"You'll Never Believe What Happened..." Taking A HUGE Risk In Business | GaryVee — Keynote Clip

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"You'll Never Believe What Happened..." Taking A HUGE Risk In Business | GaryVee — Keynote Clip

Gary Vaynerchuk 31.12.2024 85 482 просмотров 2 358 лайков

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Today's video is a clip from my keynote speech at Nexstar, where I tell the crowd about a wild risk I took when I was trying out my thank you economy strategy. I talk about the benefits of thanking customers and doing things old school, scaling the unscalable and my learnings from going the extra mile for a customer to see if it would pay off. Hope you enjoy! 00:00 — Taking a big risk... does it pay off? 00:43 — The benefits of thanking customers 02:30 — A wild idea... will it lead to more orders? 06:09 — Thank you economy vs social media expert #success #entrepreneur #thankyou #motivation #businessadvice Did you miss my full social media marketing strategy In 8 minutes? Check it out here: https://garyvee.com/creative Check out my new book - Meet Me In The Middle https://garyvee.com/VFB — Thanks for watching! Join My Discord!: http://www.garyvee.com/discord Check out another series on my channel: Gary Vaynerchuk Keynote Speeches: http://www.garyvee.com/keynotespeeches Gary Vaynerchuk's thoughts on NFTs, Web3, cryptocurrencies and more: http://www.garyvee.com/web3nfts Life, Business, and Career Advice l Gary Vaynerchuk Original Films: http://www.garyvee.com/gvoriginals How to Make Money at Garage Sales l TrashTalk: http://www.garyvee.com/trashtalks Inside the Life of a $300M+ Company's CEO l DailyVee: http://www.garyvee.com/dailyvees — Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what's next in culture, business, and the internet. Known as "GaryVee," he is described as one of the most forward thinkers in business. He acutely recognizes trends and patterns early to help others understand how shifts in consumer attention impact the realities of the business world today. Gary's approach sits at the intersection of business and pop culture. He keenly understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber. This year, Gary unveiled his seventh book, "Day Trading Attention" where he provides fresh insights into navigating the modern social media landscape. Gary's expertise guides readers on harnessing underpriced attention channels in the digital age. He emphasizes mastering storytelling in these arenas and highlights the "TikTokification of Social Media," where content relevance surpasses follower counts. Businesses can leverage this shift to enhance their brand and boost sales. "Day Trading Attention" equips readers with essential skills to succeed in today's dynamic digital world. Gary also announced his first children's picture book, based on his VeeFriends characters, titled "Meet Me in the Middle”. The picture book, which will prominently feature two VeeFriends characters, Eager Eagle and Patient Pig, delves into the emotional elements essential for nurturing children's empathy – a crucial skill for their future success. Gary is an entrepreneur at heart – he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Sydney, Singapore, Tokyo, Bangkok, and Kuala Lumpur. VaynerMedia is part of the VaynerX holding company, which also includes Eva Nosidam Productions, Gallery Media Group, The Sasha Group, VaynerSpeakers, VaynerCommerce, and Tingley Lane Trading. Gary is the Co-Founder of VaynerSports, VCR Group, VaynerWatt, ArtOfficial, Resy, and Empathy Wines. He guided Resy and Empathy to successful exits -- which he later sold to American Express and Constellation Brands, respectively. He also owns a Major League Pickleball team called the 5s, is part owner of a Big3 basketball team, and is an investor in the revival of the SlamBall League. Gary is also the founder and creator of VeeCon – a contemporary super conference that converges business and pop culture with innovation and technology. In addition to running multiple businesses, Gary documents his daily life as a CEO through his social media channels, which have more than 44 million followers and garner over 300 million monthly impressions/views across all platforms. His podcast, "The GaryVee Audio Experience," ranks among the top podcasts globally. Gary serves on the board of MikMak, Bojangles Restaurants, Global Citizen Forum, and Pencils of Promise. He is also a longtime Well Member of charity: water. Gary's life ambition is to buy the New York Jets.

Оглавление (4 сегментов)

Taking a big risk... does it pay off?

I'm like read the tweets they're like Bears stop doing that Jay Cutler why'd you do that Jay Cutler I love you Jay Cutler stop throwing touch Jay Cutler great touch up J this guy was obsessed with the Bears Jay Cutler I said go to eBay and buy a J Cutler sign Jersey and send it to him with a note that says thank you for shopping at Wine Library they're like the Jersey is like 400 bucks I'm like I don't give a [ __ ] send it to him done I'm like now punked I'm like here's what's going to happen he's going to get this Frame Jay Cutler Jersey with a note thank you from the Wine Library he's going to lose his mind he's going to Tweet about it constantly he's going to convert all his business and all his friends this is going to be a great case study and then 4 weeks go by and nothing happens I'm barding a plane to go to Napa I get a phone call hey you'll never believe what happened I believe that if you call

The benefits of thanking customers

every single person you've ever done business with over the last five years and said hi I'll use Peter Holland here if I'm Read My Eyes Peter hey Peter Holland it's Gary just calling you I know we obviously worked you know did some work for you for months ago just checking in if it's going well is everything fine good thank you hope you have the best day that's the lowest thing you can do number two you could also remember cuz so many of you do or the people that work with you do you could also remember that Peter liked dwine or like the Kansas City Chiefs or had 16 dart boards in his basement cuz I don't know he's a [ __ ] Dart Enthusiast you could go buy a $50 Dart art board and send it to him with a note and say hey just wanted to thank you for your business 18 months ago I believe that if you scale the unscalable right we're in the whole talks of AI now and everything's so efficient and it's all technology and I think if you go back to doing business the way that our great-grandparents did it and call not new people who are going to give you money no no thank people that already gave you money that those people will actually on that action even more than the quality work you did the gesture of kindness when it was not expected even a phone call or a letter or some flowers chocolates a bottle of wine that itself will substantially grow your business while everybody else is on defense I believed this in

A wild idea... will it lead to more orders?

2011 I had an idea I said to my internet Department I said every single order that comes in Google the person's name see if you can find who they are and then find them on Twitter this is 2011 this is Jesus 13 years ago it's crazy time flies so a lot of people have very common names so it's kind of hard to figure out but finally they found a name and the team calls me and says we found someone I said good you found him on Twitter yes we found the gentleman on Twitter I said who bought a who bought a very low-end pinio I don't think it was Santa Margarita but this gentleman literally bought like a $100 case of Peno greo eight bucks a bottle shipped to Chicago nothing we made like $39 on the whole order before overhead we lost money on the order but they found him and they said we found his Twitter I'm on the phone I'm like what's he tweeting about they go read them to you here are the tweets ironically ties back down probably why I'm telling the story of how I opened this talk I'm like read the tweets they're like Bears stop doing that Jay Cutler why'd you do that Jay Cutler I love you Jay Cutler stop throwing touch Jay Cutler a great touchdown J this guy was obsessed with the Bears Jay Cutler for all the football fans if you remember was the quarterback at the time I the team goes what do you want us to do I said go to eBay and buy a Jay Cutler sign Jersey and send it to him with a note that says thank you for shopping at Wine Library they're like the jerseyy is like 400 bucks I'm like I don't give a [ __ ] send it to him done I'm like now pumped I'm like I finally found something this is my thesis to the thank you economy here's what's going to happen we're going to send this J Cutler Jersey to him the guy bought a dinky $100 case of wine he's going to get this Fram Jay Cutler Jersey with a note thank you from the Wine Library he's going to lose his mind he's going to Tweet about it constantly he's going to convert all his business and all his friends are going to come and Shop with us this is going to be a great case study for my thesis I did a bunch of versions of this but this is the one that really has a good story to it I'm pumped and then four weeks go by and nothing happens I'm like this son of a [ __ ] is so [ __ ] ungrateful and then I'm boarding a plane to go to Napa to go taste wine to buy for the store and I get a phone call hey you'll never believe what happened and just the way he said it I knew it was that you know cuz is a month later I already kind of forgot about it I go the Cutler guy did something he said no I said no he said we just got a $6,000 order from Plano Texas I'm like okay for a bunch of high-end bergundy and bolo I'm like okay he goes I want to read you the note came on the order I'm like okay hey Wine Library can you please hold these wines cuz it's the summer here in Texas and I don't want the wines to be shipped in this weather to be compromised PS your prices on red bergundy are remarkable can somebody call me I have a very big seller in collection I'd like to see if you have some other things PSS my friend who you sent the Jay Cutler Jersey to told me about your store psss I'm a huge Bruce Springsteen fan you have two choices in my opinion

Thank you economy vs social media expert

the choice you don't have is to keep doing what you're doing because I know that whoever does social hardcore organically and then has the right model will outflank you locally or the person that goes most old school do not be in the middle it is the worst place go old G OG thank you economy or go new school social media plumber of the year but don't be here cuz here sucks thank you

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