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How To Build A Brand In 2025: The New Reality Of Social Media | GaryVee Q&A w/ Real Leaders Magazine

Gary Vaynerchuk 02.04.2025 74 125 просмотров 1 736 лайков

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Today's video is an interview I did for Real Leaders Magazine, where I talked about the new reality of social media that has never existed before, and how live shopping will revolutionize small business. I answered questions about whether or not how you make money is more important than how much you make, and what I look for in an investment. Hope you enjoy! 00:00 — The new reality of social media that has never existed before 01:42 — How you make money is more important than how much you make 03:42 — How live shopping will revolutionize small business 07:08 — How can a magazine stay relevant in today's day and age? 09:01 — Attention is the ultimate asset in the world 13:14 — What do you look for in an investment? 14:56 — Which platforms to post on while trying to sell direct to consumer Follow Real Leaders Magazine: https://www.linkedin.com/company/real-leaders/ https://www.instagram.com/realleadersinc/ https://x.com/real_leaders https://www.facebook.com/RealLeadersMagazine https://www.youtube.com/@RealLeadersMagazine #leadership #investing #socialmedia #motivation Did you miss my tactical marketing strategy in 30 minutes? Check it out here: https://garyvee.com/medialink — Thanks for watching! Join My Discord!: http://www.garyvee.com/discord Check out another series on my channel: Gary Vaynerchuk Keynote Speeches: http://www.garyvee.com/keynotespeeches Gary Vaynerchuk's thoughts on NFTs, Web3, cryptocurrencies and more: http://www.garyvee.com/web3nfts Life, Business, and Career Advice l Gary Vaynerchuk Original Films: http://www.garyvee.com/gvoriginals How to Make Money at Garage Sales l TrashTalk: http://www.garyvee.com/trashtalks Inside the Life of a $300M+ Company's CEO l DailyVee: http://www.garyvee.com/dailyvees — Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the CEO and creator of VeeFriends. Gary is considered one of the leading global minds on what's next in culture, business, and the internet. Known as "GaryVee," he is described as one of the most forward thinkers in business. He acutely recognizes trends and patterns early to help others understand how shifts in consumer attention impact the realities of the business world today. Gary's approach sits at the intersection of business and pop culture. He keenly understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber. Gary is an entrepreneur at heart – he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, Chicago, Miami, Toronto, Mexico City, London, Amsterdam, Sydney, Singapore, Tokyo, Bangkok, Delhi, and Kuala Lumpur. VaynerMedia is part of the VaynerX holding company, which also includes Eva Nosidam Productions, Gallery Media Group, The Sasha Group, VaynerSpeakers, VaynerCommerce, and Tingley Lane Trading. Gary is the Co-Founder of VaynerSports, VCR Group, VaynerWatt, ArtOfficial, Resy, and Empathy Wines. He guided Resy and Empathy to successful exits -- which he later sold to American Express and Constellation Brands, respectively. He also owns a Major League Pickleball team called the 5s, is part owner of a Big3 basketball team, and is an investor in the revival of the SlamBall League. In 2021, Gary created VeeFriends, an entertainment company that has become a rising powerhouse in modern entertainment and collectibles. Often described as Pokemon meets Sesame Street, the company leverages stories, games, events, collectibles, and technology to scale its character universe. Vaynerchuk also has negotiated partnerships with brand powerhouses such as Crocs, Fanatics, Macy’s/Toys “R” Us, Mattel’s UNO, Mattel’s Masters of the Universe, Moonbug Entertainment, Reebok, Squishmallows, Topps, and more. Gary is also the founder and creator of VeeCon – a contemporary super conference that converges business and pop culture with innovation and technology. He is a six-time New York Times bestselling author, with titles including Crush It!, Jab, Jab, Jab, Right Hook, Twelve and a Half and Day Trading Attention. In addition to running multiple businesses, Gary documents his daily life as a CEO through his social media channels, which have more than 45 million followers and garner more than 300 million monthly impressions/views across all platforms. His podcast, "The GaryVee Audio Experience," ranks among the top podcasts globally. Gary serves on the board of MikMak, Bojangles Restaurants, Global Citizen Forum and Pencils of Promise. He is also a longtime Well Member of charity: water. Gary's life ambition is to buy the New York Jets.

Оглавление (7 сегментов)

The new reality of social media that has never existed before

most substantial thing that has happened in communication in a very long time we are now in the era of not social media but interest media an individual piece of content where you have six followers it's your fourth day you're a CEO of a business reading this right now and you've missed the boat and you envy Gary ve CU he's been doing it for 15 years I have great news for you we are on equal playing Ground now cuz if your stuff is good and I just did a mundane kind of C minus for Gary ve piece of execution your video is going to get more views than me that's level of Merit of thought and creative that has never existed what's amazing about LinkedIn is I can post a video right now with great thoughts and it could get four million views if it wins on the Merit of the creative it's not even the social media that I grew up in when I invested in Facebook Twitter and Tumblr these stock options right here back in 2007 you had to build a community for a long period of time to get millions of followers so that a lot of people could see something you say fact that I mean in fact I would actually argue it's funny that this got brought up I'd like to see the both of you spend more time having this incredible publication make a lot more content for LinkedIn because I think it would grow your business dramatically so if I just may put a bow on it Carl I apologize I think the answer is tough of course everyone's gonna compete comma do you realize that you're want even if you've never started a personal brand for the last 15 years that if your third video or written post on LinkedIn Instagram Tik Tok because of the way the algorithms work this is by the way the most substantial thing that has happened in communication in a very long time you've said that you know how

How you make money is more important than how much you make

you make money is more important than how much you make you still feel that way is that a nod to the impact business sector when I think about 2015 I felt like every startup I looked at would walk in and be like Gary you're going to love my startup we sell umbrellas but every time we sell an umbrella we give an umbrella to somebody in a rainforest and then I would look under the hood and like yeah but you're selling an umbrella for twice the price you're really not being altruistic you're just using good as a facade for your selfishness so yes I still believe in that and I believe in that predominantly based on whether your Tom shoes or you know Brands like that pioneered some of this stuff whether you are donating a percentage of your you know Patagonia or whether you know or whether you're on the complete other side and you don't care about anybody but yourself and you built a business I think the reason it matters is when you're 90 and more importantly what really happens in your life between 40 and 90 I just don't think the dollars in your bank account actually drive a level of happiness that unfortunately I think a lot of people are confused by and so you know I think it matters because I just think you'll have a happier life as a human being if you actually believe in what I'm saying because you'll have more joy in your life both in your family friendships and just how you feel about yourself as you round up your journey now in 2024 I think we're in actually a beautiful place this place where humans are thoughtful about this and comma we've gotten a little bit of the muckery and snake oil salesman of using it as a weapon out of the system and we're almost kind of in this t space where I like that it is a subconscious or conscious thought of every entrepreneur when they start a company that this is an option and I think that's a remarkable place for us to be you're considered one of the leading Global

How live shopping will revolutionize small business

Minds on kind of what's next what's coming up in culture in the digital world and I've seen you recently talking about live shopping and how will revolutionize small business and I just wondered if you had some thoughts you can share with us about that and how it would impact Founders and companies that are reading real leaders literally any this is the quote you can put it in a box in dark black literally anyone reading this article if you sell something you must stop reading this article and immediately go spend 25 hours researching the current state of live social shopping Tik Tock shop a startup called whatnot that is a leader um and but I we've already see Walmart Amazon eBay have their own live platforms it's inconceivable to me that Facebook Twitter and YouTube do not have aggressive announcements m& a I don't know what they're up to I have no inside information but it's inconceivable to me that we won't see things from Instagram Facebook Twitter X and YouTube shorts this year um it again if you're a businessman or woman that has lived in executed or pay attention to China you're completely bored by what I'm saying because this has been a decade of reality in China but it's finally hit the Western world it's significant I think it could be incredibly detrimental to Consumer package good apparel or retailers if they don't if they dismiss it the way many dismissed Amazon and social media I think this is big girl big boy stuff I think QBC and home shopping networks still do crazy amounts of Revenue and like nobody even knows half of under 40 doesn't even know it exists and anybody over 40 is flabbergasted when they look under the hood there is something inherently human that humans love to buy stuff when it's in a live environment it's why live auctions do well it's why QBC does well and social media when you take the conglomerate of the seven platforms that lead the sheer attention the hours spent by human beings in social media is profound and misunderstood in its dominance and now you're layering in shopping th this is a very big deal I would argue in a 15-year window if Amazon stumbled and misplayed it this could be the thing that knocks them off their perch even if you're B2B company listening reading this right now and being like well I sell SAS that doesn't mean anything to me I implore you to figure out how to go do a collaboration with a fashion brand and make a cool hoodie for your B2B company and then sell it on live shop just for the awareness and brand building not the revenue which I know would seem far-fetched to a B2B person reading this but I'm not saying it to be wrong or for my health there it's a big medium well we're very aware of H social media's dominance it's completely disrupted our industry believe it or not only do I it I have unlimited receipts on the internet in9 1011 begging traditional media companies to understand how big this is it's kind of similar to what I'm doing right now with live shopping to retailers and package good companies that was going to be one of my questions though is like how is an Antiquated U media platform like a

How can a magazine stay relevant in today's day and age?

magazine American Pastime stay relevant in today's day and age by conforming to the new distribution model as an awareness and execution Equity of what it does meaning if you fall in love in with your form factor instead of your brand you become vulnerable real Leaders The Wall Street Journal Sports Illustrated is a great example Sports Illustrated could have been House of highlights and overtime and bar it could have been but it became obsessed with its medium not its brand and so how any Antiquated anything can do let's talk about this because I'm bouncing back to the prior subject matter if you're a clothing store on Main Street in an my dad's wine store in New Jersey is in an affluent area so Milbourne New Jersey nice great town good money upper middle class to wealthy there's plenty of small stores on Main Street in Milbourne that are just dying of course we know online shopping right however if one of those store owners this morning woke up and decided to turn their store a piece of it into the studio that did live shopping all day long they would explode over time if they were good blah blah so to answer your question Kev it's a it's not becoming delusional or idealogical or on your medium it's about becoming obsessed with your brand and finding ways to convert it into new attention parallels yeah and I appreciate you sharing that yeah that was one of the major takeaways I got in day trading attention uh which by the way great book and I listen to an audio book by the way I don't know why it's free on Spotify but you should definitely start for it um so one of

Attention is the ultimate asset in the world

the things I I'd love just to get for our audience real quick could you just explain to the Layman what is day trading attention and what do you mean by under overvalue platforms so day training attention has cap you know was a real big moment for me when I came up with the term one of those kind of Eureka moments it captures everything I've been trying to say for 15 years and but you know again you've got to kind of understand it so attention I believe is the ultimate asset in the world not nothing can happen unless someone's listening to it you can't get you can't become president of the United States if you're talking in a cave by yourself and thinking there are people there right you as a parent you can't have your child become the human you want them to become if you don't talk to them and they you know every single thing on earth is based on attention what people give attention to and then the quality of the content the written word the audio the video is the variable if it lands or not but without the attention it's the old you know that whole does the tree fall in the forest did it even happen so attention is my obsession I grew up building my dad's business and then my personal brand first on Direct Mail print magazine ads newspaper ads radio and local television then I did it on Google AdWords and email marketing YouTube then I did it on social media and I promise you and I think this will land with both of you based on the history of my career I will be at the Forefront of when VR matters and I promise you when if VR has three hours a day the way a phone does you'll go into the VR device and you will be like there he is because I'll be because I don't have any romance and this is actually very important for every real leader to hear I am not romantic about how I got here or how I currently make my money because and if I do I can get caught back to Antiquated I have to always understand where it's going and I've got to get that timing right day trading is a term on Wall Street right that was different than the way people used to invest in stocks our grandparents our parents they would buy a stock and they would go to sleep or a mutual fund and they would see you later I'll look at it in a couple years then when the internet came along we had these kids buying stocks and selling them every second they Trading believe that marketing let's talk about your magazine right if I'm buying an ad in there I've got to make it I buy it from you like it there's a long period of time before it shows up in an issue which is great and important but the way social works now and she attention the speed in which you have to make content and be on top of this is more like day trading than buying mutual funds and so it captured the essence of what I want I see the Nike book behind you right from Nike to real leaders to Gary ve the personal brand to a store on Madison Avenue to a law firm the more they understand if you are doing marketing if you are trying to get attention if you want to succeed and build anything a personal brand or a business the more you understand its day trading attention now yeah the better you will succeed and then to the point of the book boy oh boy once you understand that you start to realize how much science and art and strategy and complexity is be good at it yeah I would argue it'd be like me telling everybody actually here's a good comp that actually worked out if I told every kid that was an athletic freak 20 years ago when they were six 15 years ago hey you should all become basketball players not football players because I see the future and basketball's going to grow and because there's only 15 players on the team and not 53 you make a lot more money if you're a good basketball player than a football player that would have been the right strategy that was n obvious 20 years ago and so once what I'm trying to teach people but still being great is hard and that's what this is I'm telling you that basketball is coming but the reason I wrote the book was I'm gonna show you how to train and actually do it well what do you look for

What do you look for in an investment?

you talked about um some of the brands that you were an angel investor in Facebook Twitter Uber Snapchat binmo um what are some of the components that you look for today in a business that you're going to put your money in or resources into you know I love to talk about publicly about my big wins there are many more losses that I don't talk about and the beauty of being 49 now instead of let's say early 30s is the last 15 years of investing 20 years of investing has taught me that I'm looking for the jockey and the horse so in early parts of my career in the earliest Parts I would only invest if I thought the kid the guy or the gal could do it so it was pure jockey then I got high on my own Supply because I was so on fire that I lost my way a little bit and became only about the horse if I like the idea I could imagine myself helping it to get big and so I almost overlooked the jockey I am now firmly in a place where I have to adore the idea and the intuition I have that this human being in front of me is capable of seeing it through uh Rachel tiagra you know at mcmack she's on the sixth version of mcmack and it's because she's capable of seeing it through so I look for that now and because I do such early stage investing I don't have the company's results to rely on that the person can do that I have to go on my intuition on can they do that but I'm looking for the what I call the jockey and the horse uh we're just going to Rapid Fire here uh

Which platforms to post on while trying to sell direct to consumer

first is if I'm a directed consumer conscious or certified bcorp company where should I be playing in 2025 definitely I mean required not even optional Facebook and Instagram Tik Tok and YouTube shorts that is like you can't e like I couldn't comprehend if you're trying to sell something direct to Consumer not being on those channels the next tier would be Twitter X LinkedIn Snapchat Spotlight which is the Tik Tok Instagram part of snap chat but the first four are just utterly required to have any prayer of success okay that's huge and I appreciate you sharing those new platforms remember when you had musically in there it was just like no way this is gonna happen but it did next question uh if a small be I'm if I'm a small B2B service provider or law firm uh looking to Target conscious business owners what kind of strategy do you think would cater to them best so this is like a going to blow people's minds the AI algorithms that run the for you pages and the feeds of these social networks are getting better and better by the hour to understand the content and then put that content in front of the people that they're trying to reach so can you imagine we're now going to be in a place in a year or two it's already happening but I'll go with a year or two where this individual if they're saying words that are you know conscious for good all that literally the algo is picking that up and then the feed will send it to people who've shown a propensity of being interested in that subject matter So my answer would be very heavy YouTube shorts and Linkedin for that exact person LinkedIn because it's it just finds the B2B environment YouTube shorts because YouTube is the second biggest search engine in the world and so when you put a social piece in there a YouTube short you will show up for the people that are looking for that kind of content and that would be stronger than you doing it on Facebook and Instagram right now got it a common question you always get that I think is really relevant that we want to share in the magazine is if you a Founder growing a business on social media should you grow it on your personal platform uh on your profile or on the companies great question the answer is both you know as you know by living by me talking about how I actually do it Vayner media and Wine Library and vriends and everything I have their own pages and then I have my pages and you know humans will tend to over index Brands and companies it's just the nature of the medium but by doing both you're able to take the human audience and push them to your business and you can work with them back and forth collab posts are now a thing and so I genuinely believe it's both but if somebody's crippled by that they think that's so hard or I can't the reality is either will work okay um last question here um brand guidelines he talked a lot about in the book um tell me a little bit more about should a company have brand guidelines or do they get in the way of ultimate creative creativity you know I think it's kind of uh I would say 2080 so should brands have guidelines sure look I think it's good to know what you're up to for new employ but I think to your point again for the leaders that are reading this is a marketing terminology issue more so than a business and operation one but in marketing land how to build a brand guidelines a lot of this stuff is hurting people in the new world it was good for television it's not good for social media I would rather Brands focus on being relevant to as many different consumer segmentations as possible versus coming up with a tagline or color scheme that becomes restrictive of creativity in this new world

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