The #1 Reason You're Not Able To Succeed l The VeeCap Ep. 5
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The #1 Reason You're Not Able To Succeed l The VeeCap Ep. 5

Gary Vaynerchuk 24.06.2024 12 050 просмотров 428 лайков

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Today's episode of The VeeCap documents my trip to the VaynerMedia office in Mexico. I had some important meetings with the team where I share my thoughts on the importance of bravery and humility in business, emphasizing how the fear of losing clients can ironically lead to losing them. I also discuss the challenges of staying relevant in the fast-paced digital world, emphasizing the importance of focusing on the craft rather than the anxiety of staying relevant. The conversations also highlight the dynamics of the creative industry, the struggle of maintaining momentum after initial success, and the need to continuously innovate and create. This episode is packed with advice for content creators and entrepreneurs aiming to thrive in today's competitive landscape. Interested in the shooter/editor position? Apply here: https://garyvee.com/shooter_editor Check out my new book - Day Trading Attention: https://garyvee.com/dta — Thanks for watching! Join My Discord!: http://www.garyvee.com/discord Check out another series on my channel: Gary Vaynerchuk Keynote Speeches: http://www.garyvee.com/keynotespeeches Gary Vaynerchuk's thoughts on NFTs, Web3, cryptocurrencies and more: http://www.garyvee.com/web3nfts Life, Business, and Career Advice l Gary Vaynerchuk Original Films: http://www.garyvee.com/gvoriginals How to Make Money at Garage Sales l TrashTalk: http://www.garyvee.com/trashtalks Inside the Life of a $300M+ Company's CEO l DailyVee: http://www.garyvee.com/dailyvees — Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what's next in culture, business, and the internet. Known as "GaryVee," he is described as one of the most forward thinkers in business. He acutely recognizes trends and patterns early to help others understand how shifts in consumer attention impact the realities of the business world today. Gary's approach sits at the intersection of business and pop culture. He keenly understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber. This year, Gary unveiled his seventh book, "Day Trading Attention" where he provides fresh insights into navigating the modern social media landscape. Gary's expertise guides readers on harnessing underpriced attention channels in the digital age. He emphasizes mastering storytelling in these arenas and highlights the "TikTokification of Social Media," where content relevance surpasses follower counts. Businesses can leverage this shift to enhance their brand and boost sales. "Day Trading Attention" equips readers with essential skills to succeed in today's dynamic digital world. Gary also announced his first children's picture book, based on his VeeFriends characters, titled "Meet Me in the Middle” (set to be published on July 16, 2024). The picture book, which will prominently feature two VeeFriends characters, Eager Eagle and Patient Pig, delves into the emotional elements essential for nurturing children's empathy – a crucial skill for their future success. Gary is an entrepreneur at heart – he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Sydney, Singapore, Tokyo, Bangkok, and Kuala Lumpur. VaynerMedia is part of the VaynerX holding company, which also includes Eva Nosidam Productions, Gallery Media Group, The Sasha Group, VaynerSpeakers, VaynerCommerce, and Tingley Lane Trading. Gary is the Co-Founder of VaynerSports, VCR Group, VaynerWatt, ArtOfficial, Resy, and Empathy Wines. He guided Resy and Empathy to successful exits -- which he later sold to American Express and Constellation Brands, respectively. He also owns a Major League Pickleball team called the 5s, is part owner of a Big3 basketball team, and is an investor in the revival of the SlamBall League. Gary is also the founder and creator of VeeCon – a contemporary super conference that converges business and pop culture with innovation and technology. In addition to running multiple businesses, Gary documents his daily life as a CEO through his social media channels, which have more than 44 million followers and garner over 300 million monthly impressions/views across all platforms. His podcast, "The GaryVee Audio Experience," ranks among the top podcasts globally. Gary serves on the board of MikMak, Bojangles Restaurants, Global Citizen Forum, and Pencils of Promise. He is also a longtime Well Member of charity: water. Gary's life ambition is to buy the New York Jets.

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Segment 1 (00:00 - 05:00)

are you a videographer and want to travel the world like I don't know Mexico City obviously I love you Dustin but I need Alternatives we also have to keep him at home sometimes to do some [ __ ] so the dcks the Babin the calebs you've been seeing it through the years we're adding a videographer to my team I'm looking for applicants that really do this we're not looking to train up anyone when I did it with drock we needed to train it we don't need to train it anymore a lot of you do this for other people and you feel like you've got the skills I want the recording ability and really know how to record me when I'm traveling 24/7 and be hidden in the background and capturing the moments and mentally making note of the moments that we need to chop up but I also want somebody who's an incredible Storyteller in the post production in video form in long form YouTube so that's what we're looking for are you one of those people apply here in the copy here I don't know how we're going to post produ this but I'm looking forward to traveling the world with you I'm just very excited about this trip for many different reasons cuz I view it as the starting point of the next chapter I've been having some meetings with several of you in the room I believe that we have the right talent in place to be able to win the day tomorrow but we have to really lean into bravery and humility starting with our fear of the clients and we have made substantial strides in that but we have a long way to go our fear of keeping the client is what makes us actually lose the client and humility to understand and that we have a long way to go to be remarkable at consistently putting out social media ads that over index in reach this really just requires us to do the thing if we do the thing everything we want to happen will happen and when I say the thing what's the hook what is required in the first second of the video what's the thumbnail what's the copy which platform I didn't bring Peter Chun on this trip for his good looks I brought him because I want everyone to see them and say to their mind do I know how the platforms work do I know what's going on in pop culture I wish this was 1965 I wish I could just come up with a tagline and say put a bird in it give me a million dollars I would be the best in the world at it it's just not that anymore and it's my job at the top to protect us from where the world's going thank you good you have a new book called day trainings who should read the book and we're Tak by they can buy anywhere books or so I'll let people figure that but I think the people that should read it are the ones that are trying to grow anyone that's looking to grow their business their personal brand their message you can't make anything happen in the world without attention some people want to be the mayor of Mexico City how can you be possibly the mayor without attention my argument is attention now lives here and whoever's best at this will win and I tried to write the most contemporary textbook on showing people how to do it how thank you so much thank you you're welcome it is insane how creative a Works in Fortune 500 land you are paying millions of dollars to make decks creative aars get paid millions of dollars to only sit in a room and come up with ideas with themselves and Pitch you decks they don't even make the commercial they Source it to production you know what's even crazier is that those decks are three people's opinions and two or three people in a boardroom make a subjective opinion if they like the idea and then they spend all their money on it that really got some people you know why Avery it's [ __ ] crazy and it's how the whole industry works and it will fall for one reason 5 years ago people were not feeling the pain and now the big brands are feeling it now they're taking it serious nothing changes until there's pain I'm a content creator and I wanted to ask you really quickly it's that everyday struggle of staying relevant and that fear of not being relevant the second you spend a minute on the fear of not being relevant is you're spending a second not being relevant in my career abs and flows sometimes I'm hotter than other time it's just a process focus on the craft not on the anxiety of being relevant or not every minute you spend worrying about not being relevant is a bad minute that's a minute away from you taking away from creating a new character you have to create all the time new things the algorithm is changing all the time oh people get stuck they get some success and they get stuck it starts to [ __ ] them Taylor Swift's career there's been different levels of it being strong it's normal I would say I'm not at the height of mine I'm okay with that you know why I have no choice people really struggle with their first hit and then when it's not

Segment 2 (05:00 - 07:00)

hitting they get anxious cuz they think they it went away but it didn't if you had the ability to make it happen the first time you have the ability again and all your stress is killing your creativity and then you're scared to try new [ __ ] cuz what if it doesn't do well everybody's on defense everyone's fear of not succeeding leads to them not succeeding I have a very good idea I really I go with my intuition let's get on Zoom let's just talk it's I'm less worried about us doing anything in the short term here together I want to keep a little more momentum of seeing how much we align on Vision because I always feel that if you leave Karma and insight and value it always works out in the end even if it doesn't so let's get some time bye everyone you're welcome thank you love you too bye everyone got to do this at the air we got to do the video at the airport what you videographer y this is literally didn't tell people to join right uh yeah got it are you a videographer and want to travel the world like I don't know Mexico City uh obviously I love you Dustin but I need Alternatives we also have to keep him at home sometimes to do some [ __ ] so it's right the dcks the Babin the calebs you've been seeing it through the years we're adding a videographer to my team you get to travel with me I'm looking for applicants that really do this we're not looking to train up anyone when I did it with drock and created the genre or was one of the creators of the genre we needed to train it we don't need to train it anymore a lot of you do this for other people and you feel like you've got the skills I want the recording ability and really know how to record me when I'm traveling 24/7 and be hidden in the background and cap ing the moments and mentally making note of the moments that we need to chop up but I also want somebody who's an incredible Storyteller in the post production in video form in long form YouTube so that's who we're looking for are you one of those people apply here in the copy here I don't know how we're going to post prod do this but I'm looking forward to traveling the world with you

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