that's a terrible idea some people do it is it a weekly report is it every time a new lead gets generated through maybe an ad or something you populate the client CRM right whatever your form of delivering it to the client whatever the client is experiencing whatever service you're providing that is the deliverable isn't the lead the deliverable is the form of the lead is coming in right so this is a simple rule but it's just something you're your clients can see they can feel maybe or potentially they can touch obviously we're on the Internet it's probably not going to be able to feel or touch it but they can damn right see it and that's what's important another example is maybe you're an advertising agency you know a lot of the time people are going to say well my deliverable is ADS you know we create ads we deliver ads but what is the client actually seeing the client doesn't actually care about the ads that you're generating most of the time they care about what the ads are doing and so usually you tell that to the client or deliver again some type of maybe weekly report or monthly status check or a call you know that happens quarterly with a strategist or something like that and so that is the deliverable the weekly call is your deliverable the report is your deliverable and you know with those deliverables when we reverse engineer it obviously we're going to figure out well [ __ ] in order to get this deliverable I also need to make an ad campaign but the deliverable is like the final thing that gets sent to the client and that's what we need to worry about first another potentially more palatable example for a lot of you guys is an automation agency so you know I've run an automation Agency for quite a while now I do automation freelance a lot of the guys that are watching this video are doing so because I have a bunch of automation courses basically up right now for make. com so you're asking yourself okay well if I'm an automation agency what the hell is my deliverable well it's probably automations right maybe it's the systems that I make and it's like yeah you know in a way but what does the system mean to the client the vast majority of clients don't give a [ __ ] about the systems they care about what the system does for them for one but two like they also they can't really see your system if they've never logged on to make. com or zappy or something before right so consider what your deliverable is well yeah it's going to be you know a scenario in zapier or make. com or some other not code tool but more importantly it's probably going to be the video that you record at the end of your delivery when you're actually finished testing the flow and then you kind of hand it over to the client it's the email that you send to the client at the end of every build right the deliverable is what the client feels what the client like tangibly understands and that's the thing that's most important to them and the reason why I put the deliverable first and why we start with this is because one this helps us Define all the work that goes into the deliverable but two it gets you focused on the client experience which is the most important part if you're in the service business like the clients don't give a [ __ ] about what really goes into it all they care about is the end result and you could spend all the time in the world and have the best processes ever to like do the thing but if you can't show the client the thing well and if that part of your processes sucks then you're never going to make it you know anywhere really big in the service space so anyway yeah Define your deliver and the way that I do this is I will go into like a Google sheet and I'll just like have a little line called deliverables and then I'll just make a new column for every deliverable this is one deliverable that's another deliverable that's of the deliverable literally just take out like a pen go to a note app just write down whatever your deliverables are if you're watching this video and you own an agency do that right now I'm sure it'll help you now once you guys have your deliverables this is where productization gets really interesting because basically for every deliverable your next step is to break

that deliverable down into the tasks that created that deliverable and we're going to get pretty deep here but a good example of this is let's say you are a marketing agency again and you do maybe pay-per-click Ad Agency let's do that so you're PPC agency so you develop ads for clients and you try and get them ranking number one on Google or whatever for some specific keyword through ads right uh the deliverable that you've defined is you know a report that you deliver once a week and then that report comes alongside like a weekly call where your strategist goes through the results they have a quick chat with the client and then they determine sort of what are next steps whether they can just continue what they're doing whether they need to Pivot that sort of thing right that's your deliverable so what goes into that deliverable what tasks are required in order to make that deliverable happen well in order to like have a weekly call with a report you need to obviously generate the report right so how do you generate a report on ad campaign performance well you need a source of the data that has that ad campaign performance how do you get like data on ad campaign performance well obviously you need to run an ad campaign it's like okay well how do we actually run an ad campaign well we need to write an ad some copy get some creative done we need to probably get a checked by the client we need to upload it to some ad PPC thing maybe Google right we need to run it for a long enough period of time so that we can actually generate the report and have enough data and so basically what we doing here is you're starting at the end and then just working your way backward further and further it's sort of like the very first step involved in the process and you're going to list every single task that goes into them be as granular as you could possibly be here because if you're not if you leave anything out um you're not going to really be able to productize properly you're going to miss a couple things it's going to screw up your calculations later so you know in order to build that ad campaign you got to create a keyword list so then ask yourself what goes into a keyword list well in order to do that I need like a TRS or something like that then I need like some copy and that I need some creative and I need to blah blah this is probably the most intensive part um I mean I know that question one looks like it's way longer than question two but in terms of the amount of time and energy that will take you question two will take you the most time but again it's really not that much time this whole thing might actually only take you like half an hour um so maybe this part is like 15 minutes or something but you know really sit down um turn your music off and just like contemplate what is involved in creating the service that you are delivering to clients because every minute that you spend here will make you hundreds of thousands of dollars no joke okay now that you have a giant list of tasks

what you need to do is you need to group each of these tasks based on their job role and so for instance if you are doing that PPC agency example that I mentioned earlier you probably have a bunch of tasks like build keyword list write copy write creative right set up weekly call with client do right you've broken this down really granularly so what do you do now well you basically just need to group all of these tasks based off of the job role that you would like to have take care of it and this is an interesting sort of problem because the purpose of this is to try and minimize the number of job roles involved in doing all of these tasks ideally you just want like one two maybe three people doing all of these tasks to deliver your service because the fewer moving Parts the less of a pain in the ass the fewer opportunities for things to go wrong that sort of thing but in practice this can be pretty complicated like for instance um you know is the person that writes the copy should that be the same person that that's I don't know does the creative like sometimes the answer to that question is actually yes sometimes you can get like a like an ad specialist that will write the copy and the creative but other times you know these are two uh tasks that you want two different people to do because you know one person is much better at the copy and one other person's creative and so this is sort of like a more free flowing this is more of like an art than it is a science uh because you're going to group these based off job roll and then you're very quickly going to figure out if this is like an effective way to do it or if there's a more effective way to group tasks based off that job rooll so you know identify what these roles are identify what sorts of core competencies people with that role usually have if they're an ad specialist maybe they're better at certain things than others um and then what you need to do is you basically take those job roles you take those tasks and then you estimate how

much money it would cost you to get that person in that role to do that task and this is one of the most interesting and fun steps of all time and I mean you know if you're still with me I'm sure some of the stuff has been pretty dry up until now but just consider what you're doing here you're breaking down every task and you're figuring out how much money it would take for somebody on your team to do that well basically you're now architecting the entire financial future of your company so the ROI of this step is insane based off the job roles that you picked earlier you could hypothetically just pump that into Google with like average salary figure out what their hourly rate is and then try and like back calculate how much you think that it would take in order to get one of those things done I do that all the time you know be realistic here of course and always factor a little bit of uncertainty in so be conservative maybe multiply whatever numbers you're playing with by like an additional I don't know 1. 1 1. 2 or something like that just so you have uh you have some room to play with but once you have this you basically have like a whole Staffing model for your business along with what are called fixed and variable costs which is just insane 99% of entrepreneurs will never ever make it at this

this moment now you have a list of deliverables the tasks that go into deliverable you have a list of job roles required to do the tasks that go into each deliverable and now you even have the amount of money that you would spend on each of these people to do the tasks that create the deliverable for your client you have everything that you need to productize the last step is basically to figure out

how much you should be charging and this is sort of an optional step it's not necessarily one that you have to do sometimes you guys already have a price figured out and that sort of thing but I find that this is like a mathematical way to price your product to ensure that you're always making a certain margin so this is what I like to do in my own businesses mind you so uh the way that you do this is by estimating the internal cost of your product basically you add up the flat fees and hourly rates that you calculated earlier maybe the copywriting was $200 and the creative was $150 and I don't know the keyword list was $150 you just do all those additions and then at the end you have a cost an internal price that you are paying in order to get this thing done and that internal price let's say it's $1,000 all you have to do now is you have to divide the number by a very specific fund formula that I just whooped out of my ass no this is just bear with me here and it makes sense you divide it by one minus whatever you want your profit margin to be your gross uh margin um so let's say you want your cost of good sold to be 20% that means that your gross margin is 80% that means that after you deliver your service you basically have 80% of that money left over for everything else in your business and you know 80% is reasonable I'd say that's like a pretty solid gross margin if you can hit an 80% gross margin consistently you're doing a lot better than most other businesses so I'm just going to use as an example but let's say you want an 80% gross margin what you do is you divide this number 1,000 by 1 minus whatever that gross margin is so if it's 80 if it's 80% then that's 0. 8 uh which would be let's just do the math here 1,00 divided by 1 minus 0. 8 is 1,000 divid 0. 2 or 5,000 and then whatever price that you just got here unless you have no idea what you're doing and unless you severely miscalculated and you overestimated certain amount of money uh in order to get the thing done or you underestimated what you want your gross profit margin to be and you just like made a total dog [ __ ] show of it this price is going to basically be somewhere in the middle of what your competitors are charging for this service and it's like magic when you do this in practice it's like absolute magic um you know if your competitors are making 70% gross margin and then you use 70% for that calculation most of the time the price that you get is going to be almost the exact same as what your competitor is using and so this is like a mathematical way of pricing a product another thing I didn't add here in my uh big fancy blog post is if you want to let's say differentiate prices so you want to have like a big higher tier and then a small lower tier what you can do is you can just divide everything by I don't know like let's say like 1. 5 to get your lower tier and then multiply everything B in like two to get your higher tier and so now you have let's say double the reports or something or double the deliverable or double whatever uh but the these costs are fixed right they scale but in a fixed way and so it becomes very easy to constantly remain at like a similar margin and then just offer slightly different products and differentiate them but basically reverse engineering you're starting from the end rather than the very beginning like most other companies do and working in this way basically allows you to just build a scalable money printer you know if you do the math and the math works out and you figured that you know you can make a lot of gross margin on something like this is the sort of back of napkin analysis that a lot of people will do before they decide to go into an industry like a lot of these private Equity guys or like big Ops guys they will literally just like be sitting at a cafe thinking and they're like I wonder how much money it cost to create this coffee well let's think about the deliverable we have the coffee how do you get the coffee here well you need somebody to like deliver it you know to you physically so you need like a waitress and then H how do you like roast the beans well you need beans and you need a roaster H right they'll just break all the [ __ ] down on the back of a napkin they'll be like [ __ ] man the margin in this industry is potentially 80% I got to get in here right so that's why this is so interesting fun any who how do I actually use this in business well I use this in my own business one second copy to take us from about $10,000 all the way up to $90,000 a month at our Peak and the process that I use is basically the exact same as what I wrote down here I mean this was a little bit earlier on in my entrepreneurial career so I don't think I was as rigorous with this but in essence I used this exact same scaffold in order to determine how I was going to build my writing business and what I realized was you know well what goes into an article you know I got to deliver something so what am I delivering you know am I delivering like a Google doc link PDF you know how am I delivering it am I sending an email with it right what I realized was there was like a writing task there was like an editing task um and I could break those tasks down so that I could save a little bit of money by having U maybe people that weren't necessarily as good at certain aspects of English to do the rough draft and then I could pay Specialists to go in there and then you know touch up that rough draft turn it into a fine draft and then show that to the client basically productization allowed me to squeeze another 10 or 15% out of my margin that most other people can't or couldn't at the time so very simple example but because of that I was able to scale my business uh like 10 times faster than basically all my competitors at the time and then eat up like a sizable portion of the internet like I think we produced like 8,000 maybe 9,000 like really high quality pieces now and these are pieces that you know most people here have probably at least stumbled on or read so yeah pretty neat

um I'll cover now is I'll cover a real world example of a PR Company that I'm working with I mentioned a little bit earlier that I'm going to Prague for a month and I'm doing it because I just uh basically accepted a big partnership with a PR Company and this is like a very reputable PR Company it's with you know dozens of celebrities have gone through this PR process they've worked with some of the biggest names like we're talking YouTube and Facebook and Tik Tok like these guys are gigantic um but you know they faced some troubles recently and the reason why they're facing those troubles is because of those agency issues that are quite typical that I mentioned earlier they're facing project blo they're facing inevitable scope creep they're facing very high payroll costs that are like 60 or 70% of their total revenue these are very common issues in agencies I see them all the time and productization is basically one of the very first things that we're doing together to sort of eliminate this as a problem so I'm actually just going to give you a real world like serious example of what I am doing for them like I just had a conversation with the founder not even like two hours before I'm recording this video on this exact process so you know if you know anything about PR you'll know that one of the big things that PR companies will deliver is they will deliver what are called earned media spots now an earned media spot is basically just like a article about you or I don't know like a press release it'll have like some information about your company or some cool exciting project that you're working on right and basically in order to do this earn media SP order to receive it you need to pitch a certain number of journalists on your project helps if you're well connected of course uh certain percentage of those journalists will say yes and then a actually go through and then write a story and then publish it on Forbes or entrepreneur. com or some magazine or some [ __ ] like that and so if you think about it the main deliverable here that we are providing in this PR Company is we are providing an earned media spot and in order to break that down into task we just look at okay like what goes into that so how would I productize this PR service and what exactly am I doing in order to get there well I'm literally just following the same thing that I just wrote up above the same six steps here that I used to productize my own business so you know I started out by figuring my deliverables which obviously those earned media spots then I ask myself okay what happens in order to produce this deliverable and in the case of this PR agency you know we started with okay how many earned media spots we want per month we want five let's say what's a typical conversion rate per let's say email Outreach let's say 0. 5% to be conservative and that is quite uh well it's not super conservative depending on the industry realistically this might be like 0. 25 on average but uh this company just does it a lot better than most other businesses do anyo okay great so we know that the typical conversion R is 0. 5% we know that we want five spots every single month well then how many emails do we have to send out in order to achieve this mathematically well we do 1,000 emails times 0. 5% equals five spots you know we figure out that it's a th emails basically that we need to send okay well if we know a th000 emails a month or a th email a th journalists emails a month then what do we need in order to do that well we need a place to do the email so like we need a cold email platform we need a lead Source in order to get a list of those journalists we need a way to scrape that maybe it's like a software platform do the scraping right how much do all these things cost on average you know the email platform that we're using is about 100 bucks a month it's called instantly which you guys are probably very familiar with at this point if you watch my videos we need a lead source and we're using sort of like a closed lead Source here which I'm not going to sure but it ends up being about1 maybe $150 a month depending on the lead volume and then we need a system to scrape them which you know I've set up but there are other services out there that do that let's say it's about 100 bucks a month so we know that you know now in order to email 1,000 journalists per month at minimum we're spending $300 this is great what else do we need well obviously we need somebody to do the freaking work so what sort of work needs to happen we need to set up the email campaign we need to write manage responses for this email campaign presumably some journalists are going to ask questions so you just want somebody to be there when they do right all right great what sort of role would be responsible for doing those tasks let's just call him a PR specialist I Just Whipped this out of my ass I don't actually know if they're going to call them a PR specialist but that's just what I'm going to call him right now how much time and money do you think it would cost a PR specialist to do this well I looked online and I found a bunch of publicly available data for similar roles to PR Specialists about $30 an hour I know that you know on average we're going to guesstimate it's five hours to build this list so that's 30 Time 5 is $150 and then let's say it takes us half an hour a day to manage the responses you know if we're sending a th000 emails a month then that means that we're sending emails Monday to Friday basically because they're 20 working days in a month right 50 emails if we have like a 5% response rate we're still only getting 2. 5 responses a day realistically anybody should be able to manage that in half an hour right I think that's a reasonable assumption that's the assumption that I shared with the founder as well he thought was pretty fine so what's the total cost of this per month that's 300 bucks so then how much money does it actually cost us to run this whole campaign and to deliver this uh deliverable of five earned media pitches uh which we are delivering by the way in the form of a weekly report well it's $300 whatever our software costs are plus $150 oh sorry I lied $150 uh plus $300 so $450 a month plus I didn't actually add this up here but the other uh three software platforms that we're using so $750 a month so the desired profit margins are 80% what we would do is we'd go 750 and then I go one minus 0. 8 same formula I did before and I divide the two and I get a total cost of $3,750 for this earned media product maybe we want multiple products well if I wanted multiple products let's just multiply everything by 1. 5 if I want instead of seven let's say I want an average of eight or something like that well now I'm going to charge 5,625 for those eight earned media spots if maybe we want a lower plan to be able to get people that just want to get their toes dipped in the water uh well maybe we'll go 3750 and then we will divide that by Zero by 1. 5 for 2500 and so now instead of five maybe we're delivering like three right you see mathematically how these costs scale up and obviously I need to change this because I forgot to add these software platforms but you guys get the idea and this is like a real example of something that a company that companies out there pay me anywhere from like $5,000 a month like $15,000 a month to do for them to just jump in do productization build an operational process you get all these things done um specifically in the agency space is one of the most the simplest and most straightforward and honestly one of the funnest things to do too so yeah it's how I grew my own business to what I'd consider very impressive numbers and it's how I'm growing a ton of other businesses as well and I highly recommend that you guys at least consider productization in your own business and then if you guys are doing one time then try and get on a recurring productization scheme because those are usually a lot more profitable okay thanks so much for watching this video guys if you guys got any questions about how to implement productization in your own company feel free to reach out ask me leave a comment down below uh I've been a little bit behind on these comments recently but I'm going to try and get into a habit of clearing it once a week until I'm obviously super crazy famous and I can't um if you guys want anything more about agencies or productization just let me know I really do like talking more about the offside of things especially recently with the work that I'm doing but I am also happy to you know dive into make and dive into some of these other automation platforms if there's a demand for it otherwise like subscribe and I'll catch you on the next video thanks so much