AI + Social Media Growing Businesses, Why You’re Broke, & Side Hustle Wins | Tea with GaryVee ep. 84

access to capital to do so. Advice. — I know he's 120 gross, but I want him to live like he has 68 gross. So again, he said 120 gross might mean his takehome's like 65, 72, 84. I know what I'm asking him to do. But here is the thing. If you want to scale a business, you have to give the money to the business, not to yourself. A lot of you heard this yesterday. I asked who worried about money and a lot of people said yes. Then I asked how many of you have three streaming services you pay for each month and many of you said that. Then I asked, "How many of you buy $6 bougie coffee? " And many of you said that. I'm telling you right now, I'm gonna say this slow and I'm gonna say it hard. Almost everybody I know on Earth, Sid, I need you to pay attention because you're a part of this crew. Almost everybody I know on Earth spends too much money on dumb [ __ ] even if they think they're financially disciplined. We have gotten into the era of believing luxuries have become necessities. I met with somebody last night where the father of his wife wore the same pair of jeans every day for 10 years. You guys are a bunch of kids. I'm 49 and I can project up. I knew many and remember I grew up lower middle class. So I understand that I didn't grow up wealthy enough. But I need people to hear this. I knew many people in my life who wore the same clothes constantly. The [ __ ] is this concept of a wardrobe? The [ __ ] do you need a wardrobe for when you have no money? Why do you have 16 [ __ ] shirts and 19 sneakers and 11 different pairs of pants and [ __ ] nine handbags when you have no [ __ ] money? If you're trying to build a business, if you're like, we have completely lost our way. We don't need [ __ ] Who said that we were entitled to be cozy at all times? What happened to being comfortable with being uncomfortable? And the amount of people that tell me they're uncomfortable in DMs and then I, you know, I get weird sometimes as you see once in a blue moon. I go back and forth. The new definition of uncomfortable is some [ __ ] People out here crying like their life sucks and went to a concert on Saturday night and drank a $19 beer. You [ __ ] dick faces. And we got hundreds of kids in the office today. It's bring your kids to school or work day. I'm looking at Sid's little girl. Yes, baby. I said dick faces. Yes.

[ __ ] my life sucks. I've got it so bad. [ __ ] bought a $16 beer. Your life can't be ruined. And at the same time, you bought something on StockX in the last month. Come on. — How would you market uh catering a pizza catering company? uh a company that does like catering at venues and just we're trying to find a way to get more creative with our content. — What are you doing on Facebook, Tik Tok and uh Instagram? — Yeah, not a lot. Not a lot because it's not really — Mario. — Mario, are you telling me how long have you been following my content? Tell the truth. How long? — A lot. — How long? How many years? — Years. Mario, — you have the audacity, Mario, to call me after four years of watching me and ask me that question. If you were talking to your great-grandmother right now, she would say, I will say it to you like an Italian, Mario, you spit in my face. You understand? — I understand. — You spit in my face. You're calling after four years of consuming my content. You know, I'm going to say it's [ __ ] organic social media. Make [ __ ] pizza videos on Facebook, Twitter, and Tik Tok, Instagram, and you'll sell [ __ ] pizza. Mario, — I don't know. Is this the right way for the Belgium market? Yeah, — I don't. Yes, it's right for Bel. People are on [ __ ] social media in Belgium, Mario. — And the winner is — Fox on the Fractor. Let's go, Fox. Huge win for Fox. Let's clap it up for Fox, everybody. Mario. Mario, you don't love me. You don't love this community. You don't love pizza. You don't love customers, Mario. You have to do this. I need you to understand this tough love that I'm giving you. I need you to do this. It will change your business. Pizza video. Pizza video. Mario video. — Yeah. — Mario. — How old are you? I'm — 34. A kid. Ready? In this moment in your life, you are either going to become Super Mario or you're going to become terrible shitty Mario Super Mario. — Okay, we'll be watching. — Yeah. — Love you. — All right. Great. — See you. — Thank you. — All right. Let's get really into this right off the bat. I'm giving away this $100 Creative Crab hat in a I'm going to And why is it a hundred? It's actually more because I'm going to sign it right here. All right, now we're really cooking with gas. — Okay, this question is from Young Wolf. I'm an American — Young Wolf. — This person's name is Young Wolf. — Yes. — All right. This question better be [ __ ] badass and not some [ __ ] pansy [ __ ] Cuz if your name is Young Wolf and you ask like my feelings hurt, then you're not [ __ ] Young Wolf. — Um, Young Wolf asks, "I'm an emerging Chicago artist in my early 30s and I recently signed with Jim Jones's Vamp Life Records. It's a big milestone and I'm grateful for the progress and what's ahead, but I struggle with feeling like I'm not where I should be yet and building my fan base and finding financial stability. Any advice? — It's okay to be ambitious. accountable, right? You're not where you are because you haven't done it. — You haven't done the work. You might not be talented enough to do it. Like you might be you might be liking certain parts of the music game but not other parts. It's okay to do. It's okay to have momentary micro moments of self-doubt. It is not allowed to have consistent dwelling and consistent beating yourself up for dumb [ __ ] Wolf. So, what I need from you is to understand who gives a [ __ ] Like, I mean, at 34 years old, I had tiny bit of money in savings. I had built a huge business for my dad, but I was not financially strong. I had very little to show for my 12-year insane commitment and talents other than the self-fulfillment of why I even did it, which was I wanted to support my dad and my mom and all those good things. And I could have [ __ ] cried. I could have re by the way if anyone deserved to cry at 34. Like a lot of people here are crying that they don't have the money, the fame, the happiness that they want at 34, but they didn't do [ __ ] I did [ __ ] I built my parents' life for them on some real [ __ ] And yet I chose not to cry and started from scratch and built what this is today. to remind all three of you, Ezra, Aaron, Mike, who have not been here for 15 years, this [ __ ] company that has 2,000 employees and does a $360 million in revenue started in a conference room smaller than that conference room because I couldn't afford to pay rent anywhere on Earth to start the company. and Marcus David Zang, two guys you guys know, and Kevin Stats, who you don't know, and Sam Tagert, literally didn't get paid. And AJ AJ AJ, I had to barter. I had to barter doing consulting and marketing for a hotel in Midtown so that AJ could stay in a crappy hotel room as a place to stay. This is real [ __ ] I was 34. Young Wolf signed a signed artist. That's incredible. Wolf, start being happy about what you've accomplished instead of crying about what you haven't accomplished. You've accomplished something thousands of people watching this right now wish they could. Be a signed musician. If you're not happy where your fans are at, [ __ ] get to work. Reply to every DM you've ever gotten on social. Reply to every comment you've ever got on social. Go backwards now and like and reply to every content comment you've ever gotten. Start now. Start now at 34. Start now at 44. Start now at 55. Start now at 66. Start now at 77. That's the [ __ ] game. — You speak to tripling down on LinkedIn.

What is the proper etiquette when posting about your side hustle when your upper management is watching every post and move you make? — Here are your options. One, create a pseudo like you know like isn't right Charles Dickens real name is not Charles Dickin, right? That was his pseudony right that whole thing. So you create the new version of that with AI like with AI you can change your voice and your facial features and you could be like a different person on your side hustle. Like new shit's happening. Number two, you could go allin and just deal with the ramifications, right? Which is like the consequences. You can go to HR and be like, I'm doing this side hustle. It does not affect my job. Erin, you know this. I would be okay with that as long as you weren't doing consulting for a competitor of our clients. Most bosses are not like that. I get that. Or you could set up the side hustle under your spouse, your girlfriend, your boyfriend, your sister, your brother, and they could be part of it more. And you could kind of position it as like I'm just helping my brother beat even though it's yours. Um those three ideas stand out to me real life, you know, you can quit and go all in if you're at that place we were yesterday. I like that piece of advice. We're going to chop up that Sid. We're going to have that clip for that piece of advice of like side hustle 904. We're probably working on that. You know what's so funny? It won't overperform, but it's [ __ ] advice that people need. I don't give a [ __ ] Sid handle strategy. I You know what? I have a Oh my god. I have a huge [ __ ] idea. I just invented right now. I'm creating this handle. This is real. Sid, I need you to grab it because I'm telling you live and somebody else is going to grab it. So, we're going to go slow. All right. I'm going to go slow and I can do it because whoever grabs it here is then either going to be a great person and give it to you, Sid, or they're going to think they're clever and want money for it and I'm going to say, "Fuck you. I'm just going to use a different handle and then ban them for life and never be their friend. " Ready? Garyve won't perform. How long could it be by the way? A handle — but ready matters. — Yeah, you're not the best. You got that immigrant spelling [ __ ] thing going on. But good news, you're way better than me. You won't [ __ ] up if I spell it. — I Yeah, if you spell [ __ ] wrong. I'm like, great job, Sid. I have no idea. If I was an English teacher, everyone would get an A. Run on sentence. Good [ __ ] thought process, kid.

What the [ __ ] You know, by the way, while I'm on it, run on sentences piss concept [ __ ] me up. Who gives a [ __ ] By the way, I'm a pioneer again. You guys, Sid, you know this. I love dash instead of comma, right? And now [ __ ] chatp is all dash city once again. Once again, the world came to be. [ __ ] you, comma. [ __ ] you. Period. It's Dash era. And I've been dash era. I've been in dash era for 20 [ __ ] years. Victoria, — run on sentences are [ __ ] I actually think we should only do runon sentences. And in fact, I'm putting this flag in the ground. [ __ ] you, academia. I'm on this. Run on sentences are a indicator of intelligence and creativity. I'm putting that in [ __ ] ink. Ross, why are you late? Ross, where were you in the last hour and three minutes? — Why didn't you work out? What do you mean working out? It's 10:03. I know you work way more than the average person in my ecosystem, but you still need to be here at 9. Yeah. — All right. — What's that? — The creative Oh, this black cap. Why? You want to do something with it or you want to sell it? — Oh, we got it in the shop. Do you want to do a flash sale? Let's do this. Let's do a flash sale. Let me teach people. Get it ready, everybody. This is really fun. So, these are what normally what we at 75 bucks. We're going to do a flash sale. Watch this, everyone. How many do we have? I know a lot of you want this. This is the [ __ ] bad. Wait a minute. How do we even have these left? They sold out in second. We held some back. — How many? — So, we have about — 20. You didn't have to whisper 25. This is going to sell in one [ __ ] second. Put up 22 just in case there's a prop. What are you whispering about? This thing's going to sell. Watch this, Ezra. This is going to sell in a hundth of a second. I see five available. Oh, you got the copper one. Put up the black one. Put up 22. put up 22 [ __ ] Ezra whispering as if we're not going to sell all these in one second. Watch this. Ezra gang, let's prove Ezra wrong here. You got it, Ez. — Okay, great. Do not buy any of the Do not buy the cap right now. I'm flashing it. Everybody who just bought a cap, don't do that. Jesus Christ. Stop buying the cap. — Yeah, people. Are they all sold? — We can load more up. How many do you have? Because I think there's one left. There was five. That means four sold. Are you still in that tw So we got 21. Do 19 cuz I don't trust you. Now it's that one sold. — All right. Jesus Christ. Everybody who just bought that hat, I appreciate it. But I guess actually I'm an idiot because they know I'm not going to actually those people were smarter than me. I just see what happened. They bought it now to guarantee at 75 because they know what they flip for on eBay. I'm gonna or they just want it. I'm going to now do not a very big discount and it's be one second. They realized they could guarantee their That was very That's what I do in breaks. I don't care to pay a little more. I want the guarantee because if you get caught Ah, that was smart. All right, here we go. — They're at 75. You're putting up 19. — I want you to flash sale a 15% discount. All right, that was smart by them. — If you want to get the awesome hat when it launches, go to vfriends. comcaps and sign up on email right now. v. comcaps. Oh, there it is. The flash sale's up. Not live yet. — Oh, it's not lively. Okay. $63. 75. Here. Don't worry, I'm holding them up. Here we go. It's a flash sale. It's right on the bottom, everybody. You can just click it right there. There's 19 left. This is only for 58 seconds. We're going through the flash sale and it is sold out. I'm running the social and ecom side of a retail store that's tied to a pretty well-known personality. Videos

with them go crazy, but we're not seeing that energy turn into online sales yet. What would you do to turn views into conversions when the attention is already there? — Uh by throwing some right hooks. You know, if the brand content's not leading to conversion, then do some ads. Have the personality make an ad and be like, if I've done anything for you that has brought value, please buy my thing. You know, a lot of people just bought that hat, Aaron, as a thank you because they want to support me for all the value I've brought them. You know what I mean? Other people just want to make a quick buck on eBay. Other people want to rock the [ __ ] hat. See Quueva, great call. He said, "$13 beer, why $63 hat? " You're absolutely right, Sarah. See Quueva, uh, I say it here all the time. I'm going to say this nice and slow. Do not ever buy anything from me ever if money is tight. Cuz the things I sell are the least necessities. No one needs wine and no one definitely needs collectibles. I mean, that's absolutely right. Do not buy anything from me ever if you can't afford it or money is tight ever. — Looking at all your content and stuff, you were talking about business, I sort of thought, right, I need to find something I'm passionate about and the only thing I was passionate about at the time was making cookies with my kids.

It's still a side hustle, — but it's getting there. — It's just it consumes me. Yeah. And I've started doing content. — You're so lucky. You're so brother. You do know that you Aaron, you've hit the holy grail to have something that consumes you. Like for example, I'm sitting here right now doing this show for all of you, but the only thing I'm actually thinking about is running to the airport and getting to Chicago because the trading card convention is in Chicago and like Vince is consuming me. — Yeah. — Like I've got responsibilities with Vayner X. Sports, the fives, helping my dad with wine text. You are very fortunate. You are right there. — You are right there, brother. You're on the cusp. You got it. And you're so young. I'm so pumped that you're on the cusp at 39. That's incredible. You know, I talk about this a lot, but I'm going to say it again, brother. God willing, nothing out of the ordinary. You were going to live for another 60 years. — I hope so. — And so, for you to capture this passion this early and something that incorporates your kids, are you kidding me? What a [ __ ] blessing. — Yeah, I'm living the dream. — You really are. — Just trying to get it to the next level. — You're going to get to enough revenue where even though it's a lot less than the job that you're stepping out of right now to make this call on is making more. But once you realize when you're putting 80 hours into the cookie thing, you'll be able to make as much. You're going to make that jump. You just have to use every minute right now to invest in content and selling. — Uh my brother and I own a business for three years now. I have a few employees and you know they have problems with money, with time, yada yada. And I find myself feeling bad for them a lot.

Um that comes with firing too. Like I fired my first employee and that was [ __ ] brutal. Um so — brutal — I guess brutal. — I guess my question to you is how do you handle feeling bad for people because you can't just give them endless amounts of money — by I struggled with this my whole life, Nick. Stay right there by the way, Nick, because your video went out. Just stay right there for a second. I struggled with this my whole life. Firing people has been the bane of my existence. I hate it to this day. I'm 49 years old. I've been doing it for 27 years. Really? Probably a little bit more cuz from 18 to 22 I was influential to who got fired. Uh I hate it. How do I deal with it? By realizing that if I don't do it, everybody else gets fired too in the form of us going out of business. You know what I mean? Like that's one. The other way is you realize that at some level there's a little ego in it where you think they're better off with you and you learn that if you fire someone who you've already decided isn't good, you you've realized that you can actually help them a lot with the firing. I've seen many people find better environments for themselves than the environments of my workplaces. Even though my workplaces subjectively and objectively were better work environments, their fit in that place was better, right? And you know, listen, for example, my organizations are a organizations. Some people do better in a B organization where they're not held up to the same standard like it's just real life. And so I think there's a little ego in it that we have, me, you have to let go of. And then the other thing you realize is one thing that I've done way more of brother. This may help. This is another little tip. I used to sit on a firing for [ __ ] years. This is embarrassing. Years. That's Jackie. Years. And I realized I was better off firing people a little bit earlier and giving them more severance than what was really happening. Because even though I was paying them the whole way, they didn't know they were going to be out of a job. And then I was so bent out of shape of like paying them for 2 years to do nothing or do a bad job that my appetite for a severance was like, "Fuck you. You had a severance for two years in real life. You haven't done shit. " And then I So there's a lot of ways to you see where I'm going, right? You may want to fire like And by the way, let me say another thing while I'm on this rant. Once you know, it's always, you know, like it's very rare where I'm like, I gotta fire Ezra and then miraculously I'm like, "No, I don't. " Like, even if I don't for like 3 months, he'll do some dumb [ __ ] that reminded me why I needed to fire him in the first place. Like, it is what it is, you know? And so, honestly, bro, I feel so equipped to answer all questions. That's why I do these shows. This one's interesting because it's been hard, [ __ ] It's been hard out here because you're right. I have a bleeding heart. I am empathetic. I am a people pleaser. I love people more than my businesses. I just You have a sense of responsibility. And by the way, let me give you a [ __ ] one that really got me [ __ ] going. This is actually I'm glad I stayed on, Nick. You're going to like this one, brother. This is what really got me there, Nick. I realized that people that were remarkable and working their [ __ ] faces off, I wasn't able to give as much compensation to because the [ __ ] leeches and the bottom feeders were eating up the dollars and I was now hurting the people that were carrying them. It had nothing to do with me. And that really got me going. — Yeah. It's affecting other people, not just you. — Correct. Cuz I was eat the reason I got [ __ ] up is I was willing to eat the [ __ ] I was like, "Fuck Even though I'm the whole [ __ ] team and I'm the guy, I'll take less to be nice to these people. When it hit me that it wasn't me, it was my A players and my hardest workers that were taking money less money home because I was carrying I was like, "Wait a minute. I'm doing [ __ ] communism and socialism. " — Excuse me. Yes, sir. — Do you know who the Rizzler is? — Of course. I made a piece of content with him three months ago. — You like the Rizzler? — Show this kid my Rizzler video. Team I'm Braden. I'm serious. So, show Oh, the Rizzler video. Uh, Olivia, go over there. He's going to show it to you. Um, everybody, this is eBay. This is literally everything that sold yesterday. Look at the date. July 28th. These are trading cards. The Tops trading cards. This is exploded. This is like one of the hottest intellectual property trading card launch new launches ever. 2025 Topps Chrome. If you collect cards and especially if you have kids, it teach There's the Gutsy Gecko. It teaches kids about guts. It teaches them about balance. being chill. a radical like the radical rabbit right there. This these cards are hot. I need you guys to get in. Become collectors. It would mean the world to me. I think the best part is you will be blown away.