The Advice You Need To Build Your Business - F*ck Yah Fridays Episode #1

i'm obsessed with the word and versus or and i'm obsessed with people not debating things in board rooms that normal human beings don't care about you've got your perspective i just want to be happy don't you hi gary how are you doing i'm well michelle how are you this is our first [ __ ] yeah fridays i'm really excited about it me too um for everybody tuning in because i know this first episode we're doing on my linkedin live uh shows one of the strongest uh entrepreneurs that i've come across uh in my journeys and um we've become friendly and uh i just really adore and i'll let her fully introduce herself to this audience but i adore what her company and mission is and what they mean to the community and we got to yapping kind of one outside day in the macro and decided let's do a show i know i'm uh i'm so excited to be here with you and uh i think a lot of i got a lot of early inspiration from what you did gary so it's really cool i've been a serial entrepreneur my whole life um was lucky enough to join the cast of the canadian shark tank like seven years ago and i saw that founders were giving up way too much of their business uh in the early stages and then spending most of that money on ads and inventory and that didn't make sense and so through that experience thought there had to be a better way to do this um me and andrew introduced this idea of revenue share financing so we'll give you know anywhere from 10 000 up to 10 million dollars and instead of taking you know 10 or 20 or 30 of your company that will own forever we take a percentage of your revenue until we get our capital back plus six percent it's not debt we don't take your business if you don't pay us back it's not a loan there's no fixed payment timelines there's no personal guarantees and everyone thought we were [ __ ] nuts and when we started i think you know we were in your home city of new york and 250 people on wall street told us we were crazy at the beginning but we figured out how to do this in scale and most importantly we've now backed more than 6 000 different founders with over two and a half billion dollars in capital so this is not a small thing anymore and our mission yeah in in garyvee simple english talk this is a financing mechanism that doesn't force founders to give up so much equity of their business and isn't predatory where you know people are getting screwed and you own their businesses true really i like that i love that that's as simple as it gets and it was built on the fact that andrew and i have both been ex-founders and we wish there was a better way to do that and we hope that this enables anyone with a great idea knowing that statement is very popular and like whoa a lot of people just got hit like well what is this i need to if they don't know this is it tough to here's just the real life question is it tough to meet the criteria of getting the financing no because i'm empathetic to you guys too like you don't want to be giving out money to people who can't pay back and there's a lot of headaches that come along with that yeah here's the things we're looking for a minimum of two thousand dollars a monthly revenue so you can be very early in your journey and we'll start funding you then with our clearangel product um and we're looking for you know positive unit economics so as an e-commerce business if you sell something for 100 bucks you got to have less than you know 100 of ad spend and product cost and so that is you know should be relevant for your business no matter what you're selling uh so it's not hard to get uh to get started with us and we genuinely think businesses with great unit economics that are just starting to scale are ones that we should be investing in by the way the other thing that's really cool about this show is that we see your comments linkedin so please say hello let's do age sex location aol 1995. uh abram good to see you you're again eric muzik great to see you bachman patel uh robert d stewart awesome to see you thank you for tuning in to [ __ ] yeah fridays where we talk to real entrepreneurs about real issues yeah exactly so we're going to bring on our first entrepreneur today uh kevin gould who's the founder of glamnetics and uh would love we'll get to hear just a tiny bit about his story and then what are the challenges to do and the whole point is supposed to be very relevant it's like what gary and i are seeing in the market today and how we can help hey what's up guys how you doing kevin doing well uh i'll give you guys a quick background my name is kevin i'm the founder of combo ventures kind of under combo i'm the co-founder of a few different brands one's called glamettic we work with clearbank for a while actually we're in the eyelash space i know there's a women's hair brand called insert name here and then the third is a fragrance and candle brand that actually built with these two influencers the dolan twins uh we'll do

you know high eight figures in revenue this year self-funded everything so we haven't taken on capital and figures eight figures across the three major brands you have yeah you know it's really two of them two of the bigger ones uh glimetic and then insert name here um we're omni channels so we're d to c we're on over a thousand ultas just rolled out sephora um yeah i mean it's been it's got about 150 employees now across everything and yeah it's been a fun ride man congratulations thank you yeah it's obviously i'm sure you guys are seeing it's crazy right now with all the ios updates and everything going on the ad space and so let me jump in because i want this be educational yeah you know obviously you're deeper along with a real actual business and there's a lot of aspiring people here uh apple with its ios update has really gone heavy into privacy and if people think 14-5 is tough wait till they find out what 15 has in store with email what that's meant for kevin and a lot of you here is the retargeting capabilities or just and many other nuances are not where they were over the last decade which has a lot of direct to consumer small and medium-sized businesses in a challenge in a challenge to be uh better with other best practices that don't require an incredible strategy around media in a facebook instagram environment true kevin yeah very true i mean i think what i tell our team right is there certain things we can't control which we can't control the cost of facebook can't control cpms you can optimize for it but i mean that's out of our control so what we really try to focus on is what are the things that we can do as a brand that we can control so if you're like an early founder out there some things we think about are you know like dms right we look at dms as a sales prospecting channel everyone said like we're engaging in scale the unscalable i always say exactly right everyone wants scale yeah meanwhile every one of you by the way who's trying to build a personal brand or company you always want to find viral and the hack meanwhile there's comments and dms sitting there and you have no effort towards them you're obsessed with acquisition and vanity metrics and you have no care to actual relationships and retention and that lives in dm i agree kevin i'm devastated that i'm at the point of my career 2007 to 2011 this is real talk now 2007 this is actually insane i'm gonna use this format to say it there yeah the only reason garyvee exists is because from 2007 only reason besides the everybody does content the only reason i think i was different is because from 2007 to 2011 i replied to every dm every email and every tweet mentioned of me no all of them yourself me myself i still there's a reason there's a teamgaryvee twitter and instagram account i still am the person that replies to everything when it's me that nobody in the history of my life has ever typed anything as garyvee ever by the way that makes a huge difference long term too because for us like when we started the brands a few years ago we replied to every single you know dm and that fostered and built the community right and i think the things that make a brand defensible now against things like changes in ios and facebook is that community and brand factor and i think the other thing we thought about a lot is like we're trying to find pockets of things where there's a gap or an opportunity where we can jump in so something i'm personally really bullish on is live commerce we do 75 um facebook lives a month between our own brand between influencers and i think like we're trying to get way ahead of it and like be way ahead in building the infrastructure but you kind of got to do there's not one thing that can make up for the scale of you know ads and so you got to do you have to really do everything right and it's really [ __ ] hard right now so i think if you're a founder you need to be prepared to go in and work really hard if you're a founder that and you know this that over the last decade facebook and instagram made it math easy yeah right like you know by the way kevin you know what you're going through what i went through when email matured i got addicted but the reason i was there when email matured too as an ecommerce site that had 90 percent came through email and i remember that it was covered you look you're looking at two people that went through this thing when it happened to email right it happened now that happened a little bit more naturally by the consumer um but look i mean look what let's call what it is web 3 is staring everyone in the face all of this is going to go to a place where consumers have ultimate control we have people going to non-custodial wallets people are controlling their money um let alone their information so it's a very very interesting time um so i like that i like your energies and your eyes wide open kind of like focus on what um

what you're actually going into and i think actually not being delusional is the best way to attack what you're about to go through yeah for sure i mean look i think you have to be an optimistic realist right and i think the other thing that i think a lot of founders aren't as tight on is you need to be really tight on your numbers like we didn't raise capital right and so when you do go through challenges where marketing costs rise or whatever you need to be really tight on things the other thing i tell the team all the time is like there's two ways to make money you can obviously sell more or you can get really tight on your costs and like find ways to whether it's packaging or shipping or you know reducing vendor costs there's a lot of ways to you know run a business tight and figure out a way to scale it yeah and hopefully we've been helpful in giving you that some of that capital to grow and you still own the whole thing yeah no it's been great i mean we worked with you guys for a while now and clear bank's been super helpful and and uh yeah we haven't raised any raise any capital outside of uh clearbank kev what um what can we answer for you like what very narrow or or any other concept like what um what what's like a good question to ask like what can we answer for you yeah i mean i think i'm just here to chop it up with whatever you what you think is working now in the space right because i'm sure you know the brands you work with what we're doing we're all kind of doing the same things we're trying to get scale through tv so that's our scale factor we just launched tv let's start right there i actually think that's a bad idea i could be wrong and i know that every brand goes to this place let me tell you my take on tv the remnant tv dr move that a lot of the brands that you grew up looking up to or a couple years ahead were financially ahead because of capital raise it's interesting vaynermedia my company's starting to really explode because a lot of that dtc crew is realizing that tv is not performing for them as much as they'd like for the investment involved of course it's performing when you spend tens if not hundreds of thousands of dollars things will happen i think there's a dollar shave club purple mattress thing that i'm surprised so many um of these brands have not gone down the path of which is the following the long form 35 55 95 155 second video yep in igtv facebook and pre-roll youtube matching the creative and distribution costs of remnant tv are outperforming tv and you can make more contextual creative so i guess the question i have with that one is have you thought about doing a significant a b test or how much effort has been put into what i would call brand performance long-form video that like uh kin insurance k-i-n we worked with them and did something called florida man and it's florida comma man and that anthem three-minute video is is dominating in performance as a top of the funnel to drive down cac yep yeah i think we're i mean we obviously run a lot on and we should try i think we should for sure try out some of those formats i mean we've spent probably 30 million dollars in the last 20 months so we spent a lot of money on acquisition and this is doing this again not by raising lots of vc money and you know burning business yeah we're running a business i believe in business and so i think the way we're looking at tv and i think the debate's out if it's going to work or not we're in ulta we're in sephora we've got amazon and so we're trying to figure out because it's a [ __ ] show right now and attribution right so now you can't look in platform on facebook anymore we're trying everyone's trying to build a new model and like how do they look at ga where's the attribution coming from the problem is you're doing brand right and performance and so like first of all brand is not measurable yep and the thing that i like about so have you done a two-minute brand performance video for pre-roll youtube or facebook we've done a youtube one minute video that we're running but the thing is with costs right now in acquisition right it's just super high with you know they lost all their data right so facebook but television has no data it's got i mean it's got a little bit with the connected tvs and ip addresses and it's a little bit of us having to be really smart about the way we're looking at data but the for what you're gonna find out which is where everyone's gone nobody wants to watch it right we might be like damn we dropped a couple hundred k you don't care about that and by the way up front at first it's gonna work a little something what i know let me phrase what i believe and i have a lot of confidence in this by looking at a lot of stuff is

um it's the creative yep it's all hand created oh creative you know this and the creative flexibility you have on doing an amazon fire stick execution or a pre-roll youtube they don't have the data but they have enough data to give you some level it's not like you have first party retargeting data 100 100 i mean but i kind of look at it like influencers right like if you look at cost in the space facebook and youtube everything's going up influencer costs have basically stayed flat so we're like okay we'll invest in influencer there's a we can see direct through discount codes you're never going to get back to like more than a one to one but then there's a halo effect you hit him yeah i mean kev honestly the biggest mistake that brands and companies like you historically make is they don't take into account the collateral impact of the spend right well if i do something with an influencer i don't give a [ __ ] about how let me phrase i do care about how they perform back to your one-to-one conversation but i'm getting their endorsement for sure that's what i mean so if we can get back to close to one but then we're getting the halo and we're getting the retargeting and more people in the funnel but this is why i want you to really take this episode and come back and say are we pushing the envelope to go viral creatively like a purple mattress video or a dollar shave club because once you have to understand there's no shot on tv you're gonna have this but you do have the chance to make a video that's a minute 47 if you actually try to make it not with performance of mine with can i get every human on the internet for 48 hours to share this [ __ ] video make that part makes sense totally makes sense i agree that's where i think the branding go what you know what how i think about it kev i apologize michelle last point it's like going one for four with a home run yep yeah right like i'd rather you spend 200k four times on a dollar shave club attempt like we had it happened with dwyane wade and budweiser a couple years ago when he retired we did this video where like he was retiring his jerseys with like real people that he interacted with in his career and it completely like changed budweiser's a massive brand it's hard to sell more budweiser i think that your dna actually from performance and social lends itself to having ingredients that are required to make a video that all of us lose our mind about and share but you have to go for it and what happens is brands go for remnant performance based tbc to do it and i think that's the opportunity for you to think about makes sense awesome well good luck kevin i had one more question on social selling but i think we're almost out of time here so we're going to uh oh no go ahead it sounds like we're out of time no it's okay we'll we're going to give a 30 i want a 30 second answer from you so you've really used influencers and how the lives and social selling worked and any tips for other founders out there on that yeah i think you need to build the infrastructure and the team and need to start small so i'd set a goal if you're a new company and try to do five you know facebook or instagram lives a month go find influencers that are micro influencers that are really good at educating the audience because i think live selling is an amazing opportunity to educate um and you know you got to kind of test out and figure out which influencers work and then just build the infrastructure from there brother what about twitch and then finally one last point have you thought about launching an nft project where the token is actually a subscription to a yearly subscription pass i love what the hundreds did with that i think they like nailed this sort of like they basically turn it into a loyalty program i'm definitely thinking through it but i feel like i'm in the exploratory need to understand the space a little bit more phase before i figure out let me you know let me give you the boost that i gave bobby and ben when we talked in february which led to that project you need to get really [ __ ] serious about the exploratory yeah whatever you're going to do tomorrow well it's more saturday i don't want to take your weekends but i'm sure at this stage of your career that plays as well but let's push it to monday you need to allocate an hour a day to web three because you're way too young first of all so it's going to impact your whole life second of all i'm completely convinced i sold over a million copies of my book that's coming out in november by creating an airdrop of a token for everybody who bought 12 copies to give you context the single most successful non-fiction book first week sales of all time is barack obama and he sold 1. 7 million in week one i sold over a million in 24 hours because of the conjunction we are in a

hyper moment of nft right now that will ebb and flow if you create a meaningful project and you plenty of emails and to like give promotion to this where by buying the nft it also triggers a discount to a subscription of your core product but they know that they have an inherent value in the nft as well i think there's something there for you to think about i agree what's interesting too is last point is my co-founder ann is actually her previous career was an artist so we've been really toying with the idea now you're making me throw up now i'm really focused now i'm like definitely teeth it's definitely teed up to do please use this please use the serendipity this is a triple extra push i appreciate it it's good to chat with you guys i know you gotta yeah i know we got it we gotta hop to the next thank you for being here kevin all right see you guys later bye okay so our next segment on advice of the week is to bring back uh bobby and brianna britton co-founders of o positive and flow vitamins hey hey here michelle thanks for having us on yeah um we're co-founders of o-positive our parent brand flow vitamins is the first ever gummy vitamin for pms uh and we're developing other products in the feminine health space to hopefully change uh the way inner people interact with their health and take vitamins forever um so excited to ask some questions uh we have quite a bit i'll look brianna and you guys are crushing it so congrats on like thank you what's so our first question um obviously we're a pms gummy vitamin so um it kind of runs that fine line between being a fun brand that is really focused on women and also being a scientific authority in the female space so i wanted to ask how you guys recommend kind of riding that line finding the perfect balance and also which avenue you think holds more weight going the scientific route or more of the brand route i'm obsessed with the word and versus or and i'm obsessed with people not debating things in board rooms that normal human beings don't care about yeah so you know so my hands my quick answer to this is whatever the woman on the other side or the person that may influence the woman that will use the product whether they're passionate about the scientific or passionate about you taking an important subject matter and giving it a little more breathing room where it's not so serious and intense you should not make the decision for the consumer you should go both hard on both they both play you know they both play they historically both play but on the other side there's humans that will go more for one or the other or love the fact that it's both and i don't think you take your pedal your foot off either pedal and you just keep pushing and pushing both narratives because they're both true like you can be funny and very mathematically smart you can right you can be ambitious i'm a living contradiction i am wildly ambitious and extraordinarily patient and that [ __ ] with people's brains i don't think there is any rules and i think that people especially when they go with a student mentality try to create rules when the consumer on the other side doesn't have them yeah it probably i was just gonna say it probably funnels really well into something more long form when you're thinking tactically when you're talking about a long form kind of purple pillow video i mean that's both brand and science how would you kind of go about that is that kind of a strong avenue to both balance brand and have the time to explain the brand but also really the science between hormones and how these herbs ingredients and how those all kind of tie in together yeah i think the other thing that i would add is i sometimes found founders get really precious about their brand and they like are like this is it and i don't want to test like this is one of those things that you like maybe test the [ __ ] out for yeah that stuff is more scientific you have stuff that's way more fun and playful and then as gary said you end up seeing how these audiences segment but like just don't be too precious around like oh well if we do this it's going to somehow ruin the brand like a brand is like it's like a person it grows it changes your times and it evolves and most of all like a person it's dramatically resilient and it's like parenting parents in today's world are way too into their kids [ __ ] which is creating anxiety yeah and i think business owners are over analyzing missteps i can't explain to you how many mistakes vaynerx makes a day an hour and i think that people are crippled by

right instead of understanding it's all just actually a process yeah and learning yeah absolutely i mean it's the essence of what you built like if i asked you is this about science or fun you know brand like a little bit more fun taking some of the steam out of it the answer is both i know yeah you're right it is so why are we picking all of a sudden yeah people this is what's going on in nft land they're like all these are people like this [ __ ] sucks i'm like why does it have to suck it's not coming out of you the people don't understand the world is inherently abundant yeah and you have a lot of customers and there's three ways they're gonna look at it all science all fun loving the fact that it's both love your triangle it's all three yeah that's great i think the next question maybe is more around content right and producing content i think a facebook ad used to have a life of weeks and months sometimes and would grow the company for that entire time and now you're looking at things like tick tock where an ad might have the life of three days and they burn out so quickly only because people don't know how to run those ads the difference is the facebook ad was performance with advancement heavily predicated on math with art tick tock is art art but if you take a viral tick tock and you turn it an organic viral tick tock so tick-tock to me is go heavy on organic four times a day yeah take something that went viral which means it hit the tonality that people were looking for and then refurbish that into an ad call it like brand performance yeah and then run that i think you can get much more longevity than you think and who are the people to make that who is the ideal is it native creators is it people on your team like how do you seek out and find this talent yeah by the way you just answered both yeah you know the answers bobby yes it is it's influencers it's an internal team it's why i built vaynermedia where we do very well with that with fortune 500 it's why i built a sasha group because i needed to do it well for your size companies not just budweiser and you know um i think it should be something you always build internally i think it's always good to work with external if the people really know what they're doing as kind of like a lease with like i always tell my clients i'm like i'm here for 24 months not 24 years if we do what we're doing well it will become so ingrained in you you'll understand it and then you'll decide [ __ ] it we're going to build this ourselves and that doesn't bother me that excites me yeah 100 percent fish yeah but you're right you're competing against again these native creators so you're almost like bring them into your circle right have them help you learn the platform and create things like that platform right and by the way this is where everyone's getting caught you're not competing with them yeah like let me explain there's an abundance of attention yes karen might go crazy and get very big kim kardashian is quite famous ready for this kim kardashian has not put anybody out of business yeah you have to go there like yes it's great that these 47 girls are promoting your competitors product it still means nothing in the end of the day because there's another 4 700 of them right behind it i think one of the keys to tick tock though is that people relate to them and the authenticity of it so i think the posts that go viral are the ones that are so authentic and so genuine and i would say that there's unlimited posts because of this in my life going viral and succeeding that are contextual to the platform not necessarily authentic okay got it don't mix up contextually strategic versus authentic because when you think it's authentic you two go into a place over dinner saying [ __ ] you know if we pay them it's not gonna be authentic and then it's not gonna work where in reality what's happening is the reason a lot of people are not winning on tick tock is they don't know how to make content for tick tock but if you that is actually an ad or paid for through an influencer it always works yeah yeah and it's about being content it's about being contextually native to the platform not trying to put your flow bottle on a dance and that is popping something exactly let me give you an example you can pick the influencer and then tell her do whatever the [ __ ] you want yeah they built an audience because they know like this is where brands always [ __ ] up they're like hey we love you let's make michelle the influencer michelle we love you and you're amazing okay now you've got to at least mention our brand three times you've got like they get heavy-handed yeah you control who you're gonna give money to and then get out of the [ __ ] way okay and do that a hundred times see what you

like and then build from there it's so so true because actually the best posts are always when i'm like this actually i love my aura ring it's my favorite thing i talk about it all the time i like post my sleep they have never paid or asked me to do that but the moment because i've gotten all these brand briefs and it's like pen michelle they actually sometimes write this script for you they say like what you need to mention is like the benefits and features it's like no one gives a [ __ ] about that people actually want to know that i use the product and so it's like i love that and i've seen that so much but i'm just adding this because it's important yeah we have unlimited things working that is a paid influencer thing yeah we just don't tell them what to do and we always win that with our clients like i do it and i'm great and it's easy for me but for my clients a lot of times i can't get even though they hire us even with me involved sometimes they can't get there and the reality is it bites them in the ass and then they adjust you pick who you want to endorse and then get completely out of the way which is yeah fallacy in brand land historically yeah it's not what they teach you in school you know and so that is what you need to think about and then when it hit the other thing you want to ask them for is the ability to run ads against that yeah and then more importantly you need to do a lot of dyi your own [ __ ] and learn um in for infotainment style stuff organically if it hits yeah slightly tweak it change the copy and turn it into an ad yep yep that's great that's awesome infotainment i love that awesome thank you so much guys those were our two questions really appreciate the time and thanks for having us on gary great to meet you michelle always a pleasure awesome okay so i think gary and i have time for a couple of audiences a couple of audience uh q a so just tell people to drop their comments in uh in the chat and we can do uh one or two other quick uh quick ones while we're letting people drop their questions in yeah um are you going to be looking for them or is somebody going to pop in or how we doing it that's a really good question okay well dustin or seth if you want to pop on camera i always like breaking the wall oh i see what they're doing they just showed us the preview they'll put on screen you please read it because i can't read and then we'll jam but before we go into questions two minutes because you know i i've been yapping too much and we haven't been able to tap into the brilliance that you are what is it give me one or two common themes you're seeing right now you're sitting at the top of this company that gets to see a lot of what's working what's not working anything emerging that's very of the moment that's really got your attention oh it's a really good uh a really good question um i actually think the number one thing we've seen very recently i love what you said about nfts earlier i think there's tons of potential there it's actually like we're getting this like critical mass on social selling like i haven't seen anything that's like looked quite that big in terms of live in terms of the influencers and then that hedge against all these other rising ad costs and i think what you said was correct we are heading to a world where people like you're not even going to be able to see my credit card transactions you're not going to see anything about me and so our ability to guess is going to go away and so what that means is that your friends which have actually always been the best people to sell you a product because referrals and word of mouth and like there's a reason we've been talking about an nps score and what's the fine line between that and the skeeziness of you know where people haven't historically liked you know the worst case worst versions of mlm or network marketing yeah i mean i think that uh that this is all about authenticity and standing behind your product right at the end of the day you have to know that something is going to show up at your door and are all of our mailboxes are full and you're going to open something literally keep it on your body and not take it off or it's going to go right back in the box right back into the garbage and that's where you lose and gain all your points whether you call that an influencer will you call that a friend like it does not and things have always fallen apart there because it was never yeah but it's not the money you make by getting more people in your tree not the product you actually sold not the product all right so let's get some questions okay uh i'm seeing more brands that think about wholesale any tips on how gdc can execute well in a wholesale retail environment your thoughts on that yeah um i'd say honestly this is so hard about building a startup but you should actually try and get to a certain scale before you start distracting yourself so i think the right time to be thinking at wholesale is maybe when you're at five million 10 million of online revenue then at least you have your like logistics set up and you can start thinking about that i so many brands do wholesale way too early and then they get very distracted because there's like three sides of the houses to manage and you

have two separate supply chains um and then you're looking for um this is really about and the other thing that i've seen brands do really well at this stage is that they can negotiate with their wholesalers and their retailers once they have an online presence you are at the mercy of these retailers and they're all making you know they're basically buying your product on consignment you're gonna have to take it back like the terms are so bad but if you have a brand that people want with a big social audience that's now making a retailer cool all of those dynamics switch upside down almost immediately i don't care if you don't have anything there i just think that you're you need to know what is happening when you're dancing with the devil right the retailers have a lot of leverage and they can really change the narrative of your brand and you know i think um i think that the longer you can go direct to consumer and collect that consumer and the i think people go for short-term growth and give up leverage the longer you could be without a wholesaler and without a retailer the longer you have control yeah i'm gonna let you take this one gary first how do you bring together an influencer community when you don't have much engagement i'm not sure i really understand how do you bring together an influencer engagement i'm not exactly sure jacob if you can do a follow-up question but it sounds like a kind of a chicken and egg thing like you can only have a community when there is engagement it's like you know how do you get into shape when you're not willing to do exercise and eat well you're not so that's how i kind of took that let's get a follow-up on that let's keep going on the topic of nfcs what does gary vaynerchuk think about companies like masterworks which are democratizing the art industry i haven't had a chance to look at masterworks um so i apologize i can't speak to that what i can tell you is companies don't need to exist to democratize the industry the blockchain by nature is democratizing the industry the concept of nfts and decentralized servers if you know there will be middlewares but they will need to bring a lot of value to artists not take huge commissions bring demand help them sell the things that galleries always did but with far smaller economics how does a construction company build their brand oh my gosh have you not seen the way people follow homes online i mean it's like you know it's like the same way that you got food porn you got i think but i think to trevor's point you know i agree with you but i think a lot of that is the consumer and trevor he's looking right for the b2b behavior you're in the right platform right this minute trevor i think you need to speak to bring value to decision makers right the developers you know can you make content that is things like six things developers need to worry about in 2022 how do you bring high value information to the person that makes the decision on which construction company do they use those people mainly live on linkedin a linkedin content and media strategy is what you need yeah and then at the end of the day i mean a construction company can exist on very few customers and so that referral network having every single one of those projects create three more for you is actually probably the most powerful way to build both your company and your brand i like that what kind of nft product art or other eyes that is not on the market would you like to see the most i mean all of it matthew you know like we're in the beginning stages that's like asking what websites would you like to see in 1995 all of them right i mean i think the reality is in the art is unlimited so i want to see all 7. 7 billion people's opinion on what art is to them uh and then what we talked about earlier the utility functions have not even begun to start and there's so many ways to do it and i think people need to spend real time thinking about that you know what does the smart contract hold people going to buy homes in nft forum people are going to make business transactions give up pieces of equity if you buy the nft royalties there's so much so that's how i'm thinking about it yeah just getting started okay uh last one what are some of the things one should focus on when creating content on linkedin at the start of their entrepreneurial journey um talking about what they actually know not faking it till you make it like actually talking about stuff you know uh and uh why would anybody that sees this in this stream watch this the world is filled with selfish content creators we need more selfless

yeah and i i'd say the other thing is like at the end of the day one of the biggest story lines in the world is how you build a company it is filled with drama and downside and tears and i mean i've been doing this my whole life and it's like you know my life is a tv show and did get to become a little bit of that um and so sharing some of those really vulnerable authentic moments i think is so critical i mean that's what people want they want to understand at the end of the day that we are not alone and so you know we build content that is exactly what gary said that looks selfish and looks promotional uh and looks like i'm doing so well i actually think you stand out when you say like i [ __ ] things up and like this is i made this mistake so you don't have to um and when it's genuine and it doesn't feel over produced i actually think that's you know early stage companies have some of the craziest stories of all time and so you have incredible content to start out with i agree all right this was a lot of fun episode one in the book so [ __ ] your friday fridays thank you guys all joining us for [ __ ] yeah fridays uh because of travel schedules we are going to be doing this on thursday next week which is the 30th at one o'clock eastern time so we'll get you know uh a little bit of that could be cold can we call it duck yeah thursday yeah we can call [ __ ] yeah thursdays we can do whatever um and so if you want to apply for the show go to clear. com fyf um to be selected at uh at next week's gary i had so much fun doing with this me too i know a lot of you who are watching in my community desperately trying to get time together it's impossible for me so take advantage of it clear dot co slash fyf put in your applications thank you thank you everybody for watching youtube watcher what's up it's garyvee first of all thank you so much i hope you're doing super well during these times uh i also want to ask you please subscribe because my commitment and exploration of youtube is about to explode stories polls more content more engagement more surprise and delight this is the time to subscribe i hope you consider it and i hope i see you soon