Today’s episode is Tea with GaryVee 96, where I talk about entitlement, insecurity, the housing panic, and why most of you are losing before you even start. I break down the truth about renting vs. owning, why “easy” is ruining your ambition, and how to actually make money on TikTok Shop. Hope you enjoy!
00:00 – Should you bother buying a home?
01:15 – Your spending habits are the actual problem
03:47 – How to make money
06:17 – The myth of “easy money”
08:36 – Losing is the greatest gift
16:40 – Stop listening to people you don’t want to be like
22:43 – Relationship mistakes and sitting in the pain
25:00 – The future of jobs & what your kids really need
29:28 – The authenticity conversation in the AI era
31:44 – The skill set that wins on social in 2025
33:38 – Should you quit your job?
38:10 – Final message for 2026 and beyond
#mindset #accountability #entrepreneurship #motivation #losing #selfawareness #ai #toughlove #growth #hustle #veefriends
Did you catch my social media & marketing playbook for 2026? Check it out here: https://garyvee.com/aspire2
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Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the CEO and creator of VeeFriends. Gary is considered one of the leading global minds on what's next in culture, business, and the internet.
Known as "GaryVee," he is described as one of the most forward thinkers in business. He acutely recognizes trends and patterns early to help others understand how shifts in consumer attention impact the realities of the business world today. Gary's approach sits at the intersection of business and pop culture. He keenly understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber.
Gary is an entrepreneur at heart – he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, Chicago, Miami, Toronto, Mexico City, London, Amsterdam, Sydney, Singapore, Tokyo, Bangkok, Delhi, and Kuala Lumpur. VaynerMedia is part of the VaynerX holding company, which also includes Eva Nosidam Productions, Gallery Media Group, The Sasha Group, VaynerSpeakers, VaynerCommerce, and Tingley Lane Trading. Gary is the Co-Founder of VaynerSports, VCR Group, VaynerWatt, ArtOfficial, Resy, and Empathy Wines. He guided Resy and Empathy to successful exits -- which he later sold to American Express and Constellation Brands, respectively. He also owns a Major League Pickleball team called the 5s, is part owner of a Big3 basketball team, and is an investor in the revival of the SlamBall League.
In 2021, Gary created VeeFriends, an entertainment company that has become a rising powerhouse in modern entertainment and collectibles. Often described as Pokemon meets Sesame Street, the company leverages stories, games, events, collectibles, and technology to scale its character universe. Vaynerchuk also has negotiated partnerships with brand powerhouses such as Crocs, Fanatics, Macy’s/Toys “R” Us, Mattel’s UNO, Mattel’s Masters of the Universe, Moonbug Entertainment, Reebok, Squishmallows, Topps, and more.
Gary is also the founder and creator of VeeCon – a contemporary super conference that converges business and pop culture with innovation and technology. He is a six-time New York Times bestselling author, with titles including Crush It!, Jab, Jab, Jab, Right Hook, Twelve and a Half and Day Trading Attention. In addition to running multiple businesses, Gary documents his daily life as a CEO through his social media channels, which have more than 45 million followers and garner more than 300 million monthly impressions/views across all platforms. His podcast, "The GaryVee Audio Experience," ranks among the top podcasts globally.
Gary serves on the board of MikMak, Bojangles Restaurants, Global Citizen Forum, The Paley Center, and Pencils of Promise. He is also a longtime Well Member of charity: water.
Gary's life ambition is to buy the New York Jets.
Оглавление (12 сегментов)
Should you bother buying a home?
I think a lot of people should not buy their own home. I don't think homes are some like this whole concept that homes are this remarkable investment has not played out for a lot of people. I think most people buy a house above their means. They take all their liquid for the down payment which makes them not flexible which makes them lock into a job that they hate. A lot more people should rent early on in their careers. This whole — own a home is the American dream and now a home is not affordable. — You know this is all the GUYS WAKE UP. But rents are high. I get it. But like humility kicks in. Like there's a million variables to this. Do you have a side hustle? Do you buy $12 Starbucks coffees? Are you taking an Uber every day? Like how we spend our money. Like there's no universal. You have to be good at the thing. I don't think you need to own a home. But I figure out how to make money. And there's a lot of ways to make money. Great to see all of you. So happy to be here. This is Tea with Gary Vee. Thank you. I'm actually building the next Marvel, the next Pokemon right in your faces, like right in the open and nobody realizes it. It's my Pokemon meets Marvel world. Please learn more about it. see if anybody bought anything or will it work? Nobody's bought anything yet. If nobody's bought anything yet, my heart is broken. Oh, my heart broke. My actual heart broke. But that's okay. I'm not concerned that everyone is passing and buying a comic book today that in four years is going to pay their kids' college fund.
Your spending habits are the actual problem
I'm okay with that. They don't need to be smart and savvy trained. Seth, I am not hurt by people spitting in my face. And look at this little mug. Little meet in the middle mug. I like that little patient pig mug. Look at this McCormick says, "Only college being funded is your kids. " We'll see. I mean, fair enough. I am definitely building a business with V Friends, but I do feel really exciting. And if you pay attention to what's going on with Vfriend Friends physical collectibles, it's been a great run. Let's get into the questions. Let's take over the rest of the show. Timmy, thank you for picking up the comic. Let's go. Who's asking questions? What's happening? — We have a question from Messiah. I'm 23 years old and I'm tired of being a burden of my parents because they have done so much for me. I got a job at Amazon and I want to make money with Tik Tok shop but I'm new. I'm not scared of anything because of your words. I want to take risk but I also want to guarantee a return of investment. — There's no guarantee of return. INVESTMENT. NAA, DO YOU KNOW AN ASTEROID MIGHT HIT Earth tomorrow and we ALL DIE? THERE'S NO GUARANTEE OF [ __ ] WHAT'S GUARANTEED? I loved everything that kid SAID, BUT THEN YOU TRIGGERED ME WITH THAT I WANT A GUARANTEE. THERE'S NO GUARANTEE. Here's the only guarantee. If you're scared of losing, you lost. Keep going. — This is going to give you more like any advice. POB. I need to get reach or die. Try. — Yes. Here's the advice. There's no safe. There's no guarantee. You just told me you're not scared of anything and you want a guarantee. You're scared of everything. That's why you're a burden on your parents. There's some tough love. You literally just told me you're not scared of anything because of my words. And then you literally delivered guaranteed, which is the number one word of the scared, you know, when this [ __ ] comes out. OG GARY VEE FANS, YOU KNOW, WHEN THIS COMES, I DON'T EVEN know what this is. I have no idea why this is a part of my life, but when I'm on stage and I do this, you know it's time. — It's time. How many people know that move? I'm not scared, Dan. Honestly, the only thing I actually feared is the health and wellness of my family because I know I'm not in control of that. I'm not control of uh disease that pops up, right? I'm not in control. Everything else I'm like, good. All right, let's keep it going. Go ahead, Rockoff. — What's your response to the current housing solution for today's youth? — I think a lot of people should not buy their own home. I don't think homes are some like this whole concept that homes are this remarkable investment has not
How to make money
played out for a lot of people. In fact, I think most people are not disciplined and they buy a house above their means. They take all their liquid for the down payment which makes them not flexible which makes them lock into a job that they hate. I think a lot more people should rent early on in their careers. This whole own a home is the American dream and now a home is not affordable. — You know, this is all the [ __ ] [ __ ] GUYS, WAKE UP. BUT RENTS ARE HIGH. I get it. But like humility kicks in. Like there's a million variables to this. Do you have a side hustle? Do you buy $12, you know, Starbucks coffees? Are you taking an Uber every day? Like how we spend our money. Like I don't know, man. Liipper says, "I lost 100K on Pokemon and millions of people have made 100K. That means you played it wrong. " There is no universal. You have to be good at the thing. So that's what I think, Raovv. Like, I don't think you need to own a home, but I figure out how to make money. And there's a lot of ways to make money. I'll give you one. Everybody, everyone who's on here, do you have 50 followers on this platform? Do you have Oh, this is very cute. Do you have 50 followers on Tik Tok? How many of Please say 50 in the chat right now. Out of the,200 of you, I need to know. Great. Every one of you should go live on TikTok and talk about things in your career or your side hustle or your business. Go live. I have 1228 people in here. Yes, I have 15 million followers. But watch this. I want you to watch carefully. Hey friends who are watching right now. How many of you have never seen me before, know nothing about me, and I just showed up on your FYP and you're hanging around now and learning? Say I'm new to you. If you've never seen me before, before. You have no idea what this face is or what I do. Look all these people. Look at this. For a lot of you, you've watched me every day for 11 years. I have 50 million followers in social, but look at this. Look at all these people that are saying, "I'm new to you. " There's 8 billion people on Earth. So, this is happening for me. Imagine for all of you that have no followers and you have 50. You go live, almost everyone that's going to show up is going to be new. And whether you sell t-shirts or you're an architect or a landscaper, talk your game. Spit your truths, your passions, your knowledge. Content on social will change your world.
The myth of “easy money”
You can make money. Every one [clears throat] of you should be on Tik Tok shop selling stuff. You can literally pin things around your house. You could literally do garage sales from your home. There's so much to do. If it's very amateur content, that's good. Marcella, people like that. Sold 36 items on Tik Tok shop yesterday. Brett said, "Oh, by the way, all of you should chat GPT Tik Tok affiliate. become a Tik Tok affiliate. " That means you can make content on Tik Tok to sell something that someone has in the affiliate store. You don't even need to own the stuff. You can just make content about something that's an affiliate item and make money. You should make as many Tik Toks as you can. I love you, Brooke. Tik Tok shop changed my life. Look at all these people. Look, Tik Tok shop not available in Nigeria. Then you can't do it. Not yet. You don't need any followers for that. The sports card market is booming. Prey. I'm an affiliate and it ain't that easy. No, it's not that easy. Shay Shay, but nothing's easy. I don't think people GET THIS, GUYS. — NOTHING'S EASY. THE [ __ ] IS SUPPOSED to be easy. The [ __ ] are we looking for? Easy. LOOKING FOR EASY IS DEATH. THAT'S WHY YOU'RE ALL LOSING. EASY. Everything easy is cheap. [clears throat] Everything easy is garbage. What is the matter with people? I heart you back. Thank you, Sage. Thank you. I love you guys. I am preaching. I just want you to win. Easy is bad. If you look for easy, nothing's easy. I didn't Do you know how I became a content creator? I did a wine show for 30 minutes on YouTube in 2006 when no one was watching for 18 months before anything got going a little bit every day. Easy. Nothing's easy. That's the point. If you want something great, easy is getting a job that you hate. Uhoh. We're poking at zits this morning. You know what's easy? Getting a job you hate.
Losing is the greatest gift
That's why you hate it. It's easy. Let's keep it going. ASK YOUR QUESTIONS. I'll answer. You changed my life 10 years ago. I'm doing 500,000 a year now because of you. Thank you. And I want that for all of you. Let's keep asking questions in the chat. Fabian, — don't worry. Just go with audio. Go ahead, Fabian. Where you from? — I'm from Germany and I actually only nine years now. So, — thank you. — I appreciate being here. — Thank you, brother. I'm so happy you're here. Fire away. What's your question? — So, you talk a lot about the individual empire and also like social shopping and um AI influencer agency. I love all three ideas. I would like to know how would you decide which of those three to focus on if you started out. — Fabian, thank you for your question. When you like three ideas, here's what you do. You write all three ideas on a piece of paper. You fold it. You put it in a hat. You pick one. And you do that. When you like two ideas, here's what you do, everyone. If do. You take a coin and you flip it. That's it. — This whole idea of like I've got four ideas, Gary, and I can't get pick one or I have three ideas. — Friends, when you like a lot of ideas, a lot of times it's one of two things happening. One, you're not decisive because you're actually insecure and you don't actually want to do the thing. You rather tell people that you have so many ideas so that you don't have to try so lose in front of them. Friends, everything is about losing in front of others. The whole world. I'm going to I think I'm just going to go there. Yep. I'm going there. I'm going there, friends. I'm getting in nice and close. — Okay, here we go. We're going in nice and close, friends. We're going to do it, it. We're just going to answer life's actual question. Here it is. We're just doing it once and for all. This is it. This is life. Literally, all of life. the moment. Like this is the stuff you'll get in heaven when you walk in. So, I'm just giving it to you while you're alive. This is a whiffle ball. I'm gonna hold the good luck whiffle ball while I say this. This is the important part of it. Holding a good luck whiffle ball is always a good idea. All right, here we go. Here is fully life. I'm giving it to you once and for all. Life is fully predicated on your ability to lose in front of other people. Every one of you is unhappy, not as successful as you want. Things are confusing, anxious in the tummy because you have way too much energy put in thinking about what other people think about your losses. This is it. The second you realize the reason things are not going well for you is because you actually care what strangers or even worse what people that you don't even like or want to be like think about your failures. You did not learn how to get comfortable with losing as a child. You did not understand that losing was the great thing. In fact, if you're under 40, unfortunately, most parents raising during your era thought that losing was bad. So we made eighth place trophies. So we fought our fights for our kids. We overcoddled. And we taught all of you to be scared of losing and to think that losing is bad. My tips. Luke Hillman says, "Any tips? " Absolutely. Start losing. Start playing more sports and losing. Start trying things and having it fail. And instead of being embarrassed of your failures, your failed business, your failed relationships, start getting comfortable with it. Start realizing that everybody else loses too. Start becoming a strong human being. You have to understand that losing is the gift. Losing is the good. Life is about losing constantly with the occasional win. And that's a beautiful thing. But all of you were taught the other way. Most of you were. Big shout out to all of you that fell in love with losing as a kid or got lucky enough that you grew up in a losing environment. Shout out to all of you. Losing, my friends, this is the whole punch line. Losing is the game. Losing is the good stuff. Losing's the delicious. That's it. Did everybody understand? Like, did you get it? Like, do you understand? Why do you think I'm such a big Jets fan, Court? I grew up as big of a Yankees fan as a Jets fan, but the Yankees won and that made it less interesting for me. I like the losing. Yeah, friends. Everyone's laughing right now. I When all of you are like, "Oh, when Bill's fans and Patriot fans make fun of me, like, Jets," I'm like, "No, no, you. " Seth, do you know how many Patriot fans are in this chat right now that get all their self-esteem from a tier team that they cheer for? Patriot fans, Bills fans, you didn't win. The Bills players won. You're a fan. Don't say we won. They won. You didn't win. [ __ ] I love all these Patriot fans. Like, I'M A WINNER. YOU'RE not a winner. It's one of my favorite moments of my life. I went to a Patriots Jets game and this Patriot fan was drunk and just all over me, just [ __ ] on me. And I had to be quiet because I didn't want to get kicked out of stadium because I wanted to watch the game. And at the end, the Patriots won. He's like drilling me. And then I looked at him and said, "Bro, you're confused. You didn't win. They won. " I'm like, "Where do you work? " And then everybody was paying attention around me and I just destroyed his life. I think his girl broke up with him on the spot. It was really amazing. What a great moment of my life. All right, LET'S KEEP IT GOING. By the way, all fans of bad teams, they won. Is the move for all those fans that piss you off when you're at these games. They won. That is the greatest lie. Oh, these Steeler fans and these Bill fans that come and ra me at the game. Nana, you suck. No, I don't suck. My team sucks, but you're not good. Your team's good. Yeah. I'm telling y'all, this fan stuff, it's the most fun when you tell them, "No, no, they won, — dick. " — Oh, man. That was fun. That felt good. You could see like I actually understand envy and jealousy in real life. I don't understand it. But in sports life, yeah, I know exactly how I feel angry towards winning franchises. That was therapeutic. H all those Bulls fans in my high school in the '9s. You're not from Chicago, dick. Oh man. Getting your self-esteem from a team out of town. Loser move of all time. If your buddy lives in New York and he's a Chiefs fan, he's a [ __ ] loser. Yep. Oh, this is good. This is good stuff. If you live in Dallas and your homie grew up in Dallas and they're an Eagles fan, they lost. They will not win in life. You got to be a fan of your home team. On the record, plenty of people have like weird ties, but I love when people like, — "Oh, my grandma once visited Oklahoma City. " No. You're insecure and you need a third party winning to give you self-esteem. Uhoh. [screaming] Uhoh. — Katie's asking, "You just turned 50. I'm about to turn 37. What would be the advice you would have given yourself 13 years ago in retrospect that I
Stop listening to people you don’t want to be like
— Listen, I'm one of the most consistent content creators in the world. My belief systems are really simple, which is all of you are crippled by insecurity about many things. Uh random strangers opinions about your looks, how much money someone else makes, how much fame someone else makes. In fact, one of my biggest pet peeves in the world, get ready to clip this. How on earth did 8. 3 billion people decide to focus on 83 people that are billionaires and the most attractive and the most unbelievable people on earth and decide their life sucks because of 83 people instead of looking at the other 8. 3 billion people? We've completely lost our way. Nobody else's life, happiness, success, beauty, fame has anything to do with you. No one else is taking anything from you. And if you're 37 years old and you think you're finished and it's over, well then you are hanging around the wrong people. You are listening to the wrong people. In fact, many of you, let's get into some real talk here. The great mistake of the,200 people, the 1148 people that are watching this morning right now, the greatest mistake is they are listening to people that they don't even want to be like. The amount of you that listen to your mom who's also cynical or your aunt or your boss or your co-orker, the amount of you that listen and believe people that you don't even want to be like is blowing my mind and upsetting me. It's a problem. You need to start paying attention to people you want to be like. But people that like are pushing love, not hate. choosing accountability, not blame. People that you want to be like are talking about hard work, not blaming a system. People that you want to be like are talking about patience, not instant gratification. People that you want to be like are talking about hard stuff, not easy stuff. And that's it. That's it, friends. I got nothing else for you at 9:21 a. m. Eastern. Stop listening to people that are losing, that are trying to misery loves company you and start putting positivity, accountability, and optimism. AO, that's what we're about here. You like that, Aaron? That was a good one. AO, you know what AO is? If you've been watching me on TikTok live, which is a obsession of mine going into 2026, I will be live all the time. So, please follow me. top left corner, hit my face, follow me, and hit the bell. AO stands for accountability and optimism. It's on me and we can do it. It's my fault, not their fault. And I know I can listen. And if I'm triggering you right now because you don't want that heat, you don't want to be accountable. You like laying in the mud and pointing fingers at the government, at your boss, at your mom and dad. Well, then you can go to the next FYP. You can swipe away from me right now. I don't want you to cuz I want to grab you and shake you and get you to happiness and lack of anxiety. I want that so bad. I'm so grateful for my joy, my peace of mind, my accountability. I want that for you. I want this for you so bad. bad, but a lot of you are not ready for my heat. You're like, — "Screw this guy. Easy for you. You're rich. You're this. You're that. You're a white male. — You can excuse me up. " But let me promise you, most of you don't know me like that. You don't know where I'm from. Actually, I got a good one. Check this out, everybody. Let me show you where I'm from because my cousin Bobby found a photo of me. You want to I love when people are like you don't know. Let me show you where I'm actually from. This photo has never been seen before even by my family until the other day. Look at this shack. I look like this is 1976 in Russia, but it looks like 1922 in America. Bagaf. I'm from the Look at this. Look at this. Look where I'm born. Look where I'm from. I'm from the dirt. You understand? That's me, by the way. Look at this sour puss. I knew I didn't like Russia. Look at this little guy. He doesn't want to be there. He wants to be in America. I was like, I don't want to be in Russia. But look at this. Look at this, Ragav. This is where I'm from. Yeah, bro. I need you to I'm happy. I I'm so happy I get to see your face, Ragoff. That's where I'm from. Dirt. — My parents picture — dirt, bro. I'm from dirt. I don't want to hear it. You can do this. [clears throat] You're right, Dustin. My parents made the move and we lived in more dirt. Studio apartment in Queens. Grandma gets mugged first week in America. We're all excited. America like it was a struggle, but we worked. Anyway, let's keep it going. How many people have never seen me before, just FYPD, and are feeling some value here? Say, "First time, good time. " Thank you, culinary icon. Thank you, Lux. Now, let's go the other way. OG's who's been watching me for more than 5 years, put a five in here. My plan for 2026 is to be live. Please learn about V friends. If you're a Pokemon, Marvel, sports card, watch, sneaker collector, learn about my world, please. Go ahead, Ragoff N. What's the next question? — Got some relationship advice question. Josh, after a big mistake in a relationship, I'm left waiting for the other party to decide whether we'll continue. My instincts say reach out, but I suspect the wiser move is to let them come to me if they're going to. How do I deal with the waiting in between
Relationship mistakes and sitting in the pain
and when is it time to make a move — by being accountable you made the mistake? You need to wait and you need to sit and you know life is life. Like that person may not be able to forgive you and everything moves on. Maybe they will and your relationship is stronger. Maybe you've learned from it. But I think uh you got to sit in the pain. When you make mistakes, you're supposed to sit in pain. I mean, that's it. That's all I got. Like, I think this person needs to wait it out. When he says make a move, whether that's to reach out or move on with another relationship, that's on you. Relationship advice is hard. But I think for everyone that's hanging out here, understanding that when you make a mistake, you have to feel the pain is a great thing to learn. This is why I love sports. Losing is good. You played, you lost. You got to sit with it. You could be a psycho like I was as a kid and say, "We got to play again. " Like nobody ever liked to like my cousin, my older cousin Bobby hated to play with me when I was little because if I lost and pool to him, play again. Play again. That's tenacity. That's learning. You know, a lot of kids, by the way, if you're a parent that has a kid that shies away from playing board games and other things, that's called insecurity. You want to teach kids to learn to love to lose. My relationship with losing, my love of losing is incredibly exciting to me. All right, let's keep it going. — George asks, given the next 10 years, what are the three industries I should position my kids toward? — Next 10 years, industries you should position your kids. I really like HBAC electricians. You know, I like the manual labor thing because I think the data centers with AI ARC, I'M A PIRATE. Uh I think a lot of people are gonna really see that. Number two, uh the actually before I answer the other two, the real answer is you don't position your kids into an industry that you think is going to have money in 10 years. You position your kids into an industry that they are clearly showing interest in because passion is the fuel to hard work. Hard work is how good stuff happens.
The future of jobs & what your kids really need
I have no interest in my two kids to be an entrepreneur, to be an electrician, to be anything else I want them to be. like their game the way I like my game. Whether that's a teacher, a guidance counselor, a softball teacher, a a gardener, a ceramics instructor, a ski lift operator, a coffee, like I don't just like your life. We become so materialistic, so keeping up with the Joneses. Every I love how everyone's like all upset out here and meanwhile continue to like strive for like burka bags and a million Instagram followers and they don't realize what the problem is. The problem is we've lost our way from simplicity. I want my kids to not have anxiety on their chest, which means self-esteem and doing something they like. Real self-esteem, not overcoddling bull crap modern parenting bull crap where you fight their fights for them. Kids need to lose. In fact, I believe every boy between the ages of 5 and 12 should get punched directly in the face by another kid. I feel like that is the step one of becoming an actual man. And you know, everybody gets triggered like Gary violent. Okay, raise your kid the way you want. But I think when a seven-year-old boy runs his mouth and the other boy punches him in the face, it's a good life lesson. Why do you think we have so many people talking tough [ __ ] in the chat right now? You all grew up overcoddled and never got punched in the face. Oh man, I love it. Because when you got punched in the face, you're respectful. I don't know. One man's point of view. By the way, I'm not advocating violence. What are we talking about? Talking about old 1980s dirt in the hand kind of stuff. Just a little balance. Parents going to school yelling at teachers because their kid got a B and they want an A. Overcoddled. Got 27 year old grown men walking around New York City with their mom having life 360 on them asking them why they're still out at 11 p. m. We need men ladies too. It's all about discipline and like respect and like I don't know. Everyone's like everything's all screwed up. Let's blame it on social media. Nah, parenting. Let's blame it on eighth place trophies. Let's blame it on running our mouth. Let's blame it on people coming on people's social media platforms and being negative on them. I don't know. Of course, WashU don't punch children. When I said a punch, I meant an 8-year-old against an 8-year-old. Mono. All right, let's keep it going. Let's go. — I got something. — Okay. Rag off. — We got a question from Adam, which is, I've noticed from the Sora 2 platform now. What are your thoughts on how to engage with an audience authentically on a tool where everything is AI generated? — Well, ideas are coming from humans. Like people have been making videos with me on Sora 2. If everybody goes to my schmistam, if you're asking me why I'm calling the very popular appmistam, it's because I don't want the algorithm here to hurt me. When you mention other sites, it hurts you here on TikTok. So, if you all go to my schmistam, you'll see my latest post and the link in my bio is to an AI generated social network. Uh, Sora 2 is going after that space. I'm very excited about it. The AI ideas are authentic because they're coming from a human. The output is obviously generated, but like I don't know like when we Photoshop when we use Photoshop and we put edits on top of I mean what's authentic? People use unlimited Ragoff. Do you know all these ladies are trying to trick us with all their filters and all these angles? I mean, people know how to angle as if they've been doing glute exercises for six years. Is that authentic? What's authentic? I mean, I actually think the idea is authentic. all the videos that people have made with me. And by the way, all of you can go to my schmstagram, hit the link in the bio, download the new app, and it's
The authenticity conversation in the AI era
unbelievable. So, that's it. I think we're going to forget about AI's authenticity pretty quickly. I do think that videos of people saying things they didn't say. There's a Tik Tok ad running right now with me promoting a product and it looks like me. So, there is going to be that authentic issue that we're going to have to deal with. All right, let's keep it going. Johnny asks, "Break, can you break down the skill set required to be a great content creator on social versus the skill set to be a great live seller? " — Social media creative. [clears throat] So, for example, Seth is in the building, lead creator on our world, great madman, Madison Avenue dude also has, you know, YouTube skills. One of the reasons I hired him. What I'm pushing him and everybody at Boehner to understand and you know this you rag up you and NA as you know as team Gary has leveled up in the last three to four months compared to where we were. We become hyperfocused less on operations or other things. We're just focused on views, right? And so what does that mean? That means thumbnail understanding. That means platform understanding. What do I mean by platform understanding? That means understanding that Instagram might be valuing carousels more than videos, videos more than pictures, 10-second videos more than one minute videos, thumbnails. How do you stop someone? Do you have the strategic and creative skill to stop someone in 1 second? Right? Do you keep them engaged three to five? You know, this I keep bringing it up. It's not something we've cracked yet. I'm trying to understand is it three, four, five, six, seven, eight seconds into a video. Do we need to do another? You know this, we've never done this, Noran Ragav. This is now a Gary Team Gary meeting. I want something to pop up six seconds in to distract them, to throw them off, right? They're like five or six seconds in. Pops up. Follow me on Sora. Like, first five people that DM me comic books right now will get a free comic. Just that pops up. Remember old pop-up video on VH1? Like, what are we doing 5, 10, 15 seconds in? For brands, 5 seconds into the video, DM us and we'll send you a coupon. No one in my company's thinking about that yet. We've got to get more advanced in that skill. That is a content creator, right? A live shopping person needs to understand how to get people excited about buying something. Right now, I have a comic book pinned. Do notice what I'm doing right now. I'm post-producing. Above me right now is sold items on the bay. Ragoff, you see
The skill set that wins on social in 2025
that? This is sold items on the bay. That's a $3,000 trading card. This is intriguing people. How many of you are watching right now and you're intrigued by the V friends things up above and you're trying to figure out like — what is this V friends thing? This Gary Bee's Pokemon thing. — Has the sold items intrigued you, right? Has it been intrigued, right? Mel's Heart Studio, John. People are intrigued. That may get them to understand. Not my hyperbole saying, "Hey, buy my stuff. " No, we're actually building it. It's been building for four years. They might have heard about it, but they might not fully understand what's happening. Let's keep it going. What can I answer for you? What's the next question? — We got a question from Bloomare. I'm an electrical engineering graduate. I want to move into the electrical designing field, but I have a fear that if I keep changing jobs that it will make a bad reputation on my CV. Is it okay to change a job again if it doesn't suit you? And how do you pick a buck? — This is one of the things that is the pet peeve of my life. Your CV/res having different jobs jumping around different industries has historically been frowned upon. That was propaganda of corporations to make employees stay in companies. I have no idea what any of you like I don't know anything. In fact, Seth was at Anomaly too long. I almost didn't hire him cuz he was OUT OF COMPANY TOO LONG. I'm obviously joking. I do. You know, as a business owner, you do like to see longevity and loyalty because you value that. You're looking for that. But I have hired unlimited people that have been at six different places six months a piece because I'm a human being and I'm empathetic and I understand some people need to do that. Everyone, if you are not quitting your bull crap job right now, now cuz you're scared of how it's going to look on your resume, quit people. I don't even know a single if
Should you quit your job?
you ask me what college court train or Seth went to. No idea. We don't even require a college degree at Vayner X. It's just not even on the rules have changed. Yes, this guy again. My bucket list 88. It's good to see you. Good morning, Anzita. College isn't a scam. College is a problem for creative and entrepreneurial people who collect debt to go to college. If your mommy and daddy pay for college, it's the best. It's a four-year vacation of pure fun and debauchery. But if you're collecting [clears throat] debt and you're creative or entrepreneurial, you're in deep doodoo. It's one of the great mistakes. All right, let's keep it going. — Maurice is asking, "After spending 18 years in the corporate world, I've decided to quit. and you played a role in this bold decision, but I'm unsure how to unlearn my corporate mindset. — How can I discover my true passion and understand what I genuinely enjoy doing given that it's unfamiliar? To explore this, — I'm going to say such a weird analogy right now. This is super weird. Everybody follow with me. I've just been diagnosed with a mind muscle issue to my left glute. Have you guys noticed that when I take a photo, my left leg pops out? — Yes. Do you know that after years of believing that that's because it's genetics from my great-grandfather, because there's photos of him doing it, that in the last three weeks, it's because I don't have my muscle memory between my brain and my left glute. It's fully shut off, which is why I have back issues. My adductor and QL compensate. So, literally, I have glute amnesia. Like, I can't connect it. I am working on that and I'm working through every day the PT. And so [clears throat] I'm really excited about that. It's I've already paid enormous dividends on it. And the same thing for this gentleman. He needs to put in the PT. hard work that does not come natural to his brain to explore new things. He needs to sign up for free tango classes. cooking go to master class and buy seven different courses on different things. You have to force yourself to be uncomfortable. Everything that is not natural is hard. You have to force yourself into it. And it's discipline. It's grinding through the tough days. This morning, I did not want to wake up at 6:30 and do PT was not something I wanted to do. You know, I'm like, man, it's Tuesday before Thanksgiving. All these [ __ ] are not even working today. I'm like pting. I got all these meetings. You know, like really, that's like I wake up like that, too. But that's like four sec. I'm human. I'm not a robot yet. But I persevered through it. I fought it. I fought it. Fought it. You guys don't want to fight cuz mommy overcoddled. It's real talk. Got to get out of our overcoding. Got to get into our grit. We the mud. I feel like everybody needs to play backyard football this December. Tackle football. I have a big idea for everyone. This Thanksgiving, if it's super cold and rainy where you are, force everybody in your family TO PLAY BACKYARD TACKLE FOOTBALL AND TACKLE the [ __ ] out of your grandma. Break her hip. Not actually, THAT'S WRONG. GRANDMA went through the struggle. She knows. destroy your young cousin. Blow up his spot. We need to get dirtier. We need to bleed. We need to cry. Like, we need grit. We are a mature empire in first world countries, most of Western Europe, America. Like, we're getting soft. Grit. Washu says, "Guys, don't do elder abuse. " He's right. WashU is really holding it down in here and making [clears throat] hedging my over excitement of trying to make my point in a verbal fun way. Chris G says, "Bro started falling off and now he's selling his own comic books. " Respect, Chris, but I don't think so, my guy. I think it's the other way. I think I'm building the next Pokemon and I can't wait to chop it. I hope I meet you somewhere in 20 years and we'll see who's right. But Chris, I'm wishing you the best Thanksgiving, my guy. And I know you're JUST PLAYING. OH, TURKEY HEAD. CHRIS
Final message for 2026 and beyond
DID YOU DO THAT, my man? I like Chris in here. All right, everybody. I got to go do some family stuff. I love all of you. Listen to me. [clears throat] I need every single person, all 1327 of you. Big thing in 2020 six. I will be on TikTok live all the time. Drew says, "I appreciate your enthusiasm. " I appreciate all of you. Z Williams, thank you. Um Paulie Walnuts, I wish you nothing but good love and hope you have a great holiday. I'm sorry you think that. Uh Brad Chuckles, you shouldn't hate life. Life is amazing. You were literally looking at it wrong. I promise you are. Nikki, thank you for the love. Stephanie, thank you. Jazelle, listen, all of you, please learn V friends. If you're ready for a screenshot, if you want to learn V friends, get ready for a screenshot, you know. Grab your phone. Here we go. If you're ready, bang. All right. Bang. Everybody, screenshot this right now. Text me. Text me to this number. You can, if you're international, you can do that, too, on WhatsApp. Text me to that number. Let me do it again. Text the word V friends to that number and I'll keep you updated on how I'm building the next Disney, Pokemon, Marvel. I'm building it. Also, please go to the top left corner, click my face, follow and hit the bell. Follow and hit [clears throat] the bell. If you just hit the bell, let me know cuz I'm going to be live all the time. 2026. Uh Christy, I still do go to garage sales. I'm going to be filming some. The last spice. Um everyone, uh Stuart, if you hit the bell if you go to top left corner, if you hit the bell, say bell. If you hit both followed me and bell, say both. Say bell if you just did the bell cuz you already following me. And hit both if you hit the bell and followed me just now. I need to know cuz I need that notification. Actually, how many people here showed up this morning cuz the bell went off and notified you? I don't know how the bell notifier like shows up on your phone. — I'm going to turn on notifications so I can — Yeah, cool. Uh Alyssa, if you hit my face up in the top left corner, the bell pops up. Both random Tuesday bell notified me. Nice. Email notification. Nice. Interesting. Stuart, I appreciate that. That's very kind. The skillet, good to see you. Hoop social. Thank you. Fishing factor got the notification. I love it. Thank you, Matt. Matt, be here on Tik Tok now. I'm gonna be on Tik Tok live a ton next year. I mean, like multip like seven 10 times a week answering your questions, hanging out, teaching you live social shopping. Always remember, watch what I do, not what I say. I did a whole show of value right now, but I did have my comic books pinned up. Thank you for everybody who picked up a comic. Look, Trip's Remix says, "Is 25 considered old? " Trip, are you trying to I feel like people are trying to crash me out, Ragoff? Is 25 old? 25 is a [ __ ] fetus? I'm not even sure you're alive yet at 25. What's the matter with you? [clears throat] I love all of you. I hope you have the best Thanksgiving if you're in the US, uh, or celebrating. Um, I can show the number one last time. Here we go. If you want, screenshoot, screenshot, screenshoot, screenshoot. 212-931-5731. Everybody put this phone number in the chat so people can screenshoot and they'll have the chat. They'll see it in the chat 10 times. Everybody say this number in the screen. Excuse me, in the chat. Type the word V friends to me. I'm building it to the moon. Building the next Pokemon. And I wish you the best, Cindy. Like the best year. Love you all. Talk to you soon. Have the best week. We'll see you soon. Walk like an Egyptian.