Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success

i think business is branded poorly i think it's an art i think it's as beautiful as a symphony or a painting when done properly and i think that for it to ever have that space in society we must realize how much these traits here can be the catalyst of success i'm going to redefine what an entrepreneur and business person is thought of i think i can do it honestly i genuinely believe my great legacy may be that i made emotionally intelligent soft skills alpha most alpha males that are winning in business are talking about very different things that i'm talking about and i think it's an important balance to the conversation why can't you be kind empathetic you know i think a lot of things that were taught around business are the hard skills it's very important but at the end of the day i really think business is run by people with people poor people and either i care more about the money or a person in the world running around saying who i am as a man i choose the latter i don't even understand what we're debating how can you have an organization when the asset is people where that is not the thing we spend the most time now i can be kind of like aggressive and competitive but my absolute strength and foundation to my success and often other people's that i admire from afar are predicated on their empathy and perspective and gratitude and warmth and i think the way i roll is going to be the next era it's almost that i came into the business world with the growth of the emotional intelligence you know and that it took me all these years to realize that was it that's the book this was it this was always it i believe that so much more success happiness results are upon me and hence why this book is being written now you