How To Win In An AI World: Use Fast-Changing Technology Before It Uses You | GaryVee x Alpha AI

There was an entrepreneur that bought 10,000 horses the day before Henry Ford's like, you know what, right? That happened. We need to not be delusional. Correct. Technology is undefeated. And every time something comes up, it changes. I was in a restaurant in New Orleans and three or four people were sitting at a table next to me in their 60s or 70s and one of them was explaining to the others why they need to use chat GBT and not Google to search. This is going to happen fast. There's this notion around

artificial intelligence and people faking it like they know what the hell they're doing, right? So, most of the people that I'm on boards with are much older than I. Um, less techsavvy than I um and their fear of disintermediation, of course. And so, but that's the thing. And so, it's like, well, but nobody really wants to admit what they don't know. How do we actually move the needle to actually one bring people's guard down so they can actually leave their trepidation of what they don't know and like just say, "Man, I don't know. " And like where are you actually staying intelligent on this [ __ ] The real answer to your question is good parenting. You basically just asked me, "How do we tone down the insecurity and rev up the humility? " Yes. of people that have achieved success often by posturing being political or just the luck of the draw besides all the elements of their own hard work and things of that nature. It's a huge challenge. One of the things that's been fascinating to me in the journey of my career is I started in such humble places. There was I and I wasn't around corporations until I was 35 years old. I didn't know anything but family business. Everything that we ever talked about was so practical. Okay. The first, you know, 15 years of my career, everything was so practical. Like, you know, if marketing, right, which is my passion. My father Sasha cared how many bottles sold in a store. He didn't care if it would have won the award. All this stuff today. It's perfect that we're filming this today. He wouldn't give a [ __ ] about an ad meter. USA Today's top five. He wouldn't care about Twitter, right? He would be like, "Did we sell stuff? Did it and did we sell stuff today and can we feel that we've sold stuff tomorrow and things of that nature with this conversation because of web one because of web two and a lot of my career when I started to understand corporations and what you're talking about with web two social and then with web 3 blockchain and crypto and within them as they were iterating it became obvious to me I'm like oh snap some of the most intelligent powerful best, most accomplished people I know. When the new thing comes, they peacock and they don't know. It was shocking to me at first because I was so naive. I didn't grow up at good academic structure. I just didn't see it until well into my life. And all of it was based on the stuff that I do know well, which is human behavior. It was always and so about insecurity and humility. So, you know, for everyone who's listening, like you were when you were faking it, when you're a 57y old or 40year-old or 12y old or 90-year-old, but like let's talk about boards or executives because that's what we're talking about here. When you're please know something and this is literally for the creme de la creme that I know are listening to this. When you're faking it, the smart 3% know. Absolutely. Like, let's talk about our industry, the people listening here. Yes. There are a lot of people that are wildly successful in our industry known absolutely in the marketing hall of fame on the list like have big money but are not as respected as they think they are correct because they are constantly bullshitting or building up their personal brand or things of that nature. By the way, everyone who's listening is allowed to live their life the way they're living it. I in fact even with ironically within the AI thing cuz I've been so busy. You know me pretty well at this point. Yeah. When the web 3 thing happened because I'd spent so much time on it because I had crossed every T and I was outrageously loud. You were I'm not very loud about AI. AI has been redot for a minute for 15 to 18 months now. You know this. I'm putting out unlimited content. People are not seeing a lot of AI content for me. They're seeing macro egg hunt more about fear like yes, you know, they'll hear me say people used to be scared to put electricity in their house because there was demons in it. Let's not do the same thing with a they'll see those things, but I'm not going deep into the modeling. like my point of view about the news or like the new app of this or what happened with Blue Sky like or Deepseek or that I deepseeek and like how quick like I'm not jumping hard on that because I know I'm stretched in right now working on different things and I know where I'm at with AI. I what I do that I wish more people did is I'm in my journey of not being scared of it. I use it every day. That's I use many of them. The day I heard about midjourney, I used it. Let me see how to make a picture in a video. Absolutely. The day perplexity like I'm doing it. I'm using it. But there's people within my own or usually I pride myself of being like the guy. Literally when I say the guy in Vayner, I am genuinely in belief that I know how to do social media creative to maximize reach better than even my experts within my own company. Currently, there are many people because I've sent them to go do the work that are deeper in AI stuff than I am. And that's wonder. And that that's okay. I'm on this platform, right? I said yes to doing this interview. Correct. And I have the confidence and humility and comfort of being like, hey, I'm just I'm only a couple steps into my journey. And I don't think I can go on a panel with same altman even though I have the name status to be on one. The reason I'm saying no is because I'm not going to contribute well. And I don't want to go up there and just say a couple of [ __ ] 50 words of just generic [ __ ] Where am I? I understand. The I'm uh Where am I? I'm meeting with startups last week to figure out how to win the SEM on That's right. on AI bots because I know what happened with SEO. I was there when we went from yellow pages to search engines. That's right. I know search engines are in trouble. 100%. We all know we're watching how we all work. Like I I'm 49 years old. I'm in the business. But I I got one for you better. At Super Bowl, I was in a restaurant in New Orleans and four three or four people were sitting at a table next to me in their 60s or 70s and one of them was explaining to the others why they need to use chat GBT and not Google to search. Oh my god, this is going to happen fast. I mean, it's happening so fast, which is why people are saying

like you've got to divorce your fear from it. to your point, admitting what you don't know, allowing people to actually, you know, educate you or your company or just experimenting with it. Part of the issue that people have is that they're not testing it. Well, now you're going into my biggest issue in life. Let's get into it. life is that most people are not practitioners. In fact, back to your former employer. I had a meeting in that office right across where a big dog within your company, she's no longer there as well, was starting to break down things for me. And I'm and I literally had to stop the meeting and say, "You don't know the platform. You know how to make a lot of money for the platform. " Correct. But you do not know the platform. That's actually not how it works. And so or how to get the best results. I know that you've been told as a sales individual what best practices are. That's wrong to the algo right now. So again, if anybody who's listening to this leaves with anything of value, download all of them and use the play with all of them. That is how you will have some level of context. And then when you're ready to go all in, surround yourself with people that have actually done something. When the NFT thing was going on, yes, one of the things I, you know, I'd have a lot of conversations with companies and different things and a lot of them would be like, "Oh, what about but Gary, I heard this. " And I'm like, "Yes, but I did this and this is what happened. " and what you heard. Let me show you what they did and what happened. Like I think a lot of this comes down to a do your own homework. Yeah. That goes back to downloading the apps and playing. Do your own homework. B pay very close attention to who you're listening to. Yes. Are they and I live both of these lives, but the way I live the first one is what I'm most proud of. Are they a talking head? We know a few of those. or have they lived that life? I'm a talking head that only talks about the things that I've lived. Well, you're a practitioner and an operator and you're translating that to other individuals, correct? To bring them into this. There are many things I wish I was talking about. In fact, I'm so this again makes proof in the pudding. I wish I was deeper right this second because I would be so happy putting out more meaningful content around AI because it would be good for me, my business, my opportunities, and the audience. But again, I haven't had the luxury to go as deep as I want to. It's but it's a smart way of doing this. A lot of this is about making sure one, you're testing and test and learn, test and learn, but also you're listening. And this is part of the challenge. That's the whole game. And this is when you don't have a galvanized group of individuals, there isn't a community, a safe place to be able to say, "I don't know. " Or, "Tell me what you do know. " And that's one of the things I love what you're doing. By the way, why do you think I said yes? I love you. I love Stephen. I love you guys. But like, I also really know what you're doing is going to help a lot of my friends and

the community. At the end of the day, what's interesting like insight? Everybody's worrying about like, is this going to be evil? disintermediate people? Is this going to make sure some people gonna be obsolet obso you know there's obsolescence if you will is associated with this 100%. Of course. By the way, everything's done that. Absolutely. The car did that. Correct. Electricity did that. Yeah. I didn't walk here. You know what I mean? The track. And by the way, there was an entrepreneur that bought 10,000 horses the day before Henry Ford's like, "You know what? Right. That happened. " Correct. Like no one's crying for the people. I don't hear anyone when they're like, "AI is terrible. " I didn't hear any of you when the leading salesperson for the yellow pages lost her bag. No. Like I didn't hear from you. I when you guys I don't hear from anybody when popup bagels comes and explodes and a local deli closes. Correct. Because they don't sell bagels anymore. I don't see the w you just like your pop-up bagel. Correct. Like this like I we need to not be delusional. Correct. Technology is undefeated and every time something comes up it changes [ __ ] But there's a way for it to coexist. I mean I think about painting and the invention of the camera. Yeah. It's another canvas in which to paint on. People still paint. It's always in. And and photography is a wonderful medium to for self expression. Both can coexist. Both can actually be in the same gallery and you can appreciate both of them for what they are. Look, I've been thinking about this for a while now and I may go there. There is this obsession with the word or when life is about and I like that you know and I've been thinking about like the concept of like the power of I quote you on that one please that's I really it's one that really is like a big observation of my life I think a lot about like why did things work out for me a lot of improbability to like you know my circumstance not my macro circumstance of being a male and white like I mean my micro like my truth the

truth of my life and a lot of it is the obsession of and over ore and I see it in so many others we are fixated on ore. We love black and white. Black and white makes people feel safe. It does. But life is gray as [ __ ] It's so [ __ ] new. It's why everyone's on tilt right now. Correct. It is not blue or red. It's always purple. And when you believe that it has to be blue and/or red, you're [ __ ] And that's why everyone's anxious. And that's why the pendulum continues to swing. And that's why like we canceled very effectively on the left. Yes. We're now canceling right. Like it's like it's such a joke. That's the reason for our problems. Like once you get to purple and the problem is both sides are actually 100% wrong. Yes. Like if you're red or blue, if you're black or white, you're 100% wrong because it is purple and gray out here. And that's what's going to happen with AI to leave with one last final point here. Absolutely. Just please go into maybe zone everybody. I used or but maybe act ironically it's maybe that really triggers my success. The power of maybe. I don't say no. Which is why so much good has happened for me. I would agree. But saying yes is also delusional how you lose as well. It's why maybe is so powerful. That is a fantastic way to end the sort of you know interesting thoughts around this thing. I think the piece of this is also just got to be able to invest some time and everybody has infinite amounts of time right it's so moving so fast and how can you pontificate if you haven't put in the work correct this was so by the way this was social I would talk to CMOs for a decade they're talking about things I'm like you don't know you didn't do it I mean but think about all the conversations we've had at can it's like people running around and having these conversations it's not real unless you've actually put it into practice learned something and likely failed at it fail You're basically failing at all times until you're not correct. Like it's basic life is just like walking and eating. Like the way we all like watch I wish all of us could watch our videos or our first attempts of walking. It wasn't successful. No, it didn't work out. You know, eating it was all over ourselves and in our hair and like this is life and it doesn't change from infant to where we are now. And I really, really encourage all of you, anyone who's listening right now that is using this journey and consuming this content cuz you're in the camp of no AI and it's and going to fear right away. And listen, you and I care about this stuff, but everyone's like the AI is going to be biased. I'm like, before you tell me about the world's problems about race and gender, the world is always going to have that. Why is that where you have 100%? That's now and I love it. It's very noble. But you know this people are posturing to look good. Correct. They don't even [ __ ] understand technology. I was like, "How about download one [ __ ] app and use it? " Be like, like just how about that?