Smiling In Your Toyota Is Way Better Than Crying In Your Ferrari | “Perfectly Mentored” Podcast

know a lot of [ __ ] happy 55 ka years and everything in between so here's my thing if you listen carefully I'm only spitting two core things you'll be self aware and you make yourself happy and don't let anything other variables you are just two macro variables and - this is what makes me happy a lot of people are spitting their ideology on other people especially after they've already accomplished something so you talk patience to write that people should be patient in the pursuit of their goals at what point does patient just become delusion a lot of times oh so what are the hacks or the tips that you for them to be self-aware to know when to just when is patience just right we're having the same thing for seven years and nothing good has happened you're delusional let's start there that's a test I believe in that if there's been no progress in your rap career or in your art or your video blog and you've been doing it every day for seven years as hard as you can and nothing has happened the market has spoken that's one way now is that four years is that two years do people jump off like you need to see some level of progress to keep you having blood in the water to get you going but sometimes there is a breakthrough

because if the machine is in between you and the market well then you got to be discovered but the reason now I think it's more pure is because SoundCloud and Spotify and YouTube and Shopify and Amazon now you get the feedback loop so fast and it isn't the arbitrary subjective call the reason that took some of the greatest stars of all time 11 years to breakthrough is because other people had say people didn't see Gaga's talent they shook thought she was weird somebody thought she wasn't weird

she breaks out but Lady Gaga today she goes on [ __ ] YouTube and [ __ ] Spotify direct and the market speaks quicker people are more famous quicker now if they have the talent because nobody's in the middle this is why I talk in general terms on content of course because I don't have the context but if somebody sat here and I listened for 40 minutes I would tell them if they're delusional or just impatient and most people are impatient and delusional there I mean that's just a reality of it you speak to a lot of young startup entrepreneurs that you get approached all the time for advice but here at Vayner you work with a lot of big companies what can some of the young entrepreneurs learn from the big companies and what could be companies learn from the young entrepreneurs that's a great question and honestly I would argue that is a core strength of mine that I play in both worlds and so I'm able to like see the common themes I think big companies can learn that process for the sake of process is the worst thing of all time and that's all they've become and that long-term marathon running and building a business is better than every 90 days but they're stuck because they pander to Wall Street I think startups are impatient underestimates scale pan or to visa you know big companies pander to Wall Street startup spanner to be seized neither panders to the end consumer I genuinely believe that because I pander to the end consumer the audience that I am Who I am Wine Library was what Wine Library was vaynermedia is everybody panders two things in the middle that mean nothing how important is attention when you're doing all this getting the most so if I'm if this interview is not heard by anybody it's not a great use of time other than sharpening your craft right yeah which is not horrible but like it's better if it gets heard and the reason I film everything is Dustin's gonna watch this and he's gonna take a clip and if one of them achieves 1. 5 million and views on Instagram at the moment of scale that's a good day because we've created more than again that's number two that's right okay if attention matters what yes what's going on in this

in the marketing industry right now there's a lot of pollution a lot of bottom feeders coming out you know I do paid media for a lot of clients and they're preaching that whole get spend a dollar make ten dollars and clients are starting to think that they need to see attention so as yeah all clients are now sitting there saying a dollar should make ten dollars but they're easy but it's crazy for me when I run ads like for myself one X is great because if I'm getting my money back and my marketing content is still out there and I'm still building a brand that's amazing how do we clean up the market industry and reset the expectations that clients have letting the market do what it always does do you know that everybody who picks on me for telling people that you don't need to make a lot there are literally people now pushing back on my thesis that you can be happy without making a lot of money this is literally now happening like watching it I'm like this is remarkable let me explain how I plan on addressing that by not addressing it until the economy collapses and then making some comments on how historically that was so the market will course correct and take away all the bottom feeders and your control in this scenario is when a client says to you know bro I need $10 row as you're like thank you very much I'm not the guy for you yeah that's why I said right me too and when the guys post that they could get 10x I offer to hire them and then they disappear funny how that works yeah if you could speak to every entrepreneur in the world you're on I'm planning on it you're hater well with this podcast yeah if you're standing on top of a mountain you should have the attention of every single entrepreneur in the world what would you tell them real entrepreneurs or people that are claiming to be entrepreneurs during this era real hardworking entrepreneurs how lucky did we get that we didn't end up being athletes why is that because they have to retire at 36 I mean you just brought up something really good you work with a lot of athletes I'm just curious from your mindset I asked Brandon signed of the same question what are some of the common characteristics between the most successful athletes and most successful business people you've met preparation competitiveness deep passion for the [ __ ] game I mean that's a real entrepreneur she or he loves it so much they couldn't be I mean my actions have spoken long before entrepreneurship was cool I could I was not capable of being a student because of my deep passion for entrepreneurship it was baseball cards that didn't allow me to be a good student I was incapable of sitting in class and not dreaming about selling bo Jackson cards it took me over but for some reason when you're an athlete and you're missing a bunch of school for because you're a great athlete or when you're Beyonce being home school right that makes sense but not for entrepreneurs right doesn't seem like you're allowed to miss a ton of school if you're an unbelievable actor actress singer athlete missing normal school is something that all of us in

this room and listening right now understand you're like oh yeah that's what happens like you're the best quarterback in the world again you got a throw with the quarterback you miss first class you know but not for entrepreneurs but that's who I was used to do baseball card shows in Jersey in the 90s were Thursday to Sunday so you pay for a table for Thursday to Sunday but I have I had a start Friday afternoon after school I have to overpay for my tables and try to make back my nut on Friday afternoon Saturday and Sunday I'm curious I was gonna [ __ ] miss school on Thursday I'm curious to hear what your answer would have been let's say you were standing on top of the mountain to talking to fake wannabe entrepreneurs I would say hey gals and guys you're about to deal with a very difficult Scarlet Letter you live as an entrepreneur wannabe in 2019 which means you're propaganda on your Instagram account is painting a life sooner than later the economy will collapse you will then have to go work at Chase Bank or at you know somewhere else and you're going to have to stop showing the facade of being a successful entrepreneur and so the sooner you could start telling the truth of actually being an entrepreneur into the process of trying to win versus what entrepreneurship got cool super fun for me rappers sneakers it's been amazing I'm super happy I'm also unbelievably prepared for it to be demonized the way big banks were in 2008 when the [ __ ] hits the fan and prepared for all the comments that you Gary you [ __ ] me up you told me entrepreneurship now on this really cuz you didn't listen well you make it look easy right I don't watch LeBron play and sit there and say oh I could be the basketball player right I watch business people and you're like but you're watching LeBron you actually see it and you don't actually see it because you just see the byproduct at night we're not LeBron's [ __ ] in the weight room right now LeBron's and cart like real Bronx eating healthiest [ __ ] LeBron's watching film on Ben Simmons right now you don't see that I'm in [ __ ] meeting 17 hours a day and my attempt to vlog everything really doesn't work because there's so much sensitive information but lately I've had a couple of these mega blogs write blogs where people are seeing my whole day and these are [ __ ] four to seven hour videos on YouTube and people are [ __ ] going crazy why I'm realizing like who the [ __ ] wants to watch seven I mean I'm humbled but what I realize is mmm now they're actually starting to see certain things like oh that's how he treats people [ __ ] if he's doing that and he's nice to everybody and I think I'm somebody cuz I have 4,000 followers on Instagram maybe I'm doing this wrong and so yeah man when it really gets to the Truman Show and people are really wide somebody a little bit braver than me shows every single thing like if I was just if I'd have a company with clients employees I'd show everyone just not but I kind of sometimes dream of it because that's what's been great about these mega vlogs so you're gonna and you would really see it and then it wouldn't seem so easy you go read the client comments on the four episodes I put up that are long they're like [ __ ] that looks exhausting how the [ __ ] does he have energy to say what's up and answer the same [ __ ] thing have you watched one of them no have you so what's your take on it and the patience and the attention and the sheer energy it takes when you have attention yeah but I mean so you've probably get this pushback a lot easy for Gary to say right he's made it he's there easy for Gary to say I'll do that to move on pain I painted on your way worse I hear fake manipulations of my story just one more time because we're having an on-the-record day I walked into my dad's business doing three point eight million dollars in sales grew it to a sixty million dollar business so you weren't handed it like some other people say of course not I left it 34 years guys if I was handed a 60 million dollar business why would I start vaynermedia in the conference room of Buddy Media cuz I didn't have enough money for rent know what I did unlike all you [ __ ] was I gave the 12 best years of my life to my parents who I loved the most built them a 60 million dollar business and walked at 34 with no [ __ ] money now what dick now what so yes people say easy for you to say that and by the way it's what everybody does cool fine easy because I have talent that I'll respect but I put in the work like you know what else is easy being attractive you know eat you know amazing it is if you're born beautiful boy or girl it's let me save people time we're on white privilege right now we're on rich it's good to come to beautiful because people are starting to get deep unlike their thinking one of the great things to happen in your life is to be a [ __ ] smoke show a [ __ ] male [ __ ] model gorgeous as I always let me tell you know I always like this I always said if I could come back in life as a hot woman yes I think I'm knowing the marketing skills I like just so anybody understands so they're not confused if you were highly I'm talking like a 10 yeah male or female your life is much better doors open that never could have opened it's like something doesn't you get it you getting invited to go to Ibiza for a week all-expense-paid everything taken care of shopping sprees you invite it to the fire festival yeah exactly so like there's a ton of yeah here's my thing I'm just not judging anybody you know what I think is a better advantage than [ __ ] being born into something being born into nothing I'm on the record remember I said it can't wait to watch it in 20 years the Internet the way it is today I'd rather have zero than a hundred million people that have zero like this [ __ ] guy's an idiot that's cuz you don't talk to trust fund babies I do I they DM me I meet them in real life because in my business career they're [ __ ] sad do you know what it's like to talk to a human being that looks at you at 22 years old and says no matter what I do for the next 80 years it will never be my own accomplishment everybody will always say I was handed it and I'm done do you know what kind of level of depression cocaine and partying until you die that leads to a lot both sides are always e to come the other side and by the way nor do I expect anybody that grew up the way I did in a studio apartment in Queens to have sadness for Richard Thompson the third they will say what I always hear which is cool I'll cry in my Ferrari that's cuz you don't know what crying is dick because smiling and your [ __ ] Toyota is way better than crying in your Ferrari but you can stay confused and when you get there why don't you call good old Gary and tell me how it

actually feels crying is never acceptable not interesting aka being sad and depressed and not happy people [ __ ] confused if you think a [ __ ] Ferrari or some [ __ ] hot Supremes or [ __ ] pretty girl or boy or a yacht is gonna make you happy you're just not smart about life you go do you everybody should do whatever the [ __ ] they want I'm one person I do not put on the record I'm on the record today I genuinely did not believe that my points of view are more valuable than anybody else's I've ever met I genuinely feel that way I genuinely do I subconsciously understand that my thoughts on business probably since I've been doing it every day of my life for the last [ __ ] 37 years carries some weight more than somebody who's drawn every day for 37 probably but maybe they're just a natural talent they see it differently like I don't get high on my supply I enjoy sharing I enjoy admiration I enjoy content I enjoy humans tremendously but I'm gonna die and nobody's gonna like I'm gonna have a day I feel like at this point like I'm feeling confident I'm gonna have a good like I definitely feel like people who have liked to share their favorite memories I feel like I'll have a little bit of a bad day half a day like I'll trend for can be a tough speaking gig at your funeral yeah you know but like I genuinely think like and then what right Prince died [ __ ] you know like Michael Jackson died he's people make global [ __ ] impact you know what I mean so like but I'm but I'm what I don't care what anybody thinks and nor do I think my value on anybody said my opinion anybody matters I do have a yearning to communicate and so I'll do that welcome to listen or not I want to let you end with just a pitch talk about empathy wines and white I'm sorry I'm good and going to that appreciate that it's very kind uh I grew up in the wine business I'm very fascinated by direct-to-consumer why brands I knew I had a ton of leverage with farmers I just knew that I could make a forty to sixty dollar wine for twenty bucks and I was curious of what kind of side house so that would look like and most importantly John Troutman and Nate Schroeder have been with me for a decade had mins interns came all the way up the system and I felt like it was time to take a swing with them as my partner's so I get to put kids on that the Dustin's and the Seth's who were sitting here right now it could be like I mean I assume I'm I don't want to speak for them but like it's probably cool to be like knowing you're coming in on the ground floor you a sling cry name working we work hard but then when you get to look at those guys and be like they own a winery I can't like it's always good to sit so why it's so pow to see something right it's powerful to see for me I'm sure as a kid I don't remember seeing immigrants from the old country make it it's powerful to see somebody from the hood make it's powerful to see a woman like it's why I love amplifying stories of like all different shapes and sizes cuz all you need to do is see one right so it's great it makes me happy it feels like all that you know I ask of my people that are in my most inner circle to work hard to not you know you can work at vaynermedia and get paid more you're more than welcome but there's something really rad if you're willing to I'm asking them to do what I did I was 34 years old not a lot of people on earth that I've ever built something as quickly as I did on earth there's plenty there built way bigger but if you take them seven point seven billion [ __ ] people the amount that have taken something and grown it in seven years the way I did for somebody else gets real small real fast look one out of all the things you've accomplished and there's a lot that people admire you for I think being this is my second time at vaynermedia the one thing that I could tell you as a business owner that's more that's the most impressive out of it all is the culture you built here of the people that will go all-in for you and that's just incredibly comes in one way there is no [ __ ] drinking kool-aid you don't trick humans you could trick them for a few minutes but not sustained at scale like I keep people at kool-aid oil salesmen I'd read these comics are like how do you not understand what 20 [ __ ] years of sustained growth means like a 20 at 21 there's very few people I would stay till 8:00 p. m. 9:00 p. m. to go work for it the fact that you have an entire office of people that's just willing to just give you their nights give you their weekends impressive and the [ __ ] hundreds and hundreds of thousands behind it that are trying to get in Yeah right like you're like oh you worked so hard I'm like doesn't [ __ ] Soviet Russia and they you know what the best part is in Seth probably knows better than us about distance have been a quick learn like I also put them on when they don't want to be here anymore like to me it's not like you know it'd be oh it'd be one thing if like sets like you know what I'm gonna work at audible and I might go [ __ ] yourself I would literally email the [ __ ] CEO of audible first I'd be like dick why don't you talk to me I would've got you a better I would money inaudible that would have been the first reaction second I would have [ __ ] liked the next thing I do like there's a way to live life I understand what it looks like and it's very basic people have made [ __ ] real complicated when you're fulfilled you can start giving so I'm fulfilled emotionally right the end so I'm capable to give and there are people out there that are that way and I'm thankful that I'm one of them one thing I'm concerned about is as I get bigger people using me to make themselves bigger the counter to my message is money makes you happy and people gonna fall for it look I use you as fuel went when I first met you and I said how would you build an agency cuz I'm building an agency and Gary seriously looked me in the eyes and said I wouldn't build an agency I'm like hmm okay well there goes that that's the play - yeah and then I went home and I'm like and it took me like a couple of days like my wife my friends are all like what's wrong I'm like wow that was deflating and they're like you're letting one guy dictate what you're gonna do like it's not that out of it he doesn't know you he duck he doesn't know the context behind what you want to do just love that I mean up out of it and go do that's exactly right and the point I was trying to make to you is like oh and I got bigger and better since then yes and the point is like and also look at why I said that because I'm self-aware of what would make me happy I Jenni dude if I buy the New York Jets people gonna [ __ ] their pants like it's gonna be [ __ ] Lydia outfit like people are gonna lose like do you know me people will go on to like if I buy the New York Jets the amount of people that will go on to do incredible things will be extraordinary cuz I'm one of the first humans because of technology now cuz I'm special this is what made Muhammad Ali's special right he was calling his shots and he used television I will be one like when I buy the Jets in 27 years there won't be 35 years of propaganda at scale that I told you I was going to it'll just be overwhelming and you know what spill people will [ __ ] on you and sit there and say yeah but for every person that called that they were gonna do it I mean everyone goes on social media calls their shots yeah listen I feel bad for those people like if you live a life of sinesses shit's there's almost nothing that the two things that are most unattractive to me or hypocrisy and cynicism hmm they're just not attractive not that everybody has a little I'm still trying to figure out how to stay cynical to Tom Brady in the face of data yeah so I get it you know what I mean yeah I'm just emotion but I'm willing to do that in sports not real life does that make sense yeah like in sports your escapism you don't want to go anything all Pierce but do I really yeah Tommy any money Tom Brady wants the Vayner talent to reprimand by the way like I and this is why I say that yeah when Steve Ross bought a piece of vaynermedia he offered me a percentage of dolphins I could walk around earth right now and people don't you know how that is people don't know full percentages and like I'm loud if people think it's bigger than it was right like three points it's in one point like you know what I mean six [ __ ] years ago I could be walking around the last seven years being like on the Jets I mean I could've cuz the owner of the Browns I think owned a piece of the Steelers I could have I just hate the [ __ ] Dolphins bro but Jets fan well it's gonna be a sad day for all of us when you actually do buy the Jets I mean this all this whole thing ends Gary thank you so much really appreciate it good job finally a place where you don't have to hear and as many of you know if you're watching this I've got a Jersey potty mouth I grew up in Jersey in the 80s and it's the way I communicate when I first started making content the business world I cursed at a mid-2000s and it was stunningly unacceptable and it probably bothered a lot of people as time moved on and our culture moved on like a bigger percentage of people became okay with some of the colorful language however a big percentage is not everyone and more importantly deploying empathy and caring about the Adhan audience is ultimately the only thing I truly believe in I don't want to change who I am and nor will I ever because at the end of day I want to put my head on my pillow and I want to be happy however I also don't expect people to conform into me I have to conform into them because ultimately they're the audience for that reason I'm super excited about having a curse-free channel so many of you understand that my themes actually can help so many people that maybe don't like the colorful language but I don't want that to be part of the reason that they can't consume the macro message the real meaning and I surely don't want anybody to fold or conform into me this is an incredibly important chapter in my career an unbelievably exciting channel for me and I hope you enjoy it for the rationale behind its creation