How To Build New Healthy Habits | With Michael Chernow

can I just say one last thing before we go if you're listening and you're on the fence about this conversation or you're just on the fence in general you need that one thing to push you over all I'm saying to do is commit to one positive thing every day and it's little stuff little push-ups whether it's Fitness whether it's nutrition whether it's [ __ ] closing your eyes and breathing for two minutes breathing's big beautiful water I think I've drank four glasses of water in my life mistake this [ __ ] walks around with a tub look at that [ __ ] you drank the whole [ __ ] no you do not drink the whole [ __ ] thing I don't believe I drink one and a half of these a day but I'm also an athlete so I take one of another level what athlete podcast

Nation I'm really excited about this uh one of my favorite humans on the earth I feel like it's the only business outside of my businesses that I kind of like try it's a funny thing to say but this is a big shout out to all my like when I invest in companies I'm like look you're getting my money you don't get garyvee like I'm just trying to be honest with people now I don't have really the bandwidth for advisory or of course I'm in bat phone and I'm always about that but um the extremely handsome gentleman in front of me right now uh is putting the other business I have a lot of passion for a lot of you know we did some fun stuff I actually want to ask you about that what we did with the Discord where you basically came everyone's personal trainer but why don't you tell everybody who you are what you work on let's go into a little bit of the War Stories I also I'm excited about it because I we I wanted to actually potentially do this podcast you know in December January because I think people are always like ready to get their [ __ ] together health-wise but then I also thought about how I said to myself I was gonna get my [ __ ] together at 40 and I got it together at 38 and a half and so like why give away another three months of this year for the listener on the other side of this like eating better working out eating cleaner eating you know just thoughtfully is a good word um I think is always a good idea and so I think you're one of the kings of that and so it's good to have you on the show thanks for having me last time I was on the show we talked a lot about uh [ __ ] house that I broke into yes the garage sale stuff house is no longer there this one I want to be very selfish for my audience to be frank because now you're in it you have this direct to Consumer you know uh superfood brand you one of the core reasons I wanted to invest is the apparel and the uh oat based meal just even watching because I'm closer to it like the trials and tribulations I've had 78 plans for V friends for the last year 36 great 20 not great six forgot about four atrocious like you know I think it's super important to have real entrepreneurs on the show and talk about the trials tribulations when the collateral of having that person on is also me knowing six or seven people about to get their [ __ ] together health-wise I get double happy and that's what I wanted you on the show so yes I love when you hop the fence and like went into a house that hadn't been touched and there's all sorts of things but let me give it to you yeah today give me this first of all because not everyone's constantly listening and there may not be the attachment well introduce yourself tell them what you do and then maybe go into the first place you want to go into because we can go to a lot of places cool uh my name is Mike chernow I am a born and raised New York City guy thought entrepreneurially from a very young age got into the world of hospitality and restaurants when I was young opened up a business called The Meatball Shop when I was 28 scaled it sold some Equity launched another business called Seymour's and when I was thinking about my next thing I've kind of got like a five-year strategy when I launch a business I kind of launch it develop value surround myself with the right people and if it does what I hope it does I can mitigate some risk is that because you're so creative and you have a five bit you're itch and you want to try new [ __ ] that's because I know what I'm good at and not good at got it and if I'm like if I'm if we're five years in and we're doing somewhere between 30 and 50 million in Revenue there is definitely a smarter [ __ ] person that is going to take that from 50 to 500. you're a zero to Thirty guy and also you know the truth is that like I am I'm a Hunter I am I have a ferocious taste for Discovery I love lifting up rocks and [ __ ] finding salamanders with my kids like I could do that all day that's why you probably like garage selling that's why I like it I mean I live when I pull up I'm like who knows what's here yeah no that's it you know like I we are on the hunt for the gray tree Frost legit on Saturday mornings I'm looking for like a 1940 40s Buck Rogers rare super ring that was in cereal that is clearly 10 cents in someone's bucket that is 48 000 on eBay yeah but I've been struggling to find that but yes uh understood okay so yeah so that so

that's where I'm at but really the underlying component to my happiness and success has been my commitment to Fitness Nutrition and mindset that has been without a doubt I decided to change my life 18 years ago I went from a complete Maniac absolute addict to this like hard charging head down Fitness [ __ ] nut you know and um yeah I mean every time I see a photo of you on Instagram I'm like this is a nut I'm a Nut I mean well I also know you're doing it the right way so it makes it like triple weird because there's like nuts on the talk but I'm like this guy is injecting all sorts of Wilds like you really are about that like life well I think for your listener right yep something that I think is if there's any value that you get out of listening to this right now if you can commit and I know this to be true because I'm not a snowflake I'm no unique dude that just like you know I mean I've done things that would potentially make me unique today but when I was starting I was saying snowflake like a unique thing not yeah someone that's soft right snowflake like just want to make sure there's one store we nailed that analysis I thought Dustin was confused in the corner no like you know there's not one every single snowflake is unique I know where you were going it's that word has been manipulated copy that yeah just like hustle I have to use hard work now go figure hard work is part of the equation go ahead so you know when I wanted to change actually change my life I learned that if I could commit to taking better care of myself and truly commit not for the rest of my life like wake up in the morning and make a decision to be better to myself every single day that's that is the trajectory emotionally everything yeah right because me emotionally is like the passion of my life like it's very clear to me if I could just somehow through another piece of content get people to like themselves more stop beating themselves up more but can I share something about that so you and I are very similar there I think that's why we get along so well is that like this overwhelming sense of optimism about life in general right like everybody is going to deal with pain challenge everybody is going to deal with struggle a lot of it that person that you're envying or jealous of right now is dealing with [ __ ] that you have no idea and every single person that's made it to the absolute top has lost way more than they've won yep that's that is stats where people miss it and this is an important Nuance they've micro lost not macro logs because people want it so fast they take these big risks that they can macro lose but to your point I mean I lose every day actually me too it's just a real thing yeah and so I just I basically learned early on that if I can commit to Fitness and Nutrition mindset stuff came later but if I can commit to exercise and eating well on a daily basis and I want to say that clearly like it's not you know P I think where people fail in this arena is they say that's it I'm gonna I'm going to the gym every day I'm eating brown rice chicken and broccoli it's too extreme and it's not sustainable it's not it is sustainable it is from my experience it is sustainable but the approach of like I'm gonna go to a place that's so inconvenient right it like so inconvenient right and like I think people have to find their way but to your point it's the reason so many people have a great January and it's all Fallen apart by April is because they beat themselves up when they've had a misstep or two in February and the other piece is and so I'll get to where I'm at now with creatures of habit but yes we should talk about crazy yeah we got a good solid 50. okay I guess 17. so that that's my story right the foundation the concrete the Bedrock of my happiness from when I made that decision when I was 23 years old has been my commitment to Fitness and Nutrition now how is that manifested it's manifested in an amazing marriage to my wife that we've been married 15 years we'll be together 18 years I mean it's [ __ ] nuts I feel like a kid and I've been with this woman for almost 18 years we've got two awesome kids I've launched businesses I've had T you know like I've done a bunch of things it all started with my commitment to myself that's the truth and so when I knew when I was thinking about the next project what I was going to do real quick just because I'm thinking about somebody listening to this I'm like want them to get value the commitment to yourself and you started it with Fitness was it I'm an addict I'm in this bad place like I need to transform and this seems achievable and I can build momentum off of this was it that logical to win on a daily basis stacked right so like it starts with one thing well if I can exercise and I will also say another thing the community of people that you surround yourself with as you know very well is going to ultimately have you sink or swim so are you saying the people you hung with prior versus post were very different makeup and it's not about yeah it's not about Cutting Loose all your friends it's limiting it's I keep saying this you don't have to cut your mom or your best friend out but you want to be potentially strategic if they are bringing you down yeah it's not about completely cutting it loose tomorrow or today it's about trying to find one other person to add 100 let me give you one because then I want him to continue that I'm passionate about on this ad one versus subtract one the office like finding one person in the office that's nice that you like they may be in accounting they may be like sitting on the other side of the building like it's just so in school like I love what you just said I've not spoken on this but it's how I think about it the add one versus the daunting nature of subtracting one you can start adding the good while you're still living in the bad well and by the way like you start at like one good will subtract five bad ultimately over time right especially if you're at wits end and you're conscious or your subconscious becoming conscious and you know you're gravitating towards one good now I've seen it I I've been that person for people in school and life so creatures of habit right that's the new business creatures with a K uh so just for the listener to add value for the kids at home in the back uh creatures with a K but I wanted to be able to tell that story yeah like that is a big motivator for me I know money doesn't motivate me I know creativity motivates me being able to help somebody motivates me and being able to tell an experience that I've had that could potentially penetrate somebody's life in a positive way is I think my ultimate thing what is

creatures of habit direct write down the pipe so everybody creatures of habit is a lifestyle and wellness brand we sell nutritional healthy habits and the product that we're focused on right now is this superfood meal oat based you can make it instant or overnight it's got 30 grams of plant-based protein it's got omega-3 fatty acids it's got a probiotic digestive enzymes vitamin D3 chia seeds flaxseed pumpkin seeds there's six different flavors you make it like oatmeal but it's so much more than oatmeal it is not oatmeal is what we are all used to eating from you know a pouch of Quaker it is far different it is probably just about the best thing you can put into your body to kick start your day or post-workout pre-workout and for all the DTC people out there direct to Consumer like real Commerce people just to nerd up on that part how do you sell it and what format so we only sell it to our website right now yep we're killing it on our website in what package sizes in boxes of seven so I could just show you like this is the product this is what it looks like for anybody that's not just listening but for people that are watching Yep this is the product that comes in a pouch very easy to make you could take it with you anywhere on the go you could I travel with it I mean I'm I moved out of the city so I'm not in the city right now I you know the truth is I the interesting thing is what it did for me which is something that I am incredibly grateful for it brought me closer to my family of course so I am like a true Dad I am I am coaching this is I am a real dad coaching the soccer game on Saturday mornings on the flip side for you the human being the electricity that you made I am an absolute Live Wire in the same person and it pumps through my blood and so when I'm here like I got into town on what's today on Sunday night I drove into the city I parked my car in the East Village and I walked five miles just to be just to like take it in I have like a meeting in Chicago on Thursday and I'm like sad that I have to like be in Chicago like that's how much more I like New York than every other place I love it like when I look at like Philly Chicago Boston like I'm like these but you want to hear something really interesting that I noticed on Sunday night and also yesterday where because I'm just like I'm in the city I'm walking everywhere period I'm just walking everywhere I have so much experience in this city yeah like all over the city yeah and when I walk through air you know like how many times do people ask you what inspires you right like oh what do you do for inspiration what inspires you and like the truth is Nostalgia actually inspires me that's cool to want to do [ __ ] that's right like if I see a restaurant that I went to I was walking on Canal Street I passed what is now I don't remember what it is now it's like a Subway but it was a Blimpie oh yeah and my dad and I even though we had a really tough relationship we would Bond at Blimpie and so one of the last meals we had when he was alive was that Blimpy on Canal Street and I just stopped there and I was just like wait a second like it's a spot this is something to me dude this was it so anyway so you combine on our website um it is something that you should eat every single day I eat it every single day I've been eating for years and years the reason why I created this product is because I was making this it took me 15 20 minutes every morning to make I've been doing it for literally 17 years and then I decided to put it in a pouch and make it easy for everybody else what's the biggest thing you've learned in this first what is it two what are we two years in uh we're a year in we just celebrated a year seems like forever uh learned an enormous

amount what's the biggest surprise Pro positive surprise uh that I projected doing a certain amount of money and we did over 50 better amazing I found out that we're not oatmeal and you told me that like day one right but I was fighting this thing because I it was oatmeal for me for years but I found out from the community and we've built this awesome robust amazing Community I found out from them they're like this [ __ ] is not oatmeal yeah this is so much more than oatmeal for us like we take this wherever we go we never travel with quick but that's a positive right you almost just answer me when I'm like what's your weakness when I interview people and they're like oh like sometimes I just work so hard that I burn out I'm like that's a [ __ ] back end to compliment to yourself I would argue that was a back-end comment so let me celebrate give me something more like your first sweatpants sucks [ __ ] oh got you well that happened I'm aware that's why I'm bringing it up yeah honestly because I really do I think that's I really genuine you only believe your second thing was you might have had some slight emotion to it but the answer is actually a major positive hence why I was yeah give me something real for the people out there right now who had a [ __ ] up shipment and they don't have the money to replace like for the [ __ ] people in the trenches yeah and you're a guy from The Trenches which do I [ __ ] with you give me something in year one that was like [ __ ] yeah I'll tell you A big one so please we launched this business in the pandemic yes we had you know I'm I am insanely passionate about apparel is like a big deal for me I'm very passionate about it and I didn't want to just take like blanks and put my logo on it I wanted to actually do it properly and this was a mistake straight up 100 I wanted to design every piece from the hat to the socks to the t-shirts to the sweatpants to the sweatshirt the whole thing everything I've never designed a piece of clothing before and so I wanted to do this and I remember I was on I called I call up G and I'm like I'm talking to him and it's I'm like Yo dude [ __ ] I'm like I want I gotta move you know how many of these hoodies should I order I'm like I'm gonna order 150. he's like order 500. I'm like [ __ ] all right so it just so happens that the sleeves were too short well for me um you know my I'm on this shorter end of the scale but the sleeves were too short and the guys that I was designing with they weren't they were just like yo this is what you want to do and I was like yeah this is what I want to do am I doing something wrong and they didn't say well you need to extend the sleeves at least an inch every size up so we did extend the sleeves regardless [ __ ] up nightmare still dealing with it all good we're also actually we're I'm definitely not throwing in the towel on apparel because apparel is a [ __ ] awesome thing for us to be able to do we got some new designs in just a little bit more down the center of the down center lane i before I lose you yeah when this launched off be friends was going crazy I was so underwater but I wanted to give love and we did this fun thing together on Discord tell the story and give me the follow-up because I've been so busy even though you know you probably were laughing like [ __ ] if he's closest to my business the [ __ ] he doing everywhere else because I'm so crazy but tell everybody the story of that what I threw in at the end yeah and then like what's been happening because I'm genuinely curious what's been happening with all the people that signed up for the subscription slash access okay and we're gonna do that again in December January are we yeah hopefully but we're gonna do it as uh Twitter live I get it but are you gonna be are we yeah what you learned I'll set up to go a little faster like we were doing a thing for all the be friends in a Discord yeah right you you connected with your Discord we did it on Twitter spaces oh is that true I'm sorry so we're still Twitter spaces and we were jamming just talking about the launch of this you know and then I was like Hey like people need coaches like access like you're the Stardust like if people buy right now for my community can they like get you and it was kind of like we didn't talk about that I just kind of like I'm gonna tell you what happened please Barry basically Gary was basically like for the first hundred people that subscribe right now chernow will do a half hour one-on-one with you and then all of a sudden it was like and he was like damn he's like holy [ __ ] he's like trying to how things going I'm like it's awesome and he was like you know what actually how do you feel about this Mike anybody who's on this channel right now anybody who's live if they subscribe would you take them on as a one-on-one and legit 276 people in 30 minutes subscribed which is amazing and we have still a ton of them if not I think we maybe we lost 20 or 30 percent of them um but that's nothing so we so I had my assistant literally schedule 276 half hour one-on-ones and it was amazing for me I it was a blessing in disguise it was a [ __ ] ton of work um but it was funny I call I call up Gary after I'm like dude 276 he's like oh no that's only like 47 hours I was like yeah [ __ ] straight you know I mean it was it but what I think in that 100 plus hours like was can you and I was like send an email and see how many people will do three on one like but like it was more about like you're gonna get insights from real people and I also knew the community that was listening that day just like the community that's listening now like I'm so grateful for like the kindness and the whole energy of it all I assume I just want to say [ __ ] out of so you have somebody who is a massive fan and her name is Katie um and if you're listening Katie I just want to say Katie texted me a picture of herself walking every day and for me I'm like almost emotional saying that because we connected through your yep through that experience I told Katie I put a fitness program I put a nutrition program together and I said all I want you to do is commit to walking every morning that's it I don't care nothing else all I want even if you don't eat the oats right Dustin liked that one I saw him you know a little go ahead and I want you to I want you to walk and then I want you to take a selfie and send it to me how's it going amazing she's killing it she's absolutely killing it and you know I'm sure that there were more obviously of course my connection to her meant something was you know she's a mom she lives in Boston she's a heart she's like a heart wait a minute is she a Patriots fan by the way I think I have to I know can I just say one thing receipts so I just want to know is that save your [ __ ] receipts dude it's so funny that video went so viral of me reacting to the Jets Miracle win but what's funny is 99 of the audience had no idea what the [ __ ] I was talking about our coach earlier in the week in press conference the New York media is impossible they're just beating up the Jets everyone shits on the Jets and Coach Salah is why I love the [ __ ] was like you know what just so all of you know I'm keeping receipts I'm keeping the receipts of all of you that say we suck and we'll never be good um and I understand that like I love knowing who's actually doesn't think I got it like my whole life everybody thought I was going to lose D's and F's athletically it wasn't theirs classroom wasn't there but I was like I'm gonna [ __ ] kill all you [ __ ] I'm keeping receipts so I loved it and then for them to pull off this [ __ ] miracle nonsensical win I was so hyped yes I did what I did and I just went received and nobody even knows what it means and like literally everybody in the office has been asking me like nobody has a clue what it means except Die Hard jet bands like who's watching a head coach's Tuesday press conference if you're not like you have to be that die hard of a die-hard of a die hard and so that's what receipts meant on that Bible I was at MetLife on Sunday I watched the Giants win twice in September I can't believe the Giants have won twice in September I'm the happiest person alive period done and one last thing before we go if people are interested in buying um they can go online and by using our website and they can use kohg kohgv20 the number 20. 20 off love it so gb20 your good businessman you came up with the code before you got here I literally on the second right now Gary I think kohg 20 is good oh for the 20 discount it's gonna be like it's 22. can we give him a 25 discount can we I love these people let's do 22. 5 that's gonna be no because I just do 22. let's do 22. okay by the way you want a real insight the reason I didn't go up to 23 even though I asked for 25 is because I hate Michael [ __ ] Jordan so much as a Knicks fan that I can't make it 23 so we're gonna make a double Deuce so Koh GV 22. Koh GV 22 off and there is a reason why I can't go 25 but uh respect that respect that I love you you're running a real business I appreciate you everybody listen go do the homework on this dude um I really think there's something here for a lot of you and I'm really excited about us doing something like that again I really want to understand how you're thinking about scaling this because I think that will be valuable and I appreciate you sharing something can I just say one last thing before we go if you're listening and you're on the fence about this conversation or you're just on the fence in general you need that one thing to push you over I don't care if you use this although it would be awesome product all I'm saying to do is commit to one positive thing every day do it for a week it's going to feel like a chore it's real do one positive thing every day for a week it's going to feel like a chore once you get through that chore give it another week so you're in chore for like 14 days after you get through 14 days of chore and it's little stuff little push-ups do them lazy because 10 push-ups in the morning I didn't know how to do them right when me and Mike first started like it's insane what can actually happen when you put a bled into every other area of my life so all I'm saying is commit to one great thing whether it's Fitness whether it's nutrition whether it's [ __ ] closing your eyes and breathing for two minutes breathing's big huge water I think I've drank four glass of water in my life mistake this [ __ ] walks around with a tub look at that [ __ ] you drink the whole [ __ ] no yeah you do not thing I don't believe I drink one and a half of these a day but I'm also an athlete so I take another level what athlete dude I'm a [ __ ] athlete man for what I'm now I'm doing CrossFit but I'm a pro bodybuilder I am actually a probe bodybuilder 100 pro card like bodybuilder yes look it up 100 pro OCB Pro bodybuilder got my Pro card in November Dustin's an athlete no I'm serious professional BMX true BMX I'm an athlete too I'm a Hall of Fame garage sailor see ya