Here's How I Would Explode Your Business If We Partner TODAY

me posting a photo of being on a fancy vacation or have an expensive watch or a private plane I don't think that that's valuable I really don't in a very deep conversation on this you could say that it's escapism but it's not high value it really isn't as a matter of fact I think often times it just makes people unhappy like when you see somebody on a private plane you react like I can't be on a private plane when you see someone with like their family on a grassy Grove and maybe you're in a fight with your spouse right now you're like my life sucks and I think that people are not thoughtful in what their content is doing to the other side people think about why is this post good for me when they post I'd rather you take a photo of like baby formula spilled on your notes for work and you talking about like some days you just have to laugh when you're balancing two things now you're doing something where you're like head nodding to other moms being like yo this shit's hard right versus what I think a lot of people are doing which is like this is just going to get a lot of likes cuz Oakley looks so cute but like what is that really doing I think it's a

conversation people need to think about attention is the number one asset thank you for being on Commercial Real Estate Secrets first off congratulations on day trading attention hitting uh New York Times bestseller the book was amazing it's very welld deserved thank you so much premise I own a commercial real estate Brokerage in Denver it's called The Warehouse hotline we do warehouses in Denver I have been running your playbook for 7 to 8 years I'm going to Pro post- produce this whole podcast and give you the proper introduction do notes on it um but I want to take these 30 25 minutes to just dive in and extract value I have six questions four minutes for each question are you ready I am okay let's begin in 2019 you told me to hop on Tik Tok talk and I did it's paying dividends now four and 5 years later what should we be doing today that we can expect to pay dividends in four and five years that's a great question so things like Tik so the premise of day trading tension in the new book is there are overpriced and underpriced behaviors in marketing in everything in business and life but there are things that are higher value and quote unquote waste of time or not as good of a deal I wrote the book right now because there's actually no answer to your question meaning every so often a platform comes along and it's so big and people don't see it yet and that's when I scream all over social and I've done that obviously with you know Snapchat and Tik Tok and YouTube shorts and many other things so the answer directly of platform underpriced attention that will pay off in next 2 3 4 years it's not currently active what is active is practices within the platforms that can extract more value than the competition so um let me use this analogy because I want everybody to understand if there's three pumpkin pies on the table and there's only two of us and we want both of us want to eat as much pumpkin pie we're both probably going to get at least one and a half pies maybe one gets two maybe one gets one but we're going to get pie right that's what happens when a platform's underpriced that was Tik Tok right now what's happening is there's 18 people in a room and there's 12 pies and by the way if you're the most clever of those 18 people if you know the best moves there's no reason you can't leave with four of the 18 pies or a fourth of onep that's the analogy right now we're at a place where everybody has to be better at the content they make you know for you for example what I would be going ham on if I bought your company and we became part a piece of it we became partners and today's day one we just closed the deal it's the Monday here it is Monday June 3rd we just became Partners you made me a nice cup of coffee as I walked in you said all right partner you're Gary [ __ ] V Let's explode this business what are we doing I would say the first thing we're doing is we're creating a doubling down on the podcast because it's our point of entry to make content but we are obsessed with LinkedIn obsessed and we're obsessed with LinkedIn ads because not only can we make content but once the content does well organically we can run ads against it towards the kind of people we want to attract whether it's looking for Supply the deals does your family own a warehouse in Denver or filling it right the demand you know are you looking for a warehouse in Denver to expand your business so I would say LinkedIn and believe it or not YouTube shorts is very interesting to me because YouTube's the second biggest search engine in the world behind Google and I really do think content on that platform titled right like literally Denver Warehouse lease Denver like we could be very clever there so from a marketing standpoint and then really something I didn't talk about the book I would if we're just going to the an ology I would get our search stronger our sem like our ads you know like search engine marketing like not organic but like if somebody types in buying you know a Denver Warehouse I'd like to see where we sit on our Google AdWords that's more intent-based selling than it is let's say social media marketing but it would be on my mind you told us to hop on to Google AdWords uh you know 5 10 years ago and we have just dominated as a result so thank you and I want to jump in on that cuz I want everybody hear this um I work out every day now I got a lot 10 years ago is when I started 5 years in I was so much stronger it was like profound I was like oh my God I'm so strong what I do today versus even 24 months ago blows my mind on curls on benching and so when I hear you crushing on adward I want to remind you that there's a bigger Delta than you even can comprehend you could probably drive down your costs and up your leads by getting your game tighter so I just want to make sure you hear that I the audience hears that as well I appreciate that I have a full-time overseas

assistant who is remote how am I setting her up for success in helping me create authentic content at scale that's a great question so she is an assistant to the content you mean she is just my personal assist executive assistant but she also help she also helps with content oh yeah oh I love it good for you okay um well there's two ways you help and is she like literally making the clips and like making the stuff oh yeah okay so then the way you set her up is giving her more ammo right so more podcast episodes more woman on the street more the more you do uh I'll give you a good one something you should definitely be doing is green screening so I'm going to actually do this in real time Denver Ware that's awesome all right just typed in Denver warehouses great so there's a article from The Denver Post on February 18th Warehouse in Denver's Lincoln Park being turned into music venue right yeah screens shoot you talk now you talk of like you and you know what I'm talking about with green screen you've seen it from me and others right you so one of the ways you can help her is giving her more ammo including you doing quote unquote a little bit more the green screen is incredible the fact that you can talk about like here is a use case for the what we're seeing in the Lincoln Park area and just in warehouses in Denver in general a lot of you think of it as just like fulfillment centers but there's so much more you can be doing with it so I like that because really on that you're putting her on Third and a half base she just once you do that video you she just needs to clean it up a little bit potentially maybe thumbs thumbnail uh helping you with copy but you've put her on Third and a half base which is much further along than if you just give her the raw footage of this and say go so I always think about how do I put my team in a position to succeed by giving them more okay I love it I love the accountability yeah exactly like I love where I'm proud of you that you saw where I was going I think when we build INF structure as leaders around ourselves admins creative Partners anybody um we're always like how do we get this better and the answer is always it's on you know everyone's like how do I get wrong to do better I don't know like it's on you like your communication to Ronnie John's sitting here on my team right now I gave him like yesterday I did a voicemail of I wanted to ad for win text um by the way everyone listening sign up for winetext. com best way to buy wine on the internet my dad will be very happy um you know I wanted people to and I voice memoed a minute and 5 Seconds I like try this so I'm also guiding creative strategy that you know and it's a ying and yang like he did something prior to that by himself that I did not guide that I liked I told him that so it's positive reinforcement that's good management something that I think comes natural to me but often times even for me like if I'm I also don't want to just say it if I don't believe it so like you got to manage authentically but never hold back I think um sometimes people hold back on positive reinforcement because they don't want their employees to get big heads I remember my dad used to do that a lot he was scared that they would ask for a raise if he became positive reinforcement which really screwed up the culture I'm being serious you know it's like real stuff so yeah accountability like more on you spending time with her talking to her for 30 minutes a day or a week depending on your life of just like shooting the [ __ ] about like what's on your mind what's going well what's potentially could be better asking her how you can help her so asking is an answer to your question I laugh about your father's business my family business uh my grandfather father was from the Soviet Union family business so I laugh because you know it's just there are a lot of parallels and I've learned a lot from you about that so let me ask you we have

a podcast commercial real estate secrets and I've got a list of my top 1002 200 prospects how am I engaging my prospects on the podcast in a jab jab left hook right hook excuse me fashion no ironically day trading intentions original title was jab left hook um one more time of you I want to make sure I really understood that I have the podcast I have my top 200 prospects I find it awkward to be like hey be on my show and convey that a eventually we would like to work with you in your Warehouse in Denver's in Denver how am I giving them the jab jab Right Hook by I love this question so much it's okay that you would like to do business with them but don't put them on your podcast with the expectation that that's what they owe you okay give without expectation but understand the Serendipity may work itself out that's the key the reason I wrote jab jab right hook the premise for everyone who's listening is everyone on social was struggling because they just wanted things they were selling the whole time and so I was like give give and then ask and don't mix you're given you're ask so what you asked there was hey gar it feels a little bit yucky or I don't know how to make this work for my stomach I feel like because you were mixing them right you were mixing the ask and the give just put them on okay and yes of course like to me the way I would do that is after you have a lovely podcast whether you do it then cuz you feel like you hit it off or you do it in the future um this is how I would do it so let's say you're on my podcast we'll reverse roles at the let's say it really went well we just hit it off we laughed about our grandfathers from Russia kids went to the same school we laughed about both being into some sort of watching Bridgerton because you know podcast can go anywhere right if it goes well no different than like a first date where you ask someone out for a second date or no different than like you met somebody in fifth grade and you both had a nice time on the playground you're like you want to come over my house and be friends like you I think if it went well especially if you did in person which I highly recommend okay right especially because you're in the same Market you're being very you know I'd highly recommend doing it in person if you do it in person it goes well literally like after your banter of the show you literally are saying I'll do it with you I'll be you be I like that was a lot of fun like obviously you're aware that this is what I do for a living like if you ever need anything please let me know uh hope you have the best day like always around thank you that's it literal simple like hey um or if it didn't go like as smashing well it's kind of professional didn't seem like the opening there was I would literally wait 6 months to a year and reach out via email and be like hey maybe even a year hey it's the Oney year anniversary of our podcast together um thinking back to it was a lot of fun having you on hope everything's been going well how's that uh development thing you're doing down in you know downtown uh just to remind you maybe wasn't even on your radar this is what I do um would love to you know grab a drink and talk business if there's anything around I just think those are very respectful ways but when they don't reply or they don't reciprocate it doesn't even run through your head as if anything went wrong because you didn't put you of course you understood that you may be able to do business with them on the back end but you know the punchline is you really are okay you put them on the platform without actual expectation that it would 100% lead to business okay I love

it uh now I want to navigate you have a book coming out in July meet me in the middle uh I am eight months pregnant with my first child wow amazing I know woo how do you manage a family while still being a thought leader in your field by not beating yourself up and giving yourself Grace to go through what you're going through both amazing like what you're about to go through and even challenges you know a lot of been getting a lot of emails lately about people grieving yeah you know like unfortunately you know I'm getting older uh so some of my friend groups or some of the people that have been following me for a long time or also getting older when you get older one of you know there's a lot of great things that come along with it wisdom appreciation perspective but there's also challenging things which is you start getting into those life cycles where you start losing loved ones and my answer has been give yourself Grace like how do I somebody the other day was keep crushing my business it's been doubling year over-ear but I just lost he lost his mom and dad in a six-month period for separate reasons I just said brother you it's okay if you don't like you might be cliche and like lean into your work and you might triple but you're going to it's not sustainable and you're going to have to get that pain out at some point um so I would say to you would be like you know first child being the mother you know father have different variables than mothers you know this child's in you I always tell my all my buddies who struggle that they kids like their the mom more than them I'm like bro they were in them I'm like there's only so much we can do as dads they're like we're in them physically in them like I always find that fascinating of course there's a different thing with your mom like you grew in there um so you know for me I look at it as if I'm again if we're best friends since grammar school and we're like just talking on the phone I'm saying to you like hey be like just [ __ ] enjoy this first year you're going to have all sort you have no first of all you have no idea how you're going to feel right there's all that stuff right is it easy is it hard post portum this like support from like there's just like it's real life sure you know it's real life I think giving yourself Grace that this next year who knows what it's going to be and but I want to be 70 and look back at that I gave it my all for the child more so than the business but don't also if on the second day of the child's life if you're like excited to grab your phone and like email a client you're not a horrible mother like you're a human being that is lucky that they're passionate about what they want to do and like balance comes in all sorts of shapes and sizes So my answer to you is give yourself Grace okay yeah uh meet me in the middle that's you know I I'm very excited to read the book because very sweet I have a feeling you're gonna bring light to all ages with this one yeah the be friends thing is you know for everyone's listening I have this Pokemon meet Sesame Street IP called the friends and like it's a real fun mission you're right I really some of the stuff I've been able to do as a human being for 15 and older I'm now on a journey to do for three and older four and older five and older and so you know these characters are fun this kids book is really fun I'm really excited about it and the premise of meet me in the middle it's all about it's back to this find the middle don't get too hot don't get too cold don't get too blue don't get too red you know find the middle patient Pig and eager Eagle is the story and you know patience is remarkable but complacency is not eagerness is amazing but sloppy you know non-st strategical go forward at all cost is also not good and so finding balance is the key for sure hey as a mentor OG V friend I am having the time of my life it's a blast and thank you because myself the our community uh we're just having like I said we're having the time of our lives so thank you and I'm excited to push it on to the next generation and Oakley is going to be an oak monster for Halloween for until she has an idea of other anything else so thank you all right my last question how do you

present a holistic version of your yourself while choosing not to include your kids in your content that's a great question so you know I first of all I don't think let's break down your question so obviously I share a lot I'm very out there and as you know I don't really share my personal life um I think that personally I think that over the next decade or two that will become more common I think we're era right now where people are really sharing a lot and I don't think they realize what happens when you share your entire engagement you know and like when you know when you give people when you give the world things it's theirs not yours right so I think that there's a lot of things that people haven't gone through yet in their lives and I also think that people mistakenly use their children and their relationship to get more likes and aw and attention and I don't think they think of the back end you know when and I hear this from friends now because I've been talking about this for a long time and I've got some friends now who are like wait a minute like I'm getting stopped by people in the street that are saying hello to my 5-year-old child and it's a little creepy and a little weird and definitely the kid is starting to react and I'm like yeah this is what I was talking about like you can't be mad at them you're blasting out unlimited content of little Connor and they that becomes interesting to people and they want to say what's up to little Connor and like you know it's very you know it's one thing when a celebrity acts in films and then when they're out and about people are coming up to them with their kids and like yo I'm with my family and we've all knew that right like all of us have heard that I remind my friends I'm like those people are not sharing their family yeah they're just known so I feel no pressure to be holistic to my audience I feel pressure in providing value to my audience and value you know I don't think of it in the I don't put holistic or fully 360 or full transparency that's not how I think about it I think about what's worked for me and what I think it's worked for my audience is I think about like why is this post good for them yeah I think that's really worked for me I think people think about why is this post good for me when they post and I think that's what led people to relationships and children and dogs CU they get likes and that's what they want I think about it differently which is like why would somebody see this and why would that be good for them and me posting a photo of being on a fancy vacation or have an expensive watch or a private plane or a pick of my relationship or my kids or whatever it is I don't think that that's valuable I really don't I I can you can in a very deep conversation on this you could say that it's escapism you could say it's Intrigue like I can get there but it's not high value it really isn't as a matter of fact I think often times it just makes people unhappy like when you see somebody on a private plane you react like I can't be on a private plane when you see someone with like their family on a grassy Grove and maybe you're in a fight with your spouse right now you're like my life sucks and I just I think that people are not thoughtful in what their content is doing to the other side uh that's profound and as someone who's just been struggling with that it with how my relationship posting my future child uh it makes a lot of sense it's like low blow content and the whole point of producing content is highlevel content to provide value for the recipients which and by the way I don't mind lightweight content but I'd rather you post a picture of potentially let's just talk about this I'd rather you take a photo of like baby formula on your like spilled on your notes for work and you talking about like some days you just have to laugh when you're balancing two things versus now you're doing something where you're like head nodding to other moms being like yo this shit's hard right versus what I think a lot of people are doing which is like this is just going to get a lot of likes cuz Oakley looks so cute yeah but like what is that really doing I think it's a conversation people need to think about because you're really sharing with the world yeah it's not like you're sharing with your three best friends from high school or your family you're sharing with the world and it's intense the world is intense yeah and you've got to be accountable that like you put it out there when people like when people are like I can't believe these people well you put it out there yeah accountability and we're not empathetic like when someone leaves a nasty comment about like I'll give you an example cliche thing that happens in society person posts their kid they're a year old a lot of kids as you may know like they all grow up so differently some talk earlier some walk earlier I saw the other day actually this is a real life example somebody made fun of someone's kid cuz they were like 15 months old oh no it was a first birthday it was the first birthday picture and the kid's completely bald still no hair okay and it's like the comment was pretty nasty right like you know when's your kid going to grow hair like what the [ __ ] yeah but do you know what my reaction was when I read that as I do what I do for a living I say to myself we don't know if that's a person who's now on four years of not being able to have a child with their spouse empathy yeah like why would somebody say that let me give you the preview they're hurt why are they hurt maybe they lost their child maybe they had a miscarriage maybe they can't conceive maybe their spouse just left that like maybe they had a bad childhood like I don't know so these are the things I think a lot about Gary thank you I really appreciate your time I appreciate you being on the podcast and I appreciate everything you do for myself and our world so thank you have the best day congrats thank you I appreciate you see you soon talk soon