How To Fix Your Relationship With Time

one of the things that's been hard for me over the last three or four years is i've got a lot of momentum going and i don't like the cheering as much as the buoy gary i mean this is like the best interview i've ever had yes the garyvee audio experience hey everybody it's gary vaynerchuk super

excited about today's episode on the podcast we have an absolute force of nature somebody who's uh caught the attention of so many out there uh julie hart is with us we're gonna get to know her a little bit and uh talk about some themes uh for all the people who are listening that um you know are not aware of you why don't you take the floor and give them a little three four minute two minute context point and then we'll get into some questions certainly so my name is julia hart i have a show on netflix called my unorthodox life that follows me and my family as i navigate the business world and of course the interpersonal relationships in my family um i have a bit of a strange backstory i was brought up in a very fundamentalist ultra-orthodox uh version of judaism married off at 19 to a guy i met for a few hours no education no connection to the outside world i left when i was 43 years old my children and uh a few months after i left i started a shoe brand a year later we were being sold in 17 countries a year after that i co-branded with la perla became creative director of la for a lot and two years later i took over elite world group and am now co-owner and ceo and am transforming it have transformed it into a talent media conglomerate when i hear that and from the day you started the shoe company to right now just so i want to context that one more time how many years has that been started in 2013 became creative director of la perla in 2016 and in 2019 became co-owner and ceo of the leadwell group so it's been eight years yeah so i think that's the most fun question just knowing the ambition and the makeup of this audience what what do you equate what natural dna what things did you learn what how does one go from that scenario in an eight-year period to this place where you're at you obviously know yourself the best you know at some level like what stands out to you that maybe isn't obvious right i mean

obviously ambition and tenacity and there's going to be some things in there that is there anything that really stands out to you as like how you got so far so fast in such a short period of time especially given the context point that you came from i would say there's two things that i think without which you cannot really dominate or change an industry or be an uh an impotent change number one is people my age become very proud of what they know as opposed to they're learning or their capacity to learn and grow and that to me is one of my greatest strengths i consider myself an eternal student i am a researcher by nature i love data so when before i came into the industry i studied the industry in fact i saw what was wrong and so instead of learning from my own mistakes i was able to learn from the mistakes of others and you know i recall i call ours this company the british fleet right as opposed to the spanish armada because we're maneuverable and as you know very well our industry is not just hesitant to change it's almost immune and allergic to change right because there's this very entrenched fashion elite that don't relinquish their power but with the advent of social media it is vastly democratized fashion whether you like it or not because for the first time the audience isn't with the magazine or with the creative director or with the photographer the audience is with the talent and so what has stood me in great stead is that number one i research i educate myself i never think that i have all the answers and so i ask all the questions what i've seen can i jump in on that yeah i think i'm so aligned with that um and i mean i really associate with that but let me ask you a nuanced question that might help somebody tap in who's listening because that's my obsession of this podcast do you think you're curious because it's one thing to say i'm data driven right because i want to break down two things one curiosity from eternal learner because i think there's a nuance there and number two there's a nuance of um data that's black and white in numbers and then data that i live in that i'm already sensing that you live in which is it's gray and you're interpreting the qualitative thing not necessarily the quantitative thing can you break that down perfectly stated so as you say i think that is part of being an eternal student is seeing what can be not what is it is utilizing the data and knowledge that is available today to predict what will happen tomorrow so in 2019 for example when i took over elite wall group and i said the talent is the media forget about the runway it's not just about the runway i don't care if you're a deep sea dive or a mountain climber if you have an audience that comes to you for aspiration or inspiration i monetize that and so thinking that way is exactly as you said it is utilizing data that is currently available to everyone but extrapolating build on it seeing what can be as opposed to what is it also to your point earlier the industry was run by people who always relied on somebody else for distribution whether it was a magazine or a runway the nature of where we live today is the human has the distribution and that's about to be compounded in a crazy way with web 3 and decentralized blockchains and nfts social was just the preview to a much more economic ice hundred percent yeah and i love it and i think it gives me the opportunity to literally create an army financially independent women because now the ball's in the airport they've got the power because they bring the audience so we really brought in-house all the areas of expertise production just marketing uh content creation you know think about what makes an nbc right you have to have writers producers directors photographers content creators just because you're a baseball player or a tennis player or a singer or a model doesn't mean you can create your own compelling content so we brought that all in-house to truly transform our talents digital presence into networks and we then found that we have a viewership of two billion people we have data for their buying uh habits we have their psychographics and their demographics because again the talent has the audience and so we can utilize that to target with such specificity that for the first time an ad spend becomes working dollar because it's trackable and quantifiable and measurable so on the talent side we help build them and give them longevity in their careers because we all know that there is a day when you can't play tennis anymore when you're not walking the runway when you're not the polo player or the football player because age hits us all whether we like it or not so this is the way to elongate everyone's career by utilizing the time that they're in the world's eye to build them into a brand and network so that people become so accustomed to going to them for advice for inspiration for knowledge and health wellness beauty lifestyle you name it that even once you run away anymore they're still making money they're still selling product because they're on network julie how much effort is the organization putting towards making sure that people don't fall in love with the platform of the moment you know i think one thing that you mentioned earlier about the end is right yeah i figured you would like this one yeah because i'm just listening to you and so i'm like okay right exactly what you saw with the old guard understanding it's been fascinating for me to see even in a seven year window people that built their entire career by being right that instagram was the emerging thing from facebook struggled in the last three years going to tick tock because people get very cozy in the thing they figured out and is working for them and as you can imagine let's talk about models to your point that you're talking about tick tock is a very different platform than just putting up a photo on instagram so the mediums change and the skill sets and some of the people that naturally over index on them have to adjust to those new realities gary i mean this is like the best interview i've ever had yes so like 100 correct so what's really interesting is in addition to being able to transform talent into media we were also able to uh massively expand our client and talent roster so for the first time we're not just you know we had i think we represented 3 300 models when i took over in 2019. we now have over 5400 talent so whether it's a runway or a mountain it's irrelevant as you said whether you're a model or a tennis player or a deep-sea diver you need attitude you need to be interesting because digital enables you to just show not what you're an expert in but your nature your personality your creativity and so it is a very different kind of talent even if it's a model who has something to say for the first and believe me these women that we represent they have so much to say it's so annoying when people think like put people into pigeon holes and say you're pretty so you're not smart or you're an athlete so you're an idiot like it's terrible it's ridiculous and you know we have we just signed someone who has a doctorate in uh macroeconomics i mean this is what it's about truly giving them and as you said gary how much we invested in this the reality is that we needed to bring in all that expertise in-house of course if you didn't control that you were finished exactly let me jump to a couple things because we don't have a ton of time and there's a couple things that i think you can so your story you know that is a hardcore community you know i'm an east coast guy i was born in the soviet union to a jewish family so i have a lot of understanding yeah right yeah what's that i was born in moscow oh i didn't know belarus that's crazy i came when i was three and a half i was three when i left russia and five when i got here that's amazing so we have very similar backgrounds so knowing a little bit more maybe than the average 330 million american not that everybody comes from that pocket but a lot of people come from their pockets native americans uh the streets a drug three generations of drug family uh surfer dude who wants to be this or wyoming who wants to own new york or new yorker that wants to just be in vermont people come from their cultures your story on paper that's why i'm so excited to go deeper how long did the seed in your mind grow from at some point in my life i'm not going gonna live in these four walls that were created for me how long was that momentum because i think when you hear an inspirational story like this for a lot of people i think like uh one thing i do with my content all the time is i talk about patience because i think people have a bad relationship with time and it [ __ ] them up right they see your story and i'm sure you know i know because i'm living in life and i know how many people have associated with your story they might be in a tough marriage there could be a million things

golden handcuffs right golden handcuffs and a job i think where peop people get discouraged as they think that you did it in like one day and they that's not how human nature works i'm really curious in your own words how long was that festering to finally then get you to the point where you were able to do it so i have a book coming out it's called brazen uh it's up for pre-sale on barnes noble on amazon right now once they come out it comes out in march um and that really takes you through the entire thing i'm ridiculously honest i say all the mistakes that i made because again it was literally walking 300 years into the future it was a world i did not recognize at all you mean when you kind of came out of the cocoon at 43 like what is this universe literally talking about before you go there i'm just like i'm so fascinated you get there so uh so the trajectory of that was that when i was 35 years old that's the day i remember the day very clearly is the day that i give myself permission to acknowledge that the system was broken okay because until i was 35 i thought something was inherently wrong with me because everyone around me is happy everyone around me fine just being wives and mothers and you know you're brought up thinking that your only choices are good marriage bad marriage right that's it because just the minute you're born a woman your entire life is already decided for you your purpose in life is decided for you because all women are supposed to be doing the same thing and the my nature was in direct contrast i was told i was being that i had to be a good person you're supposed to be quiet humble behind the scenes who who in your family gave you a glimmer of hope as you were getting older did any of your parents siblings other relatives or a friend who or maybe the outside world who gave you a little bit of you know you have your insular part which it was your own being that got you there but there always is some enabling to that did anybody who my daughter your daughter my daughter interesting when um when she was five years old and that's what really started this all my entire life from the time i went into that community until the day i left i was miserable when did you go into that community uh when i when we became religious when i was uh seven years old so you come to america a couple years in

and you know because you got here when you were five so two years in your parents i guess your dad your mother your parents said we're going further down this hall of our religion we're going to the this much more aggressive version of it where that these are the new rules correct and then muncie when i was 11 years old so we were living in austin texas at the time you know and i was starting to cover myself the whole nine yards and then we moved because it wasn't religious enough there sure now my daughter miriam turns five years old and she is this little rebel uh she's the youngest teacher in stanford history just to give you an idea of who this young woman is when she was a um a freshman in stanford she was also giving a class on augmented reality uh now if i hadn't left she would be married pregnant with baby number two in the kitchen and she's bisexual and as a girlfriend certainly that would not fly in my world either so when she was five she started asking all the questions that i've been thinking my entire life except why so it was the first time where you know they had convinced me that i was bad they couldn't convince me that my five-year-old was because i'd never said those things out loud and she's a massive sports person she won um what's it called that ray spartan in san francisco not just for women but for women in general not just her age group i mean she's an athlete and she was told no you can't play sports you can't run you can't do this you can't do that and she would say why and my husband would say so that a man shouldn't have bad thoughts about you and she would literally look at him and say but why isn't that his problem and i was like yeah wait a minute why isn't it his problem and so it's really my daughter that's because they were your natural feelings that went into a box and it was your daughter who reopened that box and used to be on the permission to open that box it took me eight years till i actually walked out there got it so right so to your point and by the way everybody who's listening i you know when i saw this come through and they're like julia once again i was like yes because of this exact moment this was it for me and all of you are listening you know me i think you know we're around the same age like i don't know i think i have 40 [ __ ] crazy productive massive offensive years in front of me i think people really struggle with that and so when i hear eight years from julia i'm like oh literally my brain julia just went oh not too much not too bad right whereas i know 95 of my audience is like eight days is like why didn't this happen why did i get it like there's a complete lack of understanding so for me i just know that there's hundreds of thousands of people that are going to listen to this that are not happy and they know subconsciously or consciously why and if i could just get them to start during this podcast for an eight year journey to do it and then they'll be 27 39 52 61 and then enjoy the rest of their life well that's uh a mitzvah you know and so i i'm pumped to hear

that and i think a lot of people needed to hear that and thank you for that talk to me about something else that i think a lot of people are going through as they get more internet famous and obviously the show has been a smash so you and the family are going through a transition where a lot more people know who you guys are and obviously it's covid so it's not like in the past where you're like always out and about everybody's out about so it's probably tempered a little bit and it's but it's there and what has been the most challenging thing now that a lot more people know you and your family from your perspective i think what people don't realize about me is i'm really a private person and of course but i am more focused and driven than i am concerned about my own personal preferences right so to me what i realized is with the advent of social media with the fact that talent people have the audience if i want to change the world i gotta be on it that's it and so even though it's really uncomfortable for me i have that meaning you go out to dinner and now people are rolling up on you and that doesn't come natural no not even holy and i'm still in the phase do you have this so what absolutely works for me is no matter and by the way that's why i was smiling again and we do have a lot of similarities i'm so out and about but i'm inherently private too and i think it's a little bit to do with our culture too forget about even you know we were brought up by soviet parents obviously your family made a decision on religion was very different than mine but i was still very taught like everything is in the house nobody knows anything outside that was a very soviet thing right um but for me the thing that makes it palpable is i'm so flattered i still am so flattered and grateful that somebody wants to that it kind of trumps everything else how about for you what make what makes is you are you saying your ambition is what makes it palpable i think it's the response that makes it palpable you know um we have received my daughters and my i mean we've received literally hundreds of thousands of messages from women all over the world i've had twice where someone comes up to the table that i'm eating it and hands me a hand written level yeah and one of those this woman literally wrote that the day that the show came out she was planning on committing suicide and someone was talking about the show and she said you know what let me just watch an episode and she didn't commit suicide no i know and it makes it all worth what makes it the point of this show as you said it doesn't matter whether it's golden handcuffs or a bad marriage or a bad community or just that you've been put down your whole life yeah you've been told to be polite or wait your turn you know somebody asked me about the show and i've caught some episodes i said it's a parenting show

that was literally my answer to your point that you're making now almost you know it is a stunning high percentage of the world that has at least one parent that plays defense yeah and then thus they understand yeah absolutely and you know when i think about why we did this and honestly i think this is a great prep for my book because the book goes really in depth into my psyche what i lived through to get to where i am because as you said who was it that said oh i became a billionaire overnight it only took 30 years yeah i'm not sure who it is but of course but that's what it is and i think it's important for people to recognize that and think and understand that you are going to make a thousand mistakes get comfortable with being uncomfortable just forget about what you do well i don't would it wouldn't one you know it's funny i always say adversity is the foundation of success i was i lost so much as a kid you know from where i came from that by the time i was ready to go like business was always easy for me because i loved no i would argue that you knowing even if you know at some point it was conscious then it became your subconscious then your daughter brought it back to your conscious like you were in such a [ __ ] no environment that by the time business was easy for you oh yeah it was amazing i love it it's all i want to do like i came out i tried the whole club bar thing and i was like do that i just want to work i want to show the world what i have inside of me that's all i care about and so i got focused because i didn't know but you know it looked fabulous on television and then i found out hey in clubs nobody actually dances what's the point they all look at each other i don't know i genuinely still don't understand it so to me what drives me what excites me what keeps me up till two o'clock in the morning and back up at 4am because i am a insane insomnia is the fact that we can change things we can have it how do you think the kids are handling the extra thing oh my god they're having the time of their lives you know i'm sitting ah they're like this is amazing we can get into anywhere we want to go not having the time of their life mama over here is like all right talk to me about your now look so a little bit of fun before we get out of here social media what platform comes most natural to you which one do you personally just like oh actually gary i'm glad that you asked that because i never answered your platform questions okay go ahead do yourself actually because it's actually very interesting the beauty of our talent is that they're platform agnostic right people still haven't realized is the talent is the platform that's right so whatever attention is the only that's the asset that's the commodity the command the attention correct and with that commodity you can also have targeting roi on your advertising spend you can literally change the narrative and so what we found is wherever our target where let's say for example tick-tock right when talk came out it became really big through coved what people don't realize is that we did a deal with tick-tock they helped us with our elite model look and we brought our talent on to tiptop and the talent brings the audience so we're actually platform agnostic there could be 900 more platforms it doesn't matter my talent is the platform of course and we're going to put the power in their hands so that they can be i just want an army of financially independent women that's the goal that's not an oily appliance women a predominant amount is we do represent men well and we have wonderful agents who represent themselves um

you know it's really funny one of my fun questions and obviously you have this smash on one of the platforms what about your consumption on ott are there any shows that you watch obviously you're grinding and focus but you know i use new york jets football and the mix that's my escapism every human needs an outlet is it reading is it podcasts is it shows documentaries that's how i learned like where do you cons what do you consume when you consume so i'm a voracious reader i love to read to me books were my eye to the outside world i wouldn't be where i am today if i did not read everything i could get my hands on when i left atlanta i lived in atlanta for a while long story when i donated my books to the atlanta public library and i was told then that it was the largest donation in the last industry and it's just books are you one at a time or you got five going and continuing i am a serial monogamous darling i love that what about um what about podcasts i do like television but you know again i'm a big netflix an amazon consumer i love um i love escapists right so it's always the shows i generally watch are either historic in nature documentary or female empowering you know i love shows where you know women rule yeah and it just it gives you all the sense of the world so exactly so like i'll watch something like a blizzard because that's how i grew up minus the parties in the fabulous clothing yes woman's house to you know father's house to husband's house women's minds are not made for intellect or politics or business just be a good wife so i watch those shows because it reminds me where i come from yes and i'll watch shows about female entrepreneurs how how is the establishment of your community the old guard reacting to you right now is this like a problem deliciously darling you love what it's doing right well you know what it is i'm very careful because it isn't about any people it isn't about a religion it isn't about bad versus good happy versus unhappy the rule that exists in my world existed globally around the world a couple of years ago just the fundamentalist communities whether it's jewish fundamentalism muslim fundamentalism look at any funny yeah look at those things coming out of afghanistan right of course or as you said whether it's just an unhappy marriage or someone who's ex that's right the stuff the most the stuff that's most extreme all of us can be like oh that's some extreme [ __ ] the party that i work on every day is like if you are hanging around pessimistic people you're going to be affected and

unfortunately you know i get a lot of rads doing you so you all understand this i go very extreme with it because i'm trying to like [ __ ] help i'm like look if your [ __ ] mom is putting you down all the time and is pessimistic you have to limit your time with your mom and people the comments are always like even your mom i'm like yes your [ __ ] mom your mom is the [ __ ] problem yeah i mean i always say you know there is it says in the torah code which means your life comes first period and what people understand is uh in hebrew the word for influence is hashba and our spa comes from the root which is shipoo which means a slam right it's like and the other thing that i would say to your point gary which is very great point is you've got to have so much internal internal confidence that you don't hear the naysayers when we started transforming this company from talent management to talent is media everyone told me i was crazy something that um what's your name gertrude stein once said when asked about uh how people react to seeing uh you know because she was like basically considered the mo the mother of um impressionism and so people would see the impressionist painting in her apartment for the first time and when asked what the reaction was she said a line which to me is the core of everything i do they come to mock what they say but they say pray ignore the mockers forget it they're all going to come and mock if you're doing something different if you are a lightning change everyone's going to mock you get used to it get used to being mob you know what's funny about that you're an idiot a crazy person but then they stay to pray because then they see that what you're doing is right you know what's really funny i got to such a extreme version of that that i even think i subconsciously reinforce the booing i call it booing i am obsessed with it me too i actually only want to be the underdog only like one of the things that's been hard for me over the last three four years is i've got a lot of momentum going and i don't like the cheering as much as the buoy not only am i comfortable with it to your point that's the right statement if people could get uncut could get comfortable with the no and the pushback life gets so much better where it gets really interesting and fun is when you're addicted to the bullying i mean i my great preference because i always innovate in everything i ever do so immediately it's no oh yes everyone looks at you like you're crazy when i change the way that like stretch was incorporated so we could make stretchy chiffons or stretchy lace a guy patted me on the head literally with his hand yes oh julia i don't think i mean i know well i hate the establishment it's crazy how much of the stain i have for the establishment nothing makes me happier i think that's what absolutely associated me to what i was seeing in your episodes i'm like uh-huh i'm like i understand that super duper and it tastes so [ __ ] good it tastes great and you know you say you're addicted to booing i call it i'm addicted to fear i try to do something that scares the [ __ ] out of me at least once a week yeah you're pushing yourself you challenge yourself you push yourself you know it's funny fear yeah fear is one of the biggest things that i try to eliminate you know you're pushing yourself that's a different version of it to me a lot of people don't think things do things because you're scared and i and people use fear as a weapon as you know i mean that's exactly what it's my own personal weapon i totally tell me i'm crazy it literally makes me feel good that's when you just know you're more right than the masses hey they come to mock but we stay to pray that's a really cute saying anyway listen thank you so much for being give us party shots where can people find you what you know obviously have a book coming out that's on amazon and pre-sale yeah let's just mention the netflix show on your socials anything else where can people find you to continue this combo that i mean any of my socials instagram tick tock um you know i'm going to be on a lot of more net you know podcasts so forth and so on you know and people have been reaching out to me and i just hope they continue to do so and you know let's change the world congratulations on everything thank you it was great to meet you and by the way congratulations on everything you've accomplished you're a badass like full-on youtube botcha what's up it's garyvee first of all thank you so much i hope you're doing super well during these times i also want to ask you please subscribe because my commitment and exploration of youtube is about to explode stories polls more content more engagement more surprise and delight this is the time to subscribe i hope you consider it and i hope i see you soon