I Dreamed About This Day Since I was 15 | DailyVee 563

I ever pull a card super insane so then what was the most valuable piece of advice you've ever received in your career it's actually an extremely raunchy piece of well a couple things my dad gave me great advice which is your word is your bond so I was a Salesman and so that meant embellishing slash lying was part of the equation in my youth and I've become far less of that which is amazing because that helps especially in this transparent world so thank God for that huge but I always think about this there was a super raunchy 80 year old liquor salesman when I was fifteen that came up to me and said something super inappropriate he's and I don't remember what the context of why he was saying it but the saying was kid you don't know what you have until you sleep with it and it was kind of like the what he it was a very Jersey 80 year old mobster talk but what he was basically saying to me is like look don't overthink this until you go through it you won't know you know there's a great Russian saying that says man thinks and God laughs and like that's how I think about stuff like I could have a million plans and then tomorrow a helicopter can go through the building that we're in right like yesterday New York like I just you know that's the extreme but in the micro business I could be like oh hey Jason's gonna do this on this huge project in a month and you know something might happen Jason's family where he has to go home for a month I [ __ ] it up you know or like juice imma fall in love and like has to move to Ohio like I don't like I know I think about this stuff that like as a true operator I think about this a lot and it helps me be by the way I think if anybody's listening right now it speaks to why I'm not super anxious I know that I'm in control of nothing which almost automatically by nature makes me capable of controlling everything that's a big thing I'd like that one you like that one it's super interesting to me it's a huge vulnerability because you're not in control

biggest news of my life there is nothing besides buying the New York Jets that I will do that is more exciting than what I'm about to tell you several months ago I got into negotiations with tops the iconic sports card company and stops Series two released today and in the packs of tops series two first time I'm ever gonna see it and the back and smoke I mean Jesus Christ is a small print I'm getting old but in the packs of top Series 2 is an insert card called Gary B's top entrepreneurs in baseball where there is a 12 card set we pick 12 guys and then there's so there's 12 cards different players 12 different players you get one of those in every 18 pack so almost one or two in a box I think that's going off the top my head and then there's a dual Auto card where you can get an autograph of me and the player there's a in one of these packs for example I could pull right now I know it's more than 5,000 packs they do a lot of writing to try to pull a card of myself I wanted to be documented the first time I ever pull a card of me in it there it is Jose Ramirez geremy's top I cannot believe I just pulled it I'm so awesome how insane is this I am literally on a [ __ ] baseball card are you [ __ ] kidding me this is insane that was so [ __ ] cool that was awesome one of the latest ventures for

him is a curated set of cards inside at ops nationwide release of cards he is Gary Vaynerchuk how are you Gary Vee well rich I'm okay but last night's KD situation and my Knicks future has me a little bit on tilt this morning what's good what's the scoop are your tops national release of cards that you've got a curated set of cards inside I know you were talking about trading cards last time you were here I give you the floor on what why are you so interested in this well rich because I basically am an entrepreneur because of baseball cards and I'm 43 in that classic 87 88 89 those great known as the junk waxy era the cards aren't worth anything but it was the height of popularity of sports cards are the thing that I most associate myself and my youth to and if you told 15 year-old me that I would have a trading card literally in packs of tops I would you know it this is think this is easily the single coolest thing I'm ever gonna do in my life outside of buying the New York Jets so this is what top entrepreneurs in baseball that's what this Gary B's topical entrepreneurs in baseball and one in every 18 packs there's an insert Gary these top entrepreneur in baseball Luciano and I Lou on my team went through a lot of data and you know it's a fun set because for every Alex Bregman there's a Trevor may because Trevor just happens to be a phenomenal entrepreneur he you know may not end up being the most valuable baseball card because mineral relievers don't really dictate the market but I we really put a lot of effort into who's an actual entrepreneur and then so you have one and every 18 packs chance to get that insert and then above and beyond that there's autographs and special inserts one every five thousand packs is the dual Auto rich you can go to a store right now by a pack of top series two baseball cards and possibly pull out a Derek Jeter Gary Vee dual Auto card so what is the value of some of these cards that you're pulling out of this pack if you just go ahead and throw it in I guess some sort of container yeah some sort of coating or some sort of protective covering Gary you're talking about the grading system so I don't know yet they just came out and so the value of these cards is going to be figured out I'd like to think that there'll be some demand for my you know from entrepreneurs that want my insert so we'll see how that goes I mean the market decides on that right and so we'll see I mean there's a big national convention in the last week of July in Chicago I bought a table rich I'm literally spending four days at the National Convention as a dealer like back in my teenage days so I'm excited about hustling there and we will see what the cards

so if I'm going to be doing this I need to be getting two moves the values of followers not the tens of thousands yes so I think that makes a lot of sense to me so I think there's a lot of ways to have that conversation I think this is super important what you're doing here I think the thing that I always believe is to get to the millions it's a cliche game of tens of thousands hundreds of thousands millions that whole thing but if you're not anchored in something that gives you enough at-bats that is practical to the way that you live your life it's unachievable and what I mean by that is putting yourself in a position where you're recording at all times and or starting a meaningful podcast something that is the mother ship is an imperative part to this model otherwise it's not achievable I think the thing that really runs through my mind is what level of patience around the vanity metric of followers is running through your mind I think you know the thing that I see you and I speak to a lot of highly accomplished people with you answer perfectly which is the same for everybody regardless of where they want to deploy that attention there's a race to a vanity number that I think is hurting a lot of my contemporaries people of your ilk in these genres that I almost wish that LinkedIn and Instagram and YouTube would eliminate the follow count because I believe that people that actually have something to say would be more on their way of achieving it but I think that human behavior with those kind of diet reduces the volume of Falls gives you both what I'm saying is that people are so influenced by the [ __ ] likes and followers that they become a caricature of that game not the behavior needed to actually achieve what they're trying to achieve I mean that is no question what is transpired for me and my analyzing of others and that are actually creating meaningful impact it's only through these channels has been predicated on a commitment to output of creative being talented enough to have something to say and truly just running the marathon with mera marathon behavior versus sprint behavior zero buying a fans zero caring about the number making an outrageous commitment to relat contextual creative at scale which inherently a puts them in position to have a viral moment which could make what many want to happen very quickly your you know someone like you is always one piece of content d-roc and I always talk we're always one piece of content away from being at the next level you know yeah we're you know it and it is funny that there are a lot of my friends who don't have this impact in size that I have but I've had far more viral singular moments you know I think I'm winning by a death of a thousand cuts MUC you know and so but we're in play we always know tomorrow could be the hundred million viewed YouTube video we do know that and so I think you know obviously this has me very excited because I think first convincing someone the value of recording everything or a lot of things or the commit you know I speak to a lot of super accomplished people many of giving away fit the crowd that gives away 50 to 99 percent of their wealth the crowd I'm going to speak to tomorrow at brilliant minds and it's very hard to get them motivated to do a podcast three days a week in perpetuity yet what they want is 55 million people to really pay attention to them and what's really ironic and you'll definitely appreciate this because nobody achieves something of true without putting in the work like they're also commonly the people that understand how much work comes in play to actually achieve something meaningful which is how we actually got to this in a world where many people are so busy that are achieving meaningful things how do I eliminate friction at scale to allow them to be able to achieve the creative output model that achieves the goal at hand how we innovate show the

Westons things you'd like with a new cultures would say opal to speak all of this change we're gonna massive shift us to being like another agency yes so I think dictatorship you know my willingness to fire Sarah Daniel and I mean it I mean it like it's a funny answer it's a but it's true like there's nothing a couple things let's break it down into ounces first and foremost do you know how great it feels to not have a board not be a hell not be a publicly-traded that there's every single problem at Vayner is 100% my fault there's nothing I can't do I'm fully in charge it's the truth like it's not fun to say that because there's a fuckload of things running through my head looking at faces here of people who aren't happy right the second so that doesn't feel great but there's an incredible truth behind that it's a very easy answer which is my appetite to make a move predicated on what I think is the right cadence to articulate to the 50 most senior people 100 most senior people and their ability to see that through as it evolves it's a funny game though what Vayner stands for is also interpreted very differently by people there are people that have worked at Vayner for seven years that are in New York that think it's something very different than what you think it is so I think you also have to understand ideology is formed in a very interesting way right and so that is actually the thing I least worry about on earth you know in pockets that can deviate you know when somebody is getting bullied by their boss that's the least people first thing on earth but that can happen in pockets that can be happen in pockets for four months it's very daunting when you have passionate points of view and real religious inside yourself yet the company's at a scale of a thousand and there's a million variables in play at all times and you have to be thoughtful this markets incredibly impossible because of its laws of like how quickly I can fire somebody who's a piece of [ __ ] you know like there's a lot to the right interpretive in a you have to be very thoughtful I mean the 360 nature of everything we're auditing now is so remarkable because we live in a culture where everybody's ready to sue about everything at all times at all ways like it's real fun like nothing's more fun than being an employee you get to blame somebody you know but when you're in it and you're actually the last you know as everyone here has probably felt if you've gotten to the point where you went from actually doing something to the first time of managing something you have a new perspective super easy and fun to make fun of your parents until you become a parent you realize variables and so you know for me you know I have to be empathetic and balanced and all of that but keeping the keeping the intent the you know of being the best communications infrastructure to support the objective at hand that is contemporary to the moment of what consumer behavior is about as like in that narrow definition of your question that's a piece of cake I don't know anything else I will do an all hands-on meeting in this company in 11 months and say we are only doing TV if I believe for some reason TV cut their prices by 90% and now that was the best deal in communications I am NOT romantic about a damn thing when it comes to the execution of make having smart thinking around great outputs creatively in places where people actually see them

see friends to build friend Fang you know we're seeing a lot like our pool in traditional TV ads I think it's a huge mistake and I think you're seeing it because they're wasting money and they don't care and I think that they the biggest Delta is we literally what's amazing to watch these brands go so heavy on traditional above-the-line creative is that the great case study of modern creative comes in the form of Dollar Shave Club for whatever happened at Dollar Shave Club after the fact the Dollar Shave Club video is this generations just do it or where's the beef it really is an iconic piece of creative that birthed the billion dollar brand the number one mistake that direct to consumer brands at scale are making right now is not creating long-form video on Facebook and YouTube to build brand equity and that's how I see it and I think there are couple brands that are actually for that matter purple mattress if you if you nerd on this stuff you should go look at what purple mattress is doing as a company versus what Casper right one is very hard core DTC and is growing is the leader Casper the purple is creating a lot of creative ad-hoc some of it's not hitting but with what I think they're committed to which is something I'm more 180 thousand dollar production and creative execution risk of making a funny video a video that makes you cry think if you hit that your CAC and LTV numbers get really good real fast because now you're creating a brand and that's the ultimate goal well I it means that the Facebook's of the world the googles of the world are getting more of their I mean it's crazy you have two gals in middle of nowhere starting a direct-to-consumer peanut butter brand and two years later spending more money on Facebook and Instagram than Unilever does like if you go talk to Facebook executives that run their business they are getting way bigger budgets from companies you've never heard of than from PepsiCo and Budweiser and all this stuff and that is probably my favorite thing that's kind of going on literally when you look at the top spenders on these platforms it will blow your mind literally a brand you've never heard of outspending coca-cola BMW and that's because one trades on sales data and another one trades on internal MMS or reporting I don't I think it's very

difficult to give advice that says become more talented be born with more talent very not practical so where I found myself was going to another place that felt very practical to me and as you can imagine it's all I ever saw for the first 35 years of my life which was work ethic was a controllable part of the game that if you did that if you're out working your competition practicing after practice all the things we know about sports and music and theater and acting and other things that was an incredible advantage and in a time and place where people were getting laid off and things of that nature it hit the right tone it was natural to me and the timing was right to the more nuanced question which I appreciate which means you're paying attention over the last 18 to 24 months as the world changes as we get into entitlement era after 15 years of economic or ten years of great global economic growth much like my concern with entrepreneurship because there's so much money in the system everybody's idea gets funded and we're not building businesses we're just building companies to get more funding what has also happened is a more human conversation more Nordic and European centric than US and China centric about work-life balance about mental health issues about burnout I found myself two years ago watching contemporaries even friends start to use me as a poster child of bad that I was pushing too much burnout and things of that nature hustle porn and other things and I was empathetic to it as much as I was hurt and wanted to make 500 videos of in the first book which is my Bible I talked about if you want to work 9:00 to 5:00 and make 40,000 a year but you're happy you've won I think I've been and I have been incredibly consistent around happiness not money and many other things but to your point because of my personality traits what was associated was hustle and things that nature so I have to take responsibility for that and so over the last 24 months I have spent more time and energy to contextualize everything to make sure I'm covering the basis so that people know where I stand on this which is what I said earlier I don't really regret it because I loved business is my hobby but if one wants to go to every softball game or every track meet or you know work 31 hours a week and they're fulfilled that makes me happy I don't get the judge so yes I think what's so great about communication and so great about advancements is you can create clarity you can talk about different things I talk a lot more about parenting today than I did in the past because not even because I'm a parent because I've been more in tune to how I was parented so yes I've definitely been more aggressive in making sure the things that I've always believed are more associated with me because I have no interest in other people painting a picture about me that isn't true

the one question well what is the one piece of feedback you're most curious the truth yeah but about what whatever the hell is in front of them running an operation is not a education or philosophical exercise what do I want to know exactly what is an issue operationally right this second to you from your perspective and you running your world and how can I help the reverse of that coin what can I do to put you in the best position to succeed are you looking to talk to me more often are you talking to me less do you need fight you need some leeway with your financial P& L do you need me to rah-rah the troops do you want me to go talk to the most senior client because the client that you work with which is the second most senior client is giving you a very difficult time I am in the ambulance firefighting emergency doctor bat phone business I am only built to act in helping for you to succeed within this framework and I believe when you look at our organization the people that have been with me for seven eight years the people that are winning the most really see it and the people that don't hear it and think it's a thinking they deploy cynicism that I'm just want to hear myself speak and it's an ideology and that I won't actually do it because what's amazing about employees is how many in this by the way I'm gonna set this up on the podcast I'm actually very excited to say this I actually think for all the very thoughtful conversation we just had I can feel it in my body right now this piece of content may be the piece that brings the most value I am blown away by how many employees have made judgments on their organizations without trying to address it the amount of my employees that come into my office on year three call my bluff final to address something I address it in 48 hours within a month whatever the issue is they come back and say I can't believe he did it and then give me 31 other things that happened in the first 36 months of their tenure but they decided to be cynical they vet with their friends at a beer they talk about it in the girls bathroom they tell their mother but they never told me or the organization it is the great shortcoming of employees in our world today my friends call the company's bluff call the bluff I mean if you haven't gone to HR or to the CEO or however your world is structured well then you have no legs to stand on that the company stinks if you have and they haven't delivered vent away but until you call the bluff then you're just complaining because you like to complain before you go yes one is a photo yep and the other thing oh also I forgot some oh my god and a Jets thing you're amazing I couldn't make you feel at home you're so smooth that is seriously how do you spell your name