30 Min Of LIVE Social Media Advice: How To Grow Your Brand | Tea With GaryVee 70

Why are you not popping off? Cuz your content's not good. You're just not winning right now, bro. The algorithm, aka human beings. You know what the algorithm is? The customer. The customer thinks your [ __ ] is whack. You're not bringing value. How about caring about the audience? How about trying to provide value to help? When you are happy that you suck, you can fix. When you blame the algorithm and your mama, you lose. Right now, when I said that, people got triggered. When I said to Drew, "You suck. " Drew was happy. She was like, "Yes, that's a winner. How do I get my

podcast to go locally? I I've got I've had some good guests. I just can't seem to get it any views, you know, or any local views. " The first thing you should do is take the link to your podcast and text every person in your phone that lives locally. All of them. You literally start with Aaron Anderson and you end with Zachary Zakoski and you lay down at night for an hour every night, two hours, three hours. If you want this, brother, if you [ __ ] want this, you lay down and you go through and you ping somebody you [ __ ] went to high school with that you know is still in town. Hey Sarah, it's been a long time. I did a new podcast. Don't know if this is important to you or not, but it would mean a lot to me if you listen to the first couple minutes, right? And so you first you do ground battle. Next, you post your podcast on Facebook. Okay? And then you run ads for $100 for people that live within a 10 mile radius of your home. I've heard. Yep. I've done that's the only traction I'm getting is when I do the ads. And how much are you spending on the ads and how I've done about two I'm doing two uh $200 I guess um on YouTube right now. No, not YouTube. I didn't say YouTube. Facebook because Facebook targeting ads are real tight. You can target by What town do you live in specifically? I live on St. Simon's Island. on the corner of the state, but I cover the whole state of Georgia is my territory. So, well, you can literally run ads that are very specific to I would say go start with closers. Georgia is a big state. Start with 10 20 mile. You can target by mile radius, Facebook ads, not Instagram, but can be mixed, but I love Facebook proper and I love it for your audience and that's what you need to be doing. Gotcha. One other quick question. I I'm in a B2B business, local uh family ran business. My biggest problem right now is finding the experts in my company to come help me with my content. They're all scared to be on camera. do these things. We're very successful. My father's built a great business. I'm trying to take it to the next level, trying to get it more online. Are you their boss? I am not. I'm their boss's son. Um I am, you know what I mean? I run my territory very similar. Um, I've worked for my dad most of my life and um, he's just the past seven months he's just allowed me to start making content for the company. So, I'm just earned that right. So, are you have you had your dad on? Yes, he was on my first podcast. It was awesome. It was great. Have you asked your dad to encourage the executives to be on? He has and I've gotten one on. It's just uh it's just old school technology and just not want to be on camera, I think. Um but it's who do you want as customers? Um we are in the uh office equipment um uh IT space. So we're ma mainly looking for indep uh IT directors and uh different we sell copers printers. That's who you should be asking to get on the show. Not your executives but potential clients of your business to talk about their business. You see where I'm going, brother? If you email somebody and say, "Hey, I want you to buy copers, fax mach, whatever the [ __ ] you sell, and that's hardcore selling. But if you reach out to them and say, "Hey, I have this the Southern Executive Experience Show and I'd love for you to be a guest to talk about your journey in your business. " Now we're flirting. You understand? Yep. Now you're warming up the lead. You understand? Yep. Absolutely. Now you're creating the opportunity. They should be I don't want your executives. I actually want you to ask the people that you're trying to get business from to be your guest. I've started that. I've got a lot of those in. I've got some local customers. I've got a few prospects that have been on. I've been watching you for a long time. Brother, hold on, brother. A lot. And you have 12 episodes. Well, I I'm as fast as I can record them. As much as fast as they say yes. That I respect, brother. Listen to me. $100 20 mile radius 50 mile radius of your HQ. Got it. It's not too saturated. You just stink. What's his name? Drew. Drew, you

stink. Now, this is a good thing. I stink sometimes, too. Team, you know this. We sucked all of 2024. Sid, that's on me and you. We were not good. We sucked. It's real talk, Dustin. We sucked. By our standards, we suck. We didn't suck overall, but we were [ __ ] average out there in an era where for a decade we've not been averaged. We've been way better this year. Is there any confusion, Braden? Right. We're better. We caught some heat late Q4. You're just not winning right now, bro. The algorithm, aka human beings. I love everyone who's like the algorithm. You know what the algorithm is? The customer. The customer thinks your [ __ ] is whack. What's his name? Drew. Drew. People think you stink. You're boring. You're not interesting. Now the question becomes, now what? Aaron, who's talking behind the scenes, she came on the team and she said, "Yo, [ __ ] we could do YouTube better. This is how I need the [ __ ] th first 30 seconds to be. This is what I need the thumbnail to be. I need you to stop putting [ __ ] all the [ __ ] in one bucket. " She strategized. He's in the chat. Drew, there he is. Drew, I see you, my guy. Nice loyal hat. Exactly, Drew. I love you. You're such a [ __ ] winner, Drew. When you are happy that you suck, you can fix. When you blame the algorithm and your mama and Donald Trump or Biden, you lose. When you blame the government, your parents or the algorithm, you're a [ __ ] loser. And when you blame yourself, you're a winner. If we can teach the world to fall in love with saying they suck, we win. right now when I said that people got triggered because we're in an era where people [ __ ] got soft. There were people who were listening now who like me and said, "Oh, Gary, they're not l see G, you know, like I get it. " And there is mental health issues, of course. But a lot of people that are just soft. They're like, "I'm anxious. " You're not anxious. You're lazy. You're entitled. You're not accountable. And you're using that as a weapon against the world to feel bad for you. [ __ ] that [ __ ] Yes, Tyler. Look at Tyler. You've been around me a long time. That one hit you, right? And that's hard what I just said. And I know people want to get feelings on me. And this does not confuse many people who were born with chemical issu. There's [ __ ] out there. But if you're a person that has weaponized other people's actual grief to disguise your entitlement laziness, shame on you because you're actually making a lot of us struggle to figure out who's really struggling or not. I'm upset. I'm upset, Aaron, because it's making it hard for good people who want to help. What was I talking about? Oh, yeah. Drew, who I [ __ ] respect the [ __ ] out of. When I said to Drew, "You suck. " Drew was happy. Drew's like, "Yes, that's a winner. Why are you not popping off? " "Cuz your content's not good. You're not bringing value. " You know why most people's content stinks, Aaron? Cuz they want to be famous and they don't give a [ __ ] about the people that are watching the content. Oh, how about that part? How about actually giving a [ __ ] about the audience, right? How about caring about the audience? How about trying to provide value to the audience? You think me selling $2,000 worth of pins on this show is worth this hour? The [ __ ] you? Do you [ __ ] understand what's going on in my life? My real business friends make fun of me for doing this hour. How about actually bringing value? How about allocating time to bring value? How about trying to [ __ ] help? and I'm a chiropractic student and I

graduate in November. I'm going to start my own business. I want to start my social now. I can't do any adjusting type videos cuz I can't adjust until I graduate. But I can do like nutrition mobility stuff. Um health. You could also do people getting to know you and you could like make the whole series about the road to adjusting. You could like tell people that you see where I'm going. Like we could all follow your journey until you actually can adjust. And by the time you can adjust, many of us will want you to adjust us because we followed your journey and we know that you can adjust, but you're legally not allowed to adjust, right? Um, but I was thinking about using AI to make an AI version of myself to then post content doing that. I don't know if that would be not a great thing to do or if I should just do it myself. I thought was I could save a lot of time. You Yeah, you could do that by like being able to type out what I needed to say. Yeah, but bro, you It's going to cost you real money to make an actual AI person. That's money right now. Do you know how much like to make a really good AI like per like that one that's going to be video, not just image? Is that what you're saying? I was thinking about setting it in like a podcast setting where the AI is just kind of there. It's not really moving around, but it's just talking. I see you could. I mean, I'm not in love with that. Nobody's going to give a [ __ ] Nobody What about Okay. Yeah, I get it. Um, what about you doing ad work? I think I'm just going to do that now that I talked to you. Yeah. You know what I mean? So, and by the way, this is what awesome. This is I love where you're Let me give you some flowers. You're thinking you're strategizing right now, brother. You know, you've heard me talk about AI and other people characters, right? You're thinking about you were about to go to ads. Like, you're thinking, but what's bro, you can't imagine some of the delusional, potentially delusional, ridiculous [ __ ] that comes out of my mouth all day to myself and to others. You're refining. You're chiseling. You're chiseling. Like on these settings, I'm being tight because I want to bring value to everybody. But what you're doing right now, I do it all day. I'm like, "What if we do a hot air balloon, do coloring books? " It's like I'm thinking about [ __ ] all the time, too. So, I do have one more question for you if you have time. Please go ahead. When I saw you talking about doing ads and then, you know, putting it in a whatever radius of your area after you post something that does well. Um, I've talked to other chiropractors that have done social media and they've talked about how when someone comes in from seeing a social media post, they kind of like just want to be adjusted. They don't retain those patients a lot. They kind of come and go. And what would you do to help filter out those kind of people and really focus in on the people that want to continue to come? I would do it to see how real that is and find out if their content is creating those kind of customers and if their actual personalities and skill sets are not retaining either. Like there's so many variables, bro, that to that what people told you. And by the way, here's my favorite one. How many chiropractors have told you that? Tell me the real number. One. I [ __ ] brother. I was gonna bet my [ __ ] life that it was two or less. And so next time you say that, don't say chiropractors. Say a chiropractor told me. You know what I mean, brother? Listen. You didn't discourage me, but it made me think. This is super important. When it comes to marketing to get customers in a 2025 world, do you think you should listen to me or this one chiropractor? And the real answer is I just bought your book. Yeah. And and more importantly, brother, you got to live it for yourself. You know what I mean, right? Yeah. For sure. And is that chiropractor boring as [ __ ] No, actually, he's pretty awesome. I like him a lot. That's awesome. So then listen. He or she he you know he how old is he? I think 33 to 35, right? So he's probably analyzing like the word of mouth clients he's gotten versus social media, but I have to look at his social media. Maybe his ads are leading to lower value people. I run a lot of ads for wine, my dad's wine store. Some of them are very expensive, but if I get one customer, I know they're going to be very valuable because I'm being very specific with the creative of the ad, that will get me a customer that is very high net worth, but it costs me a lot more money to get one than the 50 I can get for the same amount for the lower customer, but that customer may only buy $20 wine once. You see where I'm going? The creative is the variable. So, it sounds like he was running ads just to get as many people as possible, yet they weren't as high value. If you make videos or pictures for those ads that really speaks to people with heavy issues, right, with fat, you know, with fascia like with soft t like I also want to do a lot of nutrition because I'm partnered with a nutrition company right now that I work for. That's it, bro. It's a very fine line. This is why it's so interesting to me. Optimis. This is why people don't like optimism. They in their brain they think it means delusion, right? Like people are like I'm going to be Beyonce. And everyone's like, "The [ __ ] are you talking about, Rips? You're not going to be Beyonce. Rips, you can't sing. " Right? This is why I'm so obsessed with self-awareness. One of my favorite V friends, self-aware hair and optimistic otter. I have a lot of comic books and stories that I want to tell about self-aware hair and optimistic otter because there is a delusional element. You know, I think I think being realistic and I think the missing ingredient when it comes to delusion versus optimism, the missing ingredient is the humbled hedgehog. Humble hedgehog. The answer to your question, Aaron and Sophia's is humility. If one lacks humility and self-awareness, they become delusional. If they have humility and self-awareness, it becomes optimism. And that is a very fine line. One of the ways that you can, if you're listening and you're confused, one of the ways that you can really figure this out is to find your most positive friends and ask them to respond. Not your cynical friends, not your grandma that always says, not [ __ ] Debbie Downside or what, you know, what was her name again? Debbie Downer, you know, I don't need Debbie Downer. You need to find your five most practical, positive friends and ask them what they think about your idea. And if you get, you know, 0 for five from them, now you're delusional. People want a giveaway. Let's do it. All right, everybody. We're doing a giveaway. The kids socks, a threeack. Putting this up right now. I'll sign it. [ __ ] it. Let's put this up for the kids. Three-pack of kids socks. V friends odd sock collaboration. Kids socks autoed signed. Let's get it for the kiddos. Let's put it up there. RIP C. The giveaway is now up. There's literally 730 of you this time. Everyone should click this. Click the show notes here as well. Commerce statement is coming. Who's next? I'm trying to figure out if

I should stay in a really safe corporate job or I've been interviewing at a nonprofit that I'm really passionate about, but it has a ton of red flags. Are you just desperately trying to get out of your job or No, my job's safe. It's good. It's got a lot of great perks. Um, this But your heart your heart is really taking you towards a nonprofit. Absolutely. But I have tons of life responsibilities. So, it's that balance. What about joining a nonprofit board or donating some of your evening times to nonprofits at first if you want to scratch that altruistic itch that's running through your body which I admire so much. I love that idea. It's been really hard to find a board, but I think that would be a great plan. I mean, there's a lot of small charities out there. Yeah. You know what I mean? Like it's not that hard to find a board. Like it's not going to come to you. It's going to be you with a glass of wine at 10 p. m., you know, emailing like what? I apologize. One more time. Virginia, did you say where you Westchester, New York? Westchester, excuse me. I mean, [ __ ] even easier. There's [ __ ] a drillion of them in Manhattan, Westchester, Long Island, upstate New York. I think you literally search charity in the area and you just send emails and be like, "Look, my heart's in a place of giving and I'd love to jo be a volunteer or join a board. " You know, that happened to me. Like, I'm busy. I got responsibilities. I got ambitions, but I find time to do work for Charity Water and Pencils of Promise and other organizations. And I think you can do that. So, make it more of a side hustle. I mean, you know, because you're talking out of multiple sides, right? Like, you know, definitely don't join this nonprofit because you can smell it. I know. You know, multiple red flags is not a good way to think about things. And then when you went to I've got responsibilities. Well, like I mean like what's gonna happen? You're going to join a nonprofit and then a year in you're going to feel the financial pressure and you're going to be upset again. Instead I'm sure you have a busy life, but you still can find a couple hours a month, a couple hour an hour a week or whatever it is to volunteer or join a board or an advisory board to a nonprofit and start, you know, I think people think all or nothing too much. For a lot of us that are like, I want to do this, that. Like when you want to do something, sometimes the way to do that is to start small. Everybody's become so absolute. Like, I got to quit my job and join a nonprofit. No, no. You can volunteer or join a board for a little while. You see where I'm going? Yeah, I do. That makes sense. Makes sense, right? Yeah. You know what else that does is it allows you to taste it. You may find out you don't like it. Let me tell you what I found out about nonprofits. There's a lot of [ __ ] in them. Yeah, not the two I mentioned because I've stayed on there, but a lot of nonprofits are just doing [ __ ] to be socially cool, not for the right reasons. Some nonprofits overpay their executives and the money doesn't even go to the [ __ ] nonprofit. There's a lot of [ __ ] out there. Is there a good way to figure out what's the [ __ ] and what actually is good? I actually trust you because you went through a process where you see red flags and you didn't jump. I think what you need to do is go kiss six frogs until you find your prince. Oh, we have a winner. Bam. collector Charlie with a huge sock win. That's not enough clapping. Let's go, Charlie. Nice little win there. Sales have been down for one of my businesses lately, so I've been in a depressive funk lately. Um, and I'm hesitant to hire someone. This is tough cuz I have to ask her a bunch of questions like, why hesitate to hire someone, right? Why be in funk? These are real questions. Business goes down sometimes. When you sign up for business, there's ups and downs. Business is like sports. Some days you win, some days you lose. Like this concept that business is always business is like relationships. You guys been in relationships? Sometimes it's [ __ ] good. Sometimes there's challenging times. You guys hear about this thing called [ __ ] life? You know what the [ __ ] life is? You know what life is? I don't know if you know this, but in [ __ ] life, [ __ ] happens. Sometimes it's [ __ ] awesome. Sometimes it [ __ ] blows. It's [ __ ] life. Wh like what the [ __ ] I don't understand. Like the the real question is where's your mind at everybody? What where did this global pandemic called entitlement become the norm? We lived through generations where people were happy when there was anything good cuz those [ __ ] went through the depression. They had wars. We've all got super coddled by [ __ ] prosperity. Even the people that are struggling live in a prosperous environment called the world the last 30, 40 years. By the way, this is how I'm reacting to a woman that is [ __ ] doing it. Did you say raising three children and [ __ ] two three businesses and homeschooling? She's got six kids cuz those businesses are kids. My friends, I'm telling y'all, crying isn't going to [ __ ] do it. like it's just where it's at. I think that she's amazing. I admire her heavily. If you're in the chat, do you know her name? Cheyenne. Cheyenne, you're impressive. Don't get down, you know? Like, [ __ ] swallow it. Like, it is what it is, y'all. Like, it's [ __ ] hard out here. Like, life is hard sometimes, and that's good. It should be hard. You know what's good about [ __ ] being hard and [ __ ] up? It allows you to appreciate when shit's good. You know, now that I have 3 4 thousand employees every day, my HR department in one of my six companies emails me about someone's parent dying. Like, [ __ ] happens. People's houses burnt down in [ __ ] LA. Like, [ __ ] happens. What's going to happen? You're going to have a little less money. Fine. You can't have as much [ __ ] You might if everything goes really [ __ ] up, you might have to sell your home or rent a cheaper apartment, you know? Like, I don't know. I recently kind of went like

semiviral about an experience almost meeting Steph Curry at the NBA game. How can I leverage the opportunity without like compromising my integrity? Like I'm not trying to get anything crazy out of it, but I also don't want to waste the opportunity. Well, the opportunity is a silly one though. You know what I mean? Like I think you need to learn from how you created the opportunity more than the opportunity itself, my guy. Yeah. pretty much based on my storytelling. Like I just I love that. So become a full-fledged storyteller meaning this. I'm so happy you're under bro. I'm so proud of you. The way that you just responded to me. You get it. You're not going to get any re what are you going to do out of the opportunity? Sell t-shirts that say I almost met Steph Curry. Like you know what I mean? No no. What you're what you're you're thinking the right way. A lot of kids like you wouldn't have thought the right way. You're thinking the right way. You need to use you need to make a deck or a full-fledged video or a presentation of how you story told and why it worked and why you can do that for other people or other brands if you want to go that route or build personal brand. Keep doing it. Come up with the next thing. Ironically, my content beforehand was like showing all my stuff. Curry cards. Um, I've even sent cards to like young kids who asked me for cards and I gave out some cards at the Warriors game. I kind of just did like I did Steph content anyways and then like his team saw it. Uh, but it didn't it didn't really go like we thought. Like it was a crazy story, but uh yes. What did you what talk me through it? What did you say? Okay. So, so I was told by his bodyguard to stay after the game and I did and he's like, "Okay. " And I had my rookie card, like my tops 09123 rookie card and uh or 321. And so he's like, "I'm going to see what I can do for you. " He told me, you know, I'm going to try to get Steph to come back out of the locker room. And unfortunately, I just like ran out of time and I was like I had to leave the arena. So, uh I mean, I've been in contact with him and it's less about like fulfilling that. It's more like how can I use this for good? Like there's a lot of kids out there who would love a Steph Curry card. I got like 200 extras. Let's go backwards. I want to navigate it in like I got it. What? I got it. Let's take a step back. What would you like to happen? Like real talk. happen selfishly? Forget about selflessly. The kids this. Yeah. What the [ __ ] are you trying to accomplish for you which is allowed? I mean best case scenario like to fulfill meeting him. But I mean Well, good. Just keep going at it. Then if that's the number one, just keep like Steph is a good dude and he probably want and he'll he probably wants to meet you. Just keep going to games and documenting and eventually it'll happen. The end. I mean I'm from Dallas and they were just in Dallas last night and I was going to go. The only reason I didn't is I didn't want to be a pester. Like oh like dude we said we'd try and you're here bugging again. Like I don't want to be that guy. Well that's very sweet. Then that's fine too. Okay. Well, maybe I'll come to New York and we can go to a Knicks game against the Warriors. I think it's like March 4th, right? I'm actually away. I know. I wanted to see cuz Draymond's my guy. I wanted to go to that game. I'm actually not here. I'm away. Um, but my man, listen to me. Like, I want you to focus on the storytelling part. Yeah. See, a lot of people told me I was dragging and that I talk too much, but like it also got like half a million views. So, I don't know. It's kind of funny. Just keep playing. You understand? Yeah. Influencers are only going to grow. I wrote a book at when I'm dead. People will understand how profound Crush It was. You [ __ ] on my team, can you go read Crush It? Do you understand? Love Crush. Mason, right? And Mace, when's the last time you read Crush It? Like a year ago. You read it three times. Mace, please say how crazy that book is. I wrote that in 2008. It came out in '09. It literally predicted everything that happened. The word influencer is not in there, but that's all I talked about. I think influencer is a huge business because it's long tail. Everyone's gonna be famous. Aaron, everyone's gonna be famous to 15 people. Andy Warhol's 15 Minute of Fame or whoever said that is now going to be everyone's going to be famous to 15 people. Everyone on Earth will be famous to 15 people at least. The world's

changed. I'm a headshot photographer and I am interested in live social shopping, but I don't know what I should be selling. V I think there's a lot of businesses that are not ready for live social shopping. And this is why I'm obsessed with this term commerce tamement. I think what you could be doing is talking about photography and yourself almost like you're doing a live and yes, maybe you could, you know, run a disc, but you're going to have to give up 11% to whatnot on, you know, and so if you're going to discount and then give up 11%. It's really not worth it for you because you're not selling an item. So sometimes you don't have to force it. Like I don't force Pinterest and Pinterest is an incredible platform, but I don't force it for me and you know I'm not so sold that you have to use live social shopping even though it's an opportunity because you have a service, right? And services don't work as well on live social shopping as items. Now you may want to sell items. start selling camera equipment. You may that also then gives people awareness that you're a photographer. So people may buy camera equipment from you or stumble on you while you're selling camera equipment and then they see how knowledgeable you are and then they may sign you up or hire you to service. Or you may take photography of landscape and sell prints and original photos. You could, but you're going to need to sell something to get the highest value out of live shopping. You know, I would probably create a hat and do what I'm doing with tea with Gary Vee. I think that there's something that is going to happen out there called commerce tamement. I believe in this concept of commerce tamement. Right now, we have a lot of people doing live shopping. If you go to whatnot or you go to Tik Tok shop, it's all QVC. If you watch this show, this is commerce tamement. First of all, what I'm most scared about is how many people say that they're applying to jobs when it's only three or four or five jobs. When you're desperate for a job, it need you need to be applying to 30 jobs a day. A lot of people are like I get this all the time like Gary, you know, I'm so desperate for a job. I'm just laying around. I'm like, "How many jobs did you Well, like six. " I think people have lost their way in understanding what a lot is. You can go to like literally, you know, Craigslist and find people that need you for the day to like move some hay in their barn. Like I don't know. Yes. And get skills. So Like I just think that people um need to go a little bit harder.