The Internet DECIDED Between QUALITY vs QUANTITY | DailyVee 575
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The Internet DECIDED Between QUALITY vs QUANTITY | DailyVee 575

Gary Vaynerchuk 03.09.2019 119 832 просмотров 2 561 лайков

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The internet is different than television , radio, newspaper or any other medium of communication out there and needs to be treated like so. Making one "quality" piece of content that you are trying to make an appeal to everybody doesn't work with the level of content available on the internet. Leaning into quantity will give you many more "at-bats" to resonate with all the different people that see your content and should 100% be prioritized over quality which is subjective by nature. — Your comments are my oxygen, please take a second and say ‘Hi’ in the comments and let me and my team know what you thought of the video … p.s. It would mean the world to me if you hit the subscribe button ;) — My direct to consumer winery, Empathy Wines: https://garyvee.com/EmpathyWinesYT My new K-Swiss sneaker: https://garyvee.com/GV004 — Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber. VaynerX, also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men's lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity: Water. — Second Channel: https://garyvee.com/GVTV Instagram: http://garyvee.com/Instagram Podcast: http://garyvee.com/audioexperience LinkedIn: http://garyvee.com/LinkedIn Twitter: https://garyvee.com/Twitter Facebook: http://garyvee.com/GaryVeeFacebook Snapchat: http://garyvee.com/Snapchat Website: http://garyvaynerchuk.com TikTok: http://garyvee.com/TikTok Weekly playlist: http://garyvee.com/m2mall GaryVee 365 Alexa skill: http://garyvee.com/garyvee365 — Subscribe to my VIP newsletter for updates and giveaways: http://garyvee.com/GARYVIP

Оглавление (6 сегментов)

Intro

there is no debate I will continue to say what I said a year ago especially there's a lot of you weren't here this is what actually works creatively on the Internet and the internet really matters you got your prospective happy don't you want to be happy

One on One Meetings

you

The Best Part of Being CEO

one of the best parts of being CEO of this company last four months is way more one-on-one meetings have happened and I can't tell you how much as a macro that makes me feel better because it's not only the hundred people I've seen the last 120 days it's also the two to three that they've affected by the meetings I've had internally and I think it's been collectively good and I'd like to triple down on more of that everybody was really looking forward to

BBM Volume Model

this so excited to be here I just couldn't encourage a more collaborative culture of asking questions I'm trying to create the permission for somebody who's on their first week to reach out to the most senior creative gonna ask her him you know hey what was this about or how did you get there so I think that's how we take this meeting and take it from a moment in time and make it actually living and breathing which is disproportionately the most important thing that we can accomplish as a company so please heed that let's talk about bbm volume model was very important to me to establish about a year ago for a lot of reasons but if you play all the chess moves it's because when I hear that term I don't think that that's a thing in the way that I and we have positioned it I think it really means best-in-class digital creative work which unless you're not living in the world I'm sure you realize the Internet is real and the dynamics on that platform continue to inform us in our thinking and our behavior and I wanted and we continue need to be the best in the world as communicators on that platform from the horse's mouth with no hyperbole or in my normal disproportionately optimistic kind of DNA we are wildly ahead of pace with volume model interjected in this company for us to be going from a place of you know eleven months ago standing in front of the company and saying here's this thing and let there be no confusion for the ones in here that don't know me as well it was not well-received meaning mentally like everybody thought this is cute but I'm gonna do my own [ __ ] right or this is theoretical but this isn't real or most of all which is the great mistake of companies my customers not going to like this you know we talk a lot about our job a strategy creative account people is to say the right things move our clients in the right place but the reality is it's a very tough job I have enormous empathy for account people in their day-to-day interactions we're getting punched in the face verbally by account the clients and things of that nature and you know and so I am so excited about how far along we are most of all internally to go from 90% of the organization not being bought in to 50 is a lot of advancement in 11 months it just means half the company still doesn't know what it is believe in it or things of that nature which means we have a lot of work to do because we have no shot with the clients or the world unless we internally understand there is no debate I will continue to say what I said a year ago especially because a lot of you weren't here this is what actually works creatively on the internet and the internet really matters let me guys that's the brilliance of a volume

Content Machine

creative model the reason I'm smart and have all these insights is because I've created a content machine that led to me listening it looks like I'm talking it led to me listening right it is crazy it's a good one I made sure Dustin caught it you know all the talking has led to a level of listening that gives me such profound consumer insights I will push everybody to podcasts like you would not believe even more than video because I think video is a bigger mental and infrastructural jump for many I love podcasts because of the following you do a podcast you film the podcast which gives you video you get the guests audience when they're a guest because they're gonna promote it bringing you awareness the first person can be the [ __ ] third generational guy who's 58 who owns the boat company in town that's been crushing for years and when you email him on LinkedIn or his email and say hey John do you want to be the first guest on the Boca business podcast answers yes cuz John's not being asked by anybody to be out of podcast got it and then literally the contents of piece of cakes so John tell us about how you got started so job what's happening now how's Boca changed in the last like you're [ __ ] 40 minutes done before and started asking for questions and going to sleep for the first eight years of my career I didn't have a team so the way I would have done it it's like that like I would have to had my iPhone on the table and recorded it and then literally posted the raw [ __ ] video on LinkedIn so like you know people again being the messenger a lot of these things right now scares me because I have a level of notoriety now leveraged infrastructure but I got here by doing what I'm telling you to do thank you you're welcome thanks guys hi folks welcome to the grit

Grit Leadership

leadership podcast where we try and build better leaders and teammates through gratitude relationships innovation and teamwork what is it that helps y'all focus on that and you know get back to Center or find that gratitude you know every day I actually go with gratitude guilt and scaring myself so I've been thinking a lot lately about my mindset and like today I came back to the office after being away for two weeks which is very unusual for me which means I had an enormous amount of headaches on my plate and no matter how bad anything is I always go to a place of well what if my mom got killed like what if right now I got a phone call from a hysterical sister saying mom's dead she was murdered right and for some reason I do that fifty five times a year sometimes it's my mom sometimes it's my kids and my wife driving and get hammy but this unbelievable ability to actually feel enormous life-changing deep painful pain that just in seconds looks everything in such basic perspective that I don't know there's nothing else you know what I love by the way is I'm just bouncing and it was awesome New York City when I walk in New York City this always runs through my mind it's a grid and I have 800,000 like I always feel like I'm funny like I don't walk the same way ever like I have to go somewhere I'm always doing different [ __ ] like going three avenues then two streets that like I don't know why it's probably my entrepreneurial chaotic way whereas like my dad walks the same exact way every time and I every time I do it if I run into a stranger a friend or something I'm always like that's so cool it's so [ __ ] cool that I could have went one more Avenue and then took it and like basically I think we're completely not in control of anything which kind of literally makes me feel in control of everything that's right

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