How to Actually Grow in 2025 & Why More Content = More Opportunity | Tea with GaryVee ep. 86

was the traditional financial adviser, you know, going after retirees, pre-retirees cuz they had the money. — Yes. — Um back in 2023, uh basically got rid of my business that I had, started from scratch, and now I only work with millennials. — Hey everybody, I know you're a minute into the video on YouTube. I'm not going to keep you long, but I've got to tell you about garyb. com/stan. Stanto store, an incredible tech stack for creator, entrepreneurs, and entrepreneurial creators, is literally the tech stack based on what I wrote in Crush It and Crushing It. And really, the thing almost all of you are trying to build. So, if you are one of those people, go to the GaryVee challenge that I've partnered up with this investment I made in Stan's store. I believe in this. I believe in it for you. You'll see why I love it. garyve. com/stan. Go check it out. Now, back to the video. — So, I'm trying to relaunch my whole entire social media. Uh, I'm running a YouTube channel. I had a podcast, but became kind of overwhelmed with everything. — Um, and really just trying to tell my story and relate to people. But I feel like my YouTube channel hit about 485 subscribers in like 3 months and then just hit a wall. Um, and my content is more of like storytelling, talking about here's what I've done with clients and here's how it can relate to you. Um, and I'm just trying to figure out is YouTube the way to grow that business?

Uh, you know, I'm sure you're aware compliance is very strict. — Compliance is not the issue. I hear this constantly from the biggest companies in the world and kids like you. — Compliance is just reality, right? It's a restriction. You don't need to make fake claims financially or things that put you in a tough spot to gain audience, right? Compliance is the great subconscious and conscious excuse of financial uh you know professionals. The thing that everyone's not doing, brother, — is they're not making enough content in enough places and using the social media algorithms to their advantage. And you know that if you're following me, I have pounded this into the oblivion. Um for example, you look like you might be in shape. You know, people that complain about not being in shape, don't go to the gym, brother. — Like, not only was I here at 8:45, Mike had me doing all sorts of weird [ __ ] today and [ __ ] this I don't like it. I don't like it, but the work I've put in has given me some dividends, right? And so, you know, it YouTube's the answer. You know the answers. You know what I'm about to say. I literally believe your pretty face with those nice light blue eyes needs 50 pieces of content a day, not one. — Yeah. — I don't know what else to tell people. Like, okay, — I could have not I uh can uh Adrian, could you put up garybe. comattention? I am so desperate about this that not only am I not asking you to give me that, thank you so much. Not only am I not asking you guys, this is the book. It's $25. It will help you grow your business. But yet, I am so desperate to not even ask you for 25 bucks. I made a 44page deck for free. It's literally linked right now. It's garyve. com/attention. I've said this and you know this Ry over and over again and yet I'll tell you what's happening and you're going to really resonate with this. People try for a day or a week or a month. They don't get the results and they quit. No, no different than fitness. No different than anything else. The answer to your quiz is social media content organically at scale at scale. And it is more important than everything else. And until you do it for 18 months at an extreme level and have nothing to show for it, I don't believe it's time to quit. But what about LinkedIn, for example? Where you at with that? — Uh, I'm heavy on LinkedIn. — How what does heavy mean? Like how many days how many posts a day of original content clipped with thinking about the thumbnail, thinking about the copy? Pablo, are you available? Get over here. Stick with me here, Ry. — Yeah. — Pablo is on my team. Team Gary, my content. Pablo, how are you, my friend? — Good. Pablo, can you explain to people the sheer hours of just looking at math and looking at al like just explain like what you even do sometime like for 10 12 hours a day just talk for a minute like you know what I'm trying to explain here explain like the insanity of it. — So just spending dozens of hours every day kind of going over what can AI do in different uh modules of the business. — Put AI on a shelf. I don't even give a [ __ ] about that. What about looking at numbers to understand what thumbnail, what preview, just like hours, Aaron like the our whole team spends hundreds of hours a week a — just thinking about the first 3 seconds or the 10th second of a clip, every platform, YouTube, Facebook, Instagram, like — Yeah. I mean, you can go as deep as you want. And then it's about reasoning like how much do you want to give into the data versus how much is the art? That's the whole battle, right? But — I appreciate it. — So as like a oneperson shop, you know? — Well, I was a oneperson shop for seven. This is the part that everyone gets confused about. 2006 to 2014, I was a one person shop. This is where it gets good, right? Yeah. Like I — I know what you're going to say.

— I know. And I love what your face just did because I [ __ ] with you. Cuz I saw what I needed to see. Bro, I was a oneperson shop for eight years and I did it every day, 15 hours a day. I just don't understand how people are asking for a 1% life without understanding it takes 1% sacrifice effort. You have to be a 1enter if you want a 1% outcome. Now, if you don't want a 1% outcome and you want to make a $100,000 a year doing what you want, good news, you can do 40% behavior. — Yeah. — So, that just becomes the question. But you're competing against the world because the game is free. People are literally complaining that there's like the last How do I break out, Gary? Well, everyone's doing it. No [ __ ] it's free. You're complaining that you have an platform called social media that can change your life that's free. And so you're crying that other people are doing You're not doing that, right? But I'm just now kind of, you know what I mean? — Yeah. It's true. And that's where like, you know, there's not many financial advisors that focus on millennials. So it's like you know I know that I'm in a very small part — but you know what there is a lot right like yes ish right Chase Bank for example is a client of Vayner so I'm deeply researching at times like you know this there's a lot of financial advisors on TikTok starting to pop up — yeah there's also a lot of people that are acting like financial advisors that are giving terrible advice and that's the problem — it's not the problem it's your opportunity stitch the [ __ ] out of them — oh yeah oh I have been — good how More more. — Yeah. Okay. And what what's your thoughts on live streaming? So, like I've been having this idea of like — you should do it. You should be on kick

and Twitch and YouTube live and you should be answering people's basic financial questions. Watch this. Look at my chat right now. Everybody in the chat. — I need your honesty cuz we're going to help Ryan and I'm going to help you at the same time. If you know for sure what I'm about to say, say that's me in the chat. Ready? Who in the chat right now? real talk, like don't want to admit it, but this is the first step to recovery, have no idea what the [ __ ] is going on with finance, and like just like don't know how to do their taxes, are completely [ __ ] confused, like don't know how to save money. Like really, your financial literacy is [ __ ] because, you know, they don't teach that [ __ ] in school. Instead, they want you to memorize what [ __ ] Mars, how far it is from the [ __ ] planet Earth. Who gives a [ __ ] — Yeah. — You see, look at this, right? So, you know, like you got unlimited opportunity, brother. — Yeah. Absolutely. And that's that's why I started working with that, you know, demographic and stuff. You know, me being a millennial as well. Like I understand that we weren't taught this in school. We were always told like save every single penny that you can get. Save for your golden years. And it's like, you know, working with the retirees and pre-retirees. The golden years might not ever come. So, it's like we need to live life now, right? — Yes. But most people misheard that and decided to go into massive debt for a [ __ ] for a lease on a Mercedes and a [ __ ] Louis Vuitton bag. That's not what we're saying either. — Yeah, absolutely. Let's not put Gen Z and Gen Alpha and young millennials on a pedestal for living completely in debt, but they're enjoying life. Based on my 100,000 DMs, they're not cuz they're stressed as [ __ ] — There's that happy medium — and people have to find their own happy medium. — Correct. Find out what's valuable to you and what brings you value and make sure your spending aligns with it. Like I 100% on board with that, Gary. I appreciate that. — Everybody, this will be the next giveaway. the creative hat. And in fact, just to pound the concept of free money and commerce, I'm going to sign this and make this a collectible. In a world full of creators, how do you stand out from everyday creators when you're following

trends and formats? How do you catch attention? — Consistency. Um, having the humility and the self-confidence to be your full self. Uh, not worrying about growing followers every day. You know, there's a lot of mental strategies that go into actually being a creator. There's a Here's a good one, Aaron. Actually being good. Aaron, you do know that 99% of people are not good enough for us to give a [ __ ] about what they're posting. And by the way, that was a very nice number that I just put out. The number's higher than that. And the reason they're not good enough is they're worried about them. The best way to be a creator that pops is to be 100% focused on the audience. It's August 27th. I look at you six and you guys are in your grinding like you're in your at the liquor store packing out shelves era. I do. You know what I should be doing right now? I should be sleeping in Sanrope. You do understand that, right? I should be maybe waking up soon to my chef cooking me some eggs and my trainer coming in the Hamptons. That is what my contemporaries are doing right now. Instead, I was in this seat last night to almost 1:00 in the morning and now I'm back. We started at 8:45. We didn't even start at 9 for effect. [ __ ] grinding here with one massive thing to do this morning, which is to provide value for the next hour. Answer people's questions, teach people that are on regular social media right now, that's you all, how to come over here to live social shopping because separately I'm telling everyone that live social shopping is the way. Aaron did her first whatnot this

weekend. I'm proud of you. I literally believe that literally I believe this that millions of people have tens of thousands of dollars of stuff in their house and they're broke. And yet in their basement, their closets, their garages, their living rooms, in their third room that they don't even use because they bought a house that was too big for their means, they have stuff, sneakers, video games, Legos, clothes they don't wear anymore, and they could literally just go on whatnot and sell it virtual garage sale every day. But the missing component in so many people's game is tenacity, is consistency, just calming things down and putting in the work. People have become addicted. The great addiction is not opioids. getting affirmation for their [ __ ] We become addicted to somebody saying, "You're right. They suck. " And they become your parents, your partner, your boss, politicians, the world. We've become addicted. My friends, this is not about generational warfare. This is about pop culture and human societal norms. People didn't complain like this in ' 87. So, we've become completely foreign and yucked to being accountable. And so, I don't [ __ ] know. I'm just out here trying to [ __ ] put out content that brings people value because that's how you actually stand out. Think about what he said. following trends. Like people literally think like, "Oh, if everyone's doing this trend, I'll do it and the trend will get me there. " Oh, big winner. Classic Toys 117. Classic Toys 117 with a monster win. Classic Toys, tell us all about yourself. Um, you know, so how about doing something meaningful? Like think about just a sentence. Hey, I can't break out and get followers cuz I'm following the trends like everyone else. Like that by just like just separate yourself and just to go to a zen place of simplicity right now and think about how obvious that is that that's not going to work. How about trying to provide [ __ ] value? And that value comes in a lot of shapes and sizes. For example, value is comedy, right? When we laugh, we escape the things we're worried about. So no [ __ ] comedians are popping off. Uh, beauty is valuable. Like, there's a reason very attractive pe males and females get followers. Like, beauty brings people value, right? But that's [ __ ] like luck of the DNA draw or like, you know, you're not ugly. You just aren't you're just poor, right? Like some people, we live in a world now where people spend real money on looking different like that. Fine. But everybody has the ability to bring value. People know [ __ ] People know like everything about Beanie Babies. You could start a Beanie Babies channel. People know everything about MMA. Like my son, by the way, his knowledge of UFC is so deep at this point. If his mom and I allowed him to be a public figure, like he could crush like deep cut UFC. Like he'll talk about the 19th ranked middleweight like nobody's business. He knows his [ __ ] That's valuable for, by the way, he's valuable to me because I want to get my UFC game up. We're in the business. He knows more about UFC than AJ and I. And we're in the representing MMA fighters business. That's his knowledge base. He has a lot of sports knowledge base. I know a lot about business and marketing and I've been an old soul my whole life. So I can speak about old soul [ __ ] So that's it, man. That's all I got. How do you stand out? How about giving a [ __ ] about the audience which you're asking for? People are literally asking for people to make them famous and make money on their back of their attention. It is give, give, and then ask. It's not take. And, and Mike says people are lame. I disagree with Mike Cohen. People aren't lame. People are confused. People have been misparented in the last 40 years. People have really leaned into insecurities versus confidence. People have leaned into materialistic status versus thoughtful, soulful, human, deep connection [ __ ] People got fancy. People are hurting and the only person they can blame is themselves. I'm hurting and I don't blame anyone else is the road to recovery. I'm hurting and

it's these people's faults is the way to dig your [ __ ] hole deeper. That's real [ __ ] My question is about Tik Tok live selling and AI kind of in the same thing. So we um have a small black Angus beef company business here in Texas. Um so it's all family run. So you know the struggles of trying to run multiple hat I have multiple hats. Um lots of things to do. Anyway, I'm trying to decide whether Tik Tok live selling is worth Yes. Like do I need to put extra time into it? — Yes. — How much time? as much as humanly possible. I'll tell you why. Two things will happen. One, what why Tik Tok is better even than whatn not is when you're live, it's going into random people's feeds and there are hundreds of millions of people on Coffee with Raj. Thank you so much for the push. Um, there are hundreds of millions of people on TikTok and you're going to randomly show up. Plus, if you put Here's the problem with putting little effort, right? Like 30 minutes. Because I I'm empathetic. You got a lot going on, Payton. But listen to me. If you don't do it, you'll always wonder, could it work if I put a lot of effort into it? So, I'm a big fan of putting a ton of effort into something that you kind of intuitively feel might bring value. And then after three or four months of going ham, if nothing has happened, you're like, "Okay, this might not be working for me. " But if you're only putting 30 minutes every 3 days and nothing's happening, I know it's in your mind and everybody else that's watching's mind of like, well, I'm not doing what Gary said and going ham, so maybe it does work. Do you see where I'm going? So, I'd rather go ham for 150, 200 days and let something else that I already know what it is sit a little bit to get to the answer that I'm curious about. — Okay. And then on AI, like I know obviously that's where everything is going right now. Um, — but let me say something about that real quick if I may. You're a young woman so you didn't get to live through this. But you saying and everyone saying everything's going AI. Where do I go with this? Is what people said in 1993, four, five, and six saying, I know everything's going computer and worldwide web. Where do I start? And the answer was don't overthink it because it's so big that it's just going to become normal. Do you understand? It's not like you need to figure like every AI is oxygen. It is going to impose its will on everything. For example, the clips we get from this show that I'm going to put on social. I'm going to be speaking Spanish because it's now default in Instagram. I didn't need to have to go and figure out language translation. Even though me and my team were doing that along the way, I've always said to them, it's going to happen in platform. And that one really gave my team, talking broader team, team Gary Vee, definitely Vayner, I told them two years ago this was going to happen. It's now happened. And they're like, "Okay, Gary knows his [ __ ] Pton, I'm telling you, like do not worry about AI. " Meaning it's just going to be like it's going to I'm going to say it this way. You don't need to come to AI. AI is coming to you. you're not going to be able to [ __ ] avoid it. Every — So, I don't need to worry about like trying to find the best AI platform to use to help run my social or the marketing side of it. — Correct? Because you're not going to be able to avoid it. And again, it's still going to require you thinking like everyone's got this people either hate or love AI. And the people that love it sometimes come from, oh, AI is going to do my marketing for me. Awesome. That's not how it's going to work. You still have to have something to put into it. — You're going to have ideas. effort. If just think about it logically, if AI did everything for everyone, then it wouldn't work for anyone cuz everyone would have the same thing. — Yep. — Right. — I agree. — So, every single person that ss Angus beef has the same tools as you and everyone's doing the same [ __ ] What the [ __ ] do we have? What we have is our uniqueness. Your tattoo on your left shoulder is potentially why you would sell Angus beef. That is real life. Do you know that? — Yes. — I'm not making a joke. I'm saying the uniqueness and individuality that we have as human beings, our own ideas, our own uniquenesses. You know, like literally there's a woman out there who would see you in a piece of content and say, "This is a badass [ __ ] like me because we both believe in tattoos on our shoulders. I'd rather buy my [ __ ] beef from her than someone else. " That's how this [ __ ] actually works. What's your brand? — Like — what's the company's name? — The a brand's name is Gabriel Premium Beef. — Gabriel like how do people find it? — Is it Gab Gabriel Premium Beef or did you go with a shorter name? Please God. — No, I know. No. I came into this, my grandfather owned it before me and he's Well, I don't own it, but he still owns it. I took over the marketing about a year into it, so all this stuff was kind of set up already. Um, and I just like took it. So, no, it's Gabriel Premiumbbeef. com. So, yes, it's a long one, but they do find us. We found we've had really good success on Tik Tok. — Um, — wait, wait, wait. So, if you've had really good success on Tik Tok, — have you Yeah, you know, you're about question. It's already loaded. — Correct. This is You're walking into a buzzsaw. I do not want to be everyone's affirmation human. You This is what all of you know. All of you know the answers to these questions. The answer is more. — Just more. — Can I ask a personal question? — Yeah. — Do you work out? — I do. — Great. Do you understand that that's benefiting you? — if you ate like [ __ ] and didn't work out that you would not be in the same shape that you're in? — 100%. — That is this game. Like you got to do more. What's nice about social media that's hard about working out is like at some level no matter how [ __ ] strong your muscles are. Everyone has their ceiling. Like Train's a big [ __ ] dude. Like you know his chest is looking pretty good to me through that. You I haven't really looked at his I'm going to make him take his shirt off soon. But like right now I still don't know where it's at. But like even if he can do more than I can do on bench, he's gonna hit his limit, right? Mhm. — The limits on social creative is much higher than they are on working out. Like you have so much more room to go. And if you've hit some success on Tik Tok, I need you to triple down. — Just keep going. So, and like whatnot. So, the problem is like and it's live so it's better than like the Tik Tok shop cuz I can't put like our meat on the shop, you know? Um — why — same like they don't take raw meat. they won't accept it yet. — Yes. Yeah, I know. I'm waiting for the day that they do. Um, what not? Like, is that an avenue I need to take as well or — maybe the problem with whatnot is I brought all the people into this room? What's great about Tik Tok is Tik Tok gives you audience. Whatnot doesn't have that level of audience and the algorithm doesn't work the same way. Got it? — That's why it's both. But you may want to do a little something here because even 20 30 40 people, the lack of friction and the ease of buying the meat is worth it, — you know. Okay. — Um, user 8234958. The reason you can't contact Tik Tok about it, they have terms of like there's no like Johnny Tik Tok, yo Johnny Tik Tok, the meat, can you put it on there? It doesn't work like that. They're a [ __ ] massive tried a million different ways. — It's not going to happen. and they have master terms of services and they have reasons for that, — you know, because you know, produce has different laws and different issues and, you know, there's things like that. So, all right. Anyway, see you. — Bye. Thank you. — You're welcome. — Okay. Cody asks, "I'm 39 and I lost everything in 2021. I'm trying to restart my life, but I've struggled at every job I've had since then. Looking for my fifth now. I can't seem to shut the voice up in my head telling me I'm not worth it. Do you have any advice? "

— You're definitely worth it. Um, but if you're on your fifth job, you're doing something wrong. Let's just be incredibly transparent. You're not being accountable. What could happen is you lost everything and you're shook. You know, a lot of people, and this is going to make sense. I'm curious how my crew here behind the camera is going to act. When [ __ ] hits the fan, it really does expose where your soul is sitting. Like one of the great things that I thank God for every day is that I really feel like I'm at my best when [ __ ] is bad because I'm very simple. I'm grounded. I know who I am. I was parented well. My foundation is strong. I think for a lot of people when [ __ ] hits the fan, they're at their worst. And that might be happening to this. Who is this again? — Cody. And it's okay, Cody. I don't, by the way, I don't look down on people who are at their worst when shit's bad. I'm empathetic. So, you're definitely worth it. But what I would do, and this is going to work, what I would do is reach out to the people that fired you tomorrow and ask them nicely because this would be a nice gesture on their part to give you 5 to 10 minutes and tell you why you got fired and take notes and be humble and own it and then read it and then address it. like you have to make changes. Something's not working. And I'm going to go with my intuition that four companies in a row aren't wrong. I just that's just where I'm at. But you're definitely worth it. You're just in a rut. — So, I used to love the uh kind of random segment that you did called overrated, underrated, and I was wondering if I could throw a couple random topics at you for fun. — That's really fun. Let's do that. Yeah. By the way, something I'm So, I'm going full pledge, Gary. I I'm sure not lost on you since you brought that up and not lost on probably a lot of people here is for the last three four years I've been much more Gary Vaynerchuk the CEO of Vayner X and V friends and Vayner Sports and Vayner Watt and all the Vayers. Um but starting in October, November and definitely in 2026 I'm coming back. This is why I've been doing T- more. I'm going to be streaming more. I'm contemplating this late night version of this show called Winding Down with Gary Vee with a glass of wine. I'm gonna be vlogging a lot more IRL streaming. So like literally when I'm traveling to a keynote in Dallas, Danny or Train or somebody else is literally backpack. I'm we're live on Twitch or like kick like I'm really going there. So I'm excited about it. Anyway, nonetheless, oh we have a winner. Hold on, buddy. Uh treasure scoot. What was that? The sign pack. Treasure scoot. I will let him talk. All right. So I'm ready for overrated, underrated. I'm actually thinking about bringing it back is where I was going with that long-winded thing. So, let's

rock and roll. Fire away. — All right, let's do it. All right. Number one, being the face of your business. — Underrated, and I'll tell you why. A lot of people should not be the face of their business because they're introverted. They don't want the attention. They're uncomfortable with it. And that is wonderful. I do not believe that most people should. I don't think you have to. There are much big I I'm the face of my businesses. I do very well. There are people that have much bigger businesses than me that you've never seen or heard of. So it is not required. On the flip side in the post205 world, it has become another moat, another differentiator, another nonre replaceable, replicatable advantage for someone who can do that. So it is underrated especially because you can build your face for free on social media. — 100%. These are going to be super random by the way. — I like random. Uh, Post Malone. — I think Post Malone is underrated. Um, uh, I believe that Post Malone is incredibly intuitive as an entrepreneur. Um, I don't even want to speak to his music because I don't like talking about [ __ ] I don't know. I haven't consumed it deep enough to have an opinion, but I like the way Post moves when no one's watching. I live a life where I'm able to be in rooms and I see incredible humility at this point of his career. Maybe he always wasn't like that. Maybe he was, I don't know, but I like the people he surrounds himself with. I think he's entrepreneurial. I've seen him interact with brands that we work with. And I feel like he's professional. I think he's got good intent to those partnerships. And without knowing him, because he could be a very bad guy or a very great guy or better than I think, without actually knowing the human, my hot take is underrated. — I could see him doing the Super Bowl halftime show at some point, too. — I think that's right. He's the kind of artist that's one contemporary hit away from being next level, right? He could do a collab with some like a K-pop or, you know, a riot, like he's just one song away from being the most listened to artist in the world. He's already at that level and so that's interesting. — Yep. Uh, next one. Brands doing social in-house. — I have a very real take on this. I think it's very overrated. Vayner Media's biggest growth in the last 13 months is to be is been going into Fortune 500 companies and replacing the in-house team in-house teams for Fortune 500 let for Fortune 5000 companies overrated for small startups who know social media underrated right small startups should not be hiring agencies like mine big companies should not be building in-house agencies because they don't know what the if you don't know how to grade the homework how do you know if the homework's good the only reason inhouse House agencies have been built in Fortune 500 companies is they became cost-savings centers because TV agencies like Droga 5, Widen and Kendy, 72 and Sunny, they claimed to be able to do what Vayner Media does. They charged a lot of money for it and they sucked at it which made brands go wait a minute this blows. Let's bring it in-house. The problem is in-house teams are also not good at it. And so I think it's an overrated move. I mean, it's been stunning to see the quality of the in-house work of the last 50 companies we've audited. And that doesn't mean the players are bad. By the way, I want to make this very like, if you're a person that works inhouse at an as a brand, doesn't mean you're bad. The system's bad. And so, and those players can't change the system. So, companies need to be accountable for how they're putting their in-house team. For example, most companies put their in-house team on a KPI against followers at a time where followers are declining in value and its views achieved. You know, like we just have to be smarter, more strategic. — Very true. Yeah. We have a I actually own a social agency in Tampa called Brick Media and we work with like a lot smaller companies. Like I'd say 1 to 10 million in revenue is probably the range of clients that we work with and our services are usually like 3 to 5K a month kind of thing. — Love it. And I'm just it's always just interesting how certain brands we work with, it makes a lot of sense for them to hire us, but then other brands, it's almost like I want them to do it in house. — First of all, I really like your temper, but can I give you a great piece of advice as someone who's played the game you're playing? — Mhm. Even when you're desperate for money, if you can tell the in-house team is going to be good enough, and even if they hire you because you like did a great sales job, if you know they're going to fire you in six months because you can't bring them enough value against what they already have, — tell them that truth — 100%. And even with the followers thing, you were saying like we straight up tell people. — Yeah. Go ahead. — Go ahead. I'm sorry. — Oh. Oh, you're good. I was just saying in the even in the sales process, if I can tell that somebody is just all about the follower count and even if we try to explain that, you know, reach and engagement are kind of the main things to look at nowadays because it encompasses followers, non-followers. If I can tell that they're just kind of not getting it, we don't even want to take those kind of clients on cuz it's just fighting an uphill battle from day one. — Yeah, convincing is a terrible business model for service providers. — I'm a college student, but I often get the sense that I'm wasting my time in class. I want to create something meaningful, but I sometimes do feel inspired to be a classic student. What would you do in that position? — Probably not overanalyze it. It doesn't sound like this person's really struggling. They're probably starting to grow up a little bit and realize, oh, wait a minute. You know what I've been taught and structured to believe, which is be a good student at all costs. She's probably or he is she right? — I'm not sure. Valins. — Valins. Okay. They're probably, you know, struggling like with a very harsh reality that a lot of career students face, which is at some level you start to realize, wait a minute, the real world doesn't really map to how I figured out the school system. And if they're trying to do something meaningful, you're not doing that in the classroom. I promise you, nothing meaningful is happening in the classroom. You're learning good skills. You're learning inner people skills. You're learning how to reverse engineer a system. Um, you know, I have a lot of feelings and very substantial, you know, opinions that people are like, "But Gary, education, I mean, like education is remarkably free on the internet. " And I think the biggest and best educational systems that charge money to kids are struggling to keep up with it. I go to some of the best, for example, my world comms and marketing. I go to some of the best comms and marketing schools in the world. Their classrooms are, let me say this politely, a [ __ ] joke. There are literally kids in the top communication schools in the country right now being taught how to write a press release or like basic like here's Twitter. Have you heard of it? It's like [ __ ] asinine. So, you know, I think there's a lot to that question. Here's what I would say to everybody who's sitting in university or college right now and questioning the ROI. If you're not going into debt, your parents are paying for it, you're a great athlete and you got a scholarship, some other reason you're not paying for it, well then enjoy your last real vacation cuz keg stands and hooking up and playing video games all day and like is fun, you know, in your early 20s, late teens. Um, but if you're trying to do something meaningful, it's going to happen in real life. — Are blogs and email newsletters still in? I recently unsubscribe from someone because I got sick of the daily lengthy content. Who has time to read that every day? — A lot of people do. In fact, I would say the written long form is redot. It's called Beehive. It's called Substack. Uh I think long form written content is massively hot. I'm obsessed what's going on with those platforms. And so yes, it just seems like they were not getting value from that email anymore. In fact, my email needs to be better. I like that's a big agenda in Gary Vee 5. 0, which is what I'm calling November 14th on because I turned 50, you know, 5. 0. Pretty cool. Blah blah. You like that? Um we're going to be very serious about Substack Beehive. uh the email newsletter. I'm going to I feel like on my text service, I'm replying to a lot of people, but everything I'm posting out is like come and see this, come and see this. I want to do more value there. It's value, value. That email no longer provided value for that person. That doesn't mean the medium is dead. In fact, the medium is hotter than ever.