In this video, I'm going to break down how I learned how to consistently generate leads independent of platforms and the key piece that I was missing in multiple different platforms. So, I'm going to tell you five key stories throughout my life that massively impacted how effective my marketing was as a result of the exchange. And if you don't know who I am, my name's Alex Mosy. I'm a business investor and I own acquisition. com. It's a portfolio of companies does about $85 million a year. I make these videos have to document the lessons that I've had and hopefully uh make sure that the pain that I suffered on the way here was not in vain. So, if you're new to Mos Nation, welcome and enjoy the video. In this video, I'm going to walk you through why you are probably not getting the results that you wish you were from what you are doing. One of the most misunderstood concepts that create success in some people and failure without understanding why in most others. All right? And it really all underpins volume. So, let's dive in. So, a few highle observations before I dive into this. The first thing is uh there's a saying in our community called do the boring work. And a lot of times we don't confront the work that we that must be done because it's not
Do the Boring Work
exciting or sexy. and it feels somehow like it's beneath us. You know, prospecting and doing $100 a day can feel tedious. You know, posting and repurposing the same content across lots of different media sources can feel tedious. You know, reaching out to people you know and asking them if they know someone uh who might be interested in your products or services might feel tedious. Or creating, you know, 100 different ad variations with different hooks and headlines can seem tedious. It's very easy to understand, very hard to do, mostly because people don't have the discipline and the work ethic to go through the boring work. Which kind of leads to the second one here, which is that u there's a saying between my my closest friend and I Dr. Catchy. Uh violence is the answer. Uh sometimes when you have this outcome that you must achieve in your life because of the goals and insecurities that we have uh set upon ourselves uh that just being violent with the level of activity that we are doing ultimately get us much closer than uh you know the nuances and the skill that sometimes we like to project and pretend matter more than just physically doing a sheer higher volume of work. Number three is that if you do more than you are doing right now, you will get more than you currently have. And that is a promise and you can take that to the bank. And number four is do what matters most first. So right now you probably have
Four Is Do What Matters Most
lots of things that you know fill up your day in the morning. All that kind of stuff. But the things there are only four activities that will actually generate more business for you. Period. That is new. All right. Number one is reaching out to people you know. Number two is posting to an audience that you know. Number three is reaching out to people you don't know oneonone. And number four is advertising. Right? Those are the four only four ways that you can get new clients. And so if you're not doing one of those four things and you're struggling to get customers, you're not doing lots of those four things as your primary activities, then that is probably one of the reasons that you don't have the amount of customers that you wish you had. All right? And so what I want to do is take this quick moment to introduce an equation that I've thought a lot about, but it's V * S * D. So volume time scale time. And this is kind of a flywheel uh that feeds itself. And which and I'll get to the actual like wording behind this, but essentially the more volume you do, the better you are at it. The longer you do it, the more throughput you will ultimately have, the more outcome, the more clients, the more sales, the more leads you will ultimately have from doing it. All right, so let's dive into this in a little bit more. So in other words, and this is based in just like pure foundational principles of logic, right? The more we do, the better we get, the more we do because we like it, because we're better at it, right? And the longer we do something, the better we get. The better we get, the longer we do it, right? And I'll show you a couple examples in some of the stories and examples I have today that will show you how compounding massively affected my life. And so in this way, each of these three variables, volume, skill, and time, feed each other. But it all starts with doing. And so these are the three. We're going to focus just on volume today because I want to be mindful of your time. And so I want to tell you a quick example of this. So I um when I this is probably a decade ago, I was starting my gym, which was the first business I owned, a real business that I owned. Someone's like, "Oh, you should run flyers. " And I was like, "Okay, cool. " So, I went out. I did, you know, a bunch of flyers. It, you know, it didn't really work for me. And so, you know, a few months later, I was talking to a friend of mine who had, you know, multiple successful locations. He was doing well. And, um, I was like, "Hey, uh, you know, I did. " He's like, "You should do flyers. " And I was like, "No, I did that. It didn't work for me. " He's like, "Well, you know what? What was your test size? " And I was like, "Test size? What do you mean? " He was like, "Well, how many did you test before you, you know, scaled it up? " And I was like, "Well, I mean, I put 300 out. " And he was like, "300? " like total. And I was like, "Well, yeah. " He's like, "I don't He" even test for less than 5,000 flyers. " And all of a sudden, I was like, "Whoa. " And he's like, "Yeah. " He's like, "I'll put out 100,000 flyers a month. " He's like, "And I'll get a half a percent or a percent back. " He's like, "Who walk through the door? " He's like, "Yeah, but 100,000 flyers, a percent back, I get 30 people a day walking in my store. " And I was like, "Holy cow. " my understanding of the sheer volume for the activity that I thought wasn't working was just dramatically under what it really was supposed to be. And in that moment, I had a belief broken about what volume really means. This happens all the time. And I'll tell you a couple other examples in a second, but like this happens all the time, even in like fitness stuff. People are like, "Man, why can't I get jacked? " And I'm like, "Uh, you know, why can't I grow my arms? " It's like, "All right, well, how many sets of arms are you doing every week? " And they're like, "Well, I train arms twice a week. " I'm like, "What do you do? " They're like, "Well, you know, like three sets of 10. " And I'm like, "That's it. like per week, like so six total sets. They're like, "Yeah. " I'm like, "Well, try 12 sets six days a week and I guarantee your arms will grow. " And they're like, "Seriously? " I'm like, "Yeah, imagine that. The more you do, the more you look like you can do. " So, I'll give you a different one that I had. This is in a paid ads example, which is similar to Flyers, just a different platform. I had an agency owner who was walking who was talking to us in within our uh software company, and he was like, "Hey, you know, my lead flow is slowing out. I can't seem to scale above a certain amount. " And I was like, "Okay, well, you know, how many pieces of creative are you putting out, you know, uh, per week? " And he was like he I he confidently answered, right? So he was like he was like, "Oh. " He's like, "That we have on point. " He's like, "We're putting out like 5 to 10 pieces of content a week. " And I was like, "Per? " He was like, "Yeah. " And I was like, "Dude. " And I scrolled over. I shared my screen of my creative department. And I was like, "We're testing 30 pieces every 3 days. " He was like, "What? " I was like, "Yeah, it's level of output, quantity of output. the level like most people dramatically underestimate how much work it takes to make money, right? The thing is once
How Much Work It Takes To Make Money
you understand and for most people and this is the point that I'm hoping somebody who's like hasn't gotten their first customer or wants to start on a new channel if you already have one working is you usually need to do a lot more because your S in that equation. Your skill level is low and you have no time that has compounded for you. So you must compensate with extraordinary volume so that you can learn the skill and then begin the compounding process that will give you the throughput or outcome that you desire. And so a lot of times you got to do a lot more in the beginning to get the ball rolling. All right. And when I was talking to Grant about his uh his overarching content strategy, I was like, "Hey man, you know how many pieces? What's the framework that you use? " And he was like, "Bro," and this is actually this was in a different call I had with him that it's not on the channel. He's like, "Bro, if someone's trying to sell you a framework, he's like, "They're just trying to sell you something. " He's like, "It's about 10x. " And he said that it and he wasn't saying it in a pjorative way. He meant it genuinely. He's like, "Dude," he's like, "We just take massive action. " try and be omnipresent. " He's like, "Look at your Instagram. Look at my scripts. " We pulled both of them up and he's like, "I'm posting six times a day. " 15 times a day on Twitter. " And she's like, "You just pulled up every one of them, compared them to mine. " He's like, "I'm just doing way more than you. " And I was like, "Man. " and he's been doing it for 10 years longer, right? And so that was a huge epiphany for me. And then for me, I switched from one time a week to one times a day. And here's what's crazy. My growth organically 40xed from a 7x increase in effort. So there is a multiplicative effect here because sure, we did more, but we got better at the doing. And then the more we did, the more each of those other pieces fed one another, right? And so again, all of this starts with the doing and taking a lot more than most people anticipate to get the result and get going. And so this is a different nuance on volume. This is more level of effort, but I think it bears mentioning because for this concept to kind of sink in, I want to hit it from a couple different angles. So this is the number one video or at this time is one of the number one videos on the channel. And I made this like a month ago and I I realized that quality most times trumps quantity, right? And the thing is but quality and quantity trumps just quantity, right? Or just quality. And so this particular piece of content took me 20 hours to actually put the slide deck together and then two days of travel to go film. And then going lo and behold, it ends up being, you know, the number one thing on there. And to me, I was like, well, that's not really surprising. I spent a ton of time on this. And so it was just and like I'm just saying I get reminded of this at all levels of the game. You know what I mean? And so I'm making these videos cuz like as I'm learning it, I'm sharing it. Um, so that hopefully it provides some value to you. Like it just takes a lot more work than most people think. Like Leila, this is four or five years ago when we were refilming an entire content portal. So she had probably recorded God, I don't know, 70 or so videos with, you know, trainings and everything. And she got done and she was like, I don't think these are that good. And she and I was like I was like, she's like, I just I don't know. I don't know if they're like hitting the way I want them to be. They're like just not as crisp. And we sat there and I was like, we'll do them again. She looked at me and she was like, "Yeah, you're right. " Because the thing is like, and I've said this before and I'll keep saying it, like your works on you more than you work on it. The thing we are developing is our character because that's the ultimate prize that we get at the end of the race, right? We can't keep the stuff that we have with us. And so we're doing this work to become better people, right? And so if you do it again, it's no it's nothing bad about it. You're just like, "Cool, I get more practice at doing the thing and my S is going to get better in the throughput equation. " So even if you did the same in terms of volume of output, the skill on the equation, the S is going to be higher. So you're still going to actually still get more throughput even if you do the same effort again, right? And so that's why the level of effort and and in and giving a for lack of a better term and really working like violence is the answer, doing the boring work and putting the time under the bar in to use a fitness analogy um is what is required. And most people dramatically underestimate the volume. All right? And so I'm going to tell you this last one to wrap this little uh piece up, which is I wrote this book, right? And it took me basically like a year to write it. It took me two weeks a year to edit it. And right now I get DMs every day like when is the second book coming out? And so right now I'm on the fifth version of book two, end to end. I had it completely copy copyright edited from a professional editor and that was version one. And I've since made four more versions since then. But the thing is the difference between that level of effort is why many times I think things don't work out is that most people put like a seven out of 10 effort or an 8 and then look at somebody who put a 10 out of 10 effort in and think well I didn't put that much less effort in. But you don't realize the difference between an eight and a 10 might be five times the work but also the difference between an eight and a 10 might be a 100 times the outcome. And so the actual net outcome on the incremental increase in work is still worth it. That's what's crazy is that if it takes five times the effort to go from an A to a 10, you might get a hundred times even though you only needed five times more work. And so this is one of these beliefs that I that I've ingrained in myself within how we do business. But I'm sharing it with you because most things that most people make suck. Most products suck. Most marketing sucks. Most businesses suck. And most people suck at the things that they think they're good at, right? And it's because they don't even know how to work. do it. And I'll tell you this final story to wrap this up. When I was a legal intern in a past lifetime at a chemical company called Armla in France, believe it or not, I worked there in the legal department and this older, more experienced, you know, senior lawyer at the firm at in the department kind of like tap I was like, "Oh, I'm going to go back to work. " And she like tapped my shoulder and she was like, "You don't even know how to work. " And I was like, "What do you mean? " And she was like, "You're so young. " She's like, "You don't even know what work really is. " And it just hit me and it struck me like to my core because I was like, how can she tell me that I don't know how to work? But here I am 10 years, 15 years later and I think to myself like, man, I had no idea what work even looked like because I didn't even know how to focus the way I do now. I didn't know how to eliminate distractions. I didn't know what it looked like to just put rep after rep after rep in to just get that thing just right. The beautiful thing, especially when it comes to marketing stuff, is that when you make those each of those posts, each of those outreaches, each of those calls, each of those ads that you run make you better. They increase the S. And so in that way, the V, the S, and the T, the volume, the skill, and the time work on each other and then yield you a higher throughput because they are multiplicative, not additive. And that's like the one thing that if I can drive this home is that most people just do so much less volume than they think because and then they look at the vehicle that they're using and think why is this not working when the reality was that you were not working because you did not know how much work really was required to get to where you wanted to go. And so um with that in other words most times you just need to do more than what you're currently doing and a lot more of it. Okay. So if you don't uh know me like I said my name's Alexi I ownquisition. com we're business investors. Our portfolio does about $85 million a year. If you enjoyed this video, watch another one. And lots of love either way, Mosy Nation.
