The 4 Tiny Habits That Made Me The Most Money
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The 4 Tiny Habits That Made Me The Most Money

Alex Hormozi 24.11.2021 224 649 просмотров 10 108 лайков

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Download your free scaling roadmap here: https://www.acquisition.com/roadmap-yta158 The easiest business I can help you start (free trial): https://www.skool.com/hormozi Business owners: Want to scale faster? We provide in-person advisory for companies doing at least $1M per year: https://www.acquisition.com/workshop-yta158 If you're new to my channel, my name is Alex Hormozi. I'm the founder and managing partner of Acquisition.com. It's a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $250,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I'll give you some stuff you can google to verify below. How I got here… 21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job. 23 yrs old: Left my fancy consulting job to start a business (a gym). 24 yrs old: Opened 5 gym locations. 26 yrs old: Closed down 6th gym. Lost everything. 26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time. 26 yrs old: In desperation, started licensing model as a hail mary. It worked. 27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months. 28 yrs old: Started Prestige Labs. $20M the first year. 29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months. 31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal. 31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it) 31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit. 32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses. 34 yrs old: I became co-owner of https://Skool.com, which is a platform for people to build communities online, making a living doing what they love, with people like them. 36 yrs old: I did a $106M book launch selling 3.6M copies of my $100M Money Models book, in 72 hours, breaking the Guinness world record for the fastest selling non-fiction book of all time. Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos). To all the gladiators in the arena, we're all in the middle of writing our own stories. The worse the monsters, the more epic the story. You either get an epic outcome or an epic story. Both mean you win. Keep crushing. May your desires be greater than your obstacles. Never quit, Alex DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2025.

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Mosy Nation, what it do? The number one question that I continue to get on Instagram and on this channel is what are the habits that created some of the success we have? And so, in this video, I want to walk you through the four highest ROI habits uh that have yielded outsized returns. And if you don't know who I am or haven't been to this channel, my name's Alexi. I own an acquisition. com. We do about $85 million a year. It's a portfolio company. Reason I make this channel is cuz a lot of people are broke and I don't want you to be one of them. And of the videos that I've made, this one is actually from the past. I had a private community that I um used to just put videos in uh for fun over the last 5 years. Uh over 300 of them and this video was one of the top 1% person videos and so I wanted to share it with you guys publicly. Enjoy. Morning everyone. Hope you guys are having a fantastic, amazing, tremendous Thursday. I wanted to make a quick uh video for you. I actually woke up with this on my mind and I thought I would share it. And so uh I'm calling this my four highest ROI habits. And I know I probably should say three cuz three is probably a better number. before was what I was really thinking about. These are the things that uh were learned behaviors that I think if I look back on behaviors that have been able that have propelled us forward faster. Um these are the four things that have uh done that. The first one is waking up at 4:00

WAKING UP SUPER EARLY

a. m. Um and it kind of goes handinhand with the second habits. I'll kind of put these together which is consistent times and that includes weekends. So basically

CONSISTENT SLEEP SCHEDULE

consistent time going to bed and consistent time waking up. And I know that sounds minor, but a lot of times and for a long period of my life, I would wake up early 5 days a week and then on weekends I would sleep in and I'd go to bed late because I was like, I'm living on the weekends and during the week I'm working. And I did that for a long period of time. The thing is like your body doesn't work that way. I think there's the consistency in the most basic way is literally going to bed at the same time, weekend and weekday, and waking up at the same time, week and week day. I know this sounds really minor, but like especially that 4 a. m. wake up time. Like us as entrepreneurs, like we're I think we're a little bit more reactive than most people are from an emotional standpoint. Uh like I think we're also a little bit more scattered by nature. Um I don't like to speak that over myself, but I think that that's like our intrinsic programming and then we can work away from that. That's why control I talk so much about controlling your space, controlling your attention is that like we're so much more prone to reactivity. Um, which is also why we want to solve problems faster because we're more uncomfortable than any everyone else is, which is why we naturally move towards problem solving, right? And so waking up at 4:00 a. m. allows me to get all of my selfwork done in the morning and still have two, three, four, five, sometimes dedicated hours to moving the big dominoes forward, the big projects that are going to make massive impact in the business and are working on the business, not in it. Basically, once I hit, you know, 9:00 am, 9:30 a. m., I would love to tell you that like, oh, I have four hours of CEO time in the middle of the day that everyone knows that I can't be reached. The problem is that like, you know, if you have a lawyer call come in because we have some, you know, thing or whatever, like, I'm going to take the call. If we have a personnel issue where someone's like going nuts, you know what I mean? Like, I'm going to take the call. And so like it's it sure would sound nice to say like yeah I mean we're so disciplined at gym lunch that Alex never gets you know brought in anything. And to be fair the team is awesome and like I really don't get brought into a lot of stuff. But the thing is like my attention still gets pulled during the day um once everyone else is kind of up but from like 4:00 to 9:00 is like my time and that's where I really move like all of these big projects forward. And that's why like people are like, "How do you get so much done so fast? " This is like I just think most people don't get very much done during their days at all. Um because they're working in their business, not on it. And so we just move, we just are able to do a lot of things on the business, which then accelerates the entire growth of the business because these are like the bricks that you lay on the business are the ones that accelerate growth. The things you do in the business is kind of like one is investment, one is um one is spending cash. You know what I mean? Like an expense of time is how you're running your business. an investment of time is what's going to move the entire business forward. And so it's like, are you putting investment time in? And so for me, 4:00 a. m. to like 9 is like that time period. The two first success like I don't want to say success habits cuz that sounds lame, but like basically the habits that have got me have made me the most money, waking up at 4:00 a. m. and that is enabled by uh going to bed consistently at the same time on weekdays and weekends. It's just like you can't wake up at 9:00 2 days a week and then wake up 5 hours earlier and expect to be like a productive individual. It's just not going to happen. So like I would implore you to just like I mean and people were like what about like concerts and like things that like going out with people like there's a reason entrepreneurs live the way they do like really high level entrepreneurs live a certain way and it is a sacrifice. I mean, if you see it that way, it is a choice. And so, like, I choose that life and that's the life that I choose. You don't have to choose that. Just understand that like you're going to like that's your trade-off. Like, and for me, going out to dinner at 7:30 on Friday is not important to me. Um, I'd rather go like all of my friends who are here in Austin know that like if they're going to go out with Alex and Ila, we're going to dinner at 5:45. so that we like get there, we're seated, we get ser like we we're eating by 6:15 and we can leave by 7, drive home by 7:30 and then we can wind down, right? Like they know that going into it. It's just like if you don't want to play that, then like that's cool. Then it means that like our relationship isn't valuable enough for you to eat dinner earlier and that's fine. Most people are game to do that and they're like, you know, it's so nice being able to get back at 8 and like not ruin your routine. I'm like, yeah, it's awesome. Like that's why we do it. So, uh, first two, waking up early and then consistent bedtimes, uh, on the weekends especially. The next one is, this is a little bit different. This is something that Ila has told me has been like one of the things that she observed early on in our relationship before she like knew me as her husband, but like just a guy that she thought was doing things. and gen and this man it sounds kind of weird saying it but like this was her observation that she thought I should bring up in this was that like genuinely trying to give to

GIVE TO OTHER PEOPLE WITHOUT EXPECTATION

other people in your network without expectation. I've always been voted like into like president and leadership positions and like every organiz like when I was in high school I was president of newspaper and president of the um literary magazine. Uh when I went to college, I was president uh you know VP of the powerlifting team and president of the uh of the fraternity I was in. Like it just like you know what I mean? Like it continues on. And the thing is like most people think about leadership is that like I have to be the big boss man. It doesn't work that way for those who ever studied it. It's like the people who get voted into power, the people that uh like it's funny. People always think like the president of the fraternity is the one that's like the biggest rager. But the person that they want to vote into prison is the one who's going to take the punch bowl away to make sure that like when the part is getting going to make sure that like we don't get arrested and like you know things happen the way they're supposed to and it's and it comes from a place of servant like serving. It's literally just giving without expectation. Um, and that comes to clients. And a lot of times, like I would say some of the highest ROI um, giving that I've done have been to people in my network where they're like, "Hey man, do you know anything about this? " And then I will go the extra mile to um, connect them with not one person, but like four people, do some initial screening myself and say, "Hey man, like this is what I saw. This is what it looks like. Here's two people that I think might be able to help you. " And then this is my experience with it. And they're like, "Holy shit. " like thank you that's like awesome and then what happens is like you actually form a much better relationship because they're like wow this person like really cared right and then also in the future if I say like hey man do you know anything about this then they return the favor right and so um Leila jokes about she's like you have so many favors that you like have uncalled upon like so many IUs she's like I feel like whenever we need something like you have three people you can call who immediately jump to help you and the only reason that happens is because I jump to help them with nothing like expecting nothing back, but just because I know that like long term they may have something or know someone who and it's not because of that. It's just like and that's why it's like sort of a nature n you know whatever but I can tell you like if you can help people you will get more back and your reputation will also follow from that. So those are probably the three biggest uh ROI habits. Uh the fourth one is what Leila said that I should mention. Uh was she's like, "You should say something about sales. " I joked back with her. I was like, "I think that's more of a skill set and not not a habit, not a behavior. If there were to be a habit that would be associated with that, it's jumping into a skill that you are not good at with the expectation that my first 20 hours I expect zero return on. " And so like if you can look at new skills that you are not good at or do not like we always have this discomfort with acquiring new skills uh like let's say I don't know how to run Facebook ads make a landing page I don't know how to manage a team whatever it is right like you're going to suck for a while. I think if you can remove the emotional blockage that stops you from taking action because most of us don't like start that new thing because we're afraid of sucking. Like just being real. Like we're emotionally afraid of sucking at it. And so if you think to yourself, I'm going to get zero ROI from my first 20 hours. Ironically, the first 20 hours is where you get like 70% of your gains um in any new skill. And then like everything after like hour number 20 is like massive diminishing returns that happens after that, right? And so like if you just jump into it with zero expectation for first 20 hours, you'd be amazed at like how many people here if they actually tried like those of you who are on here who are like, "Man, I really need to learn how to market. " If you Google how to run a Facebook ad and you spend 20 hours watching videos on how to do it, you will be better than 99% of people who try and market because no one does anything. Like seriously, like And like most people suck at most things, including the things they think they're good at, right? And those ones they ultimately usually aren't that good at either. Uh it's because their pride because they associate the fact that they're good at it. uh and then they stop learning because they think they are good because of their ego. And so um that's actually what the fourth one was going to be. I was like I know she said sales. So I think that the fourth habit is absolute um responsibility for all

ABSOLUTE OWNERSHIP

situations. It's absolute ownership of your life. Um, if anything happens at any time in my relationship with Leila, with my relationship with an employee, the marketplace, whatever it is, you have to school yourself and literally beat the victim out of yourself. Like, you have to like you have to drag it and beat the crap out of it until it has no strength in your life. Saying like, I'm going to blame my circumstances. past. I'm going to blame my upbringing. I'm going to blame my spouse. I'm going to blame my employees. Whatever it is, it does not move you forward. if you point the finger anywhere but yourself because then it literally gives the power away to the to where you're pointing your finger. You're saying, "I want the power to be away from me. " Like, And that and I'm talking to my clients too. Like if you ever blame Jim Launch and like I will take complete and extreme ownership over all of your situations because that is my job. But if you want to grow as an entrepreneur, you should take extreme ownership and put nothing on our business. And I'm talking to you like person to person, right? Like I will always try and overd deliver. Always. But the point is like if we're talking about like my four highest ROI habits, first one is waking up super early so that I can have time to dedicate to big dominoes. The second one is so that I can have consistency in my life and weekdays and weekends are the same to me. So waking up and going to bed at the same time uh so that I have consistency in the most basic way. The third I totally forgot what it was but it was I think it was good. And then the fourth is uh absolute oh yeah uh giving first without any uh feelings of reciprocity. And then the fourth is absolute ownership. And I think that of all the habits that I've had to learn in my life because each one of those was learned like I was not a an early riser um I did for a very long time like having different weekend schedules than weekday schedules from like a sleeping standpoint etc. To be fair of all of these I think the one that I that came most naturally to me was the third one which is giving first. Um, and I think that come honestly from a place of insecurity is like I wanted everyone to like me. And so like if I get into a new group, a new networking group, like I spend a lot of time typically asking people what they're struggling with and like what skills I have that match up with their deficits and then doing everything I can to overd deliver to them and like treat them as though they paid me um to help them and then they're like, "Dude, this guy's amazing. " Um, and then I feel like my anxiety goes down inside of a network group. So that might just be a me thing, but it has been something that has um I've been able to drive a lot of value from a monetary standpoint later on in my life by being able to call on people who I had done favors to the past. And then the fourth is literally never giving anyone power over your situation by saying it's anyone's fault but your own. And um I will leave with I've said this before, but one of my favorite quotes is that we are all self-made. only millionaires and billionaires uh own it. And so uh like everyone's like he's a self-made millionaire is a self-made billionaire. It's like that person's a self-made homeless person. average person. Like but they don't own that and there's a reason for it. No one says it because the type of person who's going to say that they're self-made is going to have the habits and the outlooks that is going to achieve the things they want. And so, um, I will leave you with that as my four highest ROI habits. Um, if you have a manager or trainer or a partner or whatever, um, I would highly, highly recommend, especially the first two. They're the easiest things in the world to do. Get your bio clock like regular. Like, you show up as a leader better. You have more energy. You have more focus. People are like, "You get so much stuff done. " It's like because I'm not [ __ ] exhausted all the time, right? Like, excuse me. Like, I'm just not tired. You know what I And so I can like work and get things done that are productive and effective uses of time because I'm just not exhausted. And so like imagine if you like felt good all the time. Like you can do that. It just comes from consistently going to bed at the same time. Dr. Cashy I will say one more thing. Dr. Cashy um jokes that so he's a my PhD buddy who made all prestige labs and is a nutrition genius PhD by 21 in biochemistry blah blah. Anyways, he's like, "People just people just pay me to tell them to do things that they should already know how to do. " He's like, "I tell them to not eat like an [ __ ] and I tell them to act like an adult and go to bed on time. " They're like, "Man, like, how do I have more energy? I've got all like I've I'm taking all these stimulants and they're not working. " He's like, "Why don't you try sleeping? " And then people sleep and then they get like they're like, "Oh my god, this changed my life. " It's like, yeah, like amazing. It's like, so I tell them to like eat consistently every day. The same thing, just eat consistently. I don't even tell them what to eat. And then all of a sudden, they start getting healthy because they're just consistent with something, right? It doesn't matter what you're consistent with. Half the time being consistent is in and of itself something that most humans can't do. So, um, I hope uh this provided value to you. I said this on my Instagram post today, and I kind of like it. Um, may your desire be greater than your obstacles. So, lots of love everyone. I hope you guys have an amazing day and you crush your goals. Uh try out some of those uh habits. habits. I think that they are very high ROI habits and I think that if you do them um your life will improve. So have an amazing day. Catch you soon.

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