Build software faster with n8n embed - Stephan Aina

oftentimes we get a lot of questions on anytime embed and how the licensing work so stefan our head of revenue wants to help you with that heading over to uh stefan to learn how to build software faster with nadine embark thank you dave stefan

thank you marshall i appreciate that intro um for those of you who don't know me i'll introduce myself real quick staphon aina head of revenue i've been with nan a few months now and i'm excited to meet you all in person someday but for now we'll do this remote um let's jump right in so oh let me move this so we see a problem we often hear this and it's that native integrations and custom workflows are looking to become more powerful as the preparation of a sas is becoming more relevant and they're looking to add new features to their products and of course time and resources are always constraining factors here so in the last three months i've had about 100 plus conversations with different folks from around the globe including sea levels technical architects developers etc you can see some of their feedback here but a lot of them are trying to decide whether they need to build or buy a lot of this functionality that they're looking for in their solution they're having a hard time maintaining new integrations that they've built or others or trying to keep competitors out of their space they're looking to add new features as part of their core product and rather focus on the core development of their products rather than maintaining integrations that they simply need to pull and push data for example and others are looking to automate certain parts of their software product that have repetitive tasks have come up quite frequently and you can see um not only are they different roles that we are speaking with here but also they come from a lot of different uh industry verticals so it could be security software e-commerce platforms healthcare and again like i mentioned before this is quite a global effort so we're talking to folks from south america to obviously europe and the us as well but also have a lot of interest from south africa and the far east and if we move on to the next slide we see here that the solution to this is introducing software to accelerate the product development and reduce the maintenance effort and here what they're looking for is of course speed adoption flexibility and quality and they want to have the ability to communicate some of this to non-technical folks so looking for a low code approach maintaining uh product stickiness with native integrations flexible hosting options the availability to have access to the source code and of course maintaining the quality for both their internal workforce and their end users here and embed some of the technical features that they take advantage of are of course our ability to host both on-prem and on the cloud we have customers who need to keep specific parts of their user base completely off the internet for example we have someone who has it out of an island somewhere and it's completely disconnected from any other data sources so that's a great option for them we have others who are moving into the cloud even in the financial services space and here they're able to control their own data and maintain the security um as many of you know we've been working very hard on our native integrations we call them nodes we have weekly releases and we're well over 350 nodes at the moment and of course this gives immediate access to our embed customers to a library of api connectors that we've built and maintain and that reduces the development effort we also have a large partner base that we work with that were able to create nodes on their side that are specific to our customers business and we provide out-of-the-box back-end logic so that they can rapidly create automation such as email alerts sending data writing data this overall reduces the amount of code that they need to maintain within their own solution and automation capabilities so they're looking for a workflow automation engine to accelerate their time to market in order for them to focus on again their core solution whether that be enabling dashboards for their customers building different tools or looking to solve the specific user problems that they see in their market some additional advantages that edited embed customers get are the ability to inspect the code for vulnerabilities and investigate bugs without waiting for our support low barrier to entry we have a very stable commercial model where we have a revenue share as a standard so there's no minimum annual fee and our customers get to control the cost of their end users so as their product improves over the time that they've integrated nad and additional functionalities they can then pass this cost off to their customers as they see that they're driving more value without worrying that the vendor may increase costs along the way furthermore i've mentioned this before we have a global network partner list of any then experts so they help our customers speed up their development and ramp up their internal teams when it comes to workflow capabilities in terms of building custom workflows for their users or developing nodes that are specific to their business

we're backed by world class vc and angel investors so we're financially stable in terms of our long-term goals it's to increase adoption globally of any then but also to build a strong revenue driving part of the business and this is what we're planning to do with any of them in bed so our customers on the embed side enjoy open-ended relationships with us on the software side of things the commercial agreement has no um term to it meaning that they have the overall confidence that they've chosen a vendor that they can grow with over the next five to ten years

of course most of you know this we're backed by a strong community so not only is it the internal teams that are pushing the product forward but when our customers choose to have new integrations be part of the core product by submitting pull requests um they made they take advantage of the community of course building and giving feedback on those integrations and this again improves the overall quality and experience of their end users we recently reached 19 000 stars on github which is a major achievement and again this speaks to the viability and the confidence that the embed side of the business needs to have in the overall vendor that our customers choose

one final thought the new joint venture that we seek is by having an improved oem technology embedded in our customers applications this of course provides increased value to their end customers we enjoy a new revenue stream and the licensee our embed customers who beat the benefits of having specialized experts as part of their vendor network the end customer is the beneficiary of a new and improved solution and everybody wins so

so i invite everyone who's interested in becoming an embed prospect to download the github code directly from github and access some of these resources here once you started to build and integrate and you're interested in finding more about the specific licensing terms and how we become partners you can simply email us at license. nan. io and i'm happy to have a conversation with you and answer any questions that you have and also perhaps put you in touch with a few of our customers that are so far enjoyed a special relationship with us thanks to everyone for your time and happy to take questions