What Brands Don't Realize About Social Media l DailyVee 647
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What Brands Don't Realize About Social Media l DailyVee 647

Gary Vaynerchuk 27.07.2023 18 617 просмотров 450 лайков

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Today's DailyVee documents my day 3 in Cannes during the Cannes Lions Festival. I share my thoughts on the power of social media and why brands are built on social today. I also talk about relevance and why brands that are not focusing on social media today are losing market share. Hope you enjoy, and don't forget to leave your thoughts in the comments! Music: Vague Valley - Ryan James Carr Açaí Bowl - Timothy Infinite Light Tunnel - Ryan James Carr Hop the Turnstile - peerless — Thanks for watching! Join My Discord!: https://www.garyvee.com/discord Check out another series on my channel: Keynotes: https://www.youtube.com/watch?v=6vCDlmhRmBo&list=PLfA33-E9P7FCEF1izpctGGoak841XYzrJ NFTs: https://www.youtube.com/watch?v=AwMJ6bScB2s&list=PLfA33-E9P7FAcvsVSFqzSuJhHu3SkW2Ma Business Meetings: https://www.youtube.com/watch?v=wILI_VV6z4Y&list=PLfA33-E9P7FCTIY62wkqZ-E1cwpc2hxBJ Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2- WeeklyVee: https://youtube.com/playlist?list=PLfA33-E9P7FBPjdQcF6uedz9fdk8XKn-b — Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber. Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry. In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers. Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

Оглавление (2 сегментов)

Segment 1 (00:00 - 05:00)

please before you leave say hello to one or two faces you don't know that is always historically been the real Roi from things of this so have the courage to say hello to somebody that you don't know because it's a safe kind ecosystem so thank you have a great can I do trade attention and build businesses this industry is incredibly capable of not caring about today eighty percent of the energy is around commercials and the other 20 is around AI meanwhile more stuff will be sold today because of social media ads than anything else in the world outside of this world we talk about social media as the most powerful tool that is like upending governments in this industry we don't talk about it this is it most professors aren't because they don't live in the real game and they may not like my energy you know and I respect that and I have a lot of admiration for what they're trying to do but their judgment on me isn't super scary because I'm living in real life of marketing and may tend to not such a pleasure to meet you man it's so interesting like this professors really it makes me sad for the kids yeah I thought you said that's the difference of me actually getting the Hat I recognized cheers I have a lot of empathy for how you guys sure teachers are going to think about how to make it work s how are you what's up my dude looking sharp so nice to meet you we just have to get our industry to recognize these truths which is brand is built on social and this industry is desperately trying to not accept that and until it does it will continue to have ankle biter take a market share and they'll continue to spend a billion dollars to m a brand doing what they could be doing but they'd much rather waste money on dumb thank you did a great job up there you can't just harness something and then slap a brand on it because it went viral and it's going to sell you more things if it's not on brand then it can't work consumer smells but who decides what's on brand bad advertising makes people get away from the platform people want relevance and this on brand talk is killing us because we're in boardrooms debating on brand and then the brand manager changes and snarky is different to you than to her right so I think on one side it's fake math and the other side it's poor human behavior both of which I'm empathetic to we lack creative humility most of the things that I make for myself and my businesses I have a good ratio punch but a lot of times I'm wrong my most successful pieces of creative for my businesses and myself have been things that I didn't expect to be the most successful and that lack of humility is real yo thank you for having me yes got a little frustration out I really want to help them do the right thing yeah like why wouldn't I hey guys how are you good how are you glad you're here good to see you great to see you glad you're here thanks for doing much we were at early can one of my first ones 2 A. M at the table that was like that was a real rant the same I've been debating for 15 years reaching frequency brand position it's relevance good afternoon everybody thank you uh so much I'm just really excited a lot of people in this room are here I just want to thank everybody for coming through I know there's 4 700 different lunches going on right now so we are incredibly humbled that you're with us things have been done in a certain way up to now and we think that it's one-sided it's a win on one side we're always trying to create a win-win for creators for the users of a platform for the platform itself and for everybody to join I am fast value I do think people from free social networks that have an ungodly amount of human beings consuming and we talk about a Charlie demilio or Logan Paul but

Segment 2 (05:00 - 06:00)

there is a very long tale of human beings hundreds of thousands yes who make hundreds of thousands of dollars a year being influenced on any platforms that cost them nothing I really don't think it's as one-sided I think it's more of a game of and than one-sided for closer friends now laughs awesome thank you everyone um are you optimistic that decentralized social networks have a future 100 I genuinely believe it will happen but it will take time you know friends from Myspace those were two very early indicators of where the world was going but there was hundreds that failed trying to do the same thing I fully believe that it will happen I don't know if it's this year 40 years from now I don't know if it's seven years from now but I think it's a matter of time the downfalls are people are going to be exposed to the Merit they're going to have to drive it because there is no algorithm there is nothing else and so it'll be fun to see how it works please before you leave say hello to one or two faces you don't know that is always historically been the real Roi from things of this so have the courage to say hello to somebody that you don't know because it's a safe kind ecosystem so thank you have a great can could you imagine if you could take your phone and hit a button and a limousine would pick you up on the spot I was literally in the room when Uber was invented thank you

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