PEOPLE Are Going to Get MARRIED on the Blockchain?
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PEOPLE Are Going to Get MARRIED on the Blockchain?

Gary Vaynerchuk 12.05.2021 112 127 просмотров 3 430 лайков

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Today's episode is an interview I did on "SALT Talks" where we talk about all things NFTs to entrepreneurship, what NFTs are in simplified terms, NFT strategy for consumer brands, what NFTs mean for culture and how the younger generations of entrepreneurs can leverage NFTs to crush it... Enjoy! — Thanks for watching! Check out another series on my channel: Tea With GaryVee (Fan Q&A Series): https://youtube.com/playlist?list=PLfA33-E9P7FBahSYlSAjOMGsuRPLMWWEO Overrated Underrated (Hot-takes on Culture): https://youtu.be/TUSNSqA62uI Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2- WeeklyVee: https://youtube.com/playlist?list=PLfA33-E9P7FBPjdQcF6uedz9fdk8XKn-b — Gary Vaynerchuk is one of the world’s leading marketing experts, a New York Times bestselling author, and the chairman of VaynerX, a modern day communications company and the active CEO of VaynerMedia, a contemporary global creative and media agency built to drive business outcomes for their partners. He is a highly popular public speaker, and a prolific investor with investments in companies such as Facebook, Twitter, Tumblr, Venmo, Coinbase, Slack, and Uber. Gary is a board/advisory member of Bojangles’ Restaurants, MikMak, Pencils of Promise, and is a longtime Well Member of Charity:Water. He’s also an avid sports card investor and collector. He lives in New York City.

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Segment 1 (00:00 - 05:00)

this is going to be the underlining infrastructure for contracts people are going to get married on the blockchain their certificate will be an nft you got your perspective i just want to be happy don't you but gary yes sir you're great at explaining things in a simple way and i want to go right to this because this is big in your life right now in your own words what are nfts nfcs are non-fungible tokens that's what it stands for they're digital representations that take up a block on the blockchain that references to it's a piece of data but has an underlining smart contract underneath it that you can use for amazing creativity so a couple things let me take a step back because that meant very little to everybody let me do it my way and thank you for saying that does a blue check on instagram and twitter matter because it's a digital thing but doesn't matter i believe it does um does a fortnight skin matter or a roblox or a game up or did a sheep matter to some of the people that are watching right now that played at farmville do digital assets mean something in a world where humans spend so much time in digital and so what i think we're talking about actually anthony is social currency no different than what car you drive where you live what clothes you wear because i think what people are missing is one the right now all the hype is around the art and the collectibles but that's very similar to what i saw with internet in 95 when people were just focused on search engines and browsers and it seemed to follow exactly the same path which is why this web 3-0 thing feels very real to me one the macro of nft is here to stay books when salt sells tickets in three years it will be in the form of an nft which will then be its ticket but then becomes a digital asset for the future which people may have in their public wallets in seven years and i meet you know darcy at a business meeting and instead of just googling him or looking at his instagram i'm gonna look at his public wallet and be like oh you've gone assault for seven years we've got a connection so i think that there's a very similar thing here brewing but it is a digital asset that is non that is authenticated on the blockchain which creates an incredible providence and uh authenticity layer that is going to matter in our society so i'm an old fogey let me see if i can characterize it you say yes or no at the end of the day it is an original and so you have to think about it as a virtual original so if i've got a piece of art that's digitized but i actually have the code that's assigned to it in an nft i own that original piece of art but i own it in the ether is that fair to say yes but i think the thing that everyone this is what happens when banksy you know it's an epic same same people sells yep when mike sells his part for 69 million and when nba top shot does a quadrillion dollars you know out of nowhere everyone is so rightfully so focused there yeah i think the thing for people to understand is why does this really matter because your apartment is going to be this is a ledger no different than the ledger that the county has for your home this is going to be the underlining infrastructure for contracts people are going to get married on the blockchain their certificate will be an nft this is how people are going to do leases sell their homes and their all the intellectual property in the world is going to play in this ecosystem so if you're a music artist you can sell 20 of your ip up front through a token as a pre-sale mixtape so that early fan base can be a part of it because it's all going to be ledgered in perpetuity against every royalty imagine if nirvana came out today and said hey for our earliest fans we're going to give away 20 of our royalties in perpetuity if you buy this token for 2 000 because we don't want to sign with this label right and give up all our rights all of a sudden we've got a scenario where here i am today every time teen spirits playing on spotify because i happened to be in the pacific northwest in 1989 and believed in that band i'm retired that's exactly i mean you're talking about a substantial shift in the way economics play out okay i think it's i think it's a brilliant description

Segment 2 (05:00 - 10:00)

uh you're a great simplifier of complex things what do nfts mean for the culture is it good or bad for the culture business it's good innovation's always good and you know it's anything bad about it there's unlimited things that are potentially bad it's the human race you know we're star wars out here the dark side and the jedi's are very close to each other but the good always wins in the end i mean you and i are on a good side okay that's right and i do know that my children say to me okay one of my kids calls me darth vader puts another podcast for another day in terms of artists athletes intellectual property in general good right good for the artist bad for the people that used to sit in the middle and take huge economics for being in the middle right so but isn't that true about everything with decentralized finance he said this is contracting yep what's happening is the blockchain and the internet and the it's funny correct but it's funny middle man now the internet we were like oh the middleman the internet was a preview blockchain is an extremity now the problem is all these artists athletes they're like oh this is awesome i'm not giving up any of my bag anymore these people they they've walked into a buzz saw there's another part of it you have to create demand it's all cool and awesome that you can keep all the economics but if you're unable to generate demand it doesn't matter if you can 100 of zero is zero so be it be the consumer brand guru that you are how should consumer brands think about their nft strategy it depends what you are so let's use high fashion luxury i think they you know they'll probably be the slowest to the space even though lvmh has been very aggressive and done a lot of creative stuff already in general every single brand has the ability to turn these into tokens that forget about the representing the physical item which i think will become norm they're gonna be able to create events access every membership card that you've ever thought of is now gonna play on this chain because unlike uh all the dynamics off off-chain there's royalty components when people trade you know when you think about the trillions think about this for a second the trillions of dollars that are sold every year in collectibility silliness is the word i'm using uh a keychain look at your backdrop right like everything behind you right now after your original purchase when that if you decided to sell that superman sign that i see and you sold it on ebay dc is not making a royalty on that with the blockchain they will there is going to be no reason why anybody on earth is not going to make an nft either just standalone or encompassing to the physical item because they're creating a tangible asset that they can have economics against as a brand you need to use it as a token to do a field pass to a football game right to do a vip dinner let's say louis vuitton put out 50 gold tokens lbs and sold them for a million dollars a million what they could back end into that this is front row at every fashion show in the world this is getting the product 50 new products a year a month before everybody they can start layering these dynamics but then what gets cool is when you buy it now you're like i don't i'm minimalism now i'm done with those kind of things i'm gonna sell it for 1. 1 million because they're only 50 in the world they're still getting they're getting another derivative fight at the apple instead of issuing another one and having somebody cancel this is going to be a very big deal that is just one tiny example of it so may the fifth is of significance to you yes five five five is my favorite number yes tell me why and tell me what you're doing on five i'm launching so by the way it's also my wife's birthday i love it public service announcement yes i've got her a great gift and an even better card is the key my assistant who happens to be john darcy's wife perhaps she could have bought that card i just want to make sure that everybody knows transparency like the blockchain yes i'm launching uh an nft project there's only been two times in my life that i felt those spidey senses that i felt in early january this year about the nft thing one was in 95 when i saw the internet for the first time in my life and instead of opening up 800 liquor and wine shops for my dad like i was planning on doing i decided i was gonna launch winelibrary. com i'd never owned a computer i wasn't a techie kid but i knew this thing was gonna be how humans interacted the second time was a combination of seeing friendster myspace and then youtube was the final

Segment 3 (10:00 - 15:00)

piece and immediately after i saw youtube i started a wine show on youtube reviewing wine and i had never thought about being a front-facing personality i was 30 years old running a e-commerce wine business i was a businessman uh as soon as i saw the nft thing i went to work and i spent the last four months i'm putting this project together where i've literally doodled because i've been doodling my whole life quietly um you know and created a bunch of characters and i'm standing up my own intellectual property and created uh layers of access underneath and i'm pretty excited about it mainly for this reason mainly for the fact that um i am going to learn so much about this whole world uh through the execution for me i view myself i use garyvee as an almost like a investigative anthropologist test kitchen for gary vaynerchuk the actual operator and entrepreneur so for me that's what's the biggest thing about this project for me is that by the end of this month i will have a completely different extra layer of understanding when i'm having a conversation with somebody sitting on a billion dollar ip or when i want to invest in a platform or um some other product so launching you know this thing called v friends vfriends. com um is you know culmination of my being 45 years old and affected by transformers and thundercats and dc comics and wrestling like intellectual property has been an obsession anthony i actually launched vaynermedia 12 years ago with the main intent of building the best marketing arm in the world and then buying nostalgic ip and refurbishing it through my contemporary marketing machine so this is a little bit the reverse i didn't see nft coming 12 years ago um i didn't realize that i was going to be able to create intellectual property um what's unique about my my project is that every single v friend 10 255 tokens is actually a ticket to vcon a yearly conference that i'm going to be putting on over a three year period so they're getting a three-year ticket that means they can come to the first year and then decide you know what this conference got so hot somebody just offered me twelve thousand dollars for the token i'm gonna sell it they're gonna make a profit if i can create enough demand by executing on a great project so building intellectual property building my ambition for the best tech and business and kind of culture conference and really taking a swing at tasting new technology well first of all i wish you the greatest success and luck with all that i think you're an amazing entrepreneur i'm gonna shift gears for a second and darcy and i we're gonna be out there we're gonna be buying at least one or two tokens that are beaten so i want to be a v friend owner i've been following all your doodles on twitter gary i wonder where that was headed and now we know you do but but here's the thing i want you to talk to the generation that absolutely loves you okay that is a younger generation better my children uh you know kevin o'leary mr wonderful and you okay are the two people when people say to me well young kids who do they listen to that are contemporaries of mine it's you and o'leary okay so one why is that okay what do they see in gary vee that draws them in and loves spending time with you being with you and then what is your messaging to them about entrepreneurship and how do you get them ignited with the fire and passion that you have gary um i'm obsessed with not talking down to anyone ever until i go into the ground so i think in general my intuition i read a lot of direct messages is there's a level of you know i don't think they're entitled or lazy or i think i know unlimited entitled and lazy baby boomers gen x and you know like there's just unlimited you know i don't like to like paint those 15 to 30 year olds the way that a lot of other people want to paint i have compassion for their circumstances they've lived literally in the global empire of society during its probably tipping point like of course they are taking things for granted we've got an incredible internet based society where 13 year olds can literally make a hundred thousand dollars selling sports cards on ebay like they don't live in the same reality as we did so i think one they appreciate that on the flip side i hate when they're full of

Segment 4 (15:00 - 20:00)

and they talk about like being sad when mommy and daddy are paying for their uber and their equinox and their rent and they're complaining and so i it's you know honestly this is perfect we're you know it's my mom's birthday on may 3rd and i just think that me the persona especially that they are attracted to is really just my interpretation of how i was parented which is incredible optimism and self-esteem building with 100 accountability and no and so like my mom was able to walk that tightrope in a way that i rarely see of not over like making me feel like a trillion bucks aunt right however everything i did wrong it was my fault like when my baseball team lost and i struck out in a big spot accountable self-esteem accountable that's right practic what i call practical optimism which is optimism i think is imperative for success in all the cynics and like if you think it's over it's it is over literally if you think you're and like this is like it's over on the flip side i think unfortunately for a lot of these under 30s they lived through the great era of parents creating eighth place trophies and like they lost we lost the balance of the conversation with them like that looked like this no you can't be ever like my little guy is like i'm gonna be an nba player i'm like brother listen to me right now daddy you up he did not give you the genetic prowess to have a prayer in this you want to be an epic d3 point guard and maybe hit a shot and sneak into the ncaa tournament and like maybe if you play every day and lose your mind like you know i think the generation of parents got a little bit there and and i think that i've hit a chord with them on the balance of the two and what i would say to them is when you act when you fall in love with accountability and patience all the anxiety that you're feeling right now changes dramatically when you think it's your fault or what can i do about it and you realize that you're 26 years old and you have 80 years to live and you and all the rules of like having figured out was based on people dying at 40 you have plenty of time i'm blown away by the lack of patience and when you live for outside affirmation by putting entrepreneur in your instagram because you think that's cool you're always gonna lose when you're looking for cheering because if and you become addicted to the cheering and even when you get success i think what really works for me is i get a lot of cheering when you don't fall in love with it and you can't hear it then you can deal with the booing because when you get there you get booing too and i think these kids are too susceptible to the booing because they're addicted with the cheering what about social media you're a maverick on social media you're brilliant at it um i'm sure that you deal with your share of haters on social media that you know every adolescent does certainly my children unfortunately uh have to deal with it anybody that puts themselves out there in performance art as an example or you know in our industry politics anything what do you tell the kids there in terms of dealing with the negativity on social media um that if you live your life based on a stranger's opinion of you let's really actually break this down a stranger has decided it was a good use of their time to go to your page your world and try to tear you down really i tell all my friends five years old to 500 years old the same thing don't be sad for you have compassion and empathy for them like the thought of me spending one minute on somebody else's life to tear them down it's only a reflection of your own inner unhappiness and so for me i think empathy and accountability you know i get some stuff and i'm like oh okay i see that adjective's not hitting let me take a step back and maybe change that context a little bit so you can't be like delusional right and it's but if somebody's being really nasty and there's a lot of that because it's easy to be nasty when you can hide um they're in a bad spot they're hurting that person's hurting and you should be grateful that you're not spending your time going on people's accounts and on them i'm literally grateful when i see hate i'm grateful that i'm not in that place and i'm grateful that my life doesn't consist of going to other people and trying to tear them down i'm on the offense i think it's well said but it's something that we have to help these kids with because you know they get this the way to help them and this is where parents are losing is we have to build proper self-esteem not delusional just saying you're the best

Segment 5 (20:00 - 25:00)

best when the kid knows you're not right only speeds up the problem process of them not believing realistic self-esteem but also resilience you know i tell my kids if you're having a bad day you think of me getting fired from the white house okay some pretty bad guy okay i mean you know at the end the issue is that i'll have this i have this with my two like when you're their dad like i can impact everybody way more than i can impact my two you know it's just that game look at me it's my kids with me look right 100 they want to see you gary you know i bring them to your office for the medication yeah i get it brother i'm here let me turn it over to the great millennial the new genius star at sky bridge okay my co-host john darcy you have always talked about self-esteem you're actually saying nice things about me anthony this is a good change of pace saying nice things about you because i got you stuffed in the sky bridge closet now that we're back in the office it's true thankfully they feel good about myself i got my office the hand trucks and the paper towels that i'm next to now that we're back in the office and anthony has reclaimed his beautiful corner office there but you know i'll uh i grew up with a humble beginning so i'll maintain my humility here but i want to go back to nfts for a second gary and you you have a complete you know business empire including a sports agency we were talking before we went live about an athlete that you guys were courting uh your agency you ultimately finished second in that courtship but i'm curious about you know i think athletes are getting wise to what's going on in the nft space when they think about endorsements they're not just thinking about okay gatorade's going to pay me to endorse their drink or something of a traditional nature you saw someone like patrick mahomes sold millions of dollars worth of nfts and i think increasingly athletes are paying attention to that space as you're pitching an athlete or it could be an entertainer and you're talking about nft strategy it almost seems like something that an athlete has to pay attention to now it has to have an nft strategy the problem is mahomes and gronk hit it perfect they hit that they hit right look what cuban sold his company for and had he waited a year and a half it would have been a totally different outcome mahomes and gronk hit that fever pitch you know money grab luck of the moment and not luck i hate to use that term they strategically moved quickly executed but you have i mean dame lillard is a much bigger name in culture than wrong then gronk but if you look at what's going on right now athletes are there's an unlimited amount of athletes that have put out their stuff i didn't see the trevor lawrence you know launch but like the the roses you know the blooms are off the rose right the roses off the bloom like it's over the supply and demand is over and so athletes have to look at it but athletes have a substantial issue and so do artists for that matter people get very confused like yes they should all have a strategy and they should all do it mazel tov now go sell it if you're you know if you're a a very famous wide receiver in football you're not even in the game of conversation have you ever looked at athletes followings versus one tick tocker that dances they're just not as famous as they think they are the league contracts the logos they wear carry a lot of weight so the answer is yes they should definitely do that but my big push to all of them is have you actually cared about your audience have you built a community or do you think just because i'm a cornerback in the league my nft should sell because they're let me give you and this is something both of you know very well there's a very simple game called supply and demand the amount of supply of nfts that are going to be in the world in 2022 is going to be unlimited every person every intellectual property every and hairy idea everything and that only has so much demand against it and i think people are going to get into some rude awakenings of how much of an audience they actually have which will then john create a whole new game which is if you want to be a big boy or a big girl and you want to not take the bag from the big brand that's paying you up front you better build an actual community because you're going to get humbled real quick right do you think you know there's froth in the nft market today you mentioned about the timing of the mahomes and the gronk drops we're right around the time when things were just going crazy i mean nba top shots you alluded to it you know those things just very ordinary highlights that were commons we're going for significant amounts of money that market has cooled off i've been on nba top shots and the way i think about it now is just investing in things that you're truly passionate about do you think that there's going to be less of a shift or more of a shift away from speculation in the world of nfts and more passion investing passion buying or how do you think that space is going to evolve oh i think 98 of the projects that come out in 2021 will not be good investments

Segment 6 (25:00 - 30:00)

like so i would consider that froth i mean i'm not a wall street guy but you know that sounds like froth and by the way that might be i mean yeah i think we're in for a rude awakening now it feels john you're too young for this but us old dogs like me and mooch we know this when the internet bubble on the market collapsed right collapsed in april march april 2000 everybody came out and said see internet's bad blah blah and what was really happening was it was the most significant consumer trend of our time it was just that people rushed to making a quick bag and that's what we're seeing in nfts you know so 98 froth on the flip side i'll give you one i own 52 of them there's 10 000 of them i think crypto punks is gonna end up being one of the great investments of the alternative modern market they were the first nft project on the ethereum chain right erc20 tokens uh that inspired drc 721 protocol there's an oh genus to them they're already 65 000 at ethereum's current price as a floor price right so they're not inexpensive by any matter but only one percent of the world if that is really up to date to how big and how this is going to all play out you can see how that's going to compound so i think it's a really interesting time if we're talking nft investing in individual tokens from just a collectible standpoint i think what we spent the majority of this up front on and definitely what my project's built on is the token can represent real life stuff in its contract and i think that is going to absolutely explode once people calibrate oh this isn't a famous person holding up a photo and selling off that nft this is about real life tangible value oh by the way some of the most thoughtful things will like the next pokemon will be created originally as an nft and then go on to be something very meaningful though you know the way i mean pokemon was a card game john and a video game that's not how ip was built in 1957 it was built from cartoons it was built through right toys so like things things evolve and uh i think that's a little bit of a recap of where i see this space right now yep you alluded to crypto currencies a little bit you talked about the ethereum blockchain ethereum has been on fire in the la even in the last couple weeks it's up over 50 percent bitcoin is obviously up you know several hundred percent over the last year or so um and we're investors in bitcoin through skybridge and i know anthony and i personally have some bitcoin holdings you've talked about how you're more enthusiastic about the nft side of things than you are necessarily about the cryptocurrency side of things where do you see the cryptocurrency world moving and you've also touched on the environmental impact and concerns you have around that so how do you look at cryptocurrencies bitcoin ethereum and others as well as the environmental context of that my my enthusiasm comes from my knowledge base so i don't really have a strong point of view on a cryptocurrency being a better investment asset than an nft i understand nft because of nostalgia and collectibility so much more than trading just on currency and i also know that the utility aspect of being able to use the currency in real world is going to be a huge factor and or and so i like to stay in my lane so this is not my statements have not been a oh i think nfts will be a better investment they may not be even close i do think nfts as a whole is the whole thing whereas currencies are fragmented just like individual uh nfts are fragmented so i think as a whole it's just going to be civilization right you're going to have currencies and assets and that's how our world lives so i think they can play out evenly that way so to me the nft statement is more about oh i really understand how people interact with you know social currency like human psychology of why they need it and definitely on the collectible and derivative value as far as the environmental when you see already the advancements in four minutes in the scheme of things on l2 you know technology and and proof of stake and like you know it's unbelievable to me how quickly technology moves right as people rightfully start bringing up concerns around the environmental aspects ethereum itself is evolving to its entire you know adjustment to the need of that much energy you have unlimited incredibly interesting chains popping up that are you know it built in a manner where they're dramatically more eco-friendly and i actually think some of the biggest companies in the world are going to be affected by this because when the blockchain ecosystem kind of quote-unquote cleans up its energy game because it is because it's getting pointed with that you know amazon services is an

Segment 7 (30:00 - 35:00)

interesting impact uh netflix like you know i think it'll be interesting to see where this actually takes us to other places it's really easy for a lot of people to say oh look at that thing over there because they're not playing at it if we're gonna you know all of a sudden that same person when you tell them you know your seven hours that you're watching netflix you know a weekend is something to talk about so it's gonna be interesting to see how it plays out from what i can tell and this is not my biggest depth of expertise i've been very impressed with the speed of new chains popping up that are playing on that space and then ethereum itself getting to l2 level 2 kind of dynamics that are going to be addressing that plus its core oh genius around proof of stake proof of work addressing those aspects so i want to switch gears a little bit and we try to ask this question to everybody we've had on we started this salt talk series early in the pandemic when we realized we weren't going to be able to do our conferences but we still wanted to have these fun conversations with creators investors entrepreneurs about what you learned during the pandemic you know i think for a lot of people it crystallized in their mind the move to the digital economy in the digital world that they crystallize in their mind nfts or work from home and all the implications that has on our society uh what did you learn so what are some of your biggest takeaways about business about life that you've gleaned from this time during the pandemic it was less about learning and more about affirming my greatest belief which is that during times of adversity people get exposed and so and not a negative way exposed in all different ways i think that you saw the acceleration of everybody being their true self so if you were negative and pessimistic you know you became more um if you were accountable and were ready you know some people saw this you know as from a business standpoint from a family standpoint take away the incredible devastating aspects of the serendipity of who got sick and didn't and die those are that's on a whole different level you know that that's a variable that is devastating and should be put in a category on itself but in the day-to-day what you saw was there are certain people that are wartime generals and there's peacetime generals and i've always believed that and you know i've already had two little moments in my career 911 was really difficult for me you know our business just started our entire business was wall street in the scheme of things on the wine business front and there was a lot going on there and then obviously the 2008 recession you know i just were just starting up vaynermedia and the wine business and there was a lot to go through and this was the third chapter of like not frothy exciting easy everybody's winning c players look like superstars and i think this one probably had the biggest toll because it was a mental game right people were encapsulated there was no escapism for a lot of people outside of alcohol and drugs it was like really you know some of that kind of real stuff john so i think you know for me it was less about learning and it was probably the final nail in the coffin for something that i've always believed which is things accelerate during times like this and i watched from afar forget about me i observed so many during this time and it became very obvious to me on that truth do you think the world is going to go back to the way it was pre pandemic you know you talk about new york city you're a proud new yorker yeah it can't because it wouldn't be in the same place if there was no pandemic two years later that's just not how it works but something of this size oh i think it's a major change i think people are actually underestimating it you know why people are very basic in the way they think about this they is it gonna go back they're like oh are we gonna travel are we gonna go to the office that's like nothing that's like a tiny part of this we have formed enormous new consumer tr behaviors i mean doing a zoom or a hangout like this feels incredibly normal now for everybody which means it will happen like every one of us is doing one less trip for one meeting and we're gonna do it like this because we're going to every one of us has picked up on a new app a new behavior a new purchase uh a new interest a new relationship i mean like you know everything has changed because of this is a major global event um now look like will smith though is that something i should be worried about you look great actually i'm actually extremely jealous of how you look no i'm saying that will smith and i both are carrying that dad bot now all right no listen i think you look great i think he looks great listen i can't see the rest of your body here i see the face and the hair i mean i wish i had that hair right here

Segment 8 (35:00 - 40:00)

that's an italian chia pet you know yeah that hair has been your core strength i didn't grow up in the ukraine no this is yeah this is that eastern european it's going to go away real fast anthony come on i think i think uh i think that um i think everything's changed and what i mean by that is many things will go back but john people will be doing things that they don't even realize that they've changed on because it's such a change to our behavior i want to finish with a final word on v friends this episode where we're taping it on may 3rd full transparency it's airing on may 5th as of 8 am eastern time this morning if you're watching this episode v friends will be live how do people engage with that project how do they buy v friends what are the mechanics act like you're talking to a five-year-old or a 65-year-old opening price for a v-friend you think of me friend coin so the lowest here because there's a lot of different tiers as a three ethereum which now is like 9 000 bucks but is on a dutch auction anthony i was concerned that i had enough of a big base of people with wealth that i was worried everyone was going to get shut out so i went dutch auction i capped all the pricing and it actually descends as the time goes down um so it goes from three to point five ethereum in its descending curve they go to befriends. com john they connect their wallet so starting right away i know 99 are like what so this is where you need a wallet meta mask uh any wallet that's compatible with uh wall connect now this you know a lot of people have a coin base but they don't you know but they don't have an active wallet to buy nfts and so you'll need one of those um and then once you connect it you just literally do it just like a credit card you click the button now what scares a lot of people is like with you pay a little gas fee and then it takes a little bit people are used to immediate now with credit cards and all that so people buying their first nft are always a little scared because like did i just you know you see it all the time even like technically sound people like wait a minute i don't see the money in my account but token and so there's a little bit of that goes on with it but you know what's fun for me is i launched winelibrary. com in 1995. excuse me 1996 and actually launched the 97 built in 96 people were scared crapless john to put a credit card into the computer they thought it would get stolen and used and so we're living it all over again with these crypto wallets non-custodial wallets us being in control of all those dollars there's all these new things like 12 word phrases from metamask obviously top shot decided to go fiat and build a layer there and there's a lot of you'll see a lot of projects that you'll be able to use a credit card for me it was important to be very crypto native to this project i wanted to be an authentic ethereum project and i wanted to educate people how to really use eth for execution gary vaynerchuk it's a pleasure to have you on salt talks anthony have a final word for gary before i'm one of his hugest fans okay i'm not a millennial i'm not a kid that just graduated from college but i'm still a gary vee follower and i am a huge fan and i got to tell you gary you're an inspiration of a lot of people so keep doing what you're doing thank you and uh i will be a proud owner of a va garyvee v friends i can't wait to see what you get yep yeah i'm gonna uh darcy's gonna explain it to me because he's more technical savvy we're gonna go shopping for my credit card numbers i know that's gonna be really bad for me but the good news is he dresses like so he can only spend so much just don't give it to your wife darcy and i'll be fine but i will be owning a v card uh today's broadcast may 5th before the end of the day i will be owning a v friendly friend a v friend token uh i can't wait i'll be a proud owner of that thank you brother thank you so much and i'm gonna work really what i did really smart i think and we'll see if history proves it out is i created all these off the chain dynamics to create the economy when that first conference you know john i have the advantage of seeing where these all lay out at knowing what people paid for it and then producing the event in reverse right so i just have to understand what they went in for make sure that i crush that first conference and then that gives anthony the ability after it happens if he wants to make a little profit he's been good at this throughout his career he can transact he's a trader by heart so i got to put him in the right position so that he i'm going to be a buy and hot huddle i love it all right man thank you i got to run yeah thanks gary cheers youtube what's up it's garyvee first of all thank you so much i hope you're doing super well during these times i also want to ask you please subscribe because my commitment and exploration of youtube is about to explode stories polls more content more engagement more surprise and delight this is the time to subscribe i hope you consider it and i hope i see you soon

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