The Surprising Thing You Can Do On Social Media To Boost Your Business | GaryVee Q&A w/ Forward

My funny content does very well. It's gone viral several times, but it doesn't directly convert into business. My ish there's only two things in business. There's marketing and then there's sales. The funny content is building awareness around you. If you didn't have the funny content, several people in this chat wouldn't have said Nick is the best right now. They know what the you do. You're getting business from it that you don't even see. Value comes in all shapes and sizes. Being funny is value. mentorship, coaching, skill set learning, those things are value, too. It's just value. The problem for almost everyone is when they get excited to make a piece of content, it's to tell somebody to buy a house from them. On converting to ad, my favorite thing is to take something that went viral or really overindex it organically and then

slightly reurbish it to be an ad. Okay. Right. So then like that video, but the video that did viral was what if it was a brand video? It just was there was no call to action. Let me go left field. I make a blueberry video that gets 5 million views. I then take it back to the shop and run most of it, but then about three4s of the way there be like a banner ad at the bottom that says, "You know what's delicious like blueberries? " Gary's new book, Day Trading Attention. Think about how weird that connection was. But I can tell you that will cack at LTV better than a lot of my best AB testing because the video itself is a good video and then you're just in it, right? Then you're in it and then you've got a shot and if somebody is in the market to buy a book to read about their business or marketing that may trigger it and so it's wild. That's an extreme left field version that I gave. So for a small creator it's like okay you say you post 10 videos small creator two of the 10 do better than the other eight and then one of the did was the outlier and when Gary's saying millions of views that's for bigger creators but like it could happen to you but even if it was 10,000 views and your other views get 200 that one that got 10,000 views you're saying that one is the one like there's magic there so that's what you should use for an ad. You should take that, bring it back to production and try to convert it with a maybe even just change the copy to be an ad. You could do that. Put a call to action on it, something a button. Yeah. Okay. I think testing and learning how I think humility and curiosity and creativity are three words that we should all talk about right now. Uh what are the trends? What's the breakthrough? The person that doesn't pay attention to what's working and does something completely random. What's definitely worked for my career is not watching what's working for everyone else. Trying to make up random [ __ ] You know, I saw people vlogging Casey Neistad. Others, they were doing it. I'm like, I can't do that. I'm like, wait a minute. What if I had a hu, you know, like that's like reality TV. Like, you know, trying different stuff. Um, you know, a lot of people when they're selling an active book don't put out a free PDF that sums up the book. I'm like, let me try that. maybe that people will feel so happy that I helped them. They might buy five for the team after they read the I don't know. And by the way, also being okay if nothing happens. That's the other thing. If you do something with just the expectation of the monetizable event, you're going to get caught. Yeah. Right. So, I think humility, let's go to that one first. Being okay with getting three views, Neil, the reason most people don't do random [ __ ] is they don't want to get three views when they're used to getting a thousand. But who the [ __ ] cares? Like it nobody notices. There's nobody walking around being like, "Hey, dude. I just scrolled all your videos and I saw you bomb twice last week. " And what if somebody And if what if somebody did? Like what is this [ __ ] third grade? The [ __ ] are we doing here? Yeah. I just uh people are like, "Hey, do you delete? " But you know what? But you'll love this deal. Everyone loves like everyone's like, "Yeah, yeah, yeah. " But a lot of these people aren't doing it because of that. And to your point, do you delete or archive your content? No, I do not. But other people do it because they want when someone comes on it to trick them to think that every video they make gets a million. That gig is up, bro. That's that's five years ago, by the way. That gig was never. Yeah. Well, you could fool people five years ago. That gig was never because if you're in that place, you're already in a place of insecurity. Yeah. The cost of the flop is less than the cost of doing nothing. Like for me, just walking to the car telling something it's easy. It's bigger than that. The learnings of what doesn't work. Yeah, that's true, bro. Oh my god. I am a man that stands here today with a good track record in this craft based on all the micro losing, not the winning. Yeah. You put out a video, I don't know if it was a year or two ago, and you

said, "Bro, if you don't believe in marketing, I want you to watch this. " You know, like post organic content, get the views, then you want to run your hook, ad, run an ad and target the people who've been watching your videos and you'll believe in marketing forever. Bro, I did that [ __ ] and I'm telling you, it is the I feel like even today it works and better even today than it did then. It is the unlock because the people already know, like, and trust you. And now you're giving them an opportunity. They watch your ad, they engage with it, and they take you up on your offer versus just running an ad to cold traffic where they never saw your face ever before. So, this I first of all, I just want to, you know, thank you for putting that on the radar. And then I want to get into like both sides of that. What's the content that you put out that gets the views? And then what's the retargeting piece look like? The content that gets views is the extremities of random ass [ __ ] when I in the green room of a talk said blueberries were underrated and I love them. That was one of my most successful videos of all time. I promise you that wasn't on my strategy sheet. So, back to your point, sometimes it's the human stuff. And then there's other videos that are the emotional stuff. When that young woman came to me after a talk and she said, "One day I'm going to be somebody. " And I'm like, "You're somebody now. " Which was wild because Miles Garrett did the same thing to a football player the other day. Very similar piece of content that works. The emotional. And then the third one, the tactical, like when I put out a video showing how to do something in black and white on a bulletin, which I do rarely these days to your point earlier, but I probably will. I have inflow, I'm sure, in three years, I'm like, "All right, let me show you. " So something of value. Now, value comes in all shapes and sizes. Why does somebody that's unbelievably attractive, male or female, get a lot of likes? Because being attractive is value. Why does somebody who's a comedian get a lot of like because being funny is value? But mentorship, coaching, uh skill set learning, those things are value, too. It's just value. The problem for almost everyone in this chat right now is when they get excited to make a piece of content, it's to tell somebody to buy a house from them. Yeah, brother. I would bet my life that a substantial percentage of people on here right now are not passionate about being in real estate. They just think that that's where they could make some money. You know, I think about this too a lot, Gary. Like it maybe the reason why people don't promote their product or services, they don't believe in it. Oh, brother. Do you know that I'm a shitty salesman if I don't believe in what I'm selling? I Do you know how naturally gifted I am at sales? I am a shitty and by the way I know this because I don't do it. You got to sell something you believe in even when others don't. For example, V friends, right? As you know, NFTTS, it got crazy. And then, thank god I made those videos saying 99% would go to zero. But a lot of people still think they're scams. They were worthless. They were beanie babies. Bro, they're not. There was just an administration in the White House and the SEC that didn't allow builders to build. That's going to change. I believe that 1% of NFTs are going to be very collectible, but I've done V friends cartoons. I've got Tops trading cards. Like, I'm proudly selling V friends. I want everybody here to buy a V friend NFT and to buy Vfriend stuff because I know I'm going to build a Marvel Disney Pokemon and it's okay if 90% don't see it yet. Like I know there I read comments from people like I love Gary Vee except that NFT Vince thing. But, you know, but but you could do this is like I think it's so dope that we can tie it to our business. So, for example, I was just talking about this. So, like with personal brand, with content, I've noticed with my own personal content, Gary, that when I teach things, there's an audience and sometimes that those videos go viral, but you know, a lot of times it's a limited audience. It's still impactful because it's more bottom of the funnel, but when I just tell stories about things that are going on in my life, people connect with me. Now, what's interesting is those are the things that people say when they see me. So they come to the events, they come and they're like, "Bro, did you find like what happened with your son? What are you doing here? this? " And like, so I feel like that's where we should lean. Almost 50% of our content is on storytelling because I see those videos blowing up every day on social. And then when you're pitching your stuff all day, all running basically ads, trying to be organic all day, it's dead. Yeah, man. It I mean, the book was written a long time ago. It's right there. It's called Jab, Jab, Right Hook. Give them what they want. And occasionally you can ask for something and it's not going to convert as I mean do you know how frustrated people that are givers are when they don't convert on their ask. But I keep reminding them they're like Gary B your [ __ ] jab jab right hook's not working for me. Like I've given my life to this community for a year. I asked for them to buy the book and like only 3,000 bought it. I'm like 3,000's better than zero. And by the way, like when I wrote the book, I didn't say give, give and then trick them into buying it. I said give, give and then ask. Yeah. And so yeah, I mean of course content, but that's the reason why they will do business with you. You know, of course, like nice guys finish first. This is the misnomer of society. Nice guys finish last is the worst statement in the world. kind, karmadriven, good men and women always win in the end because winning is

not how much money is in your pocket. Winning is how peaceful your sleep is. Yeah, that's a bar. Yeah, that is a bar. You like that one, too? That was good. You know what I mean? But I think as you get older, like my face goes gray and as I get older, like it's like, dude, what is the extra X dollars? Now, I know if you're on this call and you're in a place where you do want to double your business and all that stuff, that's awesome. But I will tell you this that the fulfillment and the peace is more important because you'll find and I know it's s so freaking cliche because Gary says all the time and you know all these people tell you and like well that's easy for you guys to say because you got money but I will tell you for sure that once you get past a certain level it really it's really like about your time and what you're spending your time on and your piece. I made less than I made I built my dad's business from 3 to 60 million. He never paid me more than a 100 at the apex I got 100,000 and I had no money but I loved life cuz my life was simple. I wasn't like I wasn't like when you have a family you're worried about your children. Your parents get older, you're worried about that. You get older you realize like you get scared. Like you know how many people are scar Bro most of these people are scared because media has scared them. I turn on Fox News and CNN and MSNBC and all because I watch everything social. I want to know everything. 100% of mainstream media is fearelling. Both sides and 85% of social media is fear selling because they got fear from that and they're just passing it on. So as you get older, you fear more. When you're 20, Do you know how many 23 year olds give a [ __ ] about politics? The LA fire. Like a 19-year-old right now in college is trying to hook up tonight. They're not worried about inflation. They don't give a [ __ ] about the LA fires. I mean, they do because they're a human being and it's a tragic event, but like, you know what I mean? Like, it's not eating up their 400 hours a day. They don't [ __ ] worry about like politics. They don't know the speaker of the [ __ ] house. They don't give a [ __ ] about the Supreme Court. They're not worried about the Bricks Alliance. They're not worried about what China's trying to do. They don't worry about Putin trying to bring back the iron curtain. They're not worried about [ __ ] some bird flu kicking up. They're [ __ ] drinking beer. Yeah. And so you It's funny how you were like as happy as you ever been when you're broke. Over here laughing, bro. But he knows it's true. If we were doing this and one person showed up, one. And you're like, "Gary, I'm so embarrassed. My shit's fucked. " Bro, I would be giving this fire right now with one person here. Yeah. It's being a good person. Um Neil, this is a good one. I think this will teach all these people more than anything we could possibly do. You've been going hard. You followed the playbook. You have the skills and the talents. That means you've met a lot of the people out there that have personal brands, right? You know the people now, right? Yep. You know where I'm about to go. All the people these people look up to, me included, you've learned some of them are even better in real life than they show up on social. But that's a small little group. What you've really learned is most of them are way worse. Yeah. And unhappy, insecure. Uh and what I know more than I know the sun will come up tomorrow is I know I'm on the good side of that because there's never a moment where I'm not a nice guy. Yeah. When Gary said he's just a good dude. You guys, if you want to go to my YouTube channel, right, where we've done, we've been crushing it lately. If you search oldest video, the first video on my YouTube channel was me hanging out with Gary in the office that he's in right now like six years ago, bro. He did a meetup where you could just show up at his office. I don't think he does this anymore, you know, but back then you could be like, "Yo, bro, can I come through? " He'd be like, "Yeah. " And the team DM' me back and we got to hang out. And he's like, "Everybody gets a five-minute meeting. " He was launching a shoe sneaker. We bought some sneakers. We got to hang out. We got to watch a live Ask GaryVee show being filmed in the office. And like I post I posted about this and so um you know Gary's just not just telling you this for those of you who've been following a while like you know but he's been doing it you know and I was a nobody bro like who am I to come to your office and hang out with but Neil you know this thank you I'm even talking little [ __ ] that's one thing right. How about like when you have your conference how people act in the back room with the person that's mking you up. And by the way, before I get too far down this path, yo, I'm a human. I've got tons of [ __ ] shortcomings. I suck at a ton of [ __ ] Just being a good human is not one of them, you know? Like, you know what I mean? Like, you've invited people that you've looked up to. They come and speak at your conference and they're talking down to your [ __ ] they're being nice to you. No, I hear the stories afterwards from the staff, of course. So, I know the story. I know the stories the staff said about me. Not that I do, but I just know that I think being kind to another human being is the requirement for this entire game. Sure, I'd love for you to [ __ ] know this inside out cuz it will work, but that's [ __ ] basic. Memorize it. Listen to it. Learning that how you treat humans will impact your [ __ ] wallet is something that people do not believe. They do not believe it. They think I'm talking puss [ __ ] They think like, nah, they're gonna be like, well, Gary, I tried to be nice. I got walked all over. No, that's not true. You might have tried to manipulate someone by doing a small thing that was nice cuz you wanted something from them. Yeah. Well, my thing is like we were talking about authentic storytelling as the big unlock for this call, one of the big themes. And I will tell you guys this, like I'm excited to share a story now. I think uh you know I don't know

where I heard this or maybe I freaking thought I don't know but it's been etched in my mind for the last five years. Don't say no for the audience you know like yeah maybe you said it Gary [ __ ] Uh but I was like and by the way I don't think I invented it but boy I did actually now I think about it you did. Yeah, bro. It's By the way, you know why I just jumped in? It was the first thing I told AJ the day we started Vayner Media. The first thing. The first day. 9:00 a. m. First day I looked at my brother. I'm 34. He's 22. And I was like, the number one rule is do not say no for America. Yes. Don't say no for the other guy is actually what I said. And then I explained the other guy actually met every consumer. Everybody here talks themselves out of it. Yeah. You're thinking about, you know, authenticity is like, well, how do you be authentic, Neil? Well, just here's the thing. People authenticity is not telling someone the truth. It's like revealing your truth at the risk of maybe somebody not engaging with you or back to authentic. Let me tell you one of my favorite examples in all of business that fits in real estate. Authenticity. When a 22-year-old is insecure because he or she's never sold a home. Instead of documenting their journey of learning how to sell homes the right way, teaming up with OGs, they think wearing a suit and getting a watch, which is fake, is going to [ __ ] make you be like, "Oh, the [ __ ] are we doing? You're [ __ ] 22. " And I think the audience has gotten really good at sniffing out who's being authentic and not being authentic because they've consumed so much content. You ever see a young person like scroll, bro? It's insane. Like you can scroll 20 videos and then all of a sudden they stop and it's another talking head video. Why? Like why do we watch somebody and not the rest? It's probably it's a big piece of this is how they tell stories but also being real. Being fake is a short-term game and you might be able to trick losers, but you're also losing equity with winners. Let me say that again because it's incredibly important. being fake, faking the funk, tricking people, scamming people, not being authentic. You can trick people, you can trick people for a short period of time, for a period of time. No, you can keep tricking people, but what you're doing along the way is you're also losing the real ones. And if you're ever going to want to be in the big leagues, you need to understand that. Yeah. Um, one thing that you've been, you just previewed this a minute ago, but you've been talking a lot. I've seen on the news um is live selling. So yes, QVC style. So I know you're going to talk about this trend, but bro, I was on Tik Tok and I know there's some talk of Tik Tok ban coming back. I'm pretty sure it's going to be here, but and by the way, you can do this on other platforms, but I saw it crushing on Tik Tok. I saw a mortgage guy on Tik Tok going live for two and a half hours, right? Answering questions live. And then the people that were ready to move forward, he's like, "Oh, passes them off to the team. " He just literally turned his live on and there was maybe 12 people on at one point. There was three people on at another point. He was answering questions live. So, I feel like, bro, this and I've seen maybe like three people do this in the last year. So, it's not It seems like it's new to our industry, but live selling uh I know people think of it QVC style like you're selling widgets, but like you can also do this with services. Correct. Yeah. I mean, obviously, it's going to be it's going to have a smaller effect. It's a lot easier to sell a t-shirt selling than a car or a house. But of course, because it's because one of the things that's happening when you're doing live selling is you're just building brand and building awareness, you know, and so yeah, I'm a believer of live selling for everything. I do not believe that it's as easy to sell a home, but let's not forget there's unlimited shows on TV where they show homes and put a listing up. Yeah. But I think it's not about selling a home. It's about selling someone on the process of, you know, starting the process with you. So, it's like, hey, what? Maybe there's a checklist you have. Maybe there's stuff you going over with people who want to potentially buy home. Now, now you're going into the smart part, which is branding and reputational build. Of course, there's multiple things going on at once. But, do I believe that somebody is going to actually sell a home from a Tik Tok live? Of course, somebody sees it. They're like, "Wait, my aunt lives in Mesa, Arizona. " They text them. Like, the world is connected more than ever. It's crazy. It's so cool. It's so amazing. So, I'm gonna bring up a

question right now, Gary. Um, Gary, I got a question for you, my man. Um, morale sucks right now in our industry. And I think it's a it's affecting a lot of people's ability to just operate and market and sell. And I think it's compounding the problem. Like, their morale is actually hurting their ability to Honestly, Sam, I'm sorry to jump in. I really am. I'm just gonna jump on it while it's in my stomach and then we'll finish the question. B players, Sam. Sam, tough market is when A players eat. I needed to. By the way, if you think that was fun for me to say, it wasn't because I know a lot of people. I don't want to say, "Hey, you're a [ __ ] lo. " But I'm telling you, morale is low. This industry has a lot of pretenders. Every industry does. This one especially is good at it because when it's good, you need to be like a rock and you can sell a home. Like you're not a human. Like you're literally like a piece of food can sell a home when it's hot. So just I need everybody to hear this. Morale is low by C, D, and F players in the real estate industry. If a players are [ __ ] hoping that the market stays down because it's weeding you the [ __ ] out. Okay, keep going. Dude, I feel that Carrie, but I'm going to tell you like we have some A player beasts in our market right here and they're losing their backbone. Like how like as a team leader like how you know why? Teach them to not spend their money when time is good. Yeah. You know why you think they're A players? cuz they're A players at selling, but they're F players at spending. And when [ __ ] was good, they got a [ __ ] Lexus or a [ __ ] Viper. When [ __ ] was good, they [ __ ] went to [ __ ] the Four Seasons and ate the [ __ ] lobster and give me the DM P and got a [ __ ] Roly. You know why A players are [ __ ] bending right now? Cuz they [ __ ] spent their [ __ ] money because no one thinks there's ever going to be a dark day, which I would then say immediately makes them a C player. What do you think about that, Samuel? I think it's the truth, bro. I know. truth. It's why I drive a paid for Chevy, dude. Is what I think, bro. I mean, there's so many people like that are so good at selling that they're good at spending. They've got to get their [ __ ] right. We got to get back to grandma and grandpa principal. Save some money. We don't even save money anymore. The [ __ ] That's so true, bro. This is insane. I think it's a great question. Uh, thank you Sam for asking that because I think it's so Sam. So that so honestly I want I'm sorry. So Sam, ironically my answer was the answer. You need to sit down your team and be like, "Hey, if like let's have real talk. Let's all live a little humble. Let Hey everybody, let's ban I'm making up weird [ __ ] right now. Let's ban Starbucks coffees in the office. We're going to make folders in the office cuz everyone's going to save six bucks times three 18 bucks a day. " Like we got to get humble. Hum. Humility is the superpower. We [ __ ] hated Spencer and Heidi and all of a sudden they lost their home and Heidi's at shopping at Marshalls and we're like, they're the best. Humility is the [ __ ] answer. People need to get humble. I feel like it's hard conversations, man. I'm telling them little wins, you know, take it just action over ideiation and little wins is the way to get back on top and just to build on something, right? Yes. But I think the bigger issue is that they're just not they're not willing to have the hard conversation that they're also hypocrites. They're the same people that were talking like you got to crush it and work hard and [ __ ] eat it like two years ago on social and now that because they're getting affected, they're crying. Gary, bro, somebody just text me. I won't say your name, bro. I won't uh call you out, but he said to me, he goes, "I love what Gary's saying right now. This is speaking to my heart. This is exactly why I sold my Ferrari. " Good for that person, bro. I resp When Oh, watch this. Here it comes. You see it? Yeah. That person gave me goosebumps. I respect nothing more in the world than a man or woman that is willing to have the humility to go backwards on paper. By the way, sell their home and go rent if they really got theirelves in a man. I can't even Oh, I can't even explain when all Do you know what the proudest thing I've ever done in my career, Neil? Is number one. Number one, in my career, not taking the government's money during co Yeah. didn't take it. A lot of people did that [ __ ] You could see my energyy's going to a different place cuz I got real feelings about people around me in my life that taught that [ __ ] like be a winner [ __ ] that [ __ ] took that money when they didn't even [ __ ] need it. My company was on [ __ ] I was up 24 by the way. And hours a day cuz I also did the all-in challenge with Michael Rubin was raising money for people. I want to know who the [ __ ] you are. This is a whole another sentence and conversation about No, I think we just figured out how to trigger Gary, man. Don't Neil Neil, I don't need peace time generals. I don't need people that are good when it's easy. I'm trying to figure out who's a [ __ ] winner when it's hard. [ __ ] yeah. I love this energy because Sam, when Sam says, "Hey, Sam, get back on the screen. " Sam, I just need you to hear this. Anybody by nature who's complaining and crying when things are tough, by definition, can never be an A player. So, they better [ __ ] acknowledge their penis right the [ __ ] down. And that hits. He called it out, bro. All right, let me I'm going to move on to another question. So Gary, I own a

insurance agency and I struggle with the balance of which type of content to focus more on. My funny content does very well. It's gone viral several times, but it doesn't directly convert into business. My ish ish. Yeah. Is by the way, somebody just said Rick is the brother, I'm sorry to jump in because I'm getting hyped right now. There's only two things in business. There's marketing and then there's sales. The funny content is building awareness around you. If you didn't have the funny content, several people in this chat wouldn't have said Nick is the best right now. They know what the [ __ ] you do. You're getting business from it that you don't even see. Nobody remembered why the [ __ ] they emailed you. But go ahead. Yeah, I know. So, and the educational content, it doesn't perform as well. Like, it usually flops, but I know it's necessary. I'm sure lenders and realtors can relate. Um, I just want to know how to or I just want to get better at creating content that converts or like what would Gary do um at the end of the day? Like, which percentage would it be? 70, 30, 80, 20. How many posts a week or a day are you doing between the two of them? usually five post five reels a week, but a bunch of stories, bunch of and posting on all platforms. Yep. I would a do more and b I would uh eb and flow sometimes 50/50, some 7020, some 8020. Like I wouldn't overthink it. I would keep doing both to as much as I possibly can make across as many different platforms as possible. Okay, does that make you understand? Yes, sir. Thank you. Let me ask you a real question. And don't [ __ ] me. Promise. Yeah. On some real talk, on average, how many hours a week do you think you work? And don't, by the way, like nothing's impressive and nothing's [ __ ] I'm just asking, please. Roughly between 45 and 52. Good. Of those I'm going to go with 50 because it's easy math. Of those 50, real talk, don't [ __ ] me. This is important for you and everybody else. How much of the time do you spend on making content? Making it. Not reading the comments, not, you know, scrolling your phone. Not making it. Well, I'd probably say like maybe six. Great. No, maybe five or six. Yeah. So, about 10%. Yeah. Make it 20%. Okay, good. That's it. Cool. You know why? It's going to work and it's going to take away this question. All right. Because the answer to for anybody who wasn't following is you're going to end up doing more of both because both work. Got it. For different reason. Gary, love you. Stay well. Ivonne, we got a little bit of time left here. Go ahead. So, I've seen so much AI generated content and there's a new development on AI every day. Yes. Should we be embracing this to put out more content? Should we be So, no anti- AI really just delve into it. I've lived through anti- social media. I've left through anti- internet. I've lived through anti- search engines because some reason the yellow pages was supposed to be put on a pedestal. We've lived through anti-exting because, you know, you should be writing letters cuz that's more spiritual. I've lived through reading about anti- television, anti-radio. Oh, by the way, go read the articles about anti-ele electricity because guess what? There's demons in the electricity. So, don't print in your home candles are better. I've read anti-car because these horses are too important. I've read anti- every single piece of technology of all time and everyone who's anti loes and everybody who's pro gets first mover advantage. What do you see as the major impact of AI on small creators like us? Uh that it's going to commoditize a lot of the people that are not good and it's going to make the ones that are good exceptionally productive and successful. Awesome. Thank you. You're welcome. Well, with the logorithm always changing in Instagram, you know, it seems hard to try to keep up with that. What do you think is the best way for us to, you know, not only get organic content, but to stay up with things? Cuz every time you think it's you're on the right track, it changes and like it seems like I'm back at zero again. Rick, did you ever work out in your life? It's a very simple question. Yes or no? Yeah. Yes. Yeah. You can probably tell I work out a lot now. I know. Adonis like body. I know. Rick, were did you have up and downs or did you have like one good fiveyear period in other than that or how did it go? No, there was definitely eb and flow. Definitely still is. Yeah. How do you keep up with it? By putting in [ __ ] work, Rick. Right. Like, I'm sorry that the algorithm changes. Tough [ __ ] If you [ __ ] want to be a winner and make people see your [ __ ] you need to stay up on it. And if you're okay with not, then you can chill and you'll gain a little bit more fat and your muscles will get a little smaller. Like this is the truth. The way to stay on top of it is it, to read about it, to search about it, to ask ChatGpt, to read books, read the free deck, follow people like me and others that are that spend their whole life on it, do your own homework. And if you don't, you don't. The other thing is you're all too addicted to one platform. All these [ __ ] have been yelling about don't just be on Tik Tok after I finally got them on Tik Tok. They're all [ __ ] right now because of the [ __ ] ban. If that goes down, everybody here should be on Facebook, Instagram, Tik Tok if it's still around, or if you're global, Snapchat Spotlight, which is their Tik Tok, LinkedIn, YouTube, YouTube Shorts. All of them. Yeah. Camila said, "And Rednote. " Watch this. Camila. Camilan here said, "What about Red Note? " I'm going to show you something because that's where everyone's moving over to right now out of this sphere. This is literally my team showing me this. Look at this, Neil. Most of the people here have no idea what the [ __ ] Red Note is. Look at this. I never I've never heard of it, bro. Till now, until you just told me. Who the [ __ ] do you think you're talking to, Neil? That's it, bro. Who the [ __ ] do you think, bro? Who the [ __ ] do you think you're talking to? Vine, it was everything. He's always the first to adopt. I promise you I didn't get here by accident. luck. I didn't get here with my [ __ ] looks. I put in the [ __ ] work. That's the answer to Rick's question. Every day I know that attention and awareness is the most important thing in the world. And I pay attention to where it is, where it's going, how it's going, where By the way, if you did another thing I've said a million times, Neil, and I know you've heard this. I haven't said it in a long time, but if you listened, and boy, have you listened to a lot of [ __ ] things I've done and better than that, you've actually executed on a lot of things that I've said. But one of the things you're not doing is you're not doing what I said, which is you go to the app store every single day. Every day when you take a [ __ ] when you brush your teeth, before you go in the shower or check your weight or drink a glass of water, your new daily regimen is to go into the platform of the App Store app and look at the top 100 and you would know what Lemonade and Red Note was if you did that cuz today they're one and two and you'd be like, "What the fuck? " Got it. Yeah, I haven't been doing that. I remember occasionally, but you get co caught up in these platforms and it does take time. I think it's like what Rick's saying is we I have empathy, bro, for like it's hard to keep up with because of But you know what else is hard? You know what's the hardest thing for me in the world? To eat protein over carbs and to go to the gym and work out my muscles and stretch. It's hard as [ __ ] But as someone who got hot as [ __ ] on stretching the last three months after having es and flows, I cannot believe how I feel today with my QL, with my adductor, with my soaz. And [ __ ] four months ago, I was like, eh. And now I put in the [ __ ] work and I feel better. Go figure. Yeah. Now, this is a great question that just came up. I see it in the Q& A. I also see in the chat. Okay. He says, "If you're into these niche things, do you need to create a separate account for that? " Like, let's just say it's tequila, but then he also wants to talk about this. He can, but don't forget 95% of the consumption is happening in the feed. So whether you do it under Rick's tequila, what's cool now is he can do that and his first post can get views because now views, not just followers, or he can do it in the other thing. Both can work.