Say THIS When Your Competition is CHEAPER

yeah so we lost like a couple deals the past couple weeks to companies that are charging like 200 a month you know retainer and we're like we're [ __ ] better than these we're so much better than these companies we give more we're like we coach better oh everybody can make them more money and they're like [ __ ] go with this company or because they're 200 a month so i would so tj so if you were on the phone and you're like hey alex there's this guy down the street for two hundred dollars a month i'd be like hey man i was like what do you sell personal training for 200 a month right training for right i mean you would the guy would tell him he'd be like i don't know 80 bucks an hour like cool i got a kid down the street he'll do it for 10 bucks whose training do you think is better why do you think he's got to charge 10 right get what you pay for and so that being said if you want to go there the thing is if you spend 200 to get nothing is that a better investment than spending a thousand in getting 10x on it so is it really a cost if we're looking at how much money we're going to make when you invest in a stock are you like well amazon's more expensive than bank of america it's price to value it's like price is what you pay value is what you get right if you're getting [ __ ] for 200 it's still a bad investment that's how you break right well pricing comparison yeah one of my favorites is like well [ __ ] man why didn't you go with them yeah like they're only like [ __ ] man but like yeah the one case scenario is like we did the call with the guy first and then the next day he's like i got another company i'm talking with blah blah he's not with them we followed up with him he's like yeah i went with them because they were like two dollars a month we were like that's fine and it happens the thing is he'll be back right yeah but the other side of it is uh because here's candidly they have no way to acquire customers you know they're ltv dude if he keeps him for a [ __ ] year it's 2400 right he's not competition that's kind of my point here but yeah even if it were and this did come up right one of my favorite clothes is called the comparison close all right which i say all right let's pretend price isn't an option all right let's say we're both priced at the exact same amount which one would you rather do they're gonna say you right i'd be like why and then they're gonna be like well you know i like the fact that you guys got the coaching thing uh i mean i like selling higher ticket that's that kind of makes more sense to me they'll start telling you why and you're like right you like anything else you keep going anything else any other reasons anything else like about roi what about risk what about like track record any of those things matter well yeah i guess that too like right and for that reason you can understand why we're not 200 as you let them sell you on the reason of why they would rather do you they spend three minutes telling you about why you're better you're like right you can understand why we're not 200 yeah but i like the stock example because it's listen it's like the price of the stock is irrelevant it's what you get for what you pay if you pay 200 you flush it down the toilet is that a good deal of course not if you pay a thousand dollars and you get 10 back is that a good deal of course so the price has nothing to do with our discussion but everything to do with how likely you are to hit your goal that's good how likely do you think you are to hit your goal and how important is your time do you want to waste three more months not hitting your goal trying another mickey mouse thing do you think if he was really the best in the industry like let's be real for a second do you think if he was the best in the industry the most likely to help you hit your goal he would charge you the same amount as a [ __ ] boot camp client yes or no [ __ ] hell no of course not so then why do you think it would be reasonable that he'd be better of course he's not so the question is are you being cheap are you gonna get burned twice today right or do you want to buy nice you can buy nice or buy twice right it's up to you