5 Minutes of The Best Marketing Advice You Can Apply Today

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5 Minutes of The Best Marketing Advice You Can Apply Today

Gary Vaynerchuk 15.04.2023 17 873 просмотров 673 лайков

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Today's video is about a marketing strategy that you can apply today to grow your business. When it comes to marketing or creating awareness about anything, nothing is more important than attention. The next step after understanding that is finding underpriced attention. This is what is very important for every business. Finding underpriced attention and leveraging it before the competition catches up. — Thanks for watching! Join My Discord!: https://www.garyvee.com/discord Check out another series on my channel: Keynotes: https://www.youtube.com/watch?v=6vCDlmhRmBo&list=PLfA33-E9P7FCEF1izpctGGoak841XYzrJ NFTs: https://www.youtube.com/watch?v=AwMJ6bScB2s&list=PLfA33-E9P7FAcvsVSFqzSuJhHu3SkW2Ma Business Meetings: https://www.youtube.com/watch?v=wILI_VV6z4Y&list=PLfA33-E9P7FCTIY62wkqZ-E1cwpc2hxBJ Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2- WeeklyVee: https://youtube.com/playlist?list=PLfA33-E9P7FBPjdQcF6uedz9fdk8XKn-b — Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber. Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry. In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers. Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water. 00:00 The concept of underpriced attention 01:17 Where underpriced attentions sits today 03:27 The concept of P.A.C

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The concept of underpriced attention

underpriced attention in 1998 was email how many people here have done email marketing in their careers close enough to it that they could have a sense reason hi I just want to get a set good so this will make a lot of sense for a lot of people in 1999 I had an email newsletter that had 200 000 people on it that had 90 open rates so for the people that don't follow email you're crushing it today with 30 open rates meaning you've sent an email 30 of them actually open it and then there's a whole other thing do people even act on it in 1998 I had 90 of the people opening the email because in 1998 we hadn't ruined email yet right you didn't get all the spam you've got in the last 25 years we were opening it and I realized very quickly Direct Mail was working for me but email was free that's the underpriced attention of 1998 having a website doing email and then finally the day Google AdWords came out I bought up every wine term you can imagine for six months there it wasn't even 10 cents a click floor it was five cents a click and I crushed and so in a very short period of time with absolutely no money with no money I was able to grow a very large business and it became the foundation of how I think

Where underpriced attentions sits today

sit here today the following platforms are completely underpriced in both their organic reach and their paid media Facebook Twitter Snapchat Instagram tick tock YouTube LinkedIn this is profound all of the platforms are underpriced under organic reach and their media what does this mean how many people here have now gone viral on Tick Tock you posted something and it got a million views raise your hand raise it for the Seven Ten people here that raise their hand they felt the impact of underpriced organic they posted something they had 20 followers a hundred followers a thousand followers they posted something and they got a million views that is an enormously important thing for this room to talk about in the history of marketing that was never possible you did not buy a full page ad in the newspaper you did not buy AdWords on Google you did not buy a television ad on television and they just miraculously gave you unlimited more awareness for more than you paid for they didn't just give you 55 newspaper ads because you paid for one they give you one this is why this is so important a lot of you including myself grew up in Era where you would amass followers and you would post and you would get a percentage of those followers to see it was small more email marketing than it was social we are now in the post tick tock application of social media where you can absolutely get way more exposure than you've earned because you don't have to build a list or a community you just have to make individual pieces of content strong

The concept of P.A.C

everybody in our company is obsessed with Pac platforms and culture what does that mean it means that every single person in our agency has to know what every platform is doing every day we have literally hundreds and hundreds of people every day obsessed about every single thing every platform is doing at the moment and then an entire different group yeah one in the same sometimes if they have enough Talent that's paying attention to culture which rappers which athletes which soda which fashion brand which everything what is happening in culture and not just youth culture what are moms in Indonesia care about what are people in Afghanistan consuming like literally Global Information on both platform and culture and once that is at your obsession and your ideas come from the framework of pack your ideas will do better you will get more Quant and quality back from that and that will create a collective wisdom of what you should be doing or what is touching the hearts and the minds because the only way someone does something votes for someone buys something goes somewhere is when that thing hits someone's relevance inside of them and led them to consider something marketing hasn't changed in a long time the mediums and the creative strategies change and the industry is holding on to yesterday for dear life and I am intrigued by tomorrow I'm intrigued by tomorrow this industry is obsessed with yesterday but I and my companies we [ __ ] dominate today tomorrow is interesting and we'll keep an eye on it because it's coming yesterday is a nice romantic story but it's the easiest waste of money of all time it's today that we focus on and that I think that's what everybody should be focusing on thank you

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