“Success Does Not Come to the Talented” | E-40 & Too Short GaryVee Audio Experience

there's always a moment where you're just doing it because you're doing it and then you kind of realize wait is this something big like this is something something's happening the garyvee audio experience vayner nation what's good it's me gary and i'm extremely excited especially for my one of my best best best friends in college rob muse who within the first 48 hours of being at mount ida college i went to his dorm room to play madden and he put on too short and he banged it heavy and he was bringing that flavor so moose the show's for you he short thank you so much for being on as a as i was just telling e before we started this show i was born in the soviet union but i moved to queens and grew up in jersey and i'm 45 so what you two men represent to me personally you know growing up and being affected by hip-hop uh and then especially in college where the friend i just mentioned rob muse i had friends that were really deep into it and the education went to a whole different place of music just outside of just new york for me my best friend one of my best friends dustin bingham was from l. a and we when i think of you guys it takes me to a real special time in my life we'll get into that in a minute but there's a whole different thing that i want to talk about which is the you know the entrepreneurial journey that i've been on watching the entrepreneurship that's come out of y'all is also just been incredible and then just modern technology you know and the culture and the brand building and obviously culminating in the versus battle for a lot of people but i just there's i'm so [ __ ] busy these days so when things come across my desk of like well you do this podcast even real fancy people i'm like i just can't i'm too operating right now i'm too busy but they didn't like i read one word in the email they sent me about this and i was like confirmed get it done asap so gentlemen thank you so much i truly say this for my soul you gentlemen are legends i'm honored i will look back at this my whole life i'm going to send the 80 clips of this to all my boys i grew up with i'm real happy how are you thank you for having us gary of course for the small group of people that don't know who you are e start us off give everybody a little context of you a little 30 45 second bios same with you short after it and we'll get into this hey everybody what's going on i go by the name of e40 real name earl stephens um came in the game 1988 um first album came out ep most valuable players me and my family um d-shot sugar t be legit we became the click a year later and um here i am now 20 21 doing my thing you know what i'm saying uh platinum recording artist the whole while very legendary you know and uh my other legendary partner he right here by me so go ahead and identify yourself too short yeah my name is too short and you know for anybody who never really knows me i just say regardless if you could find that one thing that identifies you to me uh you don't have to i am ingrained in pop culture's dna i am very you hear me coming from 15 different angles and whether it's my voice or another voice and i'm just there i've been there a long time i've sold millions and millions of records and i mean e40 we like homegrown bay area and just you know we we actually aren't just rappers or artists we are two pioneers who actually laid the foundation for a entire region's hip hip-hop existence let's talk about that sure because i fully see it that way and then i always think about what's the foundation of the foundation yeah right and so i want you know i had

ll on the show a couple months ago and just wanted to like educate all the you know so many youngsters listen to this and i've been so happy with what's been going on and you know timbo knows got like ver like i just love that people get re-educated or educated because sometimes it's both the bay area is lucky let me give a little look a little bit please the area got lucky as [ __ ] because the bay area got in the early infancy stages of hip-hop it got too short and it got e40 todd shaw and earl stephens these were two guys who were we just had a dream we wanted to get we want to get the music but we fortunately it's that right place at the right time thing forty standing there in the presence of his uncle saint charles who has the knowledge of how to make and sell music i end up in the presence of dean hodges who's bartering all these musicians and singers and you know studios and all these people to satisfy his personal fantasy of wanting to be in the music industry but he didn't have the talent so he surrounded himself with it and he learned the game and he taught it to me he taught me how to make and sell records so at the same time we're getting the same sort of information and getting ready to put it to work because we're both talented me and e40 we about to put this knowledge to work but the beautiful part is we're not we didn't just end up doing it for us we ended the whole [ __ ] bay area and then we end up almost like partners this is crazy how did both of you individually when did your music journey career not career journey excuse me start in the house what was being played what was grandma playing what was your best friend playing like when i say earliest music impact where do you go with like oh i like this where do both of you go e um my goal from my mom being in the church choir and being surrounded by just so much talent my aunties playing the drums playing the piano you know like naturally they never took lessons or nothing they just all new they all talented my uncles um also you know being there with my um and my earlier day my mom my dad divorced but even so when i was younger my daddy here being there you know because he paint hella good he paint cars all that he held a talented and my mama's so hella good she was doing tire covers for the vans back in the days my daddy paint all the uh the vans and the crest when i this when i stayed in the crest and um you know they had band clubs with the cb the cbs and everything breaker one two and all that stuff that's the oh all they played him and my mama that's all they played was like the oj's players uh you know um the eisley brothers you know just all like you know even even a lot of disco music like donna summers and stuff how old are you who me i'm 53. yes of course that's heavy influence disco you know you're you know i'm 45 yeah exactly i mean that's you know in and lingering out but like that's heavy influence yeah oh yeah for sure and so you know that then when i heard this i'll just go fast forwarding and when i heard the sugar hill gang in 1979 i said i feel to be a rapper man is that flat out you heard sugar and flat out you said i'm gonna be a rapper you know just goofing around with it i got you know i'm putting that now into 88 like real official music in 88 but i'm saying 79 i'm just a little kid i'm only 11. you know what i'm saying but it hit you did you skip the marching band the band class oh man thank you bro oh when i was in the fourth grade i signed up for the marching band for the band so uh i told my mama they say because i was in class and they was like anybody who want to sign up for band you know write your name on here and we're going to tell you what to get so they told me to go get they put it they gave me a little list to put in there say drum pads uh a drum a music book and some drunk two-pair drumsticks so i took it to my momma and i said i want to be in bed mom you know what i'm saying she took me down to monash music in vallejo you know what i'm saying and bought me the drum two-pair drum sticks a drum pad where you can do the you know practice your roll the rim taps and all that you know what i'm saying whatever you want to call it did so it was always there yeah and i played the drums all the way from the fourth grade all the way to the 12th bro like i didn't stop and you know that wasn't so much of a cool thing to do i was just gamed up i played all sports all that but that's what i did gary think about it e40 raps like a drummer drums you know it's funny you were i was you know i was sitting here i was like that that cadence came from a hundred percent it makes a ton of sense what about for you short how did it like what did you when did you get affected by music so i think all of us kids who were like if you were anywhere in that 70s household vibe like i don't care what color you were music was very like when records got big they they just crossed over like i play the hits of my childhood and then white kid from the suburb goes those are the hits from my childhood you know if we're kind of close in age yep it didn't matter like a lot of songs when i was a kid i grew up and found out that was a white guy that was a spanish guy and that was you know that's right when you actually saw them on tv fun yeah like i would have never it was just music so i'm a little kid honestly come on now that was just there on the radio it was a [ __ ] yeah andy was going crazy andy was the most famous person and he found out from that little movie that they were [ __ ] australian i didn't know that [ __ ] songs from anywhere from the temptations to raindrops keep falling on my head it was just music so i'm this little kid who i live in a house where they play the records they actually play they purchase and play records and my house was my father's from jackson mississippi and my mother's from a small town outside of new orleans my house was lots of motown before the kids had any say so it was a lot of motown in the air a lot of that al green kind of sold just in the air i had a auntie that we used to spend a lot of time at her house and she took it a little further she'd be really like some average white band and some funkadelic you know album covers that we looking at this [ __ ] like this [ __ ] looks scary you know she was really about music and she wanted to collect it she's playing this [ __ ] though she's a little more gangster a little more they sitting in the kitchen talking [ __ ] playing dominoes and cards and that's when company would come over and the kids in mild culture the kids just get told shut the [ __ ] up on the card get your ass in the room yeah they in there you hear all this [ __ ] you on the cards kick who's better at spades e or short we haven't played space but i whip short ass in spades i'm good at everything so one thing i know for sure i beat him in is dominoes he can't [ __ ] i'm a bowling expert too um i never see this that's what i say about dominoes i never talk [ __ ] and i think that there's a certain character domino player that the one who doesn't talk [ __ ] and you bring that game i'm like i don't talk i never i don't talk [ __ ] while i'm whipping your ass i talk [ __ ] you gotta talk [ __ ] go to the window i need to get it to so let me let me tell you about the music man because that's very specific please i'm a traveled around kid who gets sent to louisiana for summers and you know spend the summer with your cousins so i'm in this household my family's household a lot of motown a lot of temptations then my um auntie is taking a little further with the funkadelic and we're getting some of that [ __ ] in there then i'm down south and my cousins they like literally this down south where they don't even wear shoes in the summer it's just barefoot all day the [ __ ] with that country and you go into these little candy shop soda shops but they're also the [ __ ] bar where grown-ups hang and the kids get to go to this one little counter buy some candy or soda or ice cream and get the [ __ ] out but when you go in there they playing the grimiest blues songs this [ __ ] is dark in the daytime this [ __ ] is like smokey as [ __ ] and it's just those songs those real dirt road blue songs i always love that [ __ ] so fast forward to like i'm coming of age i'm starting to i bought a lot of records as a kid too i spent a lot of my candy money on records that was kind of weird but i did it and i am i've got to go to the george clinton parliament funkadelic uh 1976 mothership connection tour in l. a and that's the current the tour where he landed the mothership on the stage jumped out i was a gentleman i was 11 12 years old i was about maybe i don't think i was 10 and i'm like looking at this [ __ ] like this [ __ ] just jumped out of speed and there were people on that show that day like rick james and [ __ ] it was like a whole funk fest and i left that day i knew i loved music but i left that day like that yeah that was it was just like it never the stage the music the individual because i always knew how to single out the bass player or the drummer the sound of it the saxophone i could just i could study the sounds and i was never the same i became i was already barely a parliament fan i was just just getting into it about my second album in but i just my whole life was just like the funk after that just died drums too let them know you played yeah high school right i was definitely in the marching band i was in the elementary school band for a little while i kind of you know i just did i did enough in the band to learn how to play instruments i [ __ ] up when i got to 10th grade i went to free my high and i was cutting class too much and the band teacher came to me and said if i drop you from my class because you only got a certain amount of days if i drop you can never take band ever again and i was i didn't say it but i was looking at him like [ __ ] that nerd ass [ __ ] big biggest boy i ever made i should have stayed in the band class let me ask you a question in the in did you because what you two were doing at the time that you were doing it and i think about like what i saw happen at silicon valley with social media apps i see it right now with cryptocurrency when you're at the beginning of something there's always a moment where you're just doing it because you're

doing it and then you kind of realize wait is this something big like this is something something's happening when did you realize that it was bigger than just your pursuit of like you both were passionate about music young when did you realize the genre that you found yourself in had the potential i mean listen funk jack i mean the fact that i'm even saying this blows my mind jazz like hip hop is going to go down as one of the most foundational genres in music history if not depends on you know i'm not looking real long classical right all of it is such a big deal you guys have gotten to such an iconic place you also came at a time where you know i know enough about your career it's like sure you're one of the only people ever jay-z biggie pock to be in you know in songs with all three like there's you guys have done [ __ ] i actually want to ask you a separate question soon which is like when did you smile when some young cat that you admired and thought was gonna be really good or became good came to you and said you really impacted my career but like two separate questions when did you know that it was real real big and that you'd be an old man and have west coast kind of on your shoulders and you were gonna have that class and b any fun stories of somebody coming up the game saying that you really influenced them and you can't believe how big their career got far as so you talking about when somebody came up to me or just yep i like stories i want to hear a story of somebody coming up to you and saying e this song made me an artist and that person now is this because i think people don't know history well enough and i know there's so many young you know listeners i always love stories to like put things into context yeah um this is this point there's plenty of those i mean it's from the streets to the executive suites you know what i'm saying that like there's so many youngsters that can tell like this like we could take a lo let's take a local in a minute because this local really is to us somebody could he go by the name of uh you know jay stalin you know what i'm saying right you know what i'm saying um and he told me say man 40. you know he said you know jay be talking to her he said man 40 man when in a major way came out i skipped class blood i skipped class to go get that i skipped what i you know i'm saying it's like this the thing there's so many rappers that really grew up on our music not just mine but short as well and they'll tell you they'll simply tell you they will tell you they might not tell the world but they tell you hey if it wasn't for you i'll be [ __ ] up in the street [ __ ] on the streets in the trenches in the octagon and they're gonna gravel on the blacktop that'll tell you sincerely bruh thank you for the game thank you because if it wasn't for you i you know what i'm saying i don't know how i would have made it whether they was doing time behind them walls or whatever the case may be because that's all we do and to this day we were just on the phone earlier man sure we said we got this one song and we ain't gonna say the concept and then we was talking about you know it's pretty much preaching but it's not no it's not no preaching where it's like too preachy we just it's just game and you can get to this you can give to it with a really fun hook and we're going to slide a really powerful message in the song well you know what i think that's exactly right like when i think about the ghetto short like you know for me it's storytelling for me right to me it's storytelling what both of you represent for me i'm talking from a single person is i like when i can see the image it like plays like a movie in my head there you know i'm less around beat i know me as a consumer like people like that beat us like i understand like i get it but it doesn't sink in me yeah the artists that i really [ __ ] with are the ones that make me feel like i'm watching a movie you know and especially that first album because you had your whole life to [ __ ] write it you know and you're really giving me context of you yeah those are right so right so go ahead um pimp c once told me that he said um they were they saw the album cover to born and mack they had never heard it too short and the music they saw that album cover looked at it held it and said that's what i want to do for a living we're just looking at that drop top cadillac and a little dude sitting there with the jewelry man that i'm about to do some [ __ ] like that [ __ ] turned them the [ __ ] out and they did it something that really hit me as a writer and a rapper and an artist that just was outside of the music a friend of mine went to jail for murder when he was 16 and i was friends with his brother i didn't even really know him at the time probably had been around him but i more knew his big brother and he came home at the age of maybe 40 42 somewhere there and he said one day he got me one-on-one because as soon as he came home he came amongst the friends i was running with at the time and he's right there and he like one of his first days home he took him to a too short concert and he's like holy [ __ ] and he said to me he got me one-on-one he said man you know he said when i was down he said i went to jail when i was a kid he said i was a child he was 16. he said um i literally lived my life i lived in oakland through your songs like he had no i he like man the first person i'm too short and just visualize what i was saying and got to be in oakland through the music so i you know it's things like that that make you realize the impact that you're having like somebody going man i launched a career just looking at a album cover and somebody going i listened to your music and got through my childhood [ __ ] young adult life in prison i got an outlet that i needed like that [ __ ] is way bigger than a hit record way bigger hey sure have you ever got uh um tweets or comments on your instagram or facebook or social media anywhere and they say i wish he was my dad all that like father you are my father like what they say shane said that [ __ ] real quick everybody's listening one of the reasons the timing for this these two have a double album at and i'm excited about it because there's been a kid that i've been really giving love to for a long time called guap dad4000 and they had a mod and i'm about that kid i think he's real talent um so hey go check that out download stream however you put some coins in these man's pockets talk to me about verses entrepreneurship you know 40 you know i grew up in the liquor and wine and spirits world you know immigrated from russia grew up in queens my dad got a job as a stock boy in a liquor store eventually had his own small liquor store and i grew up in that place merchant son i work 15 hours a day you've really gone heavy i look at your social you've gone heavy into the spirits game i want to get a little bit of that i really want to know how the verses experience was just for you like the enjoyment some fun stories about it how you feel to feel it went any [ __ ] you want to talk to each other whatever you guys want to take it hey you know i'm gonna tell you something man you know i'm my granddaddy's always safe he said i'll be in the car with him because you know i had a paper route when i was young you know i'm saying with my granddaddy and uh granddad was granddad's paper up but he'd pick me up and he'd say he'd look at me because i was hella quiet but i was always observing and would not soak up game like a beach towel and one day he just uh boy you uh cuz i was hella quiet just me and him in the car he just you a heavy thinker huh i said yeah great daddy i am i am you know uh as i grew older i became a heavy thinker but also a heavy drinker crazy you know i'm not a i'm not an alcoholic i'm just a a serious social drinker so be saying that um you know mom's you know what i'm saying she loved drinking like she drink you know scotch all that stuff but that wasn't her thing it was really you know like wine my mom because my mom worked two or three jobs she worked at the little store around the corner she worked at napa state hospital you understand me we used to watch walls on mayor island you know people a lot of kids don't know what washing walls is to prevent paint having to paint your walls you watch them you know so we just had to do that you know as a kid on the weekends she has so many jobs worked at maggie's hamburgers i used to throw salt on the floor you know um and after we after our mop i used to be in the back little kid little youngster like 13 years old back there mopping you know what i'm saying whatever and uh you know and so on and so forth so anyway she'll come home on a friday when i interrupt you because i know my audience short 40. how much do you think work ethic played into your success that's what did it for me because my mama i'm like i said i'm 95

cuz i was the oldest of four because i'm listening to you and like you know it's speaking to me because it's i had a very similar childhood like you know shoveling like it's snowing like crazy right here in new york right now i looked outside i'd be like i'd be ringing door while everybody's sledding i'd be ringing doorbells because my parents weren't giving me money come on man i worked at mickey d's i got worked at you know i said i haven't i worked at vallejo neighborhood house and paint out because real quick because i think this will help people i'm sorry to interrupt you went through you guys have gone through iconic music careers i'm sure when i say to you think right now about kids that you saw come through in studio or writing who were talented as [ __ ] but they didn't have the work ethic and you knew they had more talent but nobody knows who they are sure now you know in this game man if you hang around long enough you instantly know that success does not come to the talented it does not like that's just that's a gift you get talent it's people who can surpass your talented ass just by mimicking talent they don't have it they just could pretend it but they put a hustle with it and they [ __ ] you like how's this guy he's clearly not as good as this guy how did he get up there he [ __ ] hit the right [ __ ] spots and he [ __ ] did that [ __ ] so it's like i just know man like you talk about your hustle my hustle was always like um to to um be productive every day so it's like i'm gonna wake up as a child as a teenager as an adult and whatever the [ __ ] i'm doing when i wake up i'm about to do a whole lot of [ __ ] to add to that today like it might be one thing it might be 10 things i'm going out there if i'm a kid i'm leaving home i'm going i'm getting active i'm going to play a sport i'm going to [ __ ] you were constantly in motion what yeah i'm never [ __ ] 40. sure exotic pop right i see you promote like do you bring the same energy like is that a partnership you have ownership is that what's the story with that i'm doing just a line of soda with them i mean we when you get to this point in the game i have not had to think about you know uh like little hustles and [ __ ] it's just [ __ ] stays on the plate the [ __ ] don't you get paid for the legacy man you don't even i'm making his brain i don't have this one carried himself the way he carried itself so many years when you solid and you just you know you got a great reputation you know you help other people out he's like i'm not gonna put myself in this but this is we the same me and him do the same [ __ ] we [ __ ] with the young generation we rock with them they rock with us we try to get love you know so all of all those opportunities come to you so that being said with what you was asking me yeah well how did i start getting into you know adult beverages you know drinking wine my mama drunk wine i sneak in her wine for every now and then hello like the gallon the big guy you know i know carlo rossi that [ __ ] was fake i was skinny that [ __ ] was heavy for me those four leaders four of them in that big ass box that was worth it gallo is who influenced me just by just gallow the whole story how they started his family you know what i'm saying i got number love for gallo now i have my own thing going you know what i'm saying i'm not never trying to compete with them i just want a small little more find a piece for a little 40. cause they're the ones you know what i'm saying so anyway what's your favorite you've got so many for you personally i got i mean i don't know if y'all can see it but this is my number one seller this right here is called mango scado and they go crazy my face my favorite social literally some of my favorite social media posts in the world and this is what i do for a living is when you're taking photos of huge stacks in random liquor stores because it takes me back to me like i love it he stays where i know the owner just wanted to meet 40 so he put 40 stacks on the ground because he wanted that photo you know i went from wine to selling cognac this is straight this is a tycoon right yeah this is the word you don't say that i i've been screaming for many years you know i probably first displayed it in like 1995 on a major way to intro to in a major way my tycoon partner player partners or whatever i said you know what i'm saying but i've been saying it for many moments way before whoever you think made it up 40 40. before i let you go because i'm going to be mad at myself because i blank a lot cali mocha this is coca-cola hold on let me put it in the screen do your thing good let me know let me back it up this is cola flavored back it up i keep getting cocoa because cola coca-cola got their own thing i need to know where your mind is cola flavored

sprinkle me sugar tea i need to know it's a [ __ ] banger you need to know okay so check this out you ready yeah all right go give it all give me some game i'ma give get some games so my um my uh my sister sugar t you know she was raised around you know us three boys me d shot and uh mugsy and be legit and uh all just hogs we all hogs i don't know if y'all know what hogs mean but that's a that's an og word for like a beast like you know monsters like far from a sucker you know what i'm saying so she raised around real ones she connected with uh you know as as she was enthused she was she loved folks that you know i'm saying that's gained up so she ran across my og partner which i looked i got number love for to this day he go by the name of james bailey stone i call him og stump down right one thing he did around us you know he would he with us on thanksgiving the whole whoa he already are real folks he owe g though he hello he owed it to me you know what i'm saying and so he was like you know faulty man i like to sprinkle the kids it you know i sprinkle them you know so you know it's like really just gaming them up lacing them another word for lacing but he say sprinkle me you know what i said so one day man sugar tea in the studio we have no idea that we're going to make a song called sprinkle me with mike mosley and sam bostic we're in fairfield california right next door to the i think next door to mcdonald's or somewhere we're the fair field man there we one of them studios and so we um so they made the beat and mike mosey kept holland yeah time or time of saudi water sprinkle me man you know this [ __ ] was saying man like that sprinkled me mine you know what i said you don't see it so anyway that just came naturally because it sprinkled me that was in my head was right there so you know she made it official because that was her boyfriend at the time you know saying like you know then it just happened so we connected and did it and it became a major hit that we wasn't expecting but he could come out of nowhere like a contractual hit on your head bro i'm telling you that's how hits go that's how it is this is not a hit not planned it's not playing like that for us i mean for us the element of surprise that's what a hit is it's the element of surprise bro they come out of neyward and that's what happened actually what surprised the [ __ ] out of you for you and what because i think this helps a lot we have a lot of youngsters who are in music listen to this what hit surprised you

didn't expect it and what song did you just [ __ ] believe you hit up your man 40 you hit up everybody around you're like wait till this comes out but it didn't go you [ __ ] believed you thought it was gonna be it i'm just curious if when i ask you that does anything stand out on the second part man i really i don't have um like your kids if you had a bunch of kids i really don't have expectations um i don't but early on i started getting hit records without expecting that so um like it's too short to get ghetto you know these records were going big and i was like i was happy with like regional success and they just went big big so that was like i'm 20 years old 21 years old and it just that ever since then records would come along getting it cocktails these records would just do what they do and i kind of i had a career where my underground songs could rival the radio songs like in terms of popularity 100 and driving sales so i would do a concerts with other artists and they might know one or two songs would be like well i know that dude had that one song i see this video on yo mtv raps but then i'm singing 15 other songs they're like who the [ __ ] is this and the crowd knew it was kind of weird like you know it had that early it's like an earlier version of mixtapes so i have a song that is called gangsters and strippers and this song if you never heard it would make you like it and you would get a reaction it gets a reaction out of everybody because the first line of the song is i gotta get a [ __ ] and get my dick sucked and i repeat it i repeat that four times before i even bust one bar gotta get a [ __ ] and get my dick sucked i gotta get a [ __ ] and get it four times and now no matter who's in the crowd if i got an old lady she's like is he [ __ ] saying this like you is you can't not have a reaction so the beat comes on this infection never got a radio spin never did a video to it i didn't even give a [ __ ] about the song it's called a kettle [ __ ] i did not give two [ __ ] about this song and when mtv had this show called um sweet 16 and these teenagers were having these sweet 16 parties extravagant parties people around the bay and different places really around the bay a lot were doing these mimicking these mtv parties and giving their kids mercedes for their birthday and having these big ass expensive parties but it wasn't wasn't on the tv show sure i literally i don't know if you're not gonna be able to see it i have a very very subtle scar on my pinky it's because me and my man moose used to drive around campus and when the line i'm too short [ __ ] i'm the ladies pimp would come on i would punch my steering wheel because i would get so hyped that one time i cut it so bad it's like it's just it's just so your voice is also super like i don't know this is just such a pleasure because these suburb kids upper class they actually was did we did the party in [ __ ] uh san ramon danville and these [ __ ] um these kids asked me to play this song that i was like why would they want that song that kids like that's the dirtiest song in the [ __ ] world i don't even know that song the kids ask for one specific song gangsters and strippers i sing this song for these teenagers and the whole damn room knows the song word for word and i'm like crazy this is 20 something years into my career so i started experimenting with this song that these one little group of teenagers asked me to play and everywhere i go everybody know the [ __ ] words i'm like when and where and how did this [ __ ] song become this and i don't [ __ ] even i'm not even in the loop it's real legend [ __ ] like you know you've got these contemporary artists who've got a lot like i always like when sweetie samples you the other day like i hear for the first time like i wonder if people that are 20 know the ogeness of this you know like i always think about you know this is what's fun about being 45 now you know enough about the lineage yeah and you see the recall and you know when you have that kind of ebbs and flows and it's just it's just phenomenal what are you guys thinking about going forward like where's your 40 what's your mind on these days how you think about 2021 let me just say this you know on twitter twitter cracked me up because twitter people kept telling me saying i see someone on tic tac they say 40 a one hit wonder right and they just scratching my head what the [ __ ] who the [ __ ] was they born at and what rock was they living under you know what i'm saying it's like you never know and i'll tell you one hit wonder they said choices yeah that's a youngster he had to be like probably 12 or 14 15 maybe younger maybe older but he thought choices yup no he thought that was my only hit that i ever had out of my 33 year career 32 years 32 years 1988 32 i don't be i forget anyway little ass kid knows e40 knows when your songs that's an amazing feat that's good enough and i didn't get mad i don't even know who the kid is and some little kids were making the dance routine up to blow the whistle and not narrow one of them [ __ ] could have been as old as the song oh 100 that's the beauty of getting into that classic zone and still doing it and still having your interest in different places where are you with social media you too

what do you [ __ ] with what are you confused by what do you like what do you use i'm i love earl's a master he's going to tell you he's a master but me i'm a realist and i live with the um with the reality that um we believe that we use these tools in certain ways but this [ __ ] is using us it's pampering that's for real but you gotta fit that [ __ ] in the money i'm just saying man i'm not really talking about i'm not talking about the way you can milk immediately i'm talking about what you give to it and what it gets from you that's what i'm talking about that's true that's very true i just have to clarify i'm right with you pippin you know what i said but i understand what you're saying you know hey but i'm saying how you know [ __ ] ain't involved in the [ __ ] that you understand me that they think is pimping you know what i'm saying yeah backdoor investor all that [ __ ] yeah yeah no it's a back doors by the way hold on one second hold on it's my show baby hold on i just want to say one thing there's always a given truth about what i'm saying i will of course i will i'm so glad you're here hello the whole your entire career has been a give and take though short right there's always a platform there's always someone in your pockets there's always a venue that has the attention there's always a platform what's beautiful about this is what you're able to do by building demand you know there's no gatekeepers somebody was the gatekeeper of yo mtv raps and decided here it's direct to consumer that [ __ ] matters 40 take it away so here's the deal we nowadays a lot of our um i would say um our culture hip-hop as well you know just this our culture we are i've been on this page from day one i was a young mustache like entrepreneur i've been on that page ownership independent all that [ __ ] you know what i'm saying now it's the new sexy to be independent to own [ __ ] you know what i'm saying no this thing in the third that's good so you work your way you climb your way up the ladder you know because you know us first of all you understand as an african-american you know we were we were stopped in the middle of our we couldn't they didn't want us to learn how to read or write or nothing bro so we're making like highs and doing some catching up and we're doing [ __ ] pretty good you know what i'm saying to be to be held back from like you get your [ __ ] balls cut off and [ __ ] like that hung and all kind of [ __ ] if you get caught learning how to read come on man what kind of [ __ ] is that so all i'm saying is we are making great progress as a people you know what i'm saying so i try to have i try to support all black businesses and this ain't no old like we i'm far from racist you know what i'm saying bro you listen i love humans i love people i think that's beautiful i think like i laugh when people get upset like that's what people do that's why you know polish people support politics like jewish people support jewish like that's a good thing why is that bad especially when you had it as bad as us and nobody's everybody had it bad but i'm saying you know us we got to start looking into us like bro we all the same team that's enough money out there for everybody let's get this break you know abundance once you start realizing there's abundance you can really do something definitely so you know you got people in the background that's in social media on the tuck that people don't realize that's in the background of some of these social media companies that has part of that you know what i'm saying and ain't i'm not just saying me you know i'm in there too you know i'm saying i just don't scream everything you know what i said i don't see i don't tell everything you know what i'm saying like you would never think that e40 is in 50 startup companies you know what i'm saying you would never think that you might not even know because a lot of people don't know i'm very you know i'm very smart i'm sharpening the porcupine spine i'm very sharp you know i'm just a comm i'm just calm i'm just like a personality i'm like uh what makes the best rapper too short you're one of the greatest rappers of all time not because of what you stand for what you spit the game that you spit but you bring humor to the game we to real life situations how about that they'll make the dopest rappers by the way by the way short brings humor to

difficult situations you know when i listen to short as a kid you can imagine i and i didn't grow up in a wealthy area so i didn't have that but i just still had people like short [ __ ] is [ __ ] crazy like short was bringing real crazy lyrics you know and like whoever heard it a friend's mom the neighbor like a teacher like it was real real aggressive and i remember you know thinking about the judgment because i was very you know i was born in russia where jewish was kind of like black in america right both my grandfather spent real time in jail just for being jewish anti-semitism is crazy in europe not like we don't have that in the u. s this is more of a race country but i remember thinking you're making judgment on this dude and all the music i was listening to i'm like but you don't know this is like an escape like the humor is like you people use humor to cope short was putting out humor about like situations like those are those truths yeah what's that brother nancy reagan suck my mother yeah exactly and like what people you know now it was the president [ __ ] like you gonna put that [ __ ] out and what people hey listen people people in revisionary history understand at the time like people you know now we have the 40 years of retrospective of like drug laws and things of that nature this is why art listen you guys are artists i always tell people like you've got to take a step back you're coming from a very narrow angle and a lot of these conversations take a step back here's something man do you remember when they were steamrolling hip-hop cassette tapes of course they were in the history of any of this [ __ ] that anybody ever dropped my name in any of those we have a problem with this list of artists why he had the nastiest mouth of all time why short i don't know why do you have a sense uh for the most part i would think the main ingredient was i was not a mainstream artist even though i had mainstream numbers and they were listening to all these artists who had publicists and who were blaspheming correct and were selling they were actually marketing their controversy i was just doing it we didn't drive didn't job didn't have to market too short and they the image of too short or e40 none of us they we really were um spice one ugk even you talked about krs one quest we all marketed ourselves in job records you know they just all they had to do is put the machine to work to get it in the right outlets we were [ __ ] the phenomenal list of artists that's why they signed us to distribution deals and so on and so forth compared to being that we have built in fan base our fan base is so loyal high five what about high five is that jive had signed compare them to the artist that def jam has signed at the same time the dev jam artists are huge they got this marketing tactic where their everything is they push them everywhere [ __ ] make a video everywhere jive these [ __ ] artists are like timeless he's talking terrorist one e40 [ __ ] nice too short you know what i'm saying [ __ ] uh try quest i'm talking [ __ ] ugk like they had a [ __ ] roster that stands timeless as we said was it a leo listen [ __ ] man i could do this all day i gotta wrap give me a little give some game to these youngsters what do you got what's your parting shots legends i got one

mount westmore that's where the game is at this is like you got this is a chance for you to get you got four legendary you know about man westmore you know about it mount westmore is a you could call it a super group that i'm fine with that but mount westmore is a corporation it's an llc formed by oh this is the snoop and ice cube thing this is youtube right yeah i got you i know what you guys are doing i'm sorry basically we started off making a few songs we we're like four very intelligent guys who didn't take 10 seconds into the venture to go well let's license this let's branch out that let's do this deal and this [ __ ] turns into a multi-fucking million dollar deal instantly just for joining for us and leverage and take it from there you guys are [ __ ] you guys [ __ ] avenger that [ __ ] hey listen bro they're the avengers in real life you know something real i'm being that's it it's about the super friends you know we old school you say that's right the rings and shirts i'm old too you know it's like you know you got four some of your favorite rappers four of iconic rappers especially and we from the coast we always was us each individual all our voices poke out like nipples snoop dogg you ain't gonna see his face oh that's snoop wrapping too short oh you ain't gotta even see his face that's too short rap ice cube oh that's ice cube rapping e40 you know i poke out like nipples all of us do you we don't you know what i'm saying you got four you know you got some of the coldest rappers and you got two of them from up top northern california run up they just might do you and you got them you understand me from southern california you understand me where to do some harm to you know what i'm saying so it's like you got all these great rappers four of them and we all get along and we're not and we're like good people prior to the priority coming together we're all ready for years probably the past eight ten years we've been doing all these west coast festivals uh every [ __ ] two three times a year we haven't out in the midwest they want to see but they've been a virgin music so that's not here that's right just like he said 10 like the last 10 years it's just been like it's been um you know at one time they stopped saying this [ __ ] too short listen i'm gonna say this they stop saying this they stopped saying oh man he's 40 years old why are you rapping they don't do that no more nobody because they turn 40 real quick your favorite real quick feel me don't say that [ __ ] it's a young genre you know it's you know when i look at all y'all now i'm like oh [ __ ] because when i was a teenager i'm like yo these parents really [ __ ] with the rolling stones still and they get crunk like when they go like parents would come back from rolling stones giant stadium i'd be like yo they really [ __ ] threw down tonight and that's what's hap and now i understand it because that was a young genre rock and roll hip hop came 30 20 years whatever math is that's why we say gary we say why can rock rockers can do it all day they can rock all day how come rappers can't rap all day they just came over they just came a little earlier listen i can't wait to be 80 being in a little lounge hearing you guys spit some poems so the future is we did not do an album together we recorded about 40 50 songs and this is going to be a continuous thing it's gonna be a volume one two three four five type of situation they're probably gonna come out pretty quick and it's not just one album as many of them and we got blaps and we what we're doing is exactly what y'all think we're doing we got that happy medium you know we gonna want y'all gonna want to hear some songs where it's like the sound that y'all grew up on just like when i listen to earth 105. i think they don't want them to do no new schoolwork when if i need them to have a happy medium earth one and five yeah so we for you but we got that new school too because you understand me we rock with the new school too so we got that we're not going overboard with it you feel what i'm saying hello so the partnerships the you know the merch the license of the image wherever it may go the movie the [ __ ] movie good for you the tours for you man i cheer for you i cheer you can't call four different managers and book us on a tour you gotta call us now from now on i love it good for you fellas i appreciate your time i'd cheer for you heavy keep pushing for it keep showing all the labels let them soak them all in short for it thank you so much thank you very much appreciate it health and happiness hit me anytime anything i can help you with god bless you thank you for everything of course all right guys bye-bye youtube watcher what's up it's garyvee first of all thank you so much i hope you're doing super well during these times uh i also want to ask you please subscribe because my commitment and exploration of youtube is about to explode stories polls more content more engagement more surprise and delight this is the time to subscribe i hope you consider it and i hope i see you soon