Tips and Hacks To Win The Social Media Marketing Game

AI voice translation in every language will be a full default thing in every social media platform within the next half decade everything is about to be translated every one of these social media platforms is going to translate all of our videos anybody who wins as a standalone AI voice product is going to either get destroyed or get a purchase by the biggest companies in the world attention is the number one asset bill

it's good to see you bro what's up man how you been I got a FaceTime flea with you so I'll make this short I get enough time also what your brother-in-law that's who I'm meeting with was it your brother-in-law or a man you he doesn't forget tell clicks again he don't forget you remember when we were my honeymon in Japan you remembered all this stuff man that dude I [ __ ] listen care don't let him celebrate what are you talking about it's really not it's you know when you listen and you care and like I appreciate it anyway let's get to your question I get enough time with you you're awesome thanks for me you're beasting through this huge props mean my question today was more on kind of credibility versus consistency whether it's me or anyone else starting out new podcast you know this is me in like 10 years when I stopped doing what I'm doing which I actually kind of love um you start a new podcast would you rather be credible or or consistency like I'd rather be consistent because consistent is something I can control credible isn't outside people do that like when you started you know doing your wine videos I mean you weren't a somal right you weren't I mean you just liked wine right no I was running the largest e-commerce independent wine retail business in the country right so I had credibility of like and I like you can't watch that show and not realize like this guy knows what he's talking about like you can't F like I can't do that show about Pokemon cards yeah like you have to know yeah early on in those like um you know videos when you first started you were you was that big yeah I had already been running the business for quite a long time you had the credibility and then obviously the consistency has been yeah there's of people that after Wine Library TV exploded in 2007 every single somier and every wine store in the country started doing wine videos yeah people thought wine videos were viral they didn't realize I was viral and so like plenty of those people had much bigger credibility than me master SS this and that and it and n and 100% of them failed yeah and the person that was most consistent my friend Andre Mack Mutan Noir great s per se he grinded for a decade and now he has a real platform consistency is controllable credibility is not yeah awesome super cool love you bro talk soon man hopefully I'll see you soon with my cousin in New York can't wait hey G can you hear me fine perfect

awesome honestly thank you for doing this show I really appreciate it I just really wanted to thank you for everything you've done first and foremost um Can H say that you're my hero uh you really changed my life for everything that you've done um kind of wanted to give you more context about me and kind of like my life um I'm 20 I go to FIU in Miami Florida and I'm graduating this December I'm so excited can't wait to go out there and kill it in the world but I used to work at a golf course right driving golf um when I was 17 18 and through just listening to music I got bored of it and I started listening kind of to your shows to your YouTube videos and that just really sparked my entrepreneurship my marketing my sales in me and I haven't looked back since and I kind of started helping students with college admissions process cuz that's where I was at the moment but now I'm graduating and I'm getting a degree and I've gone really deep into marketing and everything I've really fallen in love with personal branding specifically on LinkedIn after you hammered us on it for years and years I finally got in it a couple months ago and I went full on I took a whole bunch of courses on how to copyright how to do everything and it's been four months and I've gotten 4,000 followers and I get at least two to three DMS every sing day on students that want to learn how to do personal branding specifically on LinkedIn goig um that kind of motivated me to start a whole video course on how to do the whole thing um LinkedIn branding specifically for college students teaching them the whole start process on the foundations of LinkedIn how to grow on LinkedIn how to do content creation how to get internships because a lot of students simply don't know and we're not being taught that right and it's being launched on May 1 right so pretty much my question is Gary how can I promote that as well I'm specifically making the content a LinkedIn but I know there's Tik Tok YouTube I have a YouTube account I have Tik Tok I have Instagram I have all that but how can I have a good successful launch bro you know the answer to the questions how you got into the opportunity to even do this in the first place you have to be good at organic social media content and if you got a couple of dollars to your name you need to be good at paid media on social is underpriced intention when you're good MH yeah and I've definitely used that and I've have right now 35 students on the waiting list that have signed up and gone it right and I'm really excited about that but it's just like kind of the tactics behind it I don't know if you have any ideas for example T I know it's going to be one of the number one things there how do you think I can make a video that would really hit it off well the first second of the video has to pop it the title The thumbnail has to say are you having troubles with school admission then you start the video with like I can help you so now you banged it with context and hook and then you give them stake behind that real tangible [ __ ] write good copy post it fails do the same thing in a different version boom boom okay MH just testing testing not testing executing with observing the information meaning every attempt is not a test every attempt is to win and then when it doesn't win cu most don't analyzing what might or might have not won right I got you and really the long-term process that I have for this is that not only do I want to teach the what how beautiful LinkedIn is because again 1% of everyone that is on LinkedIn of the billion users only create content on it only 1% and even then 91% of college students that come in into um College don't even have a LinkedIn profile so there's a lot of people that I can serve but you serve this into professionals as well people that are in Corporate America or people that are just entrepreneurs and just don't know everything that has LinkedIn to offer what do you yes it's one of the most underpriced Platforms in the world right now and well that's one thing I don't know if this is a false belief right but me being 20 right with my experience only being in college how can I overcome that really give those tangible things is it more morea case studies testimony is just social proof of the work that I've done for students that I can show that to professionals as well by having those people post about you once you've done it okay yeah no that makes sense yeah these are just questions that no I hear I'm jumping in for the audience like I know people ask this all the time but like you'll have more testimonials when you're 22 than when you're 20 yeah no it just takes time eventually just to getting more and own your skills okay just really own the skills and know talk about the skills execute talk execute talk awesome um the other question that I did have for you I mean this is more on the personal side uh again um this is my business this is my baby and I love doing it um what experience should I be getting after I graduate right now I work for an HR imper company um their name is ukg they've treated me great they I'm working in sales for them but I want to see how a job you know getting work and experience under someone will play me really good to eventually go in full on my own thing where what Endeavor do you think I should go into should like I just kind of want to get ideas I know I can go for them and work on this business on the side but what do you think what do you want to learn I want to be the best person in digital marketing and branding that has ever been coming out of Miami out of from Colombia I want to become that person then go and do it meaning that work at a marketing agency okay or go work for someone and do the marketing for them being the best at it can only be done by being an actual practitioner just doing it every single day yes like I've been doing for the last 20 years absolutely oh yeah no it really means a lot no I appreciate it and I really thank you for everything you've done Gary you don't understand I mean I have my other partner here who's with me can come on and say hi but we've listened to you since you know we've name his name is Alejandro ale how are you bro good great see you guys talk yeah no yeah it's a pleasure and you don't know how many people you're inspiring just so you can know at the college level our age you're crazy down here in Miami so I'm definitely um happy for the event that you guys are going um hopefully well we be able to go to V friends and everything we're going yeah we're going we about it we're going yeah you should absolutely go all right brother love you see you let's keep it going

Daniel hi good see how are you great to see you bro how you been fantastic uh good night uh in the middle of the night out of London uh UK it's great to see you what are you guys is it 11:53 um yes it is very nice well thank you for being here thank you for having this opportunity I was not expecting this it's good to see you so um I have a question and I'm sure the book at all is the answer but um maybe you can give me a uh a snapshot before and it's I I'm working as a coach and uh this industry is like full of 90% of people who shouldn't do it and it's overloaded with people um and less authenticity and not helping people and um how would you position yourself starting going out because everything I did so far was just like without any social media without any marketing just we did everything without just from mouth to mouth and it worked but I know to get the uh the size I want to get it's super important and to become the next like kind of biggest speaker in the world it's needed to be out there in the internet how would you position yourself um it's disruptive focusing on bringing people value like what we're doing here right now yeah that's what we do yeah you started at zero that's okay that's fun it's part of the journey but you uh you have things to say and you have value to bring and you know slowly but Sur you put out video you start a podcast you interview people you cut the clips you put it on social or you just put things on social you go live um you're living in a huge opportunity world one good comment consistency around content just pound it it's there like I think you know the steps how to be good at it you know first of all it's depth of your knowledge so it sounds like you've been able to build um it sounds like you're good at your job because if you're winning on Word of Mouth and you're not doing any marketing on the internet it means you're actually good at your job so that should be very easy for you to be successful in this because you'll talk about things you know the reason things have worked for me is I talk about business and marketing and I talk about wine I talk about the Jets and collectibles I talk about things I know you know what I mean yeah sure 100% that's what you need to focus on yeah it's more the question about um the niche because right now I'm doing everything like company workshops do one-onone coachings doing relationship workshops doing kind of family constellation work overall with it and is but if you go out there with everything and I'm what you start doing out there with everything from the beginning because everybody else says start with a niche expand be an expert expand it I that's a good and that's a good call out but I would say that we've seen plenty of people I mean look everything you just talked about is the same sh that's 100% right here okay so you're not it's not like you're doing barbecue chicken videos and skiing videos and you know Manchester United videos and then this like you're staying in the same general genre you're just double clicking into relationship graphs I think your Niche is that the whole thing you're just so deep in your craft that you know it's niched out underneath but to normal people it's okay got it yeah okay because you think like the personal development overall is San and then inside the thing that people are going to learn in this book and if they're paying attention is content now finds people okay so unlike back in the day when you were building a profile and then like you know now content finds people when I make a garage sale video it's going to find people that are around garage boot sales as you know them those videos are going to find those people when I talk about marketing it's going to find those the algorithms are getting so smart like you can do anything about anything and it's going to find its place okay nice and then maybe just uh the last question I'm originally coming from Germany I just recently moved to London and um exiting the old business last year and going fully into the coaching was also kind of a step going International doing it in English uh but sometimes it feels like uh leaving behind the people in Germany and not speaking German would you use like the AI technology to German videos or you already got it not a everything is about to be translated and every everyone like what do you think is about to happen every one of these social media plat is going to translate all of our videos as a anybody who wins as a standalone AI voice product is going to either get destroyed or get a purchased by the biggest companies in the world AI voice translation in every language will be a full default thing in every social media platform within the next half decade it's a feature okay nice can I ask you can't wait to clip that [ __ ] in three years it's like meta announces T that you could already feel the clip of that one right you all yeah I saw all of you like I know what you all thinking that's why I said out loud go ahead D what's the one thing you would devote yourself to in my position because it's right now it's not the marketing thing I'm good at the work but I'm not good at the marketing thing this is like a new language for me education free education right like getting educated devote yourself to at least even knowing like I know that all the AI algorithms for social media now are interest based so I can sit here and say the content will find everybody it's not like that's some great secret if you spend 10 hours reading and watching videos and listening to marketing you would learn that so I would devote myself to trying to figure out who the best people to listen to are and go out there and kind of attack it you know like that's how I came here well I'm very humbled by that and there's others putting out good stuff and just Googling just chat gping searching typing enter and you'll find your way brother and then as you know you can't read about doing push-ups at some point you got to start doing the push-ups 100% then start building a team or doing it first on your own and then I've been doing this a long time I'm very confident in you I can smell it through the screen you just you're just in the beginning of the journey you just got to put into the work and you'll be I have a funny feeling it's going to go very well okay thank you so much man you're welcome brother apprciate it take care Gary V baby in the house what's up

family how you doing great oh man I hope you're hydrated bro you're just on like a QVC Marathon right now I'm feeling good I love it bro I love it hey thanks for taking time most importantly you know I'm going to show up with the company logo and stuff because you give this awesome opportunity to us entrepreneurs bro um I felt so touched by Connor the guy you had on earlier the kid that was 17 um man that was my story bro I was 18 years old a senior in high school was going to be a chemical engineer turned down eight football scholarships and started mowing grass my chemistry teacher my guidance counselor was like you're crazy what are you g to do you're just gonna grass for the rest of your life I was like no I'm gonna build a business and they like they couldn't see it and so um I just love man that you helped so many young entrepreneurs uh you know believe in themselves when a lot of people don't and that's where it starts at but um man I I appreciate you having me on for a couple seconds I got a quick question for you I've been following you a long time um started back in 2016 I actually ran my first Facebook ads two weeks after it opened in 2013 started a business in 2016 fought a lot of your stuff and been trying to preach the gospel that social media is not a fad um I work with agents real estate agents and insurance agents and dude even to this day I'm still getting push back that they're like I don't have time to do it or I don't see the value in doing it and I'm like beating my head against the wall I saw this opportunity I'm like yo let me let G spit some game to these guys and clip this [ __ ] so that they can hear it straight I'll be honest get it bro I think you've got the wrong framework don't uh get caught up in this it's very simple don't be convincing just have conviction yeah okay I mean I I try but uh a lot of times it's like they'll get on board with us they'll get on our service we'll coach them they'll be making content they'll do it for a month or two and they're like most people on social media right they do a month or two worth of content and then they fizzle out and I tell I try to tell them that branding is a big boy game it's the long-term game it's not Doritos doesn't spend $7 million on a Super Bowl ad and then come in the next morning and say how many bags of chips did we sell last night um it's a bigger piece so like mean can you just talk to those people right now that like are still on the fence with social media about that honestly bro I'm not I'm very not passionate about convincing people that in 2020 [ __ ] 4 have a debate about social media it's bad isn't it yeah I mean I just don't have any I don't have any energy for it like I'll just let them deal with the consequences of their non-action yeah and the next generation's going to fill in on the backside we always say that the insurance industry has PMS it's pale Mel and stale and like these guys if they don't get on the bandwagon that the kids that are coming up behind them that's how they're going to on they're going to eventually take their books of business as it should happen whoever's better brother whoever meritocracy right 100% I love it man if I can ask you one more question from a dad's standpoint because it's all new to me um right now like having Willow I'm like more energized and like motivated than ever to just go [ __ ] Dominate and put my competitors out of business I get a lot of [ __ ] from that in the market place because people are like you're being too loud and verocious about that but at the same time like dude I just want to spend time with my family like I have I've never had that I used to be able to just grind and now I it's like uh it's great it's wonderful like bro like it's the best if you're asking me how to balance there is no balance you do the best you can sometimes you're going to pick the grind and family it's all going to end up awesome in the end cuz you have good intent and you're going to try to make it awesome yeah man just trying to build an impire hire for him you know yeah I mean but you're really building it for yourself you enjoy the process yeah [ __ ] yeah I love this stuff dude I would have went to college otherwise you know like many part you know how many parties and girls I didn't get to take advantage of because I was grinding and mowing grass you know I mean while all my friends are like hey bro you coming you come to this party on Friday I'm like I can't I gotta work tomorrow morning bro like you did in the Wine Library you know the wine store days and look at your [ __ ] face and you were a football player you [ __ ] had it bro you [ __ ] you just chose your other love I get it yeah man I think you just called me chunky I said handsome oh okay I'm with you I appreciate it I will DJ thank you so much brother appreciate you man take care well byebye

hi Maddie I can't believe I want to live stream right now it's like 5 to 1 in the morning in the UK um I have uh I've been a fan for so long so it's amazing I'm getting to chat to you um a quick question for um musicians so um been musician All My Life um write my own music but mostly as a session musician which is like we go and as a bass guitarist or drummer or whatever we go and play with other artists on their own stuff could be live could be in the studio um and i' I finally at the point where I can really focus on creating content and everything around music but I'm finding that as you know all the copyright issues when it comes to putting your own music on platform forms is a big problem I can't think of the amount of videos I've posted of me playing on a song and then it's been wiped for copyright because you're doing covers of people's songs or even you get flagged for even doing original stuff sometimes because it just doesn't yeah because it doesn't recognize yep yeah so I'm just wondering because I'd love to start doing um like Tik Tok lives and doing twitch lives and more YouTube live stuff um so is there any advice you'd have for someone who like to do more music stuff but not necessar get flaged with copyright is there already platforms have the leverage there's obviously other platforms different live streaming different social networks that might be less advanced in their copyright so there's that but then also comma original music okay so if we out the record labels um aren't interested in you using something they own as a foundation for you to build it's just the way they see it yeah so it's like um for just getting um just more exposure just as like a bass guitarist or just musician in general a big way of doing that is by putting you know doing covers of people's songs I'm very aware the problem is the record labels don't give a [ __ ] about what you want yeah it's uh so is there any um like to build uh a brand around music and not just being a musician but just music in general because I'm also um I've started like dealing in final like record finals um is there any kind of content that you think would be good to put out that isn't necessarily playing music itself but around that like if I was to go on yeah there's music there's the business of music there's the storytelling around music and look there's there's ways to do covers on live that might not shut down like there's also the Arbitrage of like just doing it and like letting it go down like doing it and watching it come down and like you know again meaning if the covers are taken down they're taken down like you know there's a little bit of that you know yeah it's like try trying to find the right way of doing it because I see a lot of people doing covers and then they don't get taken down but um isn't there like music performance licenses like I don't know how the platforms play with that yeah and it's I don't know if it's different in the UK and us it's different between platforms as well um it's like I've had stuff taken down on one platform and not another you know the truth is the music stuff is so like like discouraging from a creative and entrepreneural standpoint that I don't tend to go super hardcore you know it's really tough because especially in like the blues and jazz World which is like my kind of thing a lot of it is just improvising with people and it and a big thing is just you know capturing that live and posting that but then you try and record something live when it's just like a random Jam it's going to sound terrible unless you've done all but I think the random Jam sounds in temperable with you giving context as an overlay of like this is what Jam life is could be very high value content okay so like a commentary on why by it sounding terrible I mean like the technical side of it because you can't you know mic everything up and everything yeah I was thinking of mayy going down that route but it's like isn't there a good amount of public domain content right is there public domain like there might be you know like just things that eventually have switched over into public domain versus copyright oh yeah yeah there really OG and when you're doing like improvised Jam stuff live I mean that's all made up on the spot you know there's no copyright ISS there there's also the ability to maybe do remixes and Duets off of stuff that's been up with that like there might be some a little bit of play on that yeah so um I was wanting to be able to do like I do have the time to maybe like cuz I work for my house and it's like just stick a camera up and go on Twitch for a bunch of hours in a day but like should I just post hours of Bas practicing I don't know you should try you should definitely try for sure cool I'll give it a go uh amazing the best night thank you so much Maddie have a good day

Gary how are you you're looking great after 10 hours of live streaming I got to give it to you thank you man I wanted to show you actually pretty funny so this is a post from 2017 on my Facebook and you can't see it I actually didn't know I just checked it says you have to go 100% you can't be half pregnant y this will be very ironic considering my question so I've been following you for a long time really benefited me in 2020 when I started my Tik Tok channel so you can see I'm into cars so I love talking about cars and that's what I did and that really helped had a 9 to5 in a car Corporation I developed my channel grew pretty quick to 200k on Tik Tok which was a good momentum very good but then stagnated and we had a sort of a dilemma where I realized that I'm not spending enough time on my passion and Tik Tok and social media brand so my question is so I need to in order to become better and more successful than this and actually make it full-time I need to commit to more hours but it's a chicken the neck problem where um I'm not earning enough to do that uh from this and I need support a family I married have a two-year-old love them amazing shout out Kelly and Enzo uh so my question is how can I monetize this I'm in Canada Toronto um and I'm only relying on brand deals at the moment they are okay I'm reinvesting all the money I'm making to better equipment and stuff and you need more audience to make those deals bigger and then you need an audience that's compelled and connected to you if you want to do other things like merch or other things that nature so MH and just as simple as putting in more hours right trying to squeeze in very you know this it's like you know how do I get stronger you put in the Reps and work like you know I mean the thing you could do is clearly reach out to Brands more aggressively right so can you can lean in by reaching out to brands that you think you can do but like you know like there's the clich cliche things like merch and things of that nature but you just want to keep like what you got affected by was back to underprice back to trading attention Tik Tok was underpriced attention so grew quicker because it was supplying Demand right you a lot of you are going through the learning I did back in the day 15 years ago which is like oh [ __ ] you got to hit these things hard when they're underpriced because once they become properly priced you have a lot of regret that you didn't go harder I promise you I know that you regret not going harder now that you can't get it done right although I did go pretty hard so I'm happy about that but there's always more yeah exactly but it's but I'm pumped about that I'm glad you left it on the field there's always more but if you feel like you really went at it then that's good yeah it's been a few years for here for sure like all and I got fired from my job because of my Tik Tok Channel which is pretty funny why they didn't understand oh I did a campaign for a non-competing brand like a brand deal and they just didn't like it and they fire me on the spot no explanation nothing which is okay it's fine trust me they're loss right well Gary I really appreciate your time and all the effort you put into this and uh your advice I'm looking forward to the book Enzo will appreciate your new kids book and I will appreciate the day trading attention I love you thank you very much take care man what's good bro what's going on I've

been here all day with you been watching since the morning I've been seeing your comments my guy Tyler my bad I was just trying to get on what's good hey uh just want to say I appreciate you I've been watching you uh for like the last five six years um so just a little backstory about little about two and a half years ago uh I worked at Pepsi um I would make the soda uh they paid me good I had a house it's is me my son uh then he was about like 2 three years old um but I just hated the job the management wise it just it was just horrible uh kind of working there okay and uh I worked graveyard shift and um so on Instagram and your video popped up the video uh you use the analogy of friends uh people hate their jobs and they go home and they use that content to escape um instead of making content and I just connected with me because I'm a big football fan I just I watch the games highlights podcasts all the shows I go on YouTube and um so I was like you know I'm GNA make a page so I made the page um I didn't really think anything of it I just love football and so I just started making content um the first season I made the page I was only on Instagram and it was kind of like slow um interactions here and there nothing big and then that month of the playoffs in January um I went to Tik Tok I was like let me try Tik Tok and it was just way better than the whole season on Instagram and that's my started learning how you say about social media learn your con your platforms and it just everything went off on Tik Tok uh my first mini viral video was with my son I had like the files on his head and he kind of guessed that the team names he didn't know any of them but it was just it exploded like ESPN shared it and all that stuff and it kind of just started connecting with me like you know this could lead to something um I end up leaving Pepsi I sold my house um it was just I knew it was time for a change and so uh when I did that all that stress of working at a job I didn't like for paying for bills a house that I like I really didn't need it was just me my son so all that stress was finally gone and left I'm at a better job now to actually appre appreciate your employees and I have a set schedule to where I have time with my son I'm able to focus on um my page and so this year uh in the beginning of the season um I posted it was like a 10-second video of the players doing the dance it's called the squabble and it was like a 10-second video and it for some reason it exploded it got like 45 million and I got over 10,000 followers just from that video and so now this is my first offseason where I'm able to focus on my page and kind of I have all these ideas and kind of watching your feed from this morning you kind of answered it just do everything there's no or it's always and so that was kind of my question was like when I go on Tik Tok live I don't really care about the viewers but just myself I get kind of awkward so I was I've been thinking about like bringing someone else to bounce ideas off of kind of bounce the energy off of because that's how I am y or um kind of like reaching out to other Pages kind of collabing on certain videos both of those things would work Jess yeah so those are ideas I had um I like to incorporate some of my son in some of them because he's six now and he loves football so he gets into it it's like me we watch the games together um so just um I guess since I know my paig is just a baby two years old uh kind of how do I grow from here kind of I know posting um content which I'm doing but like other I mean uh commenting so one of the things you can do Jess with your page is go to other football and sports content and comment something that's additive whether it's funny or informational you've been seeing that right you know Tik Tok so commenting as creative I think is a huge opportunity so I think that's the other big move you can do other than what you brought up okay yeah can and something that I was thinking about because I really love music like all genres um I used to do music before I had my son um was like incorporating music uh like find like local artists and kind of doing like lives with them or some that may they do music but their side hobby is like football we could talk football they could do that so those were just some just every idea you have make it yeah that's yeah CU that was my question like I said watching from the uh from beginning of your feeds um how you always say and not or so that biggest thing I learned which answered my question so good brother well thanks for hanging with us all day brother all

right brother have a good day Brian how we doing it's good to see you too man hey thanks for bringing me on I got four books pre-ordered three for my kids and one uh for somebody on my team they just had their first baby last week so I'm pretty pumped to give it to him I'm so happy brother the question I asked on there is still relevant and what I wanted to ask I run a small advertising agency we're in rural South Dakota started January 1 of 2020 what a time to start an agency I thrive and I want to help local businesses grow so when I say local especially here they're very small businesses very um with small budgets most of the time too unless I can show the growth and whatever my question is how can I best portray that story to really get my point across if I want these people to win by delivering on that over time and building that reputation and is keeping it authentic yeah I mean to your point like they you know small businesses have very limited budgets small towns like you you already know you know what it is like there's cynical to it but they're open to it like and you're from it it's not like I'm coming in from New York so they're going to believe you a little more than me I think you've just got to attack it you know and and just do it and then what's going to happen Bri is that it'll start to become your reputation you know what I mean yeah 100% I mean that's kind of what I've been growing on everything comes on referrals um you know I haven't made a cold call since I started the business because it's everything's on referrals so what are you looking to like it sounds like you're doing it are you being impatient or you just want to accelerate or what's your thought I mean obviously everybody wants to accelerate the small business right I mean but my biggest thing is it it's not that everything hurts when you lose a client right but I want to make sure that I'm keeping my family fed my employees and their families because they're as important agency life is hard because you know this unless you're doing paid media and creative for them if it's hard for them to see the results of brand creative in a small business they're looking for sales sure 100% the bottom line is what they take home and if it doesn't work we're taking money off their family's plate too that's right that's all I really had man I'm excited for the book I have all the other books but one thing one quick thing I've been following your content for a long time but this is the original nft oh my God that was awesome bro that's awesome thank you from I don't even know what year that would have been 10 years ago at least yeah 14 17 maybe 7 to 10 that's awesome brother love you anyway that's all I got thanks man take care brother