If you're struggling with cash flow, Watch This

So, if you need money, that's number one. Easiest thing to do. And so, what I wanted to cover today was uh I was calling cash flow is oxygen, how to get some. Um, but this is actually part of a larger discussion, um, that I'm half targeting towards my coaches. Um, and half y'all can just join in on what I would be talking to them about. And so, um, one of the skills that a coach has to have, and if you are coaching yourself, you are the coach, you're the master of your own domain. You are the coach of your own business, right? And you have to coach you better than anyone else can. Right? That's good to have outside counsel. That's why we have coaching. That's why I get coaching. But you have to be your own coach because you're the one who's going to be making the decisions for your business more than anyone else will. Right? And so often times when I am on the phone with a business owner, I am listening for the majority of the time of that call and I'm looking for certain things. And so some of you may have heard of a SWAT analysis, right? Strength, weaknesses, opportunities, and threats. more commonly now in NBA schools, they've actually reversed that and they call it an atsu. And what that means is opportunities threats are

disproportionately um weighted as far more important. And then you have strengths and weaknesses. And so the reason that I'm saying this is that most times when I'm listening to a client who's saying, "I'm struggling. I'm having an issue or I'm at a bottleneck. " It doesn't necessarily need to be that they're losing money, but just they're like, "I can't get past this point. What's the issue? " I'm going to be looking for cash flow opportunities that are sitting on the ground and massive threats. Those are the two things I'm looking for in the beginning. Once those boxes check off, then we go down to strengths and weaknesses. For example, if someone is bleeding cash, I'm not going to tell them to to fix their culture, right? Fixing their culture is something that they absolutely need to do, but it's not going to be the thing that's going to save their business tomorrow, right? They need money. And so like it's one of the things that drives me nuts because it's not prioritizing the actions according to the how important they are, right? And so an example of this, I mean I just used the culture example, but let me look at another one. Here's a more relevant one. Retention, right? And believe me, I'm like the king of making sure that you're doing a good job to your customers, right? But if your retention is [ __ ] right? It's absolute [ __ ] Um that's if you need to make payroll in the next 30 days, implementing retention system is not going to solve your problem. It's gonna take 12 weeks for that to pan out. Now, is this something you should do? Absolutely. After you have milked out all the big opportunities that sit in front of you and ensured that you're not going to kill yourself from a threat standpoint. Now, if your retention is like you're, you know, you're turning 30% over month, that becomes a threat. It's not even a weakness. It's a threat itself to your business. Now, the number one thing that I see, and this is like when I'm getting on the phone now, and like I occasionally take calls, which everyone to kind of like just poke and listen. Um, and I try not to advertise it because I couldn't like I actually thought about this yesterday to Leila. I was like, I wonder if I could take one call with everyone if I did 30 minutes for every person once a month. And I was like, no, it would still take me three months. So, I can't do it. I tried and I thought about it. It can't work. So, all I do is give you the lessons that I have learned from the people that I have spoken with. And so if for example you don't have a one-on-one nutrition accountability program that you have plugged into your facility on top of your group training, that is the biggest opportunity that sits on top of your business right now. Would you like to have an extra $15,000 a month, spent zero dollars in ad spend to get it in 28 days and you have literally no risk and it's only profit that you'd add on top of your business, basically no cost. You don't have that. Cool. Nothing else that you are going to do is going to matter. And so this is called opportunity cost. Of all of the things that we can do doing this alternative, what other things are we doing that we're saying no to? Right? Picking out which of the opportunities to focus on is usually the focus of a good coach. And this is where experience of a coach matters because they have more plays in their arsenal. they have more cards up their sleeve that they have seen be executed uh with precision over a short period of time. And so to a new coach, they may only have okay, we need to run more ads, we need to work our leads harder, we need to sell better. Those are all very true things. Those in my opinion would sit within the strengths and weaknesses area, right? But if you are bleeding cash and you need to make money fast, right? There are three things that will make you money fast. One is if like all three of them by the way include selling [ __ ] to your existing customers. That is it. You don't have enough time to start

a campaign, bring people in, market, sell. Like that takes time. And if you don't have it, then there's only three ways to make money. And all three are selling to your existing customer base. All right. in a gym. The first and easiest and least amount of anything effort is to take three people, run a reason why campaign, which is like a uh hey, I just turned 30 and because of 30, I'm going to take three people with me on a one-year transformation. It's going to be awesome and I'm only, like I said, I'm only taking three people on. It's going to be $3,000. You know, text me if you want in. Just like that, you make nine grand. All right, you have 100 people. You're going to have three take the offer. All right. So, if you need money, that's number one. Easiest thing to do. You don't want to sell all of those. Limit it. Limit yourself. But those cash pops help, right? Cash is oxygen. So, you can buy yourself time to have more perspective to make better judgments about the business. Next play is you run an internal play to your existing customers. Right now, I guess this one would technically be like subset A and subset B, which would be the final two. If you have like in a normal gym, if you just want to run like a big booty boot camp or an abs challenge or a whatever, right? It doesn't really matter, right? Buns and guts, any of those things, you can market to your existing customer base and you have two things that you can do from there. One is you can actually sell the thing itself, which normally you'll get about 20 25% take rate of your entire customer base if you sell between $100 and $200, right? And so if you have

150 people, 25% would be whatever that is, I don't know, uh like 35ish, 40-ish, whatever, somewhere in there, right? And so you have 35 people who sign up at, let's say, 150. Okay. Well, made five grand, but then you have some more fulfillment. So maybe the paid full thing that the three people might be a better play for that. So we'll see which one. If you did the other one recently, then that would probably be the play you did. Now, if you wanted to make even more money, right, then you should make the thing free that you're giving away and then upsell them into food and supplements, right? Upsell them additional services once they start because you'll get an 85% take rate and you'll close 80 90% on the upsell, right? So, it's more work, but again, in a short period of time, you can sell people other stuff that's ancillary services, and that's all free money. There's no fulfillment that really has to happen there, right? So, like you buy something or in our case, you don't buy something, you just go into Prestige Labs and you click send and then they you never have to touch inventory. But point is like you're taking something for $5, you're selling it for 20, and then you just take the in between and that's it. The exchange happens. You keep the money. Great. Right? So, that's another easy way of making 10, 15, $20,000 in a month. The third thing, and this is the one that I'm going to drill home for everyone, is that you have the same amount of effort that is going to go into dealing with any kind of internal plot. So, beyond the first thing, which is like quick text blast, limited spaces, make 10 grand tomorrow, right? That's like cool, make 10 grand tomorrow. But if you want to make like start having established recurring revenue, right? Add an additional level of service, right? simply giving people one-on-one nutrition, one-on-one accountability. That's it. A lot of people struggle with getting to the gym. A lot of people would love someone to text them every morning, ask them what their weight is, how they're doing, make sure they show up at the gym. What this also does is your churn goes through the floor as in like your retention goes up. People stop turning out because they have a regular communication hence. Now, if I had 150 customers, what would I do? I would, being the enterprising mofo that I am, give everyone at my gym 28 days free or 21 days free or 14 days free depending on how much work ethic I have. Right now, for me, if I gave everyone at my gym, all 150 people, an amazing one-on-one experience that they've never had before, and I said, after this 28 days, you can keep doing this for 49 bucks extra a week, right? And that's half of what I'm going to sell new people into it. So, they're getting a great deal, right? What percentage of people do you think would stay? You have one-on-one contact with them for a whole month. What do you think? Half? You think a third would stay? Probably higher than a third. You think half would stay? I think it's higher than a half. But let's just say half, right? Half stay. Now, you're not going to get 100% take rate because you never on these types of things. But if you get 85%, let's say you get 120 people to take the offer, right? You get half to stay. So, you got 60. And you got 60 at $200 a month extra that are paying for oneonone nutrition accountability. What's the cost of fulfillment there? Very low, right? 20% goes to a coach. Cool. So you pay $2,400 out of your 12, right? So you're at 96. And now every single month

from this month going forward, you make your 10 grand a month. And that is profit that is in your pocket that you can do tomorrow, right? So, if you're if you need more profit, cash, there's a million ways to do it. And a lot of times, like, and this is me, somebody who's a long-term player, sometimes if you need it fast, fixing your culture is not going to do it. You need cash today. And so, once you can have that and you can plug the hole or you can plug a thread or whatever it is, right? Then you can start fixing the processes that got you into this pickle to begin with. But sometimes you need cash tomorrow. And so they're the those are the three easiest ways that you can get cash tomorrow. The last one, oneonone nutrition accountability by different um because of marketing. So don't get scared away. Nutrition accountability is kind of part of the game when you're a gym owner. Um that being said, it's free money. And so if I'm talking to a gym owner, I'm going to check off the boxes of which of these things they have done. And most times when I look at all the opportunities they have in floor in front of them asking them to take it. And so right now if you're looking at your business there's probably a million things that you could do and arguably should do. But which one thing given the same amount of time is going to make you the most money? Forget about everything else and just do that. And most times you're going to make the right call. And what a good coach is supposed to do is figure out of all the plays that they know in their arsenal, right? All the cards that they have to play, which one is best suited to you right now that can have high impact and and require low resources, right? Those are the best high impact, high resources, like yes, it's going to take a lot, but it's going to and it's going to cost a lot, right? Whereas here, you actually get the benefit of having the profit without the risk, right? I'm not saying front ad spend. I'm not saying, you know, like there's literally nothing that needs to get added to your business besides one person with 60 clients. One person can handle that. And that can be you if you want to. You can keep the extra $2,400 a month. It's your call. But all that to say, if you're looking at your business, it is your job to be able to weigh which of the things that are in front of you because there's a million plays that are out there. And that's where people get overwhelmed. They're like, I don't know. Should I run a 28 day transformation? Should I run an internal play? Should I run a Peyton fool? Should I run a year of change? Should I run a like should I run a hybrid? One-on-one accountability, nutrition, right? What should I do? Look at which one makes you the most money. It takes the least amount of resources. Depends how quickly you need the money. You need the money tomorrow, you got to do paid in full. It's going to be a text blast. You make the money. That's it. If you can wait two weeks to make the money, you're going to do an internal play. If you can wait a month to make the money, then you should probably do hybrid. Give everyone the free play and now you just added 120 grand a month to your facility. Top line, right? And then bottom line you add actually sorry you would add more than that top line. You had 144,000 top line 120 bottom line. All right one play. Is it worth it? Arguably what most people do not that and that's why they struggle. So don't be one of them. Cash flow is oxygen. Make sure that you prioritize the opportunities that are bigger. And once you do that once you execute those things then yes you'll have cash flow to breathe. And then you can invest in things that will actually solve your problem. Then you can pay someone to start helping retain your customers so that you don't have the turn problem and you can wait 12 weeks and now you have cash flow from the recurring revenue stream that you took a month to build. All right, so I hope that makes sense. Drop a like, drop a comment, tag someone if you feel like it. Three ways to make cash in the next month. Lots of love. Keeping amazing. Have a wacky wonderful Wednesday. All right, be cool. Bye.