Why You Need to Stop Ignoring The Potential On TikTok | GVAE with Hyram

i wasn't like profoundly communicating like i was wrong it was more so like making small corrections and saying i used to think this but now i think this because i was told you've got your perspective i just want to be happy don't you hey everybody it's gary vaynerchuk and i'm super excited for this interview today uh a gentleman a young gentleman who has uh done an incredible job in my uh humble opinion from the outside of producing meaningful content to his community and we're going to find out how hiram yarbrough's journey began his backstory and then i'm really you know one of the reasons i reached out to him which is rare for me but i think he has a perspective and an opportunity to help a lot of listeners understand some of the contemporary opportunities in content creation and so i'm really excited to have him here how are you good i'm great how are you i'm well so let's get like let's actually go way to the way beginning give me two minutes of the origin story were you where were you born what kind of kid were you what were your interests let's get right into that first for sure so i was born in a tiny country town called paulden arizona it was i grew up on a cattle ranch my dad was a cowboy literally in the middle of nowhere a little country kid and grew up as always a pretty idealistic and a big dreaming kid i always wanted to get out of there first of all but do big things i just didn't know how or when um and when do you remember thinking that way five six seven eight literally as soon as i started having thoughts i wanted to travel the world i wanted to do big things i i was always the kid who could never decide what i wanted to be when i grew up because i just wanted to be everything um i and i remember coming to that conclusion when i was in middle school just thinking you know i just wanted a job where i could just do every single type of job out there um because if you think of you did you think of yourself creative did you think i want to be an actor or a musician did you think about being was it entrepreneurial were you like i want a business like how did it kind of frame in those early days you know in the early days it was naturally entrepreneurial although i don't think i recognized it to be entrepreneurial um but early on i did want to do you know i wanted to be an author and then i wanted to you know be a traveler and a you know national geographic photographer and all these different things but it wasn't until i was early in high school that's when i started first creating my businesses i started doing online website design um that i really started to grasp the idea of just being an entrepreneur really was my passion during high school was really i mean i remember when i was seven years old i started you know learning how to build websites and i was constantly always that little kid who was making new businesses and trying to like sell my family on my products and businesses all the time but it wasn't until i was in high school where i was able to quit my um like bagging job at a grocery store to do website design and i was just booking clients left and right like crazy where i started to realize okay i think something along the lines of building my own business um is definitely where i'm interested in and then what happened well and then i ended up moving to hawaii um kind of out of nowhere your family expecting you just me by myself i moved here i'd never been here before i didn't know anyone so um it was just a brand new was that out of offense or was that defense were you struggling and said i have to get the hell out of here or were you oh my god i need to go see those you know volcanoes and waves and that culture so was it was were you in a point of your life where it was needed to escape or was it a point in your life where you just wanted to go on the offense for the adventure it was a little bit of both um i definitely was in a really toxic um home environment to where i felt like i was you know being suppressed so many different ways my dreams were just not being able to be accomplished so i um wanted to leave that i was oh how old was i 18 maybe just turned 19. somewhere around there um but i also wanted to be in a place that was really culturally diverse growing up on a cattle ranch you don't even already see the most diverse populations so that was kind of the appeal um also i hate the cold so i was like where is the place did you knew nobody in hawaii no one i didn't know anyone so what did you do it was hard but it was amazing um yeah so i first started um going to school i was studying entrepreneurship and international cultural studies and anthropology um and i just rapidly started learning what i want to but i kind of quickly started to realize that school exactly really wasn't the thing for me i felt yeah exactly i felt so boxed in um and i felt like i was being forced to take classes that i just had no interest in and i'm all about practical application and once i realized well first of all i was absolutely broke i was i had 25 cents a day for food no money whatsoever i wasn't getting um you know assistance did you ever get so deterred that you thought about leaving or were you just fighting through you were just committed or mixed with you again i was fighting through um because i was like you know i had always just imagined myself as you know an academic someone who was going to get like lots of degrees and everything so you thought we had a little technical difficulty there so let's pick this right back up so you thought that you were going to have all these degrees now you're realizing not for me so what happens next so i ended up dropping out um because i realized very early on like hiram if you're an entrepreneur and you're building your own businesses it doesn't matter how many degrees you have it's not going to matter to investors and to other you know business people alike so i ended up dropping out and um started just like working a normal job while pursuing side passions one of which was youtube so let's talk about that did youtube take off for you did it take time like help everybody who's listening understand the journey yeah i mean it definitely took time i'd say for the first part for the first year and a half i was on that was partially i started in 2017. um it was i'd say it's probably my fault i wasn't really fully committed i was uploading maybe like twice a month very irregularly um no really um clear path as to exactly who i wanted to be what type of content i wanted to create it was more so just focused on skin care and trying to help you know educate on the basics it wasn't it was very even at that point it was very focused on skin care yep i realized right away like i had been working as a makeup artist but i realized makeup was really saturated and there was a great need for skin care information and knowledge but no one was really filling that void at that time so i decided to start you know filling that void by creating content and specifically focused on skincare and at that point in your career how educated were you on skincare let's say in comparison to the way you are now um not very much i was definitely more new to it i wanted to share the little bit of knowledge as i had but i was able to grow collectively through you know information i got from dermatologists and chemists from my audience holding me accountable from my own personal research studies all that kind of stuff did you have the confidence to when you first started that to be upfront with the audience and say hey i'm learning in this journey or did you do what 99. 9 of the people do which is maybe maybe try to have the confidence maybe the fake confidence of knowing more than you did but then once you realized that there was too many people and too many eyes on it to fake the funk did it change your trajectory of how you spoke about it and you doubled tripled and quadrupled down on education while layering humility when you weren't 100 sure because i think this is where you can help a lot of people like i think make that mistake and i actually genuinely don't know if you did or didn't i'm just curious if you when i asked that question where does your mind go yeah i mean early on very early on in my channel i was called out by multiple subscribers for like spreading wrong information and i immediately started shifting my content to fall in line with you know the feedback i was getting i wasn't like over the top transparent in the sense of well not transparent i wasn't like profoundly communicating like i was wrong it was more so like making small corrections and saying i used to think this but now i think this because i was told this and this and i was called out and i was uh you know made aware that i was wrong and that was something i wanted has that experience helped you now that you've built such a big platform in having empathy for other people that are you know because it's a really interesting journey actually let's because a lot of audience probably doesn't know this why don't you give people a sense of your community you know obviously you know followers aren't the end-all be-all but just as a sense of context give us a little sense of what's going on with you on tiktok and youtube these days than anything else yeah for sure um so skincare has become a lot more popular and because that i've been able to grow quite rapidly on youtube in december or around the end of last year i hit 100 000 followers on youtube and i'm now at 3. 75 3. 8 million somewhere around there and um tick tock i started posting in march and um and now at 6. 5 million do you believe that you believe your hyper growth on tick tock led to the explosion of youtube subscribers you know funny enough i think it was partial um because i was already at i think somewhere around like almost two million subscribers when i um well no that's a lie i think yeah it definitely played a part um i had hit one i've been sleeping i've been seeing that a lot i've been seeing a lot of people's youtube and instagram explode from the reality of the virality loop of tick tock and it's been really interesting i think your generation um which you know is a younger generation or a generation that first hits pay dirt on tick tock has been more strategic and thoughtful this is a general statement but has been has collectively been more strategic of building out twitter and instagram and youtube whereas i noticed five seven nine years ago the people that were hitting on instagram stayed isolated and same with other platforms and i've been spending a lot of time thinking about that um and was curious if you had experienced that i mean yeah the benefit and the whole reason why i was initially attracted to tick-tock was just the extreme virality that can come so rapidly and i will say on youtube about what's that's where i got my first sport of growth you know hitting a hundred thousand at the end of the year and then in like february or march hitting a million but that happened that's insane did that happen on the back of one or two videos or was it just consistent funny enough there wasn't like one viral video or anything it just was like upload after upload just started gaining a lot of traction how did you deal with the transformation of wait a minute this might be happening right you you've always we started this conversation with you're dreaming about some version of this as a kid you're in december you had a hundred thousand which is not even a year ago which is remarkable but a very big different place than where are where you are today as you and i speak so what is starting to go through your mind in january and february in early march let's say right before covid because that probably obviously added new realities into your mind like when you let's just try to pick on valentine's day are you looking in the mirror and saying oh [ __ ] it's happening because when you have that kind of sustained growth you definitely feel it you can sense something's happening was that a challenge was that unbelievably exciting like how did you quantify that first quarter of this year where you're like oh [ __ ] this is happening yeah i mean it was mostly unbelievably exciting thankfully i really didn't feel any pressure or any like anxiety about it was more so just standing back in amazement i definitely was a little bit more strategic in the content that i was creating obviously seeing what was working and saying okay i'm gonna start replicating that strategy one of the things that really exploded was my reaction video so i just started doing those which has really sustained my growth um but thankfully i didn't feel any like define reaction videos for everybody in the audience yeah so i do videos on my channel called specialist reacts where i react to you know people doing terrible things their face or celebrity skincare routines or tick tock crazy skincare videos just different things and i think i always make sure to capture my genuine reactions and people i think gravitate towards that kind of like humor entertainment also paired with helpful skincare information with this so what what's happening now give an insight to the parents or the youngsters or the people in your bracket right now that have aspirations for influence or business built around a personal brand what's the state of the union of your world now what what's different today than a year ago today let's go let's do it yeah i mean i'd say what's different today with access to a platform like tick tock it is easier to go viral than ever um i'm used to you know youtube and twitter and instagram where you kind of have to play the long game you know you really have to trust in the algorithm for a long term which usually weeds out the majority of people tick talk i'm seeing so many people who their first video gets over a million views within a day just crazy virality and what about for you i mean do you have brand deals that are different do you have a team around you that's different like give me because i think a lot of people like to learn the aspects of what happens when it hits what what's different with your team without prying the economic opportunities just from an education standpoint of the growth of an influencer at this white heat moment like a year ago today you had how many people with you how about now like let's start with that one actually yeah a year ago today i had one person um who's my manager um just my friend that i had employed because she believed in my channel as much as i did today i have a team i mean technically more people than i can count kind of assisting in it but my direct team is like uh six people that i work with directly like on a day-to-day basis for things like editing management coordination the production team stuff like that the production team in your world yeah essentially production team but then i also have you know a management agency and you know a financial team and stuff so about that and has that been hard or has that been great it it's been a mixture of both not going to lie there is no manual out there unfortunately for like how to go about this extreme level of growth and for me if what i did for so long was just reference what other you know creators were experiencing but very quickly the level of growth i was seeing i was like i've never seen this before so i don't really have anyone to reference to go off of so it has been very bumpy but i think i've been fortunate in really finding good people to partner with good teams work with and thankfully i'm pretty financially responsible as is um so dealing with this you know kind of massive growth in you know economic opportunity i've been able to you know go about how much how much of a challenge is it for an influencer that sits on you know reacting and focusing on the quality of brands to then do brand deals and let's put you in a picture you know it must be a challenge you know actually where do you stand on clean products or like what's your positioning in the in kind of the skin care universe because i know you carry a lot of i mean at this you know just to educate everybody who's listening you know especially with a younger skewing audience this young man's voice much like you know i lived it i lived in 2006 and seven and eight with young people in america drinking wine my opinions and that's what it is um carried some weight and wineries both struggled with that and were excited about that when i was in the white heap moment but that was the 2006-78 year of youtube when 90 of the world wasn't on the platform the sheer size and scale of audiences today in comparison so you know it must be crazy for you to know that some of the biggest brands in the world and the biggest you know consumer package good companies in the world know exactly who you are and talk about you in boardrooms and strategize on how to get your support um emerging brands probably are sitting around right now who are about to launch a brand saying if we can just get hired to like give us a good review like that how do you balance not becoming too egotistical staying humble um trying to find business opportunities for you and your future family and wants and dreams while staying responsible to your mission like you know there's a lot there to balance brother yeah no it's a lot and i think for me i don't let myself think about it too much um honestly i feel like when you let yourself think about like the exact depth and the exact impact of like what your words will make or whatever i think that's kind of like a bit of a tricky path i try to balance scared of that at times like [ __ ] i'm about to pan this thing and like that's gonna make a lot of people upset or like happy yeah you know because like sometimes you're like listen i lived it you know i'm gonna do this for my audience ah [ __ ] there's somebody's livelihood on the other side of this you know like you know and listen i think you also i'm sure playing the humble card which realized look i've got a hyper growth platform but there's a million voices in the category so it's not like my pro or con is making or breaking but it's starting to carry some real juice and that is a big responsibility yeah i mean for me i always just view as long as i'm acting from a really moral and ethical standpoint and making sure that i am as you know grounded and um you know really empathetic as possible with all my decisions with the way i view everything um that's the way to go i also have set a standards of like kind of what you're talking before my standard my opinions around skincare are very very like specific and holding myself to that allows me to navigate give me some i think some people would enjoy it yeah for example um one of the things that's known for my brand i really don't like fragrance um i just don't think it's necessary in skincare and when i see fragrance it just it is a pet peeve of mine because it excludes an entire group of people that aren't able to access those products because of fragrance allergies and sensitivity so that's one thing that in my brand review videos i really call them out for just saying like brands you need to have products that are accessible to people who have fragrance allergies it's not right that all of your products are only fragranced and excluding an entire group of people um also talk about sustainability practices when i see that the products are not recyclable or that it's unnecessary waste i think for me i'm my audience accepts my really authentic voice that i don't have a problem just like calling them out and i think one thing that really does kind of humble me is at the end of the day like i'm still sitting in a room by myself talking to the camera just like i did when i started and i realized no one's watching my videos and so for me i see people watching my videos as a bonus to what i love doing which is creating videos um people watching is just the bonus you know the icing on top of the cake who was the first person celebrity or brand that reached out to you that you literally went into the oh my god i cannot believe xyz just dm'd me or liked my video oh that's a really good question i'd say when um carly kloss wanted to collaborate you were the first time where i was like [ __ ] okay this isn't just youtube this is like this is a huge and she wants to collaborate with little me you know that's where i think it's before that but that was a huge moment don't [ __ ] me here because i really want to help a lot of people are listening did you at that point know there was juice going and something like this was possible or was it did kyle did she find you early enough where you were like i can actually not [ __ ] believe this and don't try to go humble around because i think it's important when i get reached out when i got started getting reached out to a list caliber individuals i already knew that it made sense to me because i knew something was happening much more than let's say in 2007 when the conan o'brien show so reached out to me in the first year i was on youtube to put me on the show nice i genuinely clicked the email to see if it was like one of those emails where it was really one of my buddies making up a fake email because at that point i wasn't in the mindset of like this could happen so where were you on that were you of the place where you already had a lot of hype going or was that early enough where you were like i can actually not believe this the hype had already started a little bit to where i started to really capture what you know really who i was and what my space you know my place in the space would be for a long time it was just kind of like oh if i get 100 000 subscribers that'll be the best thing ever dream come true which it is but now it's you know after that after i started seeing rapid growth i started to realize okay i obviously have a much bigger role in this space and so yeah i think it was right at the beginning of that understanding what are you most worried about these days with having this kind of platform is when i say that what comes to mind is it about making the right decisions to maximize the moment is it having a video that goes viral for the wrong reason and dealing with all that ramifications is it um burning out from this category but having like there's a lot of things that would make sense to me i gave you three examples is there any when i say what you most worry about because at this point and i'm going to make some assumptions here but please clarify if i'm right or wrong because i want the audience to learn from this you're probably making dollars that you didn't anticipate or legal or you dreamed about how old are you yes i'm 24. right you're extremely young man you're making a dot you're making financial success that you probably it sounds like dream dub and thought probably for a lot of reasons listening to your story you thought could be possible but now it is happening so there's that um so there's that there's just a lot going on for this someone this young you know i remember remember um you know i just think about so many people coming through my office in the last year charlie and addison like i'm thinking about all those conversations and where it leads to give an insight to somebody who thinks you're so lucky of some of your concerns anxieties of what happens when you get to this level of pedestal like what is it for you yeah yeah i don't usually like to be vocal about it but there are a lot of stressors things i'd say my most stressful thing is ensuring the longevity and sustainability of my presence you understand more than anyone the internet is a place where people can just shoot up and then boom disappear out of nowhere and really navigating that and surviving that is extremely difficult and i think for me um my mindset is so rooted in like i have to maximize every opportunity right now because this may not be available next year i may not be getting this level of views this level of attention next year so i have to maximize every opportunity and with that you know comes essentially over now you know burnout you know we're agreeing to too many things because you know you're i'm almost i'm so stressed all the time about that but yeah you can ask a question on that because i'm passionate no [ __ ] like true friends right now let's make pretend we're super best friends super fast go like let's make pretend nobody's listening do you in your heart believe that you're a one-hit wonder or do you think you can sustain this for a decade i think i can just sustain this phrase so that's my sense of watching you from afar so let me say this i hit in 2006 it's 2020 right and i feel like i haven't hit and i haven't started if you j i'm telling you my friend with all my heart if you actually believe that i actually believe you that's why i wanted to ask you i wanted to hear it for myself you need to take a huge exhale because you will because if you because what you talked about was so important i knew i would be too because i enjoyed the process not the accolades that came with it not the money not the pseudo fake you know influence or fame i knew that i just liked it and i think you have a real shot i think the biggest vulnerability you have at 24 with this level of power and that's what it is you walking around saying i have all these teenage young girls listening to my advice in a real way and that's truth i mean you know i know it because i watch the game the amount of 10 to 18 year olds and that's what's so fascinating right you're seeing nine 10 11 year olds really take i mean there's 11 year olds that know more about skin care i would argue that the average 11 year old today knows more about skincare than the average 40 year old 20 years ago knew about skin care levels are through the roof you know i could see how you could be like [ __ ] this is a lot of power like you just need to stay in the pocket of not getting too high on yourself and if you can control that you can walk to success i really believe that brother thank you so much for that advice yeah i mean my stress and anxiety is usually rooted around like i think this fear of like you know going away yeah and not so much from like a from a clout perspective but more so just from like a um you know growing up in the environment i did it was always a very like you have to survive because you're no one is there for you and i think being in that environment has kind of instilled this fear in me to where i'm always like i have to work as hard as i can yeah but you're absolutely right the other thing is being thoughtful

about your money i heard you yes earlier say you're responsible it's really about buying things that you genuinely need and genuinely want not just going through the motions because you have it people sometimes have like their wallet on fire when they have money in it as if they need to spend it i think one of the things that gives calm to people that go through what you're going through right now is not spending it which then allows them to be a little less anxious i actually really believe that yeah no i mean when you grow this quickly at least for me stability is something that is not as commonplace and for me the warmest sense of stability i could find is just making sure my day-to-day life did not change at all and i love it that way i love not having my dates what do you live about i love hawaii oahu yep still and i love it i want i like it being the same i like my day-to-day life being you know pretty normal because i feel like if say if i were to live in l. a and was around like influencer culture a lot every single day i don't think i'd be in the same position and able to stay grounded um meet just me personally because you know you're surrounded by that right every second you're getting dm like yo come here do this show up to this yeah what about what about going to public like like i assume because you have interest in this you find yourself going to sephora or alta or some of these places are people like how are you dealing with like the cliche scenario of like four 15 year old girls freaking their [ __ ] you know i love it because i view them as friends i didn't know i had and when i see people recognize me in public i see them as like you are this person who has invested so much time into learning about me and engaging with my content now i get to learn about you and who you are and like develop this relationship that i didn't know you know was present so i love it it's very humbling to me and it's a moment for me to get away from the internet and just express in person my gratitude and my thanks for you know everything that my audience has built for me so i really enjoy it what do you consume podcasts tik tok accounts or other influencers uh netflix what are you currently consuming i consume a lot of tik tok um all different kinds and it's still youtube i do a lot of humor and business it's my passion i love humor because for me seeing the way people kind of like rapid fire through entertainment it kind of inspires me to do a better job of that in my videos because i always want my videos to be entertaining not to people who are interested in skin care to everyone to you know no matter who you are to make people who are not interested in skincare but also business to be able to apply those strategies to what i'm doing and anything stand out recently in consumption patterns like specifically a podcast or a show or an influencer or a content provider anything oh that is so difficult because even with my tick tock um i'm always just consuming are you and for you mainly or you have a secretary for you or you yeah what about do let me ask you an interesting question do you feel that you have the permission to do something completely left field on your channel like do you think that you could make a cooking video right now or could make a tick tock around pancakes or do you feel a little bit the pressure of the category you're in and what's needed to let's say subconsciously in your own mind feed the algorithm and if i do this video about water balloons it might not do as well and maybe that [ __ ] me up for my next 15 skincare videos speak about the life of the jails that i you know content producers are making and do you actually feel that and can you share a story of wanting to break out of it or trying and not doing well or doing it or where are you at with yeah my perception of this new reality i mean that's a fear i never want to pigeonhole myself into one specific niche that when that niche kind of isn't as popular that i go down with it sort of thing um i have done it i made a second channel called selfless i did a video talking about how i was a humanitarian and why i regret it and that video i think has over two million views it's my first video but you felt that you needed to go different channel than to go in your main feed and is that because of the concern of what will it do off of this thing that is the golden goose because it's an important insight that i think will help people the algorithm yeah i do worry about disrupting the algorithm by diversifying my content too drastically um i think there is a benefit to aligning yourself with a very specific niche um but you know that's also the benefit i see in growing other platforms as well that's why my tic tac is a little different and my instagram um from my youtube channel and my instagram i like to be purely just photo personality based not skincare whatsoever tic toc i like to be humor with the balance of skincare and then youtube mostly skincare that's where i find a little bit more justification for that but yeah i do have a little bit of disruption have you podcasting have you do you have one i apologize i don't know have you considered one yes definitely considering um potential planning phase right now so um yeah i'm excited about developing that book have you considered oh book i'm sorry um yeah no definitely i mean my dream since i was younger was to be an author i think i just want to wait for the right time um for a book i think it's a good idea to not just like over saturate um in terms of so many content especially when focused on longevity so i'm trying to be very strategic in how i approach that but absolutely but that's always been a dream have you considered linkedin because so many in that audience would not be aware of you but could probably get a ton of benefit from your skin care advice which would then oh you know what's really funny people that follow me know about two years ago i started getting very loud about both tick tock and linkedin at the same time and it played out in real life i did quite well on both platforms and sure enough my litmus test is the airport because i'm always there who comes up to me and all of a sudden you know obviously in 2020 it became a lot more 65 year old businessmen and women and 12 year olds and 11 year olds at the airport and so i kind of view your generation your genre having huge potential on linkedin because it has the same organic reach dynamic that tick tock does yet i don't see anybody call it under 30 seizing that opportunity and i think your subject matter plays extremely well to it something i think you should consider oh yeah absolutely thank you for suggesting that i mean that's i think one of the benefits of being in a product-based business niche is that you know you'll automatically attract as opposed to just purely humor or a prank channel or something like that there's a lot more opportunities when you're aligning yourself with the product based industry um and i've never even considered linkedin so thank you for suggesting that because um i haven't i'll have to start looking into that sounds amazing before we get out of here anything i can answer for you oh i would just say in terms you've been in the industry for a while you've seen so many different creators rise and fall you've seen the tides of the influencer industry and you've seen apps come and go out of everything that you've seen what is your like one piece of like golden nugget advice your piece of advice that you would want you know a creator to walk away with after like a consultation with you or a meeting with you or something like that something that you've seen yep so it's funny it's the same reason i reached out to you in a world where i do that very rarely i think you have two of the core ingredients for success one is i call it cocoon culture you're living in your cocoon you're staying in hawaii you're keeping it tight you're self-aware enough to know if i go to hype houses in l. a i'm going to subconsciously go out more often interact more often get into the gossip and the culture of it and that may veer me out of my focus so i think number one is cocoon culture staying in your own cocoon keeping it humble working on your craft right now at your point instead of doing that tripling down on your expertise around the products getting more educated on the chemistry and the way it all works uh number two is genuine patience and it's funny this answer is leading into how this interview went i asked you if you really believe and i've asked that of people and sometimes they say almost everybody says yes but i don't always believe that but i believed you and i think if you believe yourself and know 34 year old i'm still going to be a kid and i might be talking about something altogether different and 44 year old is 40 is gary's age right now and he still doesn't feel super old to me and that's 20 years from now and i remember being 24 thinking 30 year olds were old so i can't imagine what you feel about me at 45 in a couple weeks no but i mean it i say with real empathy and compassion sympathy and understanding you know when you're 24 44 feels like a very long time because it's such an overwhelming percentage of your entire life if i could give you and any other influence or any other kid for that matter any advice is you would be blown away that i feel like i'm your friend and you're content i feel like we're the same it's just how you feel at this stage if you're alive and happy you know what i mean so i would say lean heavily on patience live in your cocoon and then i would say challenge yourself

to make yourself uncomfortable for example i love that you started another channel to do other things i would even challenge you as a friend to putting out one piece of content that shows a completely different side of your reality on your main main thing because what that does is it gets you comfortable with being uncomfortable and there's somebody who talks about wine and the jets and business and garage sales i'm all over the place the algorithm is not your enemy it's a figment of most people's imagination if you are good you will win and if you genuinely love fast food or a new clothing style or a new music artist i actually think it's healthier to break your pattern of being subconsciously um you know succumbing to the algorithm and fearing it i think it's healthy to break that so i would say number three would be to do

things that are uncomfortable and different just to learn from them and get yourself comfortable with the feedback being like i don't like that go back to the other thing or stay i started making business content people literally stay in your lane wine guy just make wine content wow that's crazy i can't even imagine that so i think take from that story and kind of live that game i know i love that thank you you're absolutely right when i started i when i did like react videos and stuff like that so not what i wanted to do at all i literally did one reaction video and i was like oh i'm never doing that again and it became a thing it became huge exactly and i think once you know i think a lot of creators get to this size to get comfortable creating the same type of content and i love that because i want to push myself to do things let me give you one if you find yourself being into something that is similar to your audience too like i'll give you a great one i have no idea where you sit on candy but if i'm you and i like candy and i know where my audience sits i probably do a real breakdown of candy like just complete left field like a random like and you know it's cliche like hey guys i'm just trying new [ __ ] like today instead of breaking down a skin care product i'm gonna break down nerds candies here we go like and i think you know the occasional doing that is really psychologically helpful for people that have had the great fortune of being in the position that you're in which you absolutely worked hard for and were strategic and creative in and i'm really trying to get this conversation out to more of the influencers and i can see it helping some people because they get very stuck into what they think they're supposed to do which eventually corrodes and cancerizes the thing they loved oh wow that's amazingly put you couldn't have said it better yeah exactly yeah that's one of my fears but thank you for that knowledge tell everybody where to tell everybody where they can find you before i let you out of here yeah so on youtube you can just find me at hiram hyram and on instagram and tick tock you can find me at skincare by hiram congratulations my friend thank you i appreciate it thank you for having me know if i can ever be a help cheers of course hi everybody i hope you enjoyed this interview please share it please leave me comments let me know if you want me to do more stuff like this the insights to some of the pioneers in the current state of the attention economy and so thank you one more time have a wonderful winter cheers you too thank you youtube what's up it's garyvee first of all thank you so much i hope you're doing super well during these times i also want to ask you please subscribe because my commitment and exploration of youtube is about to explode stories polls more content more engagement more surprise and delight this is the time to subscribe i hope you consider it and i hope i see you soon