The Secret To Running Successful Social Media Ads In 2024

$100 on Facebook or Instagram in a 10m radius will get you [ __ ] good [ __ ] attention is the number one asset when you're talking about making better videos right and the authentic ones are doing better you guys spend a lot of money in P media yes some of us here we're trying to get organ reach but then there's a lot of people in this room who are not downloading P media running out love that it is it the same thing like is it the paid media cuz you talked about this I'm primarily organic is now getting me to PID but you I noticed that when we do pay it gets way cheaper if the video is better can you explain this you're the game was always make ads run paid against it see how it does customer acquisition cost tweak it now the game is go organic and when something does remarkable put bit behind it cuz you've already seen that cuz the AI algorithms have gotten so good when I used to have seven you know 5 million followers on Instagram four years seven years ago and I would post every day would all get 500,000 views roughly remember I told you earlier it was like email marketing a certain percentage would see it so I didn't really know which one of those to put paid against because it wasn't validated by the numbers of which video was hitting more occasionally something would go viral now the variable if you go to my when you leave Tik Tok if you go to my Instagram you'll see the numbers are all over the place some are doing great some are doing atrocious so what's great about the algorithm now is when the video does well the AI technology the algorithm the artificial intelligence is so good it knows that people like this video that gives you complete affirmation to spend more on the ad so the game is flipped so as a strategy would be organic or this is why I'm obsessed think about where I'm going you have to become remarkable at organic because it's free and it will grow your business anyway but when you hit pay dirt and you've got something that's remarkable and you're into advertising well that's what you put your money against which means you're saving a lot of money on the thing that was always the hardest thing about advertising which was the creative was the variable of the risk you can get in front of by the way I'm giving a talk right now I've got all your attention but if I was talking nothing interesting and nothing good and you were bored then the ad didn't do well right so I can get you in front of people with paid advert this is what to tell my big clients they're like we want to spend $10 million on this I'm like this video sucks I can get $10 million worth of people to see it but nobody's going to buy [ __ ] cuz this video is a [ __ ] commercial do you guys even see commercials any who watches regular TV what are we doing here yeah so when you think about I'm a guy here G here I clst 10 videos one of the 10 videos did 8X views what do I do with that video I think there's two things that depends what you want if you just want to keep building brand then you just spend media on it against the demo you want so if you want to grow in California or you know you can run it just to people in California same video are you reshooting that video same video but if you want to sell something then you take that video and you tweak it a little bit with a call to action maybe a banner overlay at the bottom of it that says go to uhhuh you change the copy maybe the video you add something to the end of the video that says 20% off or first consultation for free or what I think a lot of you should be I've got a big one for a lot of you most of you should be running social media ads or start with Organic and then ads to host dinners in your town that people submit for let me break it fully down if I'm you if I did what you do for a living and I'm trying to either get real estate agents from BB mortgage side or I'm a real estate agent and trying to sell homes it's kind of hard to go right in for the kill right Those ads don't do as well if I'm you I go make a relationship with a restaurant in town and tell them I can bring really good people to this restaurant I just need a little bit of a discount either give me the private room for free or hook me up with you know bis Dev a little local bizdev and then you're running ads to your website or to your social where you're telling people doing a free business dinner not a real estate or mortgage doing a free business get together of business people in a 20 mile radius please go to this forum and fill out who you are if you're interested for a free dinner and some good wine and that's it you will get six to eight people all the time people are always trying to network those people are trying to sell some [ __ ] to you too right and but then you're going to have them submit the form so you can see everybody what's your social dist and literally you're now hosting really smart six to eight person dinners plus you're being seen by everybody in the general area that's a good spend of a 100 bucks Because by the way $100 on Facebook or Instagram in a 10mi radius will get you [ __ ] good [ __ ]