How to Crush It on Social Media in 2023 | AIME Naples Keynote in 5

you've just made a decision that you can't get business from Tick Tock you just made that decision you didn't post 50 times on it you didn't optimize your profile you don't have your website linked to the URL of your Tick Tock and then a video it's solid and you got leads you just decided nobody here today in 2023 is confused that human beings attention sits on social media at scale everybody here has an opinion of that unfortunately many people here deploy their human opinion their feelings about Tick Tock in China or Facebook and zucks or that their kids are on it too long you deploy your subjective human opinion as a human on it when thinking about your actual business the consumer you're trying to reach to sell your service to is really not super interested on your hot take of what 13 year olds are doing on Tick Tock they're not super intrigued by how much you like or dislike Facebook they just live their life see things and spend their money I want every person in this room after this conference to go home tomorrow and post somewhere between 8 and 15 pieces of content on LinkedIn YouTube Shorts Facebook Instagram snap Tick Tock and I want you to do it every day I know that nobody wants to do that I know this because I watch the world this is clear what I just said is a hundred percent it's non-debatable fact that the people that are outflanking in every micro segment of every business in the output of creative and of course the quality matters course the quality of what comes out of your mouth as a variable of your success but before you even start the debate of what do you say or what are you talking about or how are you doing this the data is undeniable that the companies and humans in service businesses that are outposting its competitive set are picking up market share by the simple fact of there's just too much attention of society on these seven to ten platforms there are people in this room that will do one video of here's a fun fact of the opportunities and mortgages post that on Instagram reels and Tick Tock and it with no followers you do not have an account yet and it's your seventh video and one video like that may go viral and lead to more leads for you in a 24-hour window then you would get the entire year that happens every day yet we continue to choose not to look there's way too much deciding on subjective opinion in this room and it's not about this room it's the whole world the reason I can say it is I see the data across the whole world this is what's happening this is why there's a supply and demand opportunity life is very simple it's supply and demand it's actually shockingly simple if you understand supply and demand in every aspect about everything about life you will start to understand how to make decisions very simply the thing that I want to compel this room to is to understand the single biggest opportunity of under Supply not enough posts against demand too much consumption is leading to remarkable opportunity so it's just classic right like every single person here knows how to get into better shape everyone there's not a person in this room that does not understand that it is a combination of eating better and going to the gym yet I think we can all agree not everyone in this room is doing that I struggle with that for 40 years 38 years I never wanted to either and then I just one day on a plane decided this is not going to end up well and I started working on it nine years later eight years later I still never want to do it a single day I literally hired a full-time human being to be my babysitter and travel I'm being dead serious I got to the financial level where I could I finally figured it out I'm very good at being accountable to others just because it comes natural to me to do 10 posts a day I know that for 80 of this room it does not but just like the journey I went on which is I didn't want to die at 65. I thought it would be better to live longer I like it I'm doing something every day for nine straight years that I genuinely hate and so I don't care how much you hate social media I don't care that you've decided it's ruined the world and the kids and the this and the that and I do genuinely don't care because your customer doesn't care it doesn't care what you think of it I just desperately need you to stop losing market share because if you're not going to do it somebody else is and those referrals are great and they'll keep you going but I

don't have to explain to anybody here that if you don't get more it's eventually going to run out foreign