Stop Overthinking Your Content Strategy - Grow With Video 2022

like people really like again for the youngsters this may sound crazy people really thought the internet was a fad like actually right and i thought everybody would have a website and every company and they did social media really was weird like people really didn't want it to happen they thought it was awkward stupid they thought it was for just kids it's most people have a social network right that they're involved in there's not a business on earth that's not going to have nft infrastructure it doesn't make any sense it's technology right now everyone's too fascinated on the art and the collectibles part that's a tiny thing everyone's focused on the art and collectibles with a hint of utility like i just did with vcon the nft is a ticket it's gonna flip its utilities with a hint of collectibility everyone of delta you know your ticket that might be worth three dollars because it has some artists on it but there's a million of them right so of course they're gonna integrate it there's no alternative tick tock just made a major move and they talked about a 50 split which would be the first platform that's coming for youtube's super generous ad rev share that has been a major but i think a reason why creators flock there it pays the best uh right now it's limited to big creators 100 000 and uh what do you think in terms of your predictions and tick tock gunning for everybody right now look i think they've done a really good job i think first of all their algorithm is based on the interest graph instead of the social graph which is a huge advantage and i believe in merit so my favorite thing is to look at all your tick tocks where this video got 17 views this one got 430 and this one got 1. 9 million that feels like merit everybody's instagram being around the same numbers doesn't feel like merit and so i think we're intoxicated by the merit of it they've been very aggressive they've they've already won and now they're just going to expand that's what everybody does right so they want on this thing now they're saying oh you can make longer videos oh you can write more like today i was like wait a minute i can write more copy i missed the headlines i've been in like a cocoon for four months with vcon and series 2b friends so they'll just create everything and so yeah i mean i think they're incredibly aggressive they tend to they're still acting like a small company they're innovating innovating and now they've got everybody following them they're the clear leader in my opinion of the attention graph which i think is the most important currency in the world and i think it's a smart move if you backstage you said something you said that short form is a gateway to long form so what would your strategy be for that if you're making tick tocks you're getting the short form reach this long form substance in your opinion and does that mean send people off platform does that mean try to get tick tock to get your account to 10 minutes which is super interesting longer form vertical video what do you mean by short form as a gateway to long form and what would the tactics be in that it means that a lot of long-form creators don't focus on short form and vice versa there's a reason i have one hour keynote videos and one hour podcast but also pound unlimited micro content that's 10 seconds long um you can go very tactical and you know a lot of people want to hear that like should i make a tick tock that says watch the rest on youtube it's less about that people will find you they become intrigued your url strategy on all your social networks should be very thoughtful i'm constantly changing them based on whatever my objectives are but it just means that the world of content creating should be always thought about as and i notice that everybody's into or right people are insecure most of you did not start on tick tock fast enough because you didn't have followers on it you didn't start on tick tock fast enough because you had 80 000 followers on instagram and you had zero on tick tock and you didn't like that feeling that's why celebrities lost the first time around so like the things that you made fun of people for on instagram you became on tick tock and so you know i just i think it's always and everyone's an order like i'm already on instagram they love using like logical excuses like gary i need to focus i'm like cool knock yourself out i'll talk to you in 36 months when you're crying you're focusing on losing the lack of humility and the lack of interest in putting in the work on the new thing because you just figured out the last thing is why most people don't grow there's not an accident that i've been winning on every platform for the last 15 years it's called humility and hard work you think i was pumped when i had a million followers on twitter and instagram came along i was pissed i'm like i'm [ __ ] winning this bird game but i'm like [ __ ] everyone's gonna go there so i need to go you think i was pumped when tiktok came along i was dominating the gram i was like that's where it's going to be

so the lack of humility and the lack of like [ __ ] i don't want to learn this new thing i just got this that's fine there's a problem though what you want has nothing to do with what the market is doing the market doesn't give a [ __ ] about your feelings the market's not like oh tyrone spent a lot of time on [ __ ] instagram we should not create tick tick-tock you think god's thinking like that get the [ __ ] out of here you won on youtube or you won on instagram doing that to the person that was holding on to twitter or facebook but then you're mad when tick tock's doing it to you the hypocrisy is deafening powerful that's it come on gary that's a great lead-in to uh by the way i'm laughing so did you see this no video hard drive crashed that makes me laugh brutal i know right you have to adjust to reality you wanted some sort of video that's right but the [ __ ] hard drive crashed you got a pivot it's not a pivot yeah life is life i'm pumped that you got a blue check on instagram but here comes tick tock to [ __ ] your [ __ ] up what are you gonna do you're gonna sit and hope i'm watching everybody like hope i hope this tick tock thing doesn't happen all of you got forced in technology will beat your ass i love all of you that don't think nfts are coming you will lose you're pumped at the markets down see nothing i'll see you in 2027. yeah i love this leading to tick-tock there's a lot of people in the room that are that are uh they're at a place where a lot of people doing really well i mean some people starting out and you always say if you've got you don't got money but you got time that's your goal you got to put the sweat activity in but there's people in the room they have money and i'd like to hear about team garyvee like and a lot of people think okay to do this because you say i went on tick-tock but part of the way you're doing that is because people are multiplying your content you're casting vision can you speak into maybe we team garyvee is pretty advanced now yeah we start a little bit at the beginning as you think about those i would say what am i what about my first hires how do i even do this higher right at real estate or financial services but okay how do i start you know where i get my d rock where do i get the whole thing speak to early stages of building that team to help you grow with video you need to hire people that do things that you don't want to do where do you find them the internet people say things that drive me crazy because they don't want to do it as if you can't find it are you telling me you're at this conference and you can't find people you don't know what fiverr is you don't know how to post on linkedin search terms on twitter like people come up with excuses a lot of people a lot of people don't grow because they want money to buy things a lot of people's businesses don't grow because they want the business to give them money so they can get a corvette or a second this is back to you've got to find the thing you like because if you're building a brand or your thing to buy the yacht you're not going to build a very big thing i'm just building the thing to build the thing it's more interesting for me than it is it's like this some people love actually here's a great comp this is this blew my mind one of the most stunning things that happened to me in my life my whole life i've wanted to be a professional athlete right so by fifth grade i was like [ __ ] i don't think i can play for the jets because kids have gotten much bigger and stronger in fact i had such good hand-eye coordination that i was [ __ ] killing people in first and second and third grade but somewhere around like fifth grade i'm like why is everyone twice my size now and so i was like this might not be in the cards and that's when i decided to buy the jets but i was like [ __ ] it if i can't play for it i'll just own the whole [ __ ] thing so now me and aj get into the sports business and we have a big practice now and when i realized that a lot of kids play professional sports but they don't love the game it was just their best way to monetize that like blew my mind and i mean really don't like it and like when we recruit kids now i never want to recruit a kid that doesn't love the game because i don't think they're going to be at the you know because we make our money on the second and third contract there's kids that sign that first contract and it's a wrap you want to know why people are out of the league in three four years because they didn't give a [ __ ] about the game so for me this thing that we're talking about i don't want the things that come from being the best entrepreneur in the world

i just want to be so it goes to like do you love it because if you don't you can't get there and so a lot of people don't have a drock or a team because they don't want to spend the 53 000 on it because they want to burka bag and they want to go to tahiti and they want a [ __ ] lambo you're taking the money out of your business for your insecurities instead of feeding the business to win the [ __ ] game people want to look successful more than actually be successful back to why i make so much content about self-esteem the reason i focus on love and being kind to yourself and the [ __ ] that i've been talking about is that's the seed of the whole game if you need lambos and chains and accolades and check marks and a million followers to clog the holes that you have in your soul then you're gonna not be able to build meaningful things because you're taken out of your business instead of feeding it gary for stage two and this is kind of a personal question because i'm a case study for it you know your influence has so i went from making tech review videos from reviewing tech doing tech tutorials and affiliate marketing built a six figure income one of the biggest pieces of advice as i'm watching your content and i'm absorbing is we put it back in my wife and i just looked at the numbers in 2019 our income went down our net was like nothing because we just went and we went all in team 20 and then in 2020 things forexed after making a massive investment back in our business we're now 23 people um and we're trying to really follow your model 63 pieces of content a day that free deck that you have or whatever all of the numbers i throughout are completely arbitrary the number and i need it i mean it you're talking about the 86 pieces of content you know gary yeah 73 four tick tocks a day all of it all of it's arbitrary the number is as much as humanly [ __ ] possible they're more at-bats for attention and opportunity you know what's better than 100 push-ups you like that one huh but i love you know who i love the most fitness people fitness entrepreneurs are my favorite let me tell you why they're so good at their craft like right like but then went to business they don't do the thing they do in fitness they like fitness entrepreneurs [ __ ] on people because people want shortcuts in fitness they want [ __ ] implants they want [ __ ] apple cider vinegar pills they want all sorts of [ __ ] when the answer is put the work in the gym and eat properly like follow the model but then as entrepreneurs you see these [ __ ] all beefed up did everything [ __ ] perfect i'm talking about the ones that don't cheat i'm talking about doing it right and then they come to business and they're like what's the shortcut and i'm like you know that there's no shortcut in this [ __ ] the [ __ ] are you looking for shortcut in this [ __ ] right it they fascinate me because they have such a big chapter of their life they know everyone's like i spent 38 years looking for the shortcoming like they're like it's [ __ ] go in the gym and [ __ ] eat properly [ __ ] amen so back to content i'm like i don't know like some of you make really good tick tocks but you don't do this like you have to be contextual to the platform you have to know who the audience is and slang matters right you have to understand you have to put in the reps the content output like you know everybody tries to use social as distribution they make one piece of content and post it everywhere that completely doesn't work you've got to contextualize and post creative for the platform i've given three talks today flew in that's why i was able to make it work because i'm super pumped about surrounding this and i surrounded it all three are different i have to read the room the co you know the philosophical shit's the same but it's got to be different right it's like it's all food but it's different and you have to know your audience i don't understand how people come with [ __ ] youtube dna into tick-tock and think it's going to work the mindset's different the same person the same human i'm not talking about age and gender and race and religion the same human being is a different consumer on tick tock than they are on instagram your mindset's different once passive entertainment on linkedin it might be information it's all context

so level two garyvee uh team garyvee yes and so uh maybe break down i'm looking at taking advantage of a little bit of advice how you built the team how fast you're trying to scale the team do you have people running operating things editors uh i mean every at this point everything you know i and maybe some people that are really paying attention my content's a little bit down because beat friends and vayner is exploding and i'm like uh there's a lot for me to do there but yeah i mean you know i film everything yeah i film absolutely everything and then we go into post-production and we script the audio for the podcast and we and we have writers who take the words like everything is me even you know everything has to be made how many people take it by the way that's a real big point anybody here who has a social media person post on their behalf and write the copy to this day every single word on instagram twitter tick tock every single word in the copy is written actually by me i know people who like immediately hire someone to post on their behalf and write the copy as if it's them that's that apple cinnamon [ __ ] gummies so obviously i don't make the videos but like half the videos in my whatsapp with my team right now never get posted because i don't like it i think they missed the context i think it's out of context i don't want to talk about that right now because the world is this that and then i post it me so you know i think that people don't want to do the work but you can have tons of people around you we figured out document don't create that was the big unlock just [ __ ] film everything post produce this is a good reason to start shows if you look go you know this might really help a lot of you go to youtube tonight when you get back home put in my name and sort by lowest views you will be blown away how many little things i do and have done no audience because i wanted just the content from doing the podcast for my post-production so like at this point in my career it's awesome because i get to win twice back in the day i would do it because i wanted the content now it's like a double win because i know me being on a guest on an up and coming show really helps them so i'm giving love and roses and i'm getting my content but a lot of you say no to [ __ ] because your humility's not in check i still say yes to [ __ ] that a lot of you pass on because i out humble you i'm only going to do joe rogan you [ __ ] suck right now the [ __ ] are you talking about you should do everything one is greater than zero i watch people walking around thinking there's somebody you know i got there was somebody at vcon trying to get into somebody they're like yo i got 18 000 followers on instagram like what the [ __ ] people get high on their own supply real quick real quick people walking around here thinking there's somebody because they got 230 000 followers on tick tock so humble the [ __ ] up [ __ ] will get better gary one of the big things that holds people back is self-consciousness but specifically people that worry about how am i gonna look on camera sound on camera uh what would you say to somebody who's just trembling with fear to get on camera because of those insecurities i say a lot of things it's the core foundation of my content the last seven years of my life have been dedicated on trying to build people's self-esteem i sound crazy not all that great i mean i've gotten a little bit better looking but like you know like i'm not winning on that like so like i don't like high school ended everybody has this too like you know like people are like i'd laugh when i was like you know you really suck at this i'm like you suck at [ __ ] too as if not everybody sucks everybody in here sucks [ __ ] at so much [ __ ] it's crazy right [ __ ] and but you want the r i'll give you a real answer to what i actually think works this is a wild answer to this in my opinion but i've really started to zero in i'm gonna help you jump over to hurdle the fear of how i look how i sound

deploy compassion to those who [ __ ] on you i think the reason i'm winning is when somebody says you're an idiot you're a scam you're full of [ __ ] you suck you're ugly [ __ ] you my brain immediately goes to like man for somebody to take time out of their day to come to my profile to try to tear me down because they're hurting so much inside i only have love for them i'm aware that we're in a societal place right now where the way we respond to people's hate is with hate back to them but i just don't have that gear when i get [ __ ] on i deploy love through the form of compassion if you're able to do that you won't hear them but that's why i've been pounding on humility the reason i work is because i've got this going on for when i get a thousand comments 860 of them are a goat emoji the other 140 are you're a scam artist when you can't hear either you can move when you only hear the goat stuff you become vulnerable to the scam stuff too many people want that affirmation and that's why people become unhappy if your values are based on people giving you accolades then you become susceptible to the tear down i'm just attached to both can't hear you i'm on the field the [ __ ] am i going to worry about you cheering or booing i'm on the [ __ ] field you're eating popcorn you're [ __ ] making videos you're putting in work you're trying to win for yourself you're worried about pants 97 in arkansas who's pissed [ __ ] her