Day Trading Attention - Audiobook Recording | The VeeCap Ep. 3 Los Angeles
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Day Trading Attention - Audiobook Recording | The VeeCap Ep. 3 Los Angeles

Gary Vaynerchuk 09.05.2024 6 934 просмотров 287 лайков

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VeeCap 3 is here! I'm excited to share this one with all of you. Today's vlog documents my trip to LA to record the audiobook for my upcoming book Day Trading Attention (Link below.) I'll also give you a glimpse behind the scenes of how I create content and ads for my businesses, and much more! Hope you enjoy this one. Check out my new book - Day Trading Attention: https://garyvee.com/attention Interested in the shooter/editor position? Apply here: https://garyvee.com/shooter_editor — Thanks for watching! Join My Discord!: http://www.garyvee.com/discord Check out another series on my channel: Gary Vaynerchuk Keynote Speeches: http://www.garyvee.com/keynotespeeches Gary Vaynerchuk's thoughts on NFTs, Web3, cryptocurrencies and more: http://www.garyvee.com/web3nfts Life, Business, and Career Advice l Gary Vaynerchuk Original Films: http://www.garyvee.com/gvoriginals How to Make Money at Garage Sales l TrashTalk: http://www.garyvee.com/trashtalks Inside the Life of a $300M+ Company's CEO l DailyVee: http://www.garyvee.com/dailyvees — Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what's next in culture, business, and the internet. Known as "GaryVee," he is described as one of the most forward thinkers in business. He acutely recognizes trends and patterns early to help others understand how shifts in consumer attention impact the realities of the business world today. Gary's approach sits at the intersection of business and pop culture. He keenly understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber. This year, Gary will unveil two new books. In his seventh book, "Day Trading Attention" (set to be published on May 21, 2024), he provides fresh insights into navigating the modern social media landscape. Gary's expertise guides readers on harnessing underpriced attention channels in the digital age. He emphasizes mastering storytelling in these arenas and highlights the "TikTokification of Social Media," where content relevance surpasses follower counts. Businesses can leverage this shift to enhance their brand and boost sales. "Day Trading Attention" equips readers with essential skills to succeed in today's dynamic digital world. Gary also announced his first children's picture book, based on his VeeFriends characters, titled "Meet Me in the Middle” (set to be published on July 16, 2024). The picture book, which will prominently feature two VeeFriends characters, Eager Eagle and Patient Pig, delves into the emotional elements essential for nurturing children's empathy – a crucial skill for their future success. Gary is an entrepreneur at heart – he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Sydney, Singapore, Tokyo, Bangkok, and Kuala Lumpur. VaynerMedia is part of the VaynerX holding company, which also includes Eva Nosidam Productions, Gallery Media Group, The Sasha Group, VaynerSpeakers, VaynerCommerce, and Tingley Lane Trading. Gary is the Co-Founder of VaynerSports, VCR Group, VaynerWatt, ArtOfficial, Resy, and Empathy Wines. He guided Resy and Empathy to successful exits -- which he later sold to American Express and Constellation Brands, respectively. He also owns a Major League Pickleball team called the 5s, is part owner of a Big3 basketball team, and is an investor in the revival of the SlamBall League. Gary is also the founder and creator of VeeCon – a contemporary super conference that converges business and pop culture with innovation and technology. In addition to running multiple businesses, Gary documents his daily life as a CEO through his social media channels, which have more than 44 million followers and garner over 300 million monthly impressions/views across all platforms. His podcast, "The GaryVee Audio Experience," ranks among the top podcasts globally. Gary serves on the board of MikMak, Bojangles Restaurants, Global Citizen Forum, and Pencils of Promise. He is also a longtime Well Member of charity: water. Gary's life ambition is to buy the New York Jets.

Оглавление (3 сегментов)

Segment 1 (00:00 - 05:00)

are you a videographer and want to travel the world like I don't know Mexico City obviously I love you Dustin but I need Alternatives we also have to keep him at home sometimes to do some [ __ ] so it's right the dcks the Babin the calebs you've been seeing it through the years we're adding a videographer to my team I'm looking for applicants that really do this we're not looking to train up anyone when I did it with drock and created the genre or was one of the creators of the genre we needed to train it we don't need to train it anymore a lot of you do this for other people and you feel like you've got the skills I want the recording ability and really know how to record me when I'm traveling 24/7 and be hidden in the background and capturing the moments and mentally making note of the moments that we need to chop up but I also want somebody who's an incredible Storyteller in the post production in video form in long form YouTube so that's what we're looking for are you one of those people apply here in the copy here I don't know how we're going to post prod do this but I'm looking forward to traveling the world with you I am actively recording my audio book right now and it [ __ ] sucks I'm really struggling with this [ __ ] one more time you do know this is my single least favorite thing to do in my entire professional career here we go Harper business and Harper audio present day trading attention how to actually build brand and sales in the new social media World by Gary vaynerchuk when you first start working out maybe you just want to get your stamina up and it's time to go on the treadmill stamina yeah I got it think about at think of it like working out when you first start working out maybe you just want to get your stamina I'm going to go off script here me and my team when we're at our best and either I'm not being lazy or they're not just mailing it in we are tweaking that video slightly for every platform and the copy for sure is different I'm taking a break battling how you doing I'm doing oh boy no yes fought it off you carbs man I had expected you to be struggling more cuz I've always only seen the last time I clicked in the last book I read something happened I think I learned how to read meaning I'm being serious meaning look looking ahead already gotone off script more like that call was fun that call is insane hey man hey BR um I'm recording my book and I was reading it and I just had an idea that I want you to do an ad walking through the wine Isles next week that says hey local area we'll run in a five or 10 m mile radius hey local friends we know these ads are working I want you to email me at Brandon win library. com which wines do we not carry in the store that you'd like us to permanently carry just email me down below in the copy we're going to run that in a 10 mile radius the ad is literally going to tell people that if they email you we'll take into serious consideration and we'll look at we'll get all the feedback I got it I think it's going to work make people feel part of the community of the store I think it has a chance of going crazy you like it yes I 100% it they feel part of it I just think it's a really cool version of social media ad yeah like for a local store that's like so many versions of that each platform has its own context which impacts how the piece of content is being consumed I'm going off script here this is huge think of yourself right now again I know so many of you are listening this working out driving um walking a dog that whole thing so just take a chill pill for a second I need you to pay attention by the way the chill pill recall that was very 1993 you as a human when you are on LinkedIn think about how you are versus how you are when you're on Instagram or Tik Tok or Twitter there's different versions of you if you make content that understands that you will over index I use different words and have a different tone and tenor and use different content on LinkedIn because I know it's business time whereas I don't post my garage sale videos on LinkedIn but I do that on Tik Tok because that's Entertainment that's almost more like television and I could and I might occasionally but I promise you the copy would be different the copy on LinkedIn might be very different of like looking for a side hustle versus the copy on tic T might be like hey kids want to make a couple bucks this weekend very different keep that in mind it's not a the reality is the business world does not care about your feelings nobody's going to cry for you if you're not willing to do this and you like doing direct mail and Yellow Pages 30 years ago marketing has changed you either change with it or you don't clips

Segment 2 (05:00 - 10:00)

on YouTube shorts and Tik Tok Clips on are you guys live hey live this is what someone who's naturally good at most things looks like when they're doing something they're not as naturally good at and how you can use that uniqueness to your advantage taking one second Sid did you sell any books one book can I bang out this little part so I feel accomplished cool yeah I'm feeling it so I'm not going to I'll just get through this pay attention to your Instagram profile next hygiene I'm going to take a quick 5-second break I want you guys going on for like 3 four five seven minutes at a time and just trying to sell yeah I think we're just going to stay live on Tik Tok just I don't no it I'd rather do little bir well that's okay but you've got to really do it okay part four some of the comments include it's the constant gratitude for me and turning that rainy day check to a rainy day savings account huge W dude amazing in fact I am going to take my phone right now live go to Tik Tok and literally make a piece of content right now are you one of these people that like mainly focuses on things that you're good at and that come easy but I am and I'll tell you right now I'm in the middle of reading my new audiobook and I'm grinding and it's hard my reading skills are just not that strong I just wanted to make a video and just say you know what I have a huge amount of love and just huge respect of people grinding through things that they have to do and so I got love for you see you snoo what's up brother I hate reading but I'll go in studio with you and uh drop some [ __ ] lyrics anytime my guy I love you you're a legend did you get snooped to buy the book you stink taking a second that was rough how many pages are we in we're at 180 we're on page 181 we need to hit 200 today okay so we're well on our way and I think one page at least is fully images so we're skipping that entirely I think let's do that by the way I'm doing a [ __ ] picture book next time I'm Gary Vader chug thank you look it's coming out in May I'm in La so I've been in studio the last two days and I literally I would literally rather climb the tallest mountain in a t-shirt right now than read 100 pages of a book it's that hard for me it's uh I'm so glad it's day three almost over I mean like I really have reading comprehension issues like the team will tell you like if they give me two paragraphs I'm like 5 minute meeting so to read 100 Pages it's like it takes me the you know I'm in studio from like 10: to 5:00 there's lunch break like you know it's like a it's a 5 hour 5 and 1/ half hour day and it takes me 5 and 1 12 hours to read 100 Pages which I'm going to assume is slow and it's like a it is a [ __ ] grind it's like I'm battling these Pages um and what's tough is like because I'm have to read it it's me reading what I talk about in like a worse version of me communicating it because I have to read it which is a weakness versus me talking strength so my brain is reading it and wants to actually say what I'm trying to say but I have to follow the P like it's a [ __ ] mess the reason I have to do it oh yeah like my audio book crushes plus I also go off script I'm like you know when I wrote this LinkedIn had this but now link like so like the book is also the audio book is fun that way um but man it's a [ __ ] grind anyway almost run the truth is building reputation in brand is how you make your money oh I like that was good how do I find what's relevant to them I use Google Trends I read comments on social media for an hour or two a day I search different topics on social media based on demographics I'm trying to learn about which means for my which means my for you page across social media platforms helps me stay on top of what's Happening across all demographics let me go off grid here because I'm using these social media Tunes

Segment 3 (10:00 - 12:00)

to really do research my for you page is not just Jets and wine and business stuff and that sometimes helps me with Serendipity so some of you could actually create a separate social media account just for your research and search a bunch of different stuff and these algorithms are going to show you a bunch of cool stuff there's a little hack that I think will help you day trading attention isn't about predicting what's next it's about staying on the pulse of where people's eyes and ears are today and marketing for the now wherever that happens to be I hope you put your effort into truly becoming a practitioner of that with this book as your guide thank you God thank you God oh coming in oh my god um so the way that this will work is uh I have a sample to play for each of these so we'll hear the sample and that'll allow us to kind of match like the general sort of pacing and Vibe as well as we'll hear the error um and know so we can know what to fix for sample maybe a skin care brand Maybe funny reference to a Netflix series you like and the next time you at the mall or a drugstore you picked up their product because sub consciously felt closer to that brand than their competitors maybe a skincare brand made a funny reference to a Netflix series you like and the next time you were in the mall or a drugstore you picked up their product because you subconsciously felt closer to that brand than their competitors before they became Trading Card Company fer included baseball cards in their bubble before they became a trading card company Fleer included baseball cards with their gum products well that went well that was fun yeah that was awesome I'm pumped it's over let's go thank you my friend the thought that one day that what takes me 3 days is going to take like 14 seconds is wild yeah I mean we've definitely looked into you know using like the voice cloning to essentially make author reads for the author so that they don't have to like there and do it what we it's not they there yet because we've been testing it but what's happened just in 18 months I mean for sure 18 months ago like hello I am Gary to like now it's like hello pretty close yeah it's getting there yeah so I mean it'll be a thing that will happen eventually always technology always work talk to you soon later thank you bye so sounds fast yeah I actually think thank you my friend nice to meet you bro I actually think that whole thing is a really funny clip

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