My 2024 TikTok and Content Strategy l The VeeCap Ep. 1
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My 2024 TikTok and Content Strategy l The VeeCap Ep. 1

Gary Vaynerchuk 07.03.2024 23 582 просмотров 706 лайков

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On today's vlog, I share my day which includes a mix of internal meetings with VaynerMedia, the VeeFriends team, and Team GaryVee. I talk about the importance of adapting to platforms like TikTok by becoming more native through green screening, duetting, and other popular formats, which I believe are effective strategies for success on the platform. We also announce the relaunch of Wine Library TV as @WineTextTV  which I'm very excited about and much more! — Thanks for watching! Join My Discord!: http://www.garyvee.com/discord Check out another series on my channel: Gary Vaynerchuk Keynote Speeches: http://www.garyvee.com/keynotespeeches Gary Vaynerchuk's thoughts on NFTs, Web3, cryptocurrencies and more: http://www.garyvee.com/web3nfts Life, Business, and Career Advice l Gary Vaynerchuk Original Films: http://www.garyvee.com/gvoriginals How to Make Money at Garage Sales l TrashTalk: http://www.garyvee.com/trashtalks Inside the Life of a $300M+ Company's CEO l DailyVee: http://www.garyvee.com/dailyvees — Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what’s next in culture, relevance, and the internet. Known as “GaryVee,” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether it’s emerging artists, esports, NFT investing, or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber. Gary is an entrepreneur at heart – he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, London, Mexico City, and Singapore. VaynerMedia is part of the VaynerX holding company, including Eva Nosidam Productions, Vayner3, Gallery Media Group, The Sasha Group, VaynerSpeakers, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy, and Empathy Wines. Gary guided both Resy and Empathy to successful exits – which were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, Co-Founder of VaynerWATT, and Creator & CEO of VeeFriends. In addition, Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry. In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels, which have more than 44 million followers and garnish over 173 million monthly impressions/views across all platforms. His podcast, “The GaryVee Audio Experience,” ranks among the top podcasts globally. He is a five-time New York Times Bestselling Author and one of the most highly sought-after public speakers. Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

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Segment 1 (00:00 - 05:00)

Vlog what is up we are rebranding daily V and weekly V we finally have a real concept we call it the vcap we're basically going to film but as you know I'm in 10 15 hour meetings in my office these days on vriends and Vayner X obviously it's not the most interesting [ __ ] for the entrepreneurs out there but when we do have compelling stuff we're going to put out that Vlog and we're to get the vcap the recap of since you last saw me so sometimes episodes are going to come out day by day cuz they're interesting or it going be like 4 weeks later it'll be a vcap I don't want to do four weeks later let's keep it at least every 5 7 10 days and we'll just continue from where I was to where I am so excited about the new brand the vcap hope you're enjoying it it's been a busy day A bunch of internal Viner media and vriends meetings a lot on the vriends collectible side and some new technology for the nft stuff Gary the audio experience with guy Kaki on book Finance meeting hangout Hawks co cop winex TV launched episode one that was so fun just so nostalgic emotional with Brandon here also I'm live on Twitch all the time twitch. tv/ garve or Gary ve. com twitch come and hang I am mute we talk Watch What Happens this is actually literally happening I believe that this is the conversation we need to be having for my Tik Tok to become much more native I think it's green screening and duetting things that are happening cuz that stuff works the way I'm going to win Tik Tok is shows overrated underrated Tex TV and what we're talking about now I'm relaunching wine liary TV today oh my God I'm doing winex TV the point of wi Tex TV is like if you knew what fenina and verico and all these epic Italian white wines that people don't know in America were there's $9. 99 versions of those wines wow so you're going to text me then those three I might yeah we started late here don't take away their go ahead today is the 18th anniversary of my first episode of wine liary TV and I did that show every day for 5 years we didn't have this instant wealth instant Fame ecosystem literally a kid today we'll post something and overnight amass 100,000 followers and start on a journey of being known and that level of speed and it's kind of like people that win lottery tickets they lose all their money there's less obsession with building something sustainable people are no question struggling with being patient all right Tik Tok 4 pm I'm going live on every platform I got a big announcement I'm doing something pretty rad I am on Twitch live every day come work with me it's like ASMR for entrepreneurs where we work together during the whole day there's Dustin he helps us do this get over here and join 130 people that are over here there's 5'11 of you here what's up all you there we go bunch of people are buying gifted Subs ballsy 3301 is in the building giving out Subs get your asses over here I will see y'all later all right twitch I'm now on with the hangout Hawks from be friends go to openc or blur or your favorite place I'm going to have to mute this is one-on-one with just the Hawks but if you get a hangout Hawk you can join it love you see you 400 p. m. don't forget GV our son is five this year we don't want to put him into the system but we also don't want to homeschool him full-time what might your approach be parenting is a very individual game I think the real answer to life is self-esteem versus insecurity many people have done extremely well because of homeschooling many have not many have done very well in the standard school system many have not there is no clearcut this is what works the only thing that is clear to me of what has worked is the parents who've been obsessed with trying to understand a child's confidence to insecure ratio I don't know if I'm going to build YouTube wnex TV or put on Gary B but what I definitely know is we're going to make a three or four minute version of winex TV for social okay horizontal for Tik Tok and Instagram okay cuz it's coming this is my horizontal play here we go ready I'm really excited to be doing this show and it's a very special show because 18 years ago today I started my internet Journey it was the first time I ever made a piece of content for the internet ever we went out and found two bottles of the three bottles that were on the first episode of wine liary TV I literally tasted these exact wines these exact vintages the Verte 2001's thank you for the opportunity to be back and uh I hope I see you soon thank you love you have a great day all right awesome nice your dad's already asking me a call

Segment 2 (05:00 - 07:00)

call great job very good very impressive thanks love you what a day how did everybody like uh winex TV would love to know let me know what you thought I'm ready for yeah cool honestly the reason I hit you guys up is like my favorite thing in the world is to see the obvious to me I am deeply enjoying in The Meta because I know I'm literally going to watch this in 36 months and be like these [ __ ] were in the office like it's so insane to see what you guys are up to when there are things to celebrate we don't take for granted the journey that got us here and it was very sort of like special to see your message you worded it in such a beautiful way like you didn't say anything like [ __ ] you were just like we see you keep going and we're going to take that with us we don't even know how flattering this let's take a quick photo yes please I'd love to have it Vlog what is up let me give you the 411 I'm about to go to dinner with a fashion client then I have a buffer meeting with the new head of uh retail media kind of running ads at Walmart and all that stuff he's up from Atlanta big bner X hire for us huge for that world then there's 10-minute buffer then uh a drinks with my own old friend Bon and ba and somebody's bringing along so that's how this is ending also if you want to ASMR with us day today I'm live on Twitch all the time come hang I am mute we talk it's kind of cool just like this watch what happens this actually literally happens all right twitch you're in the Vlog um and I am going to give you a free card right here on the spot this is The Versatile Viking he a badass character in a 10 and I'm going to give this to Terry hle second Terry who else do you think of tles you got some Terry hles in the house I'll see you later vlog

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