Who’s The Mysterious Wizard Controlling the Algorithm? | DailyVee 576
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Who’s The Mysterious Wizard Controlling the Algorithm? | DailyVee 576

Gary Vaynerchuk 06.09.2019 101 171 просмотров 2 594 лайков

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Everybody wants to game the system and find the “hack” in the algorithm to make all their posts go viral. The truth is, there is no special cheat code or type of content that performs better than others. The surest way to know what will work for you is by TRYING and TESTING everything you have to offer. — Your comments are my oxygen, please take a second and say ‘Hi’ in the comments and let me and my team know what you thought of the video … p.s. It would mean the world to me if you hit the subscribe button ;) — My direct to consumer winery, Empathy Wines: https://garyvee.com/EmpathyWinesYT My new K-Swiss sneaker: https://garyvee.com/GV004 — Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber. VaynerX, also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men's lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity: Water. — Second Channel: https://garyvee.com/GVTV Instagram: http://garyvee.com/Instagram Podcast: http://garyvee.com/audioexperience LinkedIn: http://garyvee.com/LinkedIn Twitter: https://garyvee.com/Twitter Facebook: http://garyvee.com/GaryVeeFacebook Snapchat: http://garyvee.com/Snapchat Website: http://garyvaynerchuk.com TikTok: http://garyvee.com/TikTok Weekly playlist: http://garyvee.com/m2mall GaryVee 365 Alexa skill: http://garyvee.com/garyvee365 — Subscribe to my VIP newsletter for updates and giveaways: http://garyvee.com/GARYVIP

Оглавление (11 сегментов)

Intro

the number one thing I do is I don't say no for them okay everybody says no they're not gonna like this they don't care about my kickball team they don't care that I collect wines I'm in the business with my brother they do

Quality vs Quantity

because where do you keep the balance once we wanted to persist for the quality subjective quantity isn't second question is with and real quick I'm gonna stay in that consuming value and I met ironically just mentioned it the excuse of perfection quality is in the eye of the beholder everybody's not creating because right we needs to be quality that's insecurity or politics in every organization somebody wants to make this subjective creative call to justify their being instead of doing what I do which is produce confident scale and let the consumer give me feedback to make me better I get to quality by doing quantity like there is no that sucks isn't behind some Wizard of Oz saying being like I don't like this Ohio guy no this is basic I loved when this gets political they're like suppressing conservatives are suppressing little no they're not their entire business is your attention I know everything about you right now if I open up your Instagram and look at it your explore feed you're a perv I know you love basketball I know like this is so funny that people think there's something going on it's just propaganda these machines are just running math against what people are doing the end don't like it fine you can move but this is how it's happening this isn't Russia this isn't China yes like people are very very nice

Content

a pleasure for you please working boring business okay and it's mostly residential existing homes yep growing a lot reputation yet old school yep and Google reviews understood Facebook page we never posed to it cuz enough time just trying to keep the sales understood but off of what you said this morning what kind of content would be reduced yep because I have thought of stuff in the past yep that time to do it like that and all of that yeah Facebook and LinkedIn and we're okay smoking like that so and what kinds of colleges how to's how to preserve I think design like anything that you would even conceive if the four of us had dinner and I'm like tell me about it people there is no what I'm trying to get people to understand is instead of thinking about what put out everything and see what they want not what we think is right it's finding right instead of being right a million different things a million different yeah you could even make content about being in a business with a sibling and that may resonate with somebody on LinkedIn no really it's a very like I think it's actually potentially your biggest pillar of content you guys talking about how to make a family business work we'll have a whole group of people become aware of you who then happened to also need [ __ ] flooring another thing to your to space got it what consumer can assume it's commoditize where you all your come on this [ __ ] that goes wrong right you would think I can go higher any but I'm telling you I'm telling you this doesn't cost as much money and so you should put out content about it is man and it doesn't have to be over produced just using that at first it gives you indicators what are you doing

What are you doing

construction okay and so what my question is should I and expound upon the business and I run the construction business yes founder but I run the business should I expand upon the followers I already have using me yes a it ok versus make a whole new one I would do both yes ok but you have leverage with what you have right now ok yes personally 100% ok don't say no for the audience ok that's it the number one thing I do is I don't say no for them ok everybody says no they're not gonna like this they don't care about my kickball team they don't care that I collect wine I'm in the business with my brother they do care ok and it makes you basically more approachable Oh hundred percent normal person 100 percent you might be walking through like Browns like oh yeah you know they never know what it is that makes sense all right one question you're a high energy guy how to keep your energy I think I've come to realize its gratitude is my fuel I'm grateful it's like I'm alive yeah I keep things very basic as long as my family's healthy it's hard for me to get down it really is I've really got a very old-school perspective and so I'm just grateful you know no guys it's Gary Vee

Im grateful

again you know you saw my impromptu rant a couple of weeks ago I'm sitting some real love to all employees at the airport I travel a lot I see a lot they're just underrated they just are I just don't understand the lack of gratitude of the traveling community the reality is it is the most remarkable technology in the world you goat in a metal device and you land at another place in record time of course there's going to be some delays and things of that nature gratitude and kindness always makes a trip better what are you

Managing everything

looking for just want to ask you quite exciting things for Millennials trying to manage everything learning how to manage everything how do you manage everything Gary everything I'm not over judging myself that's the actual answer bro appreciate it it's hard to manage nobody's managing everything every day it's about lack of judgment on oneself patience that's why I push it because when you think you're gonna actually work for next 80 years all of a sudden eight days and eight months does it mean so much praise David thank you so much

Creating content

so it's soaked my industry so heavily regular I can't like somebody's post because it's considered a recommendation I understand so I like you know you can't listen I'm deep in this you can't like somebody it's post who's making some sort of claim or is an or is within your field so but if it just like cheese you do what you do understand that you could make content around soccer and that could be the gateway to like you said interview local community there's so many ways to navigate this I've been working on a deck that I'm gonna put on LinkedIn I've liked how to create content in a regulated industry look forward I'm gonna put out in the fall but honestly it's a paradigm shift instead of dwelling on what you can't do which is start the process of truck I couldn't ship the 39 of the 50 states when I started my wine company because the laws instead of just sitting there every day like everybody else in crying I [ __ ] crushed the 11 states I could so a lot of people fighting for

Content at scale

attention on gaming content and like passive viewing content rightly how do we make our thing and I'm not like asking you to answer this to it obviously it's content at scale that's contextual to the moment right it's making 747 pieces of content and tic toc that understands what content on tic toc works the end yeah it's it's this it's kind of like how do I get into incredible shape seven days a week I want you to eat properly and work out properly you know like the thesis is simple the execution is hard yeah but that is the thesis literally like we're gonna freelance out a lot of [ __ ] in terms of concentration again in this think of that the same way I've told you to think about Twitter the sooner I know it's an overhead there's about you know the sooner it becomes yours the better yeah because you know this the scariest part is social media marketing works uncomfortably well the problem is 99% of people claim they know it don't write that is the craziest thing right out it's so right but the amount of clowns compared to actual executors is so out of control because the judges don't know how to judge it which is created the ability for so many clowns to run wild

Training wheels

but no I mean incredible I mean you saw the news coming out of VidCon that was the place that people really needed to be at 10:00 what did you say it's like training wheels for you to my point on snapchat that last two that have popped snapped and actually I'm sorry Instagram to pay attention in su mo filters snapchat with the way it kind of worked also with filters and in really a are first and then tick-tock with music the last three social networks that popped are helping people create got it so that's what I'm thinking about like what else helps somebody create the music like someone's like I don't know what to do take something that's popular music wise and it doesn't matter what you do you got a shot it's no different than sampling [ __ ] classics you know like did he did it better than anybody he ever did it a bad boy I'm just gonna sample the classics from the last generation and reboot it and get great talent to go over it music just makes me and Matt have a chance you know so that's what that's how I see it I see the last three social network platforms that have come out have assisted in the concentration so my argument is if you're the kids sitting in your basement right now Sally and you're 13 and you're like I'm the next Mark Zuckerberg it might be a good idea to think about what training wheels can I put on my app that helps somebody

Why people dont want to learn

hey guys it's Gary I stole Matt's phone he doesn't know he clearly knows what's your favorite thing about that another funny how people don't want to learn though to your weather give this advice and then come up afterwards be like so what do I do now go hire somebody or at least that would be better kugel is your mom there are no mysteries no one exam but the answers are they don't want to do it it's no different than dieting yeah well they don't want to do it right that's true so is that a lack of intrinsic motivation I don't think so it's a disconnect between words and actions yeah that's true between intentions it's a disconnect between the narrative one is putting out to the world and never themselves I really want this or that you really don't want a hundred percent hundred like I [ __ ] really wanted it I gave up my [ __ ] money like you know like I can never through all my passion actually describe how [ __ ] up I played it yeah I mean it I [ __ ] up like it was too ridiculous I did nothing I mean I just I over corrected I want every medicine it's a hundred percent my brother's always gonna be [ __ ] like you're gonna die this is it this is what it looks like it's not a scalpel I got a [ __ ] overcorrect to end up anywhere near where I want to go I [ __ ] right and I might die I wasn't so yeah not that's there to me but but it's kind of like being a [ __ ] caterpillar like I'm gonna be a [ __ ] butterfly like there is this is the destiny right like there nothing else is interesting this with death is better than not this right without now is it what's the alternative this is a better outcome I'd rather live happy I'd rather be happy going from Columbus to New York so we're waiting here in the next location for the next meeting and Gary's just hidden behind some cars across the street wonder if you can see us oh this

The Daily Rock

is a short little segment you know episode that we like to call the daily rock it's early in the morning and we're walking through the hotel lobby the wild rock looks a little tired doesn't he a little bit on the sleep beside ladies and gentlemen I really hope this makes the dailyvee episode hamed yeah it will aha the daily roux notice the rock in his wild environment here still has width still as wit

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